How To Analyze The Number Of FBA Sellers On An Amazon Listing

Can you tell how many sellers are competing for the same product on Amazon? 

Well, if you’re thinking, “That sounds tricky,” don’t worry. 

It’s actually simpler than it sounds. 

In this article, I’ll show you an easy way to figure this out. 

Whether you’re just starting your Amazon FBA journey or looking for an edge in online arbitrage, knowing your competition can make a big difference. 

Let’s dive in and make it crystal clear.

In a recent video featuring Oleg Kuzmenkov from Seller Assistant, we discussed how to analyze the number of FBA sellers on an Amazon listing.

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This process helps you identify competitors, evaluate the market, and understand if it’s worth jumping into a particular product.

If you’re ready to learn, let’s break it down step by step. 

Highly Recommended: How To Download & Install Seller Assistant Extension

Step 1: Checking the List of Sellers

The first thing you need to do is analyze the competition. 

On an Amazon product page, there’s a section where you can view all the sellers offering the product. 

Simply click on the option labeled something like “Show Sellers” or “Other Offers.” 

This opens a side panel displaying a list of sellers for that product.

Here’s what to do next:

• Filter the list to show only “New” items. This ensures you’re looking at active offers.

• Look for sellers who are shipping from “Amazon.com.” This detail means they’re using Amazon’s FBA service.

• Count how many FBA sellers there are. If you find 3 to 10 sellers, that’s usually a manageable level of competition. For fast-selling products, even 15 sellers might be okay.

Step 2: Using Seller Assistant App

Want to make things even easier? 

The Seller Assistant App is a fantastic tool for this process. 

Once you install it, you can:

• Open the “Offers List” feature.

• Filter the list to show only FBA sellers.

• Check the “Buy Box Share” data, which tells you how often each seller has won the buy box over the last 30 or 90 days.

This information helps you understand how competitive the product is. 

For instance, if you notice new sellers with no reviews getting a share of the buy box, that’s a good sign. 

It means you might have a fair shot at competing as well.

A Must-Read: How To Use Seller Assistant App Extension

Step 3: Evaluating the Data

Here’s why this analysis is so valuable. 

By looking at the number of FBA sellers and their performance in the buy box, you can decide if it’s worth entering this market. 

A product with a lot of established sellers may be tough to break into, but if newer sellers are succeeding, it’s worth considering.

Bonus Resources

As promised, here are some tools to help you get started:

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Download The Free Product Research Checklist Here

Conclusion

Understanding the number of FBA sellers on an Amazon listing isn’t just about counting competitors. 

It’s about assessing your chances of success and making informed decisions. 

By using tools like the Seller Assistant App and following these simple steps, you’ll have a clear picture of the competition and be ready to take your next steps confidently.

Good luck with your Amazon journey!

If you found this guide helpful, check out the resources above and feel free to explore my blog for more tips and strategies.