How To Boost Sales with 3D Rendering - Perfect Product Images

Vova Even Jan 10, 2024
16 People Read
Table of Contents
  1. How To Get More Sales With 3D Rendering – Perfect Product Images
    1. Who is Kamal Singh?
    2. What is 3D Rendering?
    3. How 3D Rendering Works?
    4. What is the Best Way to Get 3D Renders?
    5. What Does a 3D Artist Do?
    6. How 3D Images Breathed New Life into my Dying Product
    7. Why 3D Rendering is the Perfect Solution for Photographing Black Products?
    8. 12 Strategies to Make Your Product Stand Out
    9. The Benefits of Using 3D Renders in Product Development and Marketing
    10. How AMZOne Step Excels in Customer Service and 3D Rendering

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

How To Get More Sales With 3D Rendering – Perfect Product Images

Can you elevate your sales using 3D rendering?


Absolutely! 


There are 12 different strategies to make your product shine.


Curious to learn them?


Dive in now!


Hey there, it's your boy Vova Even back at it again with another exciting topic for all you eCommerce enthusiasts out there!


Today, we're going to dive deep into the world of 3D rendering for Amazon products.


Yeah, that's right, you heard me!


We're talking about taking your product images to the next level with some crazy-cool 3D graphics.


I mean, who doesn't love a good 3D movie, right?


So, why not add that same awesomeness to your product images?


Now, you might be wondering, "Vova, my man, what in the world is 3D rendering for eCommerce products and how can I use it to increase sales and conversions on my Amazon listing?"


Well, let me tell you, my friend, it's like having a magical graphic designer turn your product into a 3D masterpiece that looks so freaking cool, your customers won't be able to resist clicking on your listing.


And, we're not just talking about any old images, we're talking about the sharpest, most flawless, customer-pleasing visuals that stand out from the competition.


But wait, there's more! I'm not just here to talk about the benefits of 3D rendering, I've also brought in the big guns.


That's right, I got Kamal Singh, the founder of AMZ One Step, to sit with me to make this post possible.

Use discount code VOVA10 to get 10% OFF for AMZ One Step services.


Who is Kamal Singh?

Kamal is a really smart dude when it comes to optimizing Amazon listings, and his agency AMZ One Step helps Amazon sellers like you and I create amazing listings that convert like crazy.


And they do it all - images, videos, A Plus content, PPC, you name it!


They are a full-service creative agency based out of Canada, and their results speak for themselves.


I myself have used AMZ One Step's video creation service for one of our grill brush products, and it helped us get more clicks and sales in Canada.


So, big thanks to Kamal and his team!


And if you're looking to optimize your Amazon listings, don't forget to check them out.


Anddddd, because I love you guys, I've also got a sweet discount code from AMZ One Step.


So, if you want to know all about 3D rendering and how it can take your Amazon listing to the next level at a bargain, stick around because this article is about to blow your mind!


What is 3D Rendering?

Alrighty, folks, let's talk about 3D rendering!


It's not just some boring old tech stuff, it's the key to unlocking more clicks and sales for your Amazon or eCommerce listing.


And who doesn't want that, am I right?


Picture this: you're scrolling through Amazon, looking for the perfect product, and BAM!


A 3D rendered image pops up, looking all sharp and flawless.


You're intrigued, you're excited, you're clicking that listing.


That's the power of 3D rendering, my friends.


But I hear you asking, "How do I get in on this 3D action?"


Well, it's easier than you think! Whether you're a newbie seller or a seasoned pro, you can transform your product images into 3D form with the help of a graphic designer.


And trust me, it's worth it.


But how do you go about it?


That's the million-dollar question.


Well, the people at AMZ One Step have got you covered, and I'm here to spill the secrets.


So, get ready to dive right into the world of 3D rendering.


Wohoooo!!!!


First things first, the team at AMZ One Step takes a good look at your product and decide whether it needs that extra oomph that 3D rendering can provide. 


Why?


Because not all products are created equal, you know?


Some are meant for photography, while others...not so much.


For example, if you're selling clothes or something with a soft surface, 3D rendering might not be the way to go.


But if your product has a hard surface, or is super reflective or transparent, then 3D rendering is where it's at!


And don't worry if you're not sure whether your product needs 3D rendering or not.


The guys at AMZ One Step can help you figure that out, and even take a peek at what your competitors are up to.


Who knows they might be 3D rendering their products and stealing all the clicks from you?


"Once we've evaluated your product and decided that 3D rendering is the way to go, we'll be able to get to work and create some mind-blowing images that will make your customers say "Wow!" And who doesn't want some wows in their life, right? But this will be a recommended route and the final decision would always be yours." said Kamal.


How 3D Rendering Works?

If you decide to go with 3D rendering, the next question would be how 3D rendering works?


Well, it's not some kind of magical potion or a secret ritual, it's a process of creating a 3D model on a computer software.


Yes, you heard it right, it's all done virtually!


Essentially, here's what Kamal explained how they carry out the process. 


First, our talented artists will create a 3D model of your product, adding texture, color, and anything else required to make it look as real as possible.


This is called 3D modeling.


And then, the process of extracting images from that model is called 3D rendering.


What you get in the end are 3D renders, which means you have access to a 360-degree view of your product, from any angle you want  – top, bottom, sideways, you name it!


You can get unlimited images, but they will all be on a white background.


But wait, there's more! Just because the modeling is done virtually, it doesn't mean that our artists don't need any photography knowledge.


They still have to set the ISO, aperture, and all the other fancy photography stuff to make sure it looks good.


Because if it's not done correctly, it can end up looking fake, and we don't want that, do we?


We would – as we should – avoid looking fake at any cost!


Because according to Amazon's Terms of Service, you cannot have any drawings or illustrations of your product.


That's where 3D rendering comes into play!


It's like a magic wand that can turn your product into a virtual masterpiece.


And the best part is, it's completely allowed by Amazon because it looks so real.


But don't be fooled, it's not just a simple click, and voila!


There's a whole process involved in creating that perfect 3D model.


It's like creating a sculpture, but instead of clay, it's all done virtually in computer software.


The artists work tirelessly to create the perfect shape, texture, and color that will make your product look like it's right in front of you.


And here's the cool part, you don't even need to send your product to a photographer!


You can simply send a few pictures or even a step file, and let the artists work their magic.


Plus, if you want any changes, it's a lot easier to make them in the virtual world than in the real world.


——————————


So there you have it, 3D rendering in a nutshell.


It's like having a virtual showroom for your product, with unlimited angles and views.


Just make sure it looks real, or else you'll be breaking Amazon's TOS and no one wants that!


I totally get what Kamal said.


3D rendering can make your products look real, but again, sometimes it's not the best solution for every product.


Take wood and fabric clothing for example, those products are not the best candidates for 3D rendering.


I mean, can you imagine trying to capture all those complex wood patterns or the soft texture of a fabric?


It can be tricky!


But, when it comes to products that are a good fit for 3D rendering, it can be a game-changer!


You can create stunning images without the need to send your product to a photographer.


Plus, making changes is so much easier and quicker compared to traditional product photography.


What is the Best Way to Get 3D Renders?

Now, let's talk about the best way to get those 3D renders.


It's important to have clear communication with your 3D rendering agency or freelancer.


They should be able to guide you on what angles and perspectives would work best for your product, but it's always good to have your own ideas as well.


That's where Kamal and his team come in.


If you reach out to an agency like theirs, they take care of everything.


They have a team of 3D artists, researchers, screenplay planners, photographers, and designers who will work together to create stunning 3D renders of your product.


You don't even need to send them pictures, just ship the product to them and they'll take care of the rest.


But if you decide to work with freelancers, keep in mind that you'll be the main guy.


You'll have to direct and manage the creative process.


So, it's important to find freelancers who have the expertise and experience you're looking for.


And remember, clear communication is key to ensuring you get the results you want.


What Does a 3D Artist Do?

So, let's break it down.


We know that the 3D artist is going to create a 3D model of your product and provide you with different angles on a pure white background or in PNG format (3D renders).


If you're working with a freelancer, ask for as many angles as possible, like a flat surface 360, top 360, bottom 360, so that you don't have to go back to the 3D artist again and again.


Once you have those images, it's time to go to the graphic designer.


Now, here's where the fun begins.


You get to tell the graphic designer what kind of infographics you want, what kind of lifestyle images you want, and what kind of text you want on your listing images.


It's like being a director, but instead of directing a movie, you're directing your own product listing.


If you're working with different freelancers, you'll need to become that creative artist, but if you're working with an agency like AMZ One Step, then you can sit back and relax because they'll take care of everything for you.


And outsourcing an agency makes sense too.


As Amazon sellers, we need to make sure that we're not just getting 3D images, but we're getting 3D images that are optimized for Amazon and that resonate with our clients.


They're a great way to showcase your product from different angles and give your customers a better understanding of what they're buying.


Plus, they can help increase your click-through rate and ultimately, your sales.


Specialized industry experts like they have at AMZ One Step understand both 3D modeling and Amazon.


They can create images that not only look amazing but also help you stand out from the competition.


How 3D Images Breathed New Life into my Dying Product

I also wanted to share something interesting that happened with one of my products.


My business partner and I sell wind chimes as a sympathy or memorial gift.


Its design is all black and is made of really premium quality.


However, we weren't having much success with it.


My Related Blog Post: Avoid Losing Money on Amazon: My Experience with ProductPinion


Therefore, we decided to work on our listing and add some 3D images to it.


The idea worked really well.


After trying to use 3D images, we decided to add a closer look at the tubes of the chimes in one of our main images.


We reached out to the same 3D artist who did our original images and it was pretty easy for him to add that detail.


Once we added these new 3D images to our listing, we noticed an increase in conversions and sales!


I'm not exactly sure how easy it was for the artist since my business partner was the one who was in contact with him, but I do know that the 3D images looked really sharp and made the product more clickable.


Our customers became more interested in it because they could see the details more clearly.


Now, we're using this strategy with other products as well, and it seems to be working pretty well.


Of course, it depends on the niche and the product, but for us, 3D rendering was definitely something worth trying.


Just thought I'd share my experience with you…


Why 3D Rendering is the Perfect Solution for Photographing Black Products?

Kamal was really impressed with what we did, and he made a great point about black products being a bit tricky to photograph.


With black products, you really need perfect lighting, or else the images end up looking dull and lifeless.


That's where 3D rendering comes in handy.


Since it's all virtual, there's no room for human error and everything comes out looking flawless.


12 Strategies to Make Your Product Stand Out

At this time of our conversation, Kamal dropped a gem on me, and I'm about to share it with you guys.


If you're struggling to make your main image stand out on Amazon, listen up.


According to Amazon and my buddies over at AMZOneStep.com, your main image has to be on a pure white background with no logos, graphics or badges.


But, how do you make it pop like a party in Ibiza?


Well, fear not, because I've got 12 different strategies for you to try out.


Yep, you heard it right, TWELVE!


And one of these strategies is using close-ups like we did with our wind chimes.


But, if you want to learn about the other eleven ways to make your product stand out, head over to AMZOneStep.com and search for its blog section.


And while you're at it, don't forget to subscribe to my YouTube Channel.


I have tons of video tutorials and discount coupons that will help you become an Amazon-selling pro in no time!


Trust me, you won't want to miss out on all the insider tips and tricks I have to offer.


So head over to my channel and hit that subscribe button now!


Psst…hold up, amigos!


Who's ready for some post-production talk?


I know some of you may be thinking '3D images look too fake for my taste', but hear me out.


Yes, some 3D designs may look fake, but trust me, it's not always the case.


In fact, a well-done 3D image can look just as real as the real thing.


And don't just take my word for it, I've even done A/B testing with different software like ProductPinion and other seller metrics to see what type of images perform best based on real shopper data.


That's how confident I am in 3D images.


But that's not all, we also use A/B testing to develop our products better.


We base it on real feedback from real people, not just our own biased opinions.


And let me tell you, it has worked wonders for us.


We started with only 30 percent of people wanting our product, but after making some changes based on their feedback, we won by 80/20. 👏👏👏


Moral of the story???


You MUST give 3D images a chance.


Who knows, you might be pleasantly surprised.


This reminds me of two things…


The Benefits of Using 3D Renders in Product Development and Marketing

The first thing is that using 3D renders allows you to create a prototype or product pictures even before the actual launch.


This way, you can get valuable feedback from potential consumers and know if they would actually buy the product.


You can also do split testing and compare it with products you know your target audience likes.


Based on the feedback, you can make changes and go back to the manufacturers to make the necessary adjustments before launching the product.


It's a win-win situation, right?


You get to create a product that meets the needs of your target audience and increase your chances of success in the market.


And who doesn't love a successful product launch?


The second thing is just as cool as the first one!


So let's say you've got your final product design, but you haven't actually produced the physical product yet.


What do you do if you want to start marketing and taking pre-orders?


Well, with 3D rendering, you can create realistic images of your product and use them for marketing and promotional purposes even before your product is physically launched.


This is especially useful for those using pre-launch or pre-order strategies, or those who want to build up hype and anticipation for their product.


You can start your emotional, heart-pumping marketing campaign and get your audience excited about your product, even before it hits the shelves.


How cool is that?


And let me tell you something awesome Kamal shared – every picture we create is a precious asset!


You can use it for ads, Instagram posts, and any other social media platform out there.


Plus, if you want to use it for your brand's insert card, you can add it to your list of assets.


And the best part is, it's super easy to tweak and move around.


Now let's say we create a grill brush together, and down the line, you need to make a few changes.


If you're just looking for an extra angle from the 3D renders, the team at AMZ One Step will do it for free.


No extra cost to you!


And if you need us to make changes to the images we create, we offer up to two revisions.


If you need more than that, there may be some small fees, but nothing crazy.


Just keep in mind that if you want a full revamp, that's going to cost you extra, but for minor changes, we can definitely hook you up!


How AMZOne Step Excels in Customer Service and 3D Rendering

Let me break it down for you.


Kamal mentioned that when you work with us, we make sure you have a dedicated account manager who will be your go-to person for everything.


We call them customer success managers because they make sure everything runs smoothly in the background.


And let me tell you, our 3D rendering is top-notch!


Not only can we do the classic white background images, but we can also Photoshop them onto stock images to give your product a little extra pop.


Plus, if your product comes in a bundle, like a fancy shaving kit, we can either photograph the bundle or just do a 3D render of the main product and photograph the rest.


And don't worry about overpaying, we'll always make sure you're getting a fair deal.


"Let me give you two examples of some crazy cool stuff we've done in the past. We worked on these hand dryers for airport washrooms (you know, the heavy-duty ones that don't mess around). Obviously, we couldn't go to an airport and take pictures, so we rendered the entire bathroom! Yep, you read that right. And then we had a commercial plumbing product for high-rise buildings and basements. It required photography, but no one was letting us near their plumbing. So we did a 3D render of the product and made it look just as good. So, yeah, we know our stuff!" said Kamal.


And no matter what you do; whether you are a garden enthusiast or a greenhouse guru, capturing the perfect image of your pride and joy can be a real challenge.


Take it from me, trying to snap a 65-foot garden can leave you feeling defeated and deflated.


But fear not, because this is why we have the very solution – 3D rendering!


With 3D rendering, you can showcase your entire lifestyle setting without the need for a rooftop photographer or weird and wonky product placements.


It's the perfect way to capture the essence of your garden or greenhouse and show off your green goodness to the world.


Don't miss out on the potential of your products either.


Whether you're selling greenhouse window openers or other nifty gadgets, 3D rendering can help you showcase them in all their glory.


And it's not as costly as you might think!


Well, that's a wrap for today, folks!


It was amazing talking with Kamal about 3D rendering and living our best lives.


Always remember, anything is possible if you work hard and stay focused on your goals.


Oh, and if you're interested in learning more about 3D renders by AMZ One Step, I've got you covered with the special coupon code below that gives you a 10% discount.


And guess what?


It contains an affiliate link, so not only will you get a discount, but you'll also be supporting my free content.



Speaking of free content, I've got over 500 videos on YouTube and 15 courses on Udemy, all for free for Amazon sellers like you.


I know it's not easy being a seller, but with some hard work, staying on top of the latest trends, and enjoying the process, it's definitely possible to make a living.


Have a fantastic day and keep hustling!


Yours truly,

Vova :)

Table of Contents
  1. How To Get More Sales With 3D Rendering – Perfect Product Images
    1. Who is Kamal Singh?
    2. What is 3D Rendering?
    3. How 3D Rendering Works?
    4. What is the Best Way to Get 3D Renders?
    5. What Does a 3D Artist Do?
    6. How 3D Images Breathed New Life into my Dying Product
    7. Why 3D Rendering is the Perfect Solution for Photographing Black Products?
    8. 12 Strategies to Make Your Product Stand Out
    9. The Benefits of Using 3D Renders in Product Development and Marketing
    10. How AMZOne Step Excels in Customer Service and 3D Rendering

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)