How To Get Your Products From Online Shops To USA Retail Stores | Retail Secrets Course Review

Vova Even Sep 03, 2024
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Table of Contents
  1. Retail Secrets Course Review - How To Get Your Products From Online Shops To USA Retail Stores
    1. What is Included in the Retail Secrets Course?
    2. How to Make Your Website Ready for Retail?
    3. How to Ensure Your Product Packaging is Retail Ready?
    4. How to Price Your Product Properly for Each and Every Retailer?
    5. How to Reach Major Retailers Online?
    6. How to Take Payments in Retail?
    7. How to Streamline Retail Invoicing and TV Appearances?
    8. How to Land Media Coverage with Killer Branding Strategies?
    9. How to Handle Logistics and Other Stuff?
    10. Do Brands Need Minimum Revenue to Sell in Stores?
    11. What is the Cost of Online-to-Retail Transition?
    12. What is the Price of Retail Secrets Course
    13. Are There Any Transactions that Wouldn't be Considered Retail?
    14. Are There Any Residency Limitations for This Course?
    15. Does the Course Include Mentorship from the Instructors?
    16. Conclusion

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Retail Secrets Course Review - How To Get Your Products From Online Shops To USA Retail Stores

 

Ever dreamed of seeing your products on shelves at major stores?


You know, next to the big brands?


It might seem out of reach, but what if I told you there was a course designed to help you make that dream a reality?


Intrigued?


Keep reading to find out how an online seller like you can break into the world of retail stores!


In this article, I'll be diving deep into a conversation I had with Talor Ofer, the founder of the Retail Secrets Club about their course.


Together, we'll explore what the course offers, who it can benefit, and how it can help you, the Amazon seller, take your business to the next level!


I'll also share a special discount code that Talor has given me for y'all!


It will let you snag a whopping 50% off his Retail Secrets course.  


So, without further ado, let's begin!


___________________________


Vova: Hey everyone, excited to talk about taking your online business to the next level – in physical stores!


Today, we're joined by Talor, the founder of Retail Secrets Club.


They've developed a course specifically designed to help you bridge the gap and get your products onto the retail shelves! 


Talor's a pro at making this switch incredibly easy.


And trust me, it can really boost your sales.


Pretty exciting stuff, right?


So, let's meet Talor and hear what he has to say!


Welcome, Talor!

 

Talor: Hey Vova, thanks for inviting me to chat today!


Let's jump right in and talk about this course – what it's all about and how it can help you.


What is Included in the Retail Secrets Course?


So, what exactly is Retail Secrets?


In a nutshell, it's about getting your products onto store shelves in the United States.


We're talking brick-and-mortar stores, the kind you walk into to shop.


These can be anything from stores with a hundred locations to giant chains with thousands, like Dollar General.


I've been working with these chain stores for the past 25 years, and for the last seven, I've been helping businesses like yours, the sellers, get their products into those stores.


Most of the businesses we work with already sell online, maybe on Shopify or Amazon.


They've got great products, they have inventory, and their branding is on point.


So, the question becomes: why not sell in physical stores too?


This course can help you make that leap and expand your reach.


Here's a surprising fact you might not know: in the US, as of 2024, a whopping 85 percent of all retail sales still happen in physical stores!


That's right, even though online shopping is huge, the vast majority of people still prefer to walk into a store to buy things.


This might seem strange to some folks, especially when I bring it up at conferences.


People often think I must be mistaken, but the numbers don't lie.


I've double and triple-checked this statistic, and it holds true.


So, here's the thing: you've already built a great brand, you have fantastic products, and you've got your inventory dialed in.


You might be shipping from overseas and managing everything online, but there's a whole other world of customers waiting for you in brick-and-mortar stores.


The Retail Secrets course can help you tap into that massive market and expand your reach significantly.

 

It's a result of over a year of work by myself, Norman Farrar, and Mr. Aaron Harbidge.


We designed it with one goal in mind: to give you a clear roadmap for selling your products in brick-and-mortar stores.


The course is built to be user-friendly and hassle-free.


It goes beyond simply telling you what to do. 


It includes:


  1. Step-by-Step Standard Operating Procedures (SOPs): These are detailed instructions that guide you through each part of the process, making it easy to follow along.


  1. Recorded Video Lessons: In addition to written instructions, you'll also get video tutorials that walk you visually through each step.


  1. Real-World Examples: Learning by example is powerful. The course includes real correspondence with buyers and catalogs, giving you a practical understanding of what successful communication looks like.

 

That's not all!


The Retail Secrets course goes the extra mile by providing you with something truly valuable: a list of buyer contacts at major chain stores.


Once you've completed the course and have your product information and presentations polished, you'll be ready to hit the ground running.


This cheat sheet of contacts will save you time and frustration by giving you a direct line to the people who can put your products on store shelves.


The course also anticipates the questions buyers are likely to ask.


You'll learn how to confidently answer inquiries about samples, pricing, and brand presentation, ensuring you make a strong first impression.


By the end of it, you'll be well-equipped to handle buyer interactions and confidently represent your brand to potential retail partners.


Here's a reality check: retail buyers at major stores like Macy's, TJ Maxx, Tractor Supply, Michaels, and countless others are bombarded with pitches from hundreds, sometimes even thousands, of brands every month.


It's a crowded marketplace, and getting their attention can be tough.


That's where our course comes in.


We'll equip you with the knowledge and tools you need to make your brand stand out from the competition.


You'll learn how to craft a compelling presentation that captures the buyer's interest and convinces them to take a closer look at your products.


Many brands struggle because they simply don't know how to present themselves effectively.


Their pitches are generic and forgettable.


The Retail Secrets course will help you avoid these pitfalls and ensure your brand gets the attention it deserves.


By the end of it, you'll be confident in your ability to communicate the value of your products to potential retail partners and increase your chances of getting your foot in the door.

 

Sellers misunderstand that getting into retail is an incredibly difficult feat.


But here's the secret: retail buyers can tell within seconds of your first contact whether you're ready to work with them.


It's all about speaking the "retail language."


Buyers need to see that you understand the industry and have a well-developed brand and business structure in place.


This doesn't have to be overly complex, but it does require some specific knowledge.


I've seen it countless times: brands with great products fail to connect with buyers simply because they lack this basic understanding.


The Retail Secrets course bridges that gap.


When you finish it, you'll be fluent in "retail language" and prepared to confidently interact with buyers.


This will significantly increase your chances of getting your products onto store shelves.

 

Many sellers try to navigate the world of retail on their own, but often end up seeking help from expensive agencies or representatives.


The Retail Secrets course is designed to be your one-stop shop for success.


We'll guide you through every step of building a brand that's attractive to retail buyers.


This includes your website, which acts as your online storefront.

How to Make Your Website Ready for Retail?


We'll show you specific web tweaks you can make in just a few hours that will significantly improve the overall impression you make on potential retail partners.


These changes might seem small, but from a buyer's perspective, they can make a world of difference.


By taking the course, you'll gain the knowledge and tools you need to create a brand that screams "we're ready for retail" to buyers.

 

Building a brand for retail goes beyond just your website.


The Retail Secrets course dives deep into what I call "retail readiness."


This refers to all the behind-the-scenes aspects that make your business attractive to buyers.


In this course, I'm pulling back the curtain and sharing a wealth of knowledge I've accumulated throughout my career.


These are the secrets, tips, and little-known details that can make a big difference in your success.


Frankly, I wasn't sure if I'd ever reveal some of this information.


But my goal is to create a course that truly helps you succeed.


I want you to walk away with the knowledge and tools you need to get your products on store shelves and start generating sales.


That's why I'm committed to sharing everything I know, from the foundational elements to the hidden gems of the retail world.

 

We've talked about how to create a website that impresses retail buyers.


But there's more to retail readiness than just online presence.


How to Ensure Your Product Packaging is Retail Ready?


Packaging is a crucial aspect that often gets overlooked.


The Retail Secrets course goes beyond simply teaching you how to design attractive packaging.


We delve into the practical considerations that matter most to buyers.


For example, is your packaging designed to fit neatly on store shelves?


Is it durable enough to withstand the rigors of shipping and handling?


These might seem like minor details, but they can make a big difference in a buyer's decision.


I've spent seven years living in China, working directly with manufacturers who supply Walmart and Costco.


This gives me a unique understanding of both the design and production sides of packaging.


Unfortunately, some people who teach retail focus solely on sales and marketing, neglecting the manufacturing realities.


Here at Retail Secrets, that's not the case.


Both myself and my partners, Aaron and Norman, have extensive experience on the manufacturing side.


We'll show you how to create packaging that ticks all the boxes for buyers: attractive design, shelf compatibility, and durability.


This ensures your product looks great and arrives safely in stores, increasing your chances of getting picked up by retailers.

 

How to Price Your Product Properly for Each and Every Retailer?


Let's talk about pricing, a crucial step in the retail sales process.


Imagine this: a buyer expresses interest and asks to see your pricing.


You send over your catalog, confident in your product and its value.


But if your pricing isn't right for that specific retailer, the deal can fall apart.


The Retail Secrets course equips you with the knowledge you need to avoid this pitfall.


We'll teach you about the different pricing strategies used by various retailers.


For example, discount stores like Ross, TJ Maxx, and HomeGoods typically buy products at a much lower price point, somewhere between 30% to 35% of the manufacturer's suggested retail price (MSRP) at most.


Understanding these benchmarks is essential for setting prices that are attractive to buyers without sacrificing your profit margin.


By the end of the course, you'll be able to confidently negotiate pricing with retailers and ensure your products are positioned for success


 

We've covered the retail price you see on websites and stores like Amazon.


But that's not the price you'll offer to retailers who buy in bulk.


Wholesale pricing applies when a retailer purchases large quantities of your product, typically thousands of units or more.


For these wholesale deals, you'll need to establish a separate price point that's lower than your standard retail price.


That's because wholesale buyers don't typically negotiate much.


So, it's crucial to get your pricing right from the start.


If you offer them a price that's too high, like 50% of your MSRP, they'll likely walk away from the deal.


(There are some exceptions, like Costco, but we'll cover those too.)


The Retail Secrets course will guide you through this process as well.


The course will teach you how to find the sweet spot – a wholesale price that ensures you make a profit while still offering retailers enough margin to make the sale attractive to them.


How to Reach Major Retailers Online?


We'll take you step-by-step through the process of selling on specific online channels, like the websites and marketplaces of major retailers like Office Depot, Costco, and Macy's.


These online marketplaces are becoming increasingly popular.


For instance, Wholesales has over 1,000 physical stores, but their online marketplace ranks as the ninth largest in the USA!


While Amazon and Walmart are the undisputed leaders, other major retailers like Costco, Home Depot, Office Depot, and Kohl's also offer online marketplaces.


Trying to navigate these marketplaces without the proper knowledge can be daunting.


Retailers can quickly dismiss you if your approach seems unprofessional or uninformed.


The Retail Secrets course equips you with the information you need to approach these marketplaces with confidence.


In addition to online strategies, the course also covers the nitty-gritty aspects of working with retail buyers.


How to Take Payments in Retail?


We'll explain different payment methods and walk you through the entire sales process, ensuring you're prepared for every interaction.


By the end of the course, you'll have a clear roadmap for successfully selling your products through various online and offline retail channels.

 

Throughout the course, we'll delve into the behind-the-scenes aspects of working with major retailers.


This includes understanding essential paperwork like purchase orders.


We'll show you what a purchase order looks like, how to read and interpret it, and what information it contains.


You'll also learn about payment terms – when you can expect to receive payment and how it will be delivered.


The course will also guide you through the vendor setup process.


Large retailers with hundreds or even thousands of stores have specific procedures for working with vendors.


They won't simply send you order details over email.


Instead, you'll receive official purchase orders that outline the terms of the sale.


By understanding these procedures, you'll be able to navigate the business side of working with retail buyers smoothly and efficiently.

 

We've covered purchase orders, but that's just one piece of the puzzle.


Large retailers often use a system called EDI (Electronic Data Interchange) to manage communication with vendors.


The Retail Secrets course will explain what EDI is and why it's important.


We'll even provide you with a list of reputable EDI companies, allowing you to choose the most affordable and suitable option for your business.


Our goal is to equip you with the knowledge and tools you need to navigate every step of the process, from initial contact with buyers to getting your products on store shelves and receiving payment.


This includes avoiding common pitfalls that can arise along the way.



How to Streamline Retail Invoicing and TV Appearances?


The course will also teach you how to properly invoice retail buyers.


We'll cover what information should be included on your invoices and what to leave out.


You'll also learn how to handle situations like working with TV segments to promote your products.


By the end of the course, you'll be well-prepared to handle all the complexities of working with retail buyers and ensure a smooth and successful experience.


But that's not it!

 

The Retail Secrets course covers more than just the nuts and bolts of working with retailers.


How to Land Media Coverage with Killer Branding Strategies?


We'll also delve into branding and strategies for gaining media exposure.


Here's an exclusive benefit you won't find anywhere else: I'll share my experience working with ABC's "Good Morning America" on their Business Deals segment, hosted by the well-known entrepreneur Tory Johnson.


This is just one example of the unique media opportunities we'll discuss in the course.


Traditionally, these secrets are closely guarded within the industry.


The Retail Secrets course breaks the mold by providing you with this valuable insider information.


In addition to media strategies, we'll also guide you through developing a strong brand identity.


This includes guidance on selecting the right colors and design patterns for your brand.


We'll show you how to create a cohesive visual experience across your website, catalogs, and even your products themselves.


The course recognizes that different product categories benefit from different brand aesthetics.


We'll walk you through these considerations, ensuring your brand resonates with the right audience.


By the end of the course, you'll have a well-rounded understanding of how to build a successful retail brand, from securing media exposure to crafting a captivating brand image.



Our course equips you with all the knowledge you need to succeed in the retail industry.


We go far beyond just the technical aspects of working with retailers.


One important aspect we cover is creating a catalog – a tool highly valued by retail buyers.


We'll explain why catalogs are essential and guide you through the entire process of building one.


The course includes multiple sessions dedicated to catalogs, ranging from concise 4-minute overviews to more in-depth 30-minute explorations.


We understand that busy schedules are a reality.


That's why we've designed these sessions to be informative, engaging, and easy to follow.


You can listen to them while you're commuting, working in the office, or anywhere else that's convenient for you.


Building a strong brand is a key component of the course.


We'll break down the fundamentals of branding, including using colors and patterns effectively and crafting captivating logos.


You'll also learn how to design a visually appealing website that complements your overall brand image.


How to Handle Logistics and Other Stuff?


The course equips you with a well-rounded understanding of every facet of a retail business.


This includes not only branding but also the logistics of approaching and finding potential buyers.


You've invested time and effort in building a great brand and product.


Now you're wondering, "What's next? How do I find retail buyers who are interested in what I have to offer?"


The Retail Secrets course tackles this crucial question head-on.


We'll share the very same strategies I use in my own business to find and connect with potential buyers.


This is valuable insider information that you won't find elsewhere.


Many people try to sell you access to buyers, keeping the secrets for themselves.


The Retail Secrets course flips the script.


We'll equip you with the knowledge and tools you need to find buyers independently, empowering you to build long-term success.


Finding buyers isn't necessarily a complicated process, but it does require the right approach.


The course will guide you through each step, making the process clear and achievable.


By the end of the course, you'll be confident in your ability to identify and connect with potential retail partners, setting your business on the path to success.



The Retail Secrets course goes beyond the basics.


We'll also introduce you to advanced strategies used by experienced retailers.


One such concept is the Teaser Deck.


This is a specialized type of catalog used to further strengthen your relationship with a buyer who has already expressed interest in your products.


A Teaser Deck showcases how your products would be displayed and merchandised within their stores.


The course goes beyond simply explaining Teaser Decks.


We'll delve into the process of creating compelling product renderings, ensuring your products stand out.


There's more to it than just visuals, though.


We'll also cover other key elements that make a Teaser Deck effective.


Another valuable aspect of the course is the expertise of Norman Farrar.


Norman is a renowned expert in both branding and packaging, and his insights are woven throughout the course content.


His knowledge is truly exceptional, and even I learned a great deal from him during the development of the course.


By incorporating Norman's expertise and advanced techniques like Teaser Decks, the Retail Secrets course equips you with the tools you need to take your sales presentations to the next level and impress even the most discerning buyers.

 

We've covered a lot of ground so far, but there's one more crucial aspect I want to highlight: outreach.


You've identified potential buyers and have their contact information, but now what?


The Retail Secrets course will guide you through effective strategies for approaching these buyers.


We'll explore different methods of communication, such as phone calls, emails, and even text messages.


We'll help you determine the best approach for each situation, whether it's a cold call to a new contact or a follow-up email to a buyer you've already connected with.


Making the right first impression is essential.


The course will equip you with the tools and techniques you need to confidently and professionally connect with potential retail partners.


For a more comprehensive overview of the course content, including in-depth details about outreach strategies, click on the button below.


This button will allow you to explore the course at your own pace and learn more about everything it has to offer.


Later on, when you're ready to enroll, click the button and use code VOVA to save 50 percent.


This isn't all though. 


There's a lot more info covered in this course.


For example, we understand that contacting a large number of buyers can be daunting, especially when considering email marketing.


So, our course addresses this challenge head-on.


We'll teach you the fundamental principles of email outreach, ensuring your messages are well-received and avoid being flagged as spam.


This is a skill I've honed over nearly six years of experience in the industry.


The course also dives deep into email marketing software.


I've personally tested many of the most popular options on the market.


This experience allows me to share valuable insights on which software offers the best value for your money and the most effective methods for using it.


By learning how to leverage email marketing tools effectively, you can efficiently reach out to a large number of potential buyers without sacrificing personalization or professionalism.

 

The Retail Secrets course dives deep into various aspects of email outreach.


We'll cover some technical details, such as DNS and DMARC configurations, as well as SPF records.


Understanding these technical concepts can be beneficial for business owners, but it's not always essential.


The course acknowledges that you may choose to delegate these tasks to a team member.


There's no shame in that!


Focus on the areas that interest you and delegate the rest to build a well-rounded team.


We recommend checking out the course content to determine which aspects you find most valuable.

 

Vova: Thanks again for sharing all this valuable information, Talor.


Thank you so much for that special offer for my followers.


Let me reshare the button for those interested.


Remember, clicking it will unlock a special offer for those curious to learn more about the course.


It'll give you a breakdown of all the curriculum modules, so you can see exactly what's covered.


Do Brands Need Minimum Revenue to Sell in Stores?


Vova: Now, to get started, I have a few frequently asked questions for you.


First, are there any minimum revenue or product quantity requirements for a brand that wants to get into retail stores?

 

Talor: That's a great question, Vova.


There's no hard and fast rule about the minimum number of products a brand needs to have before approaching retailers.


However, the course generally recommends having at least five SKUs (Stock Keeping Units), which are essentially unique product variations.


Here's a bit more detail:


  1. For most brands, having five to ten SKUs is a good starting point before reaching out to retail buyers. This demonstrates a well-rounded product line with some variety.


  1. There is an exception, however. If you have a single, truly unique product, such as a patented invention or a highly innovative design, then one SKU might be enough to capture the attention of retailers. The uniqueness of your product would speak for itself.


Ultimately, the course emphasizes the importance of having a strong product offering, regardless of the exact number of SKUs.


We recommend checking out the course content for a more in-depth discussion on building a successful retail product line.

 

Revenue requirements aren't a major concern when approaching retail buyers.


The course will guide you through the process step-by-step.


For example, let's say you secure your first order from a major retailer like TJ Maxx.


They typically start with a test order, often in the range of 500 to 600 units per SKU.


This allows them to assess how the product performs in their stores without a huge financial investment.


Once the test order is successful, they'll likely come back for much larger quantities.


Retailers will ask about your production capacity to ensure you can meet their ongoing demand.


Not all businesses are equipped to handle large orders immediately, and that's perfectly understandable.


Here's an interesting fact: Although TJ Maxx has a smaller number of stores compared to giants like CVS or Dollar Tree, their annual revenue is often higher.


This demonstrates the buying power of major retail chains.

 

When it comes to order quantities, there's always room for negotiation with retail buyers.


This is a key advantage of working directly with retail stores compared to online marketplaces.


The Retail Secrets course emphasizes the importance of open communication.


Unlike impersonal online platforms, retail allows you to have conversations with real people.


You can schedule video calls with buyers to discuss order sizes and find a solution that works for both parties.


For example, if a buyer initially requests 1,500 units per SKU, you might propose a counteroffer of 3,000 units for a specific SKU.


This demonstrates your willingness to meet their needs while also maximizing your own production efficiency.


Payment terms are another area where negotiation is possible.


Many people mistakenly believe that a buyer's initial offer is set in stone.


The course will teach you how to navigate these conversations confidently and explore flexible payment options that benefit your business.


By understanding these "little secrets" of retail negotiation, you can increase your chances of securing successful partnerships with major retailers.

 

Vova: Thanks for that information, Talor. 


What is the Cost of Online-to-Retail Transition?


Vova: The next question I have for you is about the financial side of things.


Obviously, the course itself has a cost, but what about the expenses involved in actually making the switch from online sales to retail?


Are there any upfront costs associated with this, or is it free?

 

Talor: There are definitely some expenses involved in making the move from online sales to retail, but they can be quite manageable.


One of the main costs is creating a catalog to showcase your products to retailers.


The course will teach you how to craft a compelling catalog that effectively presents your brand.


Here's a breakdown of the catalog costs:


  1. DIY Catalog (Free): If you have the design skills and software, you can create your catalog yourself at no cost.


  1. Professional Catalog ($1,000-$2,000): You can outsource catalog creation to a professional design agency. This will result in a high-quality catalog, but it comes at a higher price point.


  1. The Retail Secrets Approach ($200-$300): The course offers a recommended approach that balances cost-effectiveness with quality. We'll guide you through creating a professional-looking catalog without breaking the bank.


In addition to the catalog, the course will also address other potential startup costs associated with retail and provide strategies for minimizing them.


We recommend checking out the course content for a more detailed discussion on the financial aspects of going retail.

 

Packaging is another consideration when entering retail.


  1. Existing Retail Packaging: If you already have packaging designed for retail stores, that's great! You won't need to incur additional costs in this area.


  1. Pitching with Mockups: If you're still in the development stage, you can create mockups to showcase your product's potential retail packaging. This is perfectly acceptable for initial presentations.


  1. Product-Specific Needs: The cost of packaging will vary depending on your product's size and complexity. A refrigerator will obviously require more substantial packaging than a small USB drive.


The course avoids providing misleading information about specific packaging costs.


However, it emphasizes that adapting your packaging for retail typically involves minor adjustments, not major overhauls.


What is the Price of Retail Secrets Course

 

Now let's talk about the course price.


The Retail Secrets course typically costs $1,999.


However, as I mentioned, I'm happy to offer a special discount to Vova's audience!


For a limited time, you can use the button below to enroll in the course for just $999, which is a savings of 50%.


This exclusive offer is only available for Vova's followers, so don't miss out!


We can't guarantee how long this discount will be valid, so take advantage of this opportunity to learn the secrets of retail success at a fraction of the regular price.

 

Vova: Thank you so much for the generous discount, Talor!


Are There Any Transactions that Wouldn't be Considered Retail?


Vova: Now, I have another question for you.


Let's say someone reading this article is intrigued by the idea of going retail.


They have a small product line with just a few SKUs – maybe 5 or 10 items.


Are there any types of sellers or products that simply aren't a good fit for retail stores?


Can you give us some insights into who can benefit from retail and who might be better off sticking with online sales?


For example, are there specific product categories that typically struggle in retail environments?


I think it would be helpful for readers to understand if their product or business model aligns well with the retail landscape. 

 

Talor: That's a great question, Vova.


I've worked with a wide range of product categories over the years, with the exception of food products.


However, there is one common theme I've observed with products that tend to struggle in retail environments: market saturation.


Here's an example: Let's say you're thinking about selling gloves or hand sanitizer.


Due to the COVID-19 pandemic, these markets became oversaturated with products.


Retail stores are likely already dealing with excess inventory from these categories, and there wouldn't be much demand for new brands entering the space.


In such cases, it might be difficult to convince retailers to take a chance on your products, especially if they're priced higher than existing options.


The Retail Secrets course can help you assess your product's suitability for retail.


It will guide you through market research techniques to identify any potential saturation issues and ensure you're entering a viable market segment.


Most product categories, however, have the potential to succeed in retail.


For instance, I previously thought that puzzles might be a difficult market to enter because so many companies already sell them.


However, as you can see from the puzzle company behind me (with their permission, of course!), even established categories can offer opportunities.



This particular company has found great success in retail thanks to their unique branding and effective buyer presentations.


Their strong brand identity sets them apart from competitors and makes them attractive to retailers.


This highlights a key factor in retail success: effective brand presentation.


The Retail Secrets course will equip you with the skills and strategies to showcase your brand in a way that captures the attention of retail buyers, even in crowded markets.


Vova: That makes perfect sense, Talor.


Thanks for clarifying that about product categories.


Are There Any Residency Limitations for This Course?


Vova: Now, I have another question.


Is the Retail Secrets course applicable for people in countries outside the United States?


If someone's business is located outside the US, can they still use the course to learn about selling their products in US retail stores?

 

Talor: Another great question, Vova!


The good news is that the Retail Secrets course can benefit international sellers as well!


While having a US-based company can simplify certain aspects of the process, it's not an absolute requirement. 


Many major retailers, like Walmart, now work with vendors from all over the world.


There are a few key things to keep in mind for international sellers.


For example, it's often helpful to have some inventory stored in the United States to ensure faster delivery times for US retailers.


Additionally, demonstrating some level of business activity within the US can be advantageous.


Another main challenge is shipping samples to retailers.


Lead times can be longer if your products are coming from overseas.


Retailers might also be hesitant about working with a vendor located outside the US, simply because it's unfamiliar territory for them.


Here's the key takeaway: You don't necessarily need to be a US-based company to sell in US retail stores.


I've been working in the US market for almost 25 years, and I've never lived in the States!


The course will equip you with strategies to address these challenges and build trust with US retailers, even as an international seller.


We'll cover topics like:


  1. Sample shipping optimization

  2. Effective communication for international vendors

  3. Building trust with US retail buyers

 

Vova: That's fantastic information, Talor. Thanks for clarifying the process for international sellers.


Does the Course Include Mentorship from the Instructors?


Vova: One last question comes to mind.


Does the Retail Secrets course offer any kind of mentorship?


In other words, would there be opportunities to get personalized help from you, Aaron, or Norman?


Can you explain how that works?

 

Talor: Absolutely, Vova! The Retail Secrets course is designed to be a supportive learning environment.


You're welcome to reach out to any of us – myself, Aaron, or Norman – with questions you may have.


In addition to the course content, we also offer a weekly mastermind group for enrollees.


This mastermind is a live, one-hour session every week where we delve deeper into a specific retail business topic.


It's a fantastic opportunity to gain additional insights and ask more detailed questions in a live setting.

 

The Retail Secrets course is designed to be a resource for you throughout your retail journey, and the mastermind group is an extension of that support system.


Here's a closer look at what the mastermind group offers:


  1. Weekly Live Sessions: Every week, we hold a one-hour mastermind session where we focus on a specific retail business topic. This allows for in-depth discussions and a chance to ask detailed questions in a live setting.


  1. Expert Guidance: You'll have the opportunity to directly interact with me, Aaron, and Norm, and benefit from our combined expertise.


  1. Valuable Connections: We also share additional buyer contacts within the mastermind group, giving you an edge when it comes to reaching retail decision-makers.


  1. Q&A Sessions: Most mastermind sessions include a dedicated Q&A portion where you can address any specific questions or challenges you're facing.


We understand that some people might be hesitant about the upfront cost of the course. 


The mastermind group offers a way to experience the value we provide at a lower monthly cost ($199).


By participating in the mastermind, you can see firsthand the wealth of information and support you'll receive as a course enrollee.


We're confident that after just one session, you'll understand why the Retail Secrets course is an invaluable resource for anyone serious about breaking into the retail market.

 

Vova: Perfect! I think you've explained everything very clearly.


Is there anything else you think viewers should know about the Retail Secrets course that we haven't covered yet?


It sounds very comprehensive though – you go into a lot of detail, even things like how to avoid getting your emails flagged as spam when reaching out to retailers in bulk.


That kind of attention to detail is fantastic.


It seems like the course covers everything a seller needs to know, from start to finish, about getting your product into retail stores.

 

Thanks again for such a detailed explanation, Talor.


I think this will be incredibly helpful for viewers who are considering getting their products into retail stores.


Is there anything else you'd like to add before we wrap up?

 

Talor: That covers everything I can think of at the moment, Vova.


But remember, if any of your readers or viewers have questions after this review, feel free to leave them in the video comments.


I'll check in from time to time and answer anything I can.


I'm always happy to help!

 

Vova: Don't worry about checking the comments, Talor. I'll be sure to keep an eye on them myself.


YouTube notifies me whenever someone leaves a comment, so I can either answer it myself or reach out to you if needed. :)


Now, as a seller myself, I'm laser-focused on online sales at the moment.


But what you said about most sales happening offline really piqued my interest. 


It's a game-changer I hadn't considered and it definitely makes me think about expanding into retail in the future.


While online sales are growing rapidly, there's still a huge market for products sold in brick-and-mortar stores.


Overall, this course sounds like a valuable resource for anyone interested in breaking into the retail market.


And on that note, let's wrap up today's blog post.


For those interested, the link to Retail Secrets Course is given below. 


This course can be a great resource if you're looking to get your products onto store shelves and expand your brand's reach.


I want to thank you Talor for taking the time to join me today and explain everything that's included in the course.


Your insights were incredibly valuable, and I know they'll be helpful to anyone considering a move into retail sales.


Talor: The pleasure was all mine, Vova. Thanks for inviting me to chat! Take care.


___________________________


Conclusion


In this article, I chatted with Talor about his course, Retail Secrets.


If you've ever thought about getting your products onto store shelves, this course might be helpful.


Talor explained what's included in the course, and even addressed some concerns about selling internationally.


We also talked about the mastermind group, which sounds like a great way to get extra support and ask specific questions.



Whether you're just starting out or looking to expand your online business into retail, there's a lot to learn in this course.


I definitely recommend checking it out for more information!


Table of Contents
  1. Retail Secrets Course Review - How To Get Your Products From Online Shops To USA Retail Stores
    1. What is Included in the Retail Secrets Course?
    2. How to Make Your Website Ready for Retail?
    3. How to Ensure Your Product Packaging is Retail Ready?
    4. How to Price Your Product Properly for Each and Every Retailer?
    5. How to Reach Major Retailers Online?
    6. How to Take Payments in Retail?
    7. How to Streamline Retail Invoicing and TV Appearances?
    8. How to Land Media Coverage with Killer Branding Strategies?
    9. How to Handle Logistics and Other Stuff?
    10. Do Brands Need Minimum Revenue to Sell in Stores?
    11. What is the Cost of Online-to-Retail Transition?
    12. What is the Price of Retail Secrets Course
    13. Are There Any Transactions that Wouldn't be Considered Retail?
    14. Are There Any Residency Limitations for This Course?
    15. Does the Course Include Mentorship from the Instructors?
    16. Conclusion

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