How To Use SmartScout Subcategories Tool For Amazon Product Research (Uncover Lucrative Niches Fast)

Have you ever wondered how successful Amazon sellers uncover profitable niches and spot winning opportunities?

If you’re looking for a way to make your product research easier and more effective, the SmartScout Subcategories Tool might just be the answer.

In a recent YouTube video, I teamed up with Scott Needham, the founder of SmartScout, to explore how this tool can help you find profitable niches faster.

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Whether you’re a private label seller or a reseller, this tool lets you analyze categories, estimate revenues, and discover untapped opportunities with ease.

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So, if you’re curious about how this tool works and how it can help you grow your Amazon business, keep reading.

I’ll walk you through everything you need to know, including how to get started with SmartScout and make the most out of its features.

Ready to learn how to use data to your advantage?

Let’s dive in!

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How to Find Profitable Niches Fast Using SmartScout Subcategories

Vova: Hey Scott, can you walk us through the SmartScout Subcategories tool?

I’m really excited to see how it can help Amazon sellers like us.

Scott: Of course!

Let me show you how it works.

The screenshot above displays our Subcategories tool, and it’s super helpful for finding great niches on Amazon.

Right now, I’m looking at some data, and I’m focusing on just the first few columns here.

These columns show the main categories on Amazon, like Home and Kitchen, Health and Household, Clothing, Books, Electronics, and Beauty.

Each category has an estimated monthly revenue listed next to it.

It’s impressive to see that some of these categories generate billions of dollars every month.

It really shows how big the market is for Amazon sellers.

Right now, we’re focusing on the US market, but this tool works for about 10 different markets in total.

All these markets are listed below, and each one has its own way of organizing categories.

The structure may look a bit different depending on the market, but the US market is what I’m most familiar with.

It’s the one we’ve explored the most.

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Now, when I click this arrow, that’s when this tool really starts to show its value.

We get to dive deeper into specific categories.

For example, I’m going to click into "Kitchen and Dining."

From here, we can keep drilling down further.

Let’s go into “Storage and Organization,” and then into “Food Storage.”

Now, we’re getting more specific.

I don’t know where we’ll end up, but we’re here in “Food Jars and Canisters.”

This is a category that generates $6 million a month!

Even though it's a smaller segment, it’s still a pretty sizable category on Amazon.

What’s amazing about this is that it really makes you realize that Amazon isn’t just one giant marketplace.

It’s more like a collection of tens of thousands of smaller, individual marketplaces.

Everything that’s happening in the “Food Jars and Canisters” category is its own thing.

It shows how specific and niche Amazon can be.

We also have more data about this specific category.

From what we can see, this market is very dominated by sellers, rather than Amazon’s own products.

It seems like the One-Price (1P) model isn’t growing much at all.

In fact, when we compare year-over-year data, we’re actually seeing a slight decline in the sales volume for this category.

The average volume for products in this category is about 0.34 cubic feet.

That’s not a small size, especially when you think about how these are containers, and often people sell them in sets, like a dozen at a time.

With this tool, you can explore pretty much any category you want, so you can dive in and see what’s happening under each one.

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Now, let’s take a look at a category for the first time.

If I click on this little hourglass icon, it allows me to jump in and explore the brands within this category.

When we do that and pick ‘brands’ from the options, we see names of brands like ComSaf, Netany, and Planetary Design:

We also get data about their estimated revenue and their share of the market.

The tool even shows us the 30-day change, telling us if these brands are growing or shrinking.

It looks like most of these brands are actually seeing growth, which is interesting to see.

There are only a few brands here that are not doing well.

The second brand, Netany, is really interesting.

Even though they only have four ASINs (Amazon Standard Identification Numbers), they are still high in market share.

It shows that having fewer products doesn’t always mean less success.

Next, we can dive into the individual products within this category.

From what I can tell, there’s a wide range of container types here.

It’s not just one kind of container.

As you go through the data, you can see different options.

Honestly, I probably should have chosen a category I’m more familiar with, but this still gives you a good idea of how things work.

The products are listed here based on their monthly revenue and launch date.

There are a lot of columns with data, so it can be easy to get lost in the details.

For example, we can see the Buy Box price for each product.

Some of these products are priced as low as $11, while others are more expensive, like the one-gallon glass jars priced at around $30.

We already have a lot of data available for this subcategory, and Amazon has around 40,000 different categories.

The Subcategories tool is designed to give you a clear view of what’s happening in these markets.

If you’re planning to launch a product, this tool can be a great help in giving you some initial validation.

It helps you see if there is enough revenue being generated in the category and whether there is room for a new product to enter the market.

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Some subcategories only make between $50,000 to $100,000 a month, and these might not be very exciting opportunities.

On the other hand, there are much larger subcategories that can generate over $100 million a month, but they are often very competitive and hard to break into.

Then, there are many subcategories in between, with varying levels of potential.

The tool allows you to browse through these different options and helps you make a more informed decision.

There are many product finder tools out there, but they can sometimes feel a bit unpredictable.

You may set a few filters, but you still might not know where you’ll end up.

If we are in the “Health and Household” category, we can immediately see that disposable cups bring in $35.5 million a month, while disposable drinking straws make around $4 million.

This organization reflects how Amazon arranges its categories, and it makes product research feel more directed.

You can clearly choose the path you want to take based on the data provided.

Vova: It’s pretty cool how this works.

A seller, whether they are a reseller or working with a private label, can come in and start exploring different categories.

They can dig deeper into the subcategories, and the tool shows them a lot of useful data.

For example, you can see the revenue that’s being made in each subcategory.

You can also see if Amazon controls a large portion of the sales in that category.

For private label sellers, this is important because, from my experience, Amazon tends to rank at the top in many categories, which can make it harder for private-label products to compete.

This can limit the chances of a new private-label product succeeding if Amazon is already dominating the market.

For example, when we look at Amazon’s revenue share and the 12-month growth, we get a clear picture of what’s happening in each subcategory.

We can then explore new subcategories we might never have thought of before.

This helps us find opportunities, and having all the numbers in front of us makes the research process a lot easier.

It’s a really interesting way to get deeper insights into the market.

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Scott: Absolutely.

If you look at these baby bottles, warmers, and sterilizers, you can see how much their sales have increased over the last 12 months.

The trend for sterilizing and warming bottles is definitely growing.

It’s often easier to succeed in a market that is expanding, and this is something I always keep in mind when analyzing opportunities.

There are many ways to examine this data.

For instance, we’ve grouped all the categories together in one place here.

If you want to focus on a specific category, you can use filters to narrow it down.

For example, you might decide to only look at categories that are growing.

That’s where our Niche Finder tab becomes useful.

This tab provides another way to analyze the data.

You can set filters based on your preferences.

Let’s say you want to focus on categories where Amazon accounts for no more than 10% of the sales.

You might also prefer smaller-sized packages and want to target a revenue range of at least two million dollars.

Using these filters, the tool quickly narrows the options down to 460 categories that match those criteria.

This is a quick overview of how the Subcategories Tool works.

It’s one of the easiest ways to get started when exploring new opportunities.

Vova: Tools like these can really save time while helping you make informed decisions.

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Conclusion

To wrap things up, the Subcategories Tool and Niche Finder are great starting points for diving into product research.

They make it easier to spot trends, analyze data, and focus on markets that fit your goals.

By using filters and exploring specific categories, you can find opportunities that might not be obvious at first glance.

Whether you’re a reseller or building your own brand, these tools can help you make better decisions based on real numbers.

At the end of the day, having the right data in front of you can make a big difference in how you plan your next move.

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