2 Success Tips For Any CEO

Navigating CEO Success: Essential Strategies for Achieving and Sustaining Growth

Unlocking success in your entrepreneurial journey is like finding hidden treasures, and today, I've got not one but two fantastic gems to share with you.

I recently sat down with the insightful Amit Rosenthal from Proboxx to uncover some game-changing success tips that apply to entrepreneurs and CEOs across the board.

But here's the best part – I've written it all out just like we chatted in our video.

If you prefer soaking in the wisdom through conversation, you can catch the full talk here: 

Now, let's dive deep into the enriching conversation I had with Amit!

Get ready for some actionable insights that could redefine your journey as an entrepreneur and CEO.

__________________

Vova: So, when we're talking about steering the ship as a CEO, whether it's a small business or a larger enterprise, I'm sure a lot is buzzing in your mind.

But, Amit, if you had to distill your wisdom into a nugget for fellow CEOs – regardless of the scale of their operations – what's the golden advice?

We've got a diverse audience here, from budding entrepreneurs to seasoned business owners, so spill the beans on how one can up their efficiency, maintain a semblance of sanity, and even inject a bit of fun into the CEO journey.

I know it's a loaded question, but what's your take on navigating these waters?

Amit: Well, you caught me off guard with that question, not that I claim to be the epitome of a stellar CEO or anything.

But if I were to distill it down, I'd say there are two crucial points.

First, it's not just about understanding your business; it's about delving deep into your industry.

See, with my venture Proboxx, I operate in the realm of freight forwarding, offering logistics services to Amazon sellers.

====

Read Now: Proboxx Review & Platform Tutorial - Amazon FBA Digital Freight Forwarder & Logistics Company

====

To truly succeed, you've got to immerse yourself in this world, live and breathe logistics.

Engage in conversations with Amazon sellers, grasp what they're seeking.

Next, delve into what you can do to elevate your game as a freight forwarder and, in a broader sense, to actively engage in your industry.

This is a universal principle, applicable not only to my domain but to everyone running their own show.

The second nugget of wisdom I'd share is the paramount importance of investing in your human resources.

Whether it's your virtual assistants, Israelis, Americans, Chinese – regardless of their background – pour your efforts into developing your team.

It's not just about hiring; it's about refusing to settle for subpar staff merely because they come with a lower salary tag.

Now, here's a nugget of wisdom worth its weight in gold: when it comes to trimming costs, it's often wiser to shell out a bit more for the right talent.

As a CEO, your role is steering the ship, mapping out the course for your company.

However, the ones executing those plans are your team members.

I'm a passionate basketball aficionado, and as the legendary Shaquille O'Neal, a powerhouse both on the court and in business, wisely noted, every team member you bring on board should excel in the domain they're responsible for – ideally, even surpassing your own expertise.

Absolutely, and it's a concept that holds true across the board.

Perhaps you excel in operations, and maybe I have a knack for marketing – whatever your forte when it comes to recruiting, aim for individuals who surpass your proficiency in their designated roles.

It's a simple yet powerful tip in this realm.

Vova: Couldn't agree more.

So, to recap, we've got two gems so far.

First, dive deep into your industry, don't just stick to your niche.

And now, the second, ensure that the individuals you bring on board aren't just good; they should outshine you in their respective expertise.

Let me throw in a personal touch here.

Take me, for instance – I can be an expert in Amazon PPC, confident in my prowess there.

However, I've come to realize that it's not enough.

To truly thrive, I need to broaden my horizons, dive into logistics, wrap my head around product development – the whole nine yards.

Amit: You hit the nail on the head there, Vova.

It's not just about staying static in your comfort zone.

As an Amazon seller, understanding the ebb and flow of the industry is crucial.

If you think, "Hey, I was a stellar seller back in 2018 or 2016," well, there's a lot more to the story.

Vova: Absolutely.

Amit: Just because you were a standout seller in 2016 doesn't guarantee success in 2022.

The ever-evolving landscape of Amazon introduces crazy changes.

So, if you're stuck thinking, "I was good then, I've got it all figured out," you're in for a surprise.

Stay open-minded, continuously embrace learning, and adapt to the shifts in your industry.

Vova: Absolutely.

And to add to that, Amit, you've hit on a key aspect – building a robust team.

As a CEO, you're more of an entrepreneur, not just a technician.

It brings to mind this book I'm currently immersed in, "The E-Myth Revisited" by Gerber.

So, Amit, have you delved into "The E-Myth Revisited"?

It's a fascinating read.

The author, Gerber, paints this picture of the myriad personalities that reside in our heads.

It's like a tug-of-war between the "fat me" craving a donut and the "thin me" urging restraint post-workout.

In the realm of business ownership, there's this trifecta – the entrepreneur, the manager, and the technician.

The technician is the workhorse, focused on the grind, not necessarily aligning with the entrepreneur's vision, while the manager is all about steering and organizing.

And what "The E-Myth Revisited" underscores is that for things to flow seamlessly, you need well-established systems.

Each of these personalities – the entrepreneur, the manager, and the technician – plays a crucial role.

The technician, engrossed in the details, may not align with the entrepreneur's grand vision.

Meanwhile, the entrepreneur is more about the big picture, not sweating the small stuff.

The book offers a roadmap on navigating these dynamics, emphasizing that understanding these three personas within yourself is key.

And, Amit, you touched on the importance of the team.

The savvy move for an entrepreneur is to delegate tasks according to strengths.

Let the technician handle the nitty-gritty details, like efficient PPC management.

As the CEO or entrepreneur, your role is to play the conductor, orchestrating the larger vision and ensuring everyone is in tune.

It's about recognizing the strengths within each persona – the entrepreneur, the manager, and the technician – and assigning roles accordingly, ensuring that each team member excels beyond one's own capabilities, just as you highlighted.

Personally, I took the plunge into team building last year, and a shoutout to my friend Barak Almog, who's been a guiding force.

Before that, it was all about grinding solo.

He's a fascinating individual with an interesting perspective.

Amit, your insights are gold, and I appreciate you sharing these invaluable tips.

It's been a fantastic conversation, and I'm sure our audience will find these nuggets of wisdom immensely helpful.

Conclusion

So folks! Let's wrap up this awesome chat with Amit Rosenthal.

We've covered some game-changing tips for CEOs – whether you're running a small business or a bigger venture.

The key takeaways?

Dive deep into your industry, be open-minded to change, and build a killer team with roles that complement each other.

Remember, it's not just about being a do-it-all hero; it's about orchestrating a symphony of talents.

Thanks for tuning in, and stay excited for more insights.

Until next time, keep rocking those entrepreneurial vibes!

Best,

Vova :)