How to Work with Creators on JoinBrands & How to Get the Most From JoinBrands UGC Platform

If you're selling something specific, like a grill brush or a beauty serum, you likely already know the "hero" features of your product.

The key is communicating those features without making the video feel like a scripted, robotic commercial.

Key Takeaways for Working with Creators

1. Balance Direction and Freedom: Be specific about the "must-haves" like showing the product in use, but let the creator use their own voice.

2. Use AI Frameworks: Leverage the built-in AI brief generator to create a professional script in seconds.

3. Clone Success: Don’t try to reinvent the wheel — find what’s already viral in your niche and ask creators to replicate that style.

4. The "Ugly" Video Wins: Remember that raw, authentic content often out-converts high-production studio clips.

5. Special Offer: Use code Vova50 to get $50 off your first campaign and start testing these strategies risk-free.

Should You Control the Creative Process?

One of the biggest questions brands have is how much control to hand over.

If you're selling a grill cleaner, for example, you might be tempted to write every single word the creator says.

However, the whole point of User-Generated Content (UGC) is that it looks like it's coming from a real person, not a marketing department.

The best approach is to be specific about the "non-negotiables."

If you need the creator to actually be outside at a barbecue rather than just holding the brush in their kitchen, you have to say that.

If you're going for volume hiring dozens of creators at once you can afford to be more open.

You'll find that some creators are naturally amazing at storytelling and will come up with angles you never considered.

Leveraging AI for Smarter Briefs

You don't need to be a creative director to get high-quality content.

JoinBrands has built-in AI that helps you frame your request.

Once you enter your product information, the AI suggests a framework for your brief.

It’s a massive time-saver that ensures you don't miss the basics, like a clear hook or a call to action.

Many top sellers take this a step further by using tools like ChatGPT.

You can upload an image of your product, ask for 10 different UGC script options, and then pick the best one to paste into JoinBrands.

This helps you move from an idea to a live campaign in minutes rather than hours.

Why You Should "Clone" What’s Already Viral

Innovation is great, but in the world of TikTok and Amazon, cloning success is often the faster route to growth.

The top brands on JoinBrands aren't usually trying to reinvent the wheel.

Instead, they look at what is already going viral in their category and ask creators to do something similar.

If you see a specific style of unboxing or a "problem/solution" video getting millions of views, that’s your blueprint.

By using what's already working with the algorithm, you remove the guesswork.

You’re simply inserting your product into a proven format that shoppers already trust and enjoy watching.

Choosing the Right Content Style

Don't Fear the "Ugly" Video

There is a common misconception that every video needs to look like a Super Bowl ad.

On platforms like JoinBrands, you have access to everyone from beginners to top-tier professionals.

Interestingly, "high production" isn't always the winner.

Sometimes an "ugly," raw video shot on an iPhone in a messy backyard feels more honest and drives more sales than a polished clip.

The JoinBrands rating and review system helps you identify the reliable "powerhouse" creators, but don't be afraid to experiment with different styles.

The goal is to see what resonates with your specific audience.

Because the costs are so much lower than a traditional photo shoot, you can afford to test five different styles and see which one actually moves the needle on your conversion rate.

Scaling Your Brand with Authentic Content

Ultimately, JoinBrands is a tool to help you scale.

Whether you're in beauty, supplements, or home goods, the path to a high-converting listing is paved with authentic social proof.

By combining clear briefs with the power of viral formats, you can build a library of assets that work for you 24/7.

If you’re ready to start working with creators and see these results for yourself, don't forget to use the link below and the promo code Vova50.

This gives you a $50 credit to jumpstart your first campaign.

It’s the perfect way to test a few different briefs and find the "winning" content style for your brand.

Check out our other videos to see step-by-step demos on setting up these campaigns and choosing the best creators for your niche.

P.S. – If you want a clearer idea of how the full creator workflow works, from launching campaigns to managing briefs and receiving content, I also published a detailed guide explaining the JoinBrands workflow step by step. Read here: JoinBrands Workflow For Ecommerce Sellers Explained