Boost Your Amazon Sales with Pinterest: Tips & Tricks

How to Boost Your Sales with Pinterest? A Must-read for Amazon Sellers

Ready for a game-changer? Have you ever considered using Pinterest to grow your Amazon sales?

Join me in today's blog as I unveil the secret behind this powerful strategy!

Hi there! I am Vova Even, and I welcome you to my blog.

In case you don't already know, I've been selling on Amazon since 2016, a whopping seven years now, lol.

Ever since then, it's been an absolute thrill embarking on my Amazon journey alongside you!

I've had the pleasure of sharing my knowledge, tips, and secrets to help you excel on Amazon and reach new peaks of success, thanks to my YouTube channel and Udemy courses. 

I'm back in action, and in today's blog, I am going to reveal the secret to growing your Amazon sales using none other than... Pinterest!

The social media platform that's all pretty much the same as Instagram, TikTok, and Facebook, but hang on - did you know it can be a powerhouse for your business?

Probably not! 

So before we begin, let's get one thing straight - Pinterest works nothing like your average social media platform.

If you want to increase your visibility and drive more traffic to your online stores, now is the right time to get on board with Pinterest, which is the ultimate silver bullet for your e-commerce business. 

You are also welcome to visit my Pinterest page.

What Exactly is Pinterest?

For those who are not sure, Pinterest is nothing more than a search engine.

But let me tell you what - there's so much more that you're missing out on!

So, let's do a quick overview beforehand to make things easier as we proceed.

Initially, Pinterest is a marketplace that started back in 2009, but people still view it as a social media platform.

But in my view, it's a hybrid platform that lies somewhere in the middle of the two. 

Back in the day, shoppers would browse through an online marketplace, select the items they liked, and add them to their cart.

For instance, if someone was on the hunt for skiing stuff, they would add goggles, jackets, and other accessories to their cart.

Pinterest recognized that people were finding products that catered to their interests and, thus, came up with the idea of "Pinning." 

Simply put, it's a cross-marketing platform that developed massively over the course of 2-3 years.

And so Pinterest went public in the American stock market and quickly became the elephant in the room when the pandemic shook the world and disrupted businesses oceanwide.

The platform has evolved to include features such as shopping functionality, promoted pins, and integration with other social media platforms. 

The bottom line is, that Pinterest has the potential to drive traffic to any marketplace, with no strict terms of service.

It's nothing complicated - simply a place where you can advertise and direct traffic.

To put it another way, it's a search engine with visuals and keywords, which has a lot in store for us! 

What's interesting is that now that we have blogs, things have taken quite a turn.

Those animated dynamic websites that existed earlier have pretty much gone off the board, so what's happening now?

Well, the power of the blog is getting mixed with the power of multimedia - Snapchat, YouTube, TikTok, and more! 

For me, it's like a playground because Pinterest is an open-source multimedia playground where you've got videos that can go viral and interests that you can share across the globe.

And with that interest, you can target a specific person for the product you're selling.

For example, roughly 8% of the market across the globe at the moment is female-driven, so we can get all these females to buy on interest.

In my opinion, that's extremely powerful because you can tell where they are.

However, it all comes down to how well you can utilize the power and execute the idea to finally get the audience that you want. 

It's a whole different way of buying that's definitely not brain-driven.

Also, it's not just about the conversions; it's about what you can do across the board.

In other news, when you pin to a board on Pinterest, it carries a lot of weight with Google.

So if you have pins, it's very difficult to break the terms of service since you might as well be a hacker. 

An expert suggestion is to create a list of the top 10 tips and include a link to your Amazon product at the end of the blog post, which can help you generate sales.

To make it even easier, you can use Chat GPT to automate these blog posts.

This allows you to have automated blogs that rank well on Google and also provides a platform that gives you the freedom to sell all your Amazon products.

You read that right; there are so many creative ways you can follow this traffic circle.

Not just that, Pinterest has hundreds of thousands of ways to help you utilize the traffic, not just for the sales, but to put your whole store up there. 

As I mentioned earlier, it's all about what you can do across the board.

Once you've pulled that off, leave it! If you leave it free, there's always an opportunity for one of your pins to go viral and drive traffic.

You might even have a social media influencer, such as one on TikTok or Snapchat, endorse something you offer.

This can attract people who are interested in that specific area, and if you share a link on Pinterest, you may suddenly see your pins going through the roof.

However, I would advise you to put advertisement placement on that eventually. 

How to Leverage Pinterest to Grow Your Amazon Business? 

While this might come off as quite a task to some, using Pinterest to grow your Amazon business can be a powerful strategy if done correctly.

But the good news is, you can make it simple if you want.

If you navigate to your product on Amazon, you can find a social media button on the right-hand side of the buy box.

All you need to do is just as simple as this - click on the Pinterest board, and pin a few of them every day.

But before that, make sure you have a Pinterest account (getting a business account takes no time at all).

Then, claim the URL of your external website, such as a Shopify store or any other platform, which enhances the visibility of your Pinterest listings. 

Once you go back to your listings, you can review your pins and make adjustments as needed.

It's important to note that the metadata on Pinterest is taken from Amazon's API, which is linked to Pinterest.

This means that any changes you make to the metadata on Amazon will be reflected on Pinterest automatically.

By consistently pinning 4-5 times per day on Pinterest, you can increase the visibility of your pins and drive traffic to your listings.

Over time, these pins can become affiliated with your brand and generate a steady flow of traffic to your listings.

It's important to ensure that your pins are high-quality and relevant to your target audience.

You can also create boards on Pinterest that are specific to your brand or product category and add your pins to these boards to increase their visibility.

Suppose you're promoting a category of products, such as Kitchen Knives, and you create a board on Pinterest featuring all the kitchen knives available on Amazon.

By sharing your board with others, you can increase your visibility and potentially attract more traffic to your listings.

Don't forget - the boards are what scale with Google, not the pins. 

Having your boards weighted heavily can be beneficial as it not only directs traffic to your Amazon store but also earns you rewards, including a boost in the A9 Amazon algorithm rankings and recognition from Amazon in the form of a thumbs up.

In other words, increasing the weight of your boards can result in higher visibility and improved performance for your store.

What's more, Pinterest has one of the most intricate image algorithms in the world.

Imagine a spider web, yep, Pinterest is at the core and can throw things out to any marketplace.

For example, a 40-minute video uploaded on Pinterest can be employed similarly to TikTok or Snapchat.

This distinctive aspect makes Pinterest a unique hybrid platform to experiment with.

Moreover, you can purchase products through Pinterest on various platforms, including Shopify.

And most interestingly, the conversions on Pinterest are 50% higher than average when you click on a pin.

Taking a better look at how it works - Pinterest lets you drive traffic by creating pins and boards based on search.

On this platform, people also search for stuff.

Once they access the search results page, they encounter numerous pins that come in the form of pictures or videos.

If you create your pins using relevant keywords, then you can rank for those keywords, ultimately increasing traffic to your site.

However, it's not just about keywords; it's about constant refresh.

This is why video content performs exceptionally well on Pinterest, as videos have a high refresh rate on a daily basis.

Pinterest heavily invests in its image algorithm, which is likely the most advanced one globally.

Unlike other algorithms that solely rely on keywords, Pinterest's algorithm evaluates images with filters like saturation and determines their relevance based on the user's search terms, regardless of image quality.

The algorithm can even analyze minute details, which is remarkable.

And everything is readable on the algorithm, which is insane! 

Before I wrap it up, I'd like to provide some recommendations for existing Pinterest users to enhance their selling potential.

The optimal number of pins per day is around 10-15, but if you have a limited product range, 1-2 pins will suffice.

However, refrain from advertising these products until at least 4 months have passed.

Additionally, repinning 1-2 products per day is significant because when other users see your repins on their boards, it increases your visibility. 

All in all, I'd suggest you take 30 mins out of a day, make 10-15 pins and 1-2 repins a day, and you'll find that the traffic flow will eventually rank your boards up on Google.

And yes - if you just have one product, you can still utilize that.

Pin that product, and as I mentioned earlier, do a blog.

For instance, you could do 20 blogs and repin them to that one blog with your product. It's pretty much like you have one eye on Amazon but 50 on Pinterest for traffic flow. 

Plus, looking at Google keywords is critical because they are the ones that will push your boards up the ranking.

And, of course, they're what indefinitely push your listings on Amazon. 

When individuals search for something on Google, they will come across Pinterest board rankings.

By clicking on the link, they will be directed to Pinterest, where they can find more information, ultimately leading them to Amazon. 

And here's a little chunk of advice - being creative and diversified in your approach is the key! 

The Bottom Line

That's a wrap from my side today.

Frankly, there's no more excellent resource than Pinterest if you wish to get crazy traffic. 

On Pinterest, you have the option to either pin others' content or create your own pins.

You are also welcome to visit my Pinterest page. See how I run things, and get some ideas.

It is an excellent platform for generating traffic to your Amazon listings and products, as well as for any other e-commerce business besides Amazon and Amazon FBA.

Sounds fantastic? I bet! 

Excited to get going?

Great! I'd love to see you meet new peaks with my tips and tricks. Good Luck! 

Yours, 

Vova :)