Amazon FBA Profit Analytics Tool & Software Review - Sellerise Sales & Profit Tutorial

Vova Even Jan 26, 2024
13 People Read
Table of Contents
  1. Master How to Use Sellerise's Sales And Profit Dashboard
    1. Conclusion

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

Master How to Use Sellerise's Sales And Profit Dashboard

Hey everyone! Vova Even here!

If you're curious about taking your Amazon business to the next level, you're in the perfect place.

I've got a treat for you—a game-changing guide to understanding the Sales & Profit section on the Finances dashboard of Sellerise.

I've even brought in a special guest, Dima Kubrak, who is the mastermind behind Sellerise, to break it all down for you.

This isn't just any random article.

It's based on my in-depth tutorial of all the tools offered by Sellerise.

Want more good news?

I've got a video that zooms in on just this specific part of Sellerise.

With a great 10% OFF recurring discount for Sellerise.

So you're getting the full 360-degree view here!

If you’re more of a video person, you can totally check out that video right below.

But if you love reading like I do, keep scrolling!

Now, you might be thinking, "Will I understand all of this techie stuff?"


Dima and I kept our chat super easy-to-follow.

It's like we're sitting in your living room, having a casual conversation about how to make your Amazon business totally rock.

So get ready to dive deep into the insights and tips that could make you the next Amazon superstar.

Fasten your seatbelt because it's time to soar to new heights with Sellerise!

Let's get started with my exciting conversation with Dima! 🚀

A good alternative to this tool is Sellerboard. I'd recommend you read about it as well.


Vova: Hey everyone, today we have Dima Kubrak from Sellerise with us, and we're diving deep into their dashboard, which is super important for Amazon sellers.

Hey Dima!

Tell us about the Sales & Profits part of the Finances dashboard by Sellerise and why it's so crucial.

Dima: Great to be here, Vova!

So, Sales & Profits is the go-to dashboard for most Amazon sellers.

But that's not all!

We also have a mobile app for iOS and Android that syncs with your Sellerise account.

The mobile app is perfect for checking your sales numbers when you're out and about.

Vova: Awesome, so it's like having your sales data in your pocket!

What can we actually see on this dashboard?

Dima: Exactly, Vova!

On the dashboard, you'll first see this Help Hub to access a quick tour and see video tutorials.

Then, there are these filters to switch between.

And underneath, we have these four main tiles displaying your sales numbers, net profit, return on investment (ROI), and pay-per-click (PPC) spent.

You can customize them per your preference!

Just click on a tile, and a window will pop up where you can choose what stats you want to see or hide.

It helps make everything neat and tidy.

Vova: Sweet, what else can we find there?

Dima: Next up, you can see different products that you sell. 

You can also filter data based on different products or time periods.

For example, if you want to see how sales have been for the last 30 days, you can do that through this filter option.

And it will display all day-by-day numbers.

You can also enable or disable specific data configurations like organic sales or mobile sales.

Vova: That sounds pretty versatile. Anything else that's cool?

Dima: Yep! If you want to do a deep dive, you can download all this data with just one click.

There's a download button below the tiles.

Or you can export everything into a CSV format through this option:

You can also change the view to see data by week or by month.

Continuing on, there's even more to explore on the dashboard!

For example, if you set a larger custom date range, it will break down the data by each month within that range.

But, if you prefer daily stats; you can always switch back to see day-to-day numbers.

Vova: Cool, so it’s like a flexible calendar for my sales data.

Dima: Exactly! Next, we have this transpose view option:

It's a neat feature that changes how the data is displayed.

Normally, you have dates on the left and metrics like sales on the right.

But in transpose view, you can flip it so that the metrics are on the left and the dates on the right.

This view is super useful when you're looking at week-by-week performance.

Vova: Got it, so it makes it easier to compare metrics over time.

What else can we do with this dashboard?

Dima: Right, you can download these monthly, weekly, or daily reports, depending on what you find most valuable.

Different teams have different needs, so we've built it to be super adaptable.

For example, we like to dig into weekly reports to get a comprehensive view, but sometimes daily reports are useful when you need to focus on a particular day.

Vova: I see. So if I want to get into the nitty-gritty of a specific day or week, the dashboard has got me covered.

What about filters?

Dima: Absolutely, there are even more filters!

One lets you see data for every product you’re selling.

As the screenshot shows, you can see orders, coupons, transfers, and more.

This is super helpful if you're managing multiple products or brands.

Next to it is another filter that allows you to see every product and all the numbers associated with it such as sales, manual expenses, cost of goods, etc.

Think of this view as your one-stop-shop for all things data.

No more juggling Excel spreadsheets; our dashboard does all the heavy lifting for you!

Now, let's keep the ball rolling!

So, you know how some sellers have more than one brand?

Let's say you're selling HP and Apple products; the dashboard allows you to categorize them separately through this product filter:

You can even group different SKUs together.

Vova: Oh, so it's like having different folders for different brands?

Dima: Exactly!

Think of it as a more organized way to view your products.

Say you're launching a new product line; you can create a group for it—call it "Launch" or whatever you like.

You then add products to this group by their SKU, ASIN, or even the parent ASIN level.

Once that’s done, you get this neat table view where you can easily switch between brands and check out how each is performing.

Vova: That sounds incredibly useful, especially for sellers who manage multiple brands. What else is there?

Dima: That’s just the tip of the iceberg.

Once you select a brand, you can delve deeper into each of its product's performance.

You'll see more detailed sales and other performance metrics for that specific product.

Again, there are various filters you can apply here, like the transpose view we talked about earlier.

Vova: So I can get really granular with my data.

And you mentioned something about a 'bird's eye view'?

Dima: Yes, that’s another great aspect of the dashboard.

It gives you a comprehensive look at what's happening in your business right now, whether you want to know about the last 30 days, yesterday, today, or for a custom timeframe.

The dashboard is flexible enough to let you work with data the way you prefer.

However, some people, like I mentioned earlier, prefer to work week-by-week with their teams.

For that, the transpose function is super useful.

Vova: So the dashboard is like a chameleon; it adapts to what you need, huh?

Dima: Exactly, Vova! Let's dive into a feature that can really help you keep an eye on your money.

For instance, you can pin columns like 'Ad Cost' and 'Net Profit' to easily compare them side by side.

Let's say you spent $165 on ads today, and you find that it led to a negative profit of $80.

That’s an eye-opener, isn't it?

Vova: Totally, it sounds like a quick way to see if I'm getting a good return on my advertising investment.

Dima: Precisely. And this becomes even more crucial if you have someone managing your Pay-Per-Click (PPC) ads.

Sometimes you run campaigns for different purposes: ranking campaigns, discovery campaigns, you name it.

The dashboard lets you see whether you're getting your money's worth or just throwing it away.

Vova: Ah, so it's not just about monitoring, but also about making smarter decisions about where to spend my money.

Dima: Bingo!

The goal isn't to stop using PPC altogether; it's a valuable tool.

But the dashboard helps you understand the nuances of your spending.

Maybe you're going negative because you're overspending on a particular type of campaign.

By getting into the details, you can figure out what exactly is affecting your profitability.

Vova: That sounds like a must-have for anyone serious about running an efficient Amazon business.

Dima: Absolutely, Vova.

It's all about understanding what's driving your profits and losses.

Now, diving deeper into the dashboard features, let's talk about 'Refunds'.

You can actually check the percentage of refunds for each of your products.

You can analyze this data for one or two-week periods to identify which products may be causing you issues.

Vova: That sounds like a super handy feature.

It's like having a magnifying glass to zoom into potential problems, right?

Dima: You got it!

Sometimes you might find that your refund percentage is higher than it should be for your category.

Like, in categories such as beauty and supplements, you should ideally have a refund percentage around 3-4 percent.

If it's hitting 7%, that's a red flag.

Vova: What if you're in a different category, like clothing?

Dima: Great question!

For categories like clothing, you could expect a higher refund rate, maybe even up to 10% or more.

If you find that your refund percentage is unusually high, it might be time to re-evaluate things like your packaging.

Vova: Oh, so packaging can make a difference in the refund rate?

Dima: Absolutely. If you're based in the United States, you've probably noticed how some stores use blister packaging that's sealed so tightly you'd break it upon opening.

Other types of packaging, however, can be resealed and the product inside can look almost brand new.

If you use that kind, you can often resell the item as new, which could reduce your refund percentages.

The landscape of Amazon has significantly shifted over the years.

Just five to seven years ago, as a seller, you could simply send your products to Amazon and not have to worry much about logistics.

But the world of Amazon has evolved, especially with the rising costs in logistics, storage, and fulfillment.

It's crucial now, more than ever, to be thorough with your logistics and ensure you're optimizing every single cent for profitability.

Vova: So it's not as simple as it used to be?

Dima: Far from it. I can share a prime example.

We operate a fulfillment center for Amazon sellers, known as ASAP Warehouse.

We have a client for whom we handle refunds, returns, and do repackaging.

This service alone generates an additional $5,000 to $7,000 for him monthly just from returns.

Vova: That’s impressive. So it’s all about making sure a returned product can be resold?

Dima: Precisely! That's why I suggest thinking deeply about your packaging.

It's essential to consider how easy it is to make a returned product sellable again.

With the right approach, you can drastically reduce wastage and increase profitability.

Vova: These are golden insights, Dima!

Dima: I’m passionate about this. Amazon is my favorite way to make money.

And while I'm proud of creating Sellerise, and I'm glad to see users benefiting from the tool, my core expertise lies in the Amazon business.

Whether it's you, Vova, or anyone else, I'm always here to answer questions and offer guidance on Amazon.

Vova: That's super generous of you.

It's great to have experts like you in the community.

Dima: Thank you, Vova.

Always remember, never hesitate to reach out for guidance.

I'm just a chat away.

Dima: Another vital feature we're focusing on is a detailed analysis of your sales channels.

We have metrics for organic sales, PPC, multichannel promotions, and refunds.

You can also add more metrics through the Configuration option such as TACOS, ACoS, impressions, and coupons.

All of this data can be incredibly valuable for analyzing your business health and making informed decisions.

Vova: Metrics really seem to be the backbone of good business decisions.

Dima: Absolutely, data-driven decisions are crucial.

But we're also focusing on expanding the features to make life easier for our users.

For instance, we're working on adding a view that shows which fulfillment centers you're using and how much inventory you have at each.

Vova: That's an interesting addition.

Inventory management can be a pain sometimes.

Dima: You're telling me.

One of the challenges Amazon sellers face is managing shipments.

You send products to Amazon, but once they're there, it can get confusing quickly.

Amazon lists shipments based on the latest update, not chronologically.

So if you modify an old shipment, it jumps to the top of the list.

Vova: Which could be very confusing.

Dima: Precisely.

That's where Sellerise comes in.

We show you each shipment, organized by date, and even further break it down by product.

If a shipment has multiple products, Amazon muddles them together.

However, we separate them so you can track each product's journey more clearly.

Vova: That sounds super convenient, especially if you're dealing with large quantities.

Dima: Exactly! Say, you shipped 1,600 units and Amazon received only 1,599.

That missing unit can be a significant issue, and sometimes they even receive too many units, which could also create problems.

We also have a system in place called 'Smart Pricing', which is another step in the direction of offering the most comprehensive solution for Amazon sellers.

Vova: Smart pricing? That sounds intriguing.

Dima: Indeed! Traditional tools often calculate your cost of goods based on a default or average price, which doesn't always accurately reflect your real expenses.

This can be particularly problematic when you're dealing with different shipping methods or during high-demand seasons like Q4 or holidays when costs can fluctuate.

Vova: Yeah, like shipping by air during the holidays would definitely cost more.

Dima: Right, and our Smart Pricing allows you to set a specific unit cost for each shipment.

Let's say your default cost is $178 per unit.

You can easily update that for all future shipments without affecting past records.

For instance, if you change it to $200, all future shipments will use this new cost, while past records remain unchanged.

Vova: So, it's pretty flexible then…

Dima: Exactly. You can even set a group price for a specific set of shipments.

Suppose you had four shipments that were more costly due to air freight; you could set a new unit price just for those four, and it won't affect the others.

Vova: That's fantastic for detailed cost analysis.

Dima: Absolutely. This level of granularity is particularly important for businesses that are scaling or have varying costs.

It ensures that you have a more accurate picture of your profitability.

It's all about giving you the control to make informed decisions.

Vova: And in the Amazon business, the devil is in the details, isn't it?

Dima: You couldn't have said it better.

Small discrepancies or inaccuracies can have a significant impact over time.

Say, for example, you operate all year thinking your cost of goods is $100 per unit when in reality, it fluctuated throughout the year.

Come Q4, you find out the cost has gone up to $120. If you adjust this in many traditional tools, they'll recalculate your entire year's cost, which isn't accurate.

That's why we designed our tool with the flexibility to account for these changes without affecting past data.

Vova: That's a game-changer.

It ensures your financial data remains accurate, no matter the situation.

Dima: Exactly. Now, let's move on to another feature that I think you'll find interesting: Promo & Coupons.

Our tool is unique in that it allows you to view the performance of "Subscribe and Save" alongside all other promotions and coupons.

Vova: That's cool. A lot of sellers are increasingly using subscription models.

Dima: Yes, and knowing how "Subscribe and Save" performs alongside other promotions gives you a more complete picture of your business.

For instance, you can see one-dollar coupons or percentage-based coupons, and it shows you everything you've been doing with coupons throughout their history.

Vova: Wow, so if I run a flash sale and then a subscription offer, I can track how each is performing and adjust my strategy accordingly?

Dima: Absolutely.

With all this data at your fingertips, you can make more informed decisions.

It helps you understand not just how much you're spending, but also what kind of return you're getting on those expenditures.

It's about more than just controlling costs; it's about optimizing for profitability.

Vova: That's comprehensive.

It seems like this tool provides almost everything an Amazon seller would need to be successful.

Dima: That's the goal.

The Amazon landscape is always changing, with new challenges and opportunities cropping up all the time.

Sellers need a tool that's as dynamic and adaptable as the marketplace itself.

Vova: And I can see how this tool can be invaluable for anyone serious about succeeding on Amazon.

Thanks for the walkthrough, Dima.

I'm sure this will help a lot of sellers out there.

Dima: It's my pleasure, Vova.

If anyone has any questions about Amazon or needs further clarification about our tool, don't hesitate to reach out.

We're here to help.

Thank you!



So, that's a wrap-up of my in-depth chat with Dima about the groundbreaking features of the Sales & Profit section on the Finances dashboard of Sellerise.

The world of Amazon selling is a rollercoaster ride, packed with twists and turns that can either lead to thrilling highs or unexpected lows.

Navigating this complex landscape requires a keen eye, and that's exactly what Sellerise provides: a crystal-clear view of your business, almost like having a super-smart co-pilot guiding you through.

If you think about it, this tool is like the Swiss Army knife of e-commerce.

Sellerise doesn't just show you numbers; it tells a story about your business, highlighting the heroes and villains in your selling journey.

And guess what?

It’s not just about looking at a snapshot; it's like watching an entire movie, complete with the suspense of daily changes and the excitement of seeing long-term results.

You don't have to be a math whiz or a business expert to get the hang of this.

Sellerise is designed so intuitively that even if you're just stepping into the world of Amazon selling, you won't feel like you're trying to decipher an alien language.

It's super user-friendly.

And, oh boy, talk about flexibility! In a world that's changing by the nanosecond, static tools just don't cut it anymore.

It's like being stuck in a sailboat without wind.

But with Sellerise, you're piloting a speedboat, equipped to adjust to changing tides and new winds.

Whether your costs are fluctuating, or you're experimenting with different promotions and coupons, this tool allows you to tailor-fit your strategies without having to rework your entire operation.

It's almost like having a custom-made suit that adjusts to your body in real-time.

How cool is that?

But here's the best part.

While many tools leave you to connect the dots yourself, Sellerise takes you by the hand and shows you the entire constellation.

You see the big picture, not just stars scattered across the sky.

You can identify patterns, forecast trends, and make adjustments that aren't just educated guesses but data-driven decisions.

So, if you’re looking to become an e-commerce rockstar, don't just settle for any backstage pass.

Go for the VIP experience.

With Sellerise's Sales & Profit dashboard, you get front-row seats to the concert that is your business, complete with backstage access to all the nitty-gritty details that make your operation sing.

And remember, in the fast-paced, ever-changing world of Amazon selling, being good isn't good enough.

You've got to be extraordinary, and Sellerise is the tool that helps you reach for those stars.

So, go ahead, hop on this exhilarating ride and take your Amazon business to heights you've never even dreamed of.

With Sellerise by your side, the sky's not the limit; it's just the beginning!

Until next time, stay safe and keep connected.


Vova :)

Table of Contents
  1. Master How to Use Sellerise's Sales And Profit Dashboard
    1. Conclusion

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)