Pretty Awesome Amazon Product Launch Strategy

An Expert Guide To A Special Amazon Product Launch Strategy

Are you a seller on Amazon, feeling overwhelmed about how to successfully launch your product in the marketplace?

Don't worry, it's not as complicated as it may seem!

Just take a deep breath and let me guide you through the process.

Hi, thank you for visiting my Amazon FBA blog. 

It's me, Vova Even, and I have been an active seller on Amazon since 2016. 

In case you don't already know, I share tutorials, tips, tricks, and trade secrets on YouTube and Udemy. 

My foremost goal is to assist novice, and expert Amazon FBA sellers save and make more money while growing consistently.

Many sellers who are just starting on Amazon have their minds all over the place trying to figure out how to launch their product in the marketplace. 

Yep, it takes time, knowledge, and effort, and it's no child's play. But it's not unattainable either! 

In today's article, I'll explain how to use the IntelliRANK service to launch and test products on Amazon, where you may test your product to see if it is appropriate for the Amazon marketplace and gain feedback on it (not feedback on Amazon, but rather direct feedback from the people who use your product). 

I’ve tested their service, and it works! Honestly :)

I'm sure it will save you a lot of time and skyrocket your chances of achieving long-term success in the Amazon marketplace! 

Use my code VOVA10 to get 10% OFF their services.

But before I delve deeper into the article, I've got a little something for you – a YouTube video to help you visually navigate the entire launching process.

So, glance down, and have a great time watching! 

My guest is the CEO of intelliRANK, Marcel Marculescu.

Heh, and here's our pic from a recent summit we visited together in Bucharest, the Amazing Days summit by Nikola Ilchev the man.

And here's the video version of this blog post. Enjoy!

IntelliRANK Amazon Product Testing Campaigns And Their Goal

Before I begin, I'll take you a bit over the IntelliRANK Service! 

The core service they provide to Amazon sellers is Product Testing Campaigns. Primarily, they aim to help sellers gain information about their products during their launch. 

When a seller comes up with his product, they run a campaign for him.

The campaign's main target is to get information from the respective seller's customers about the product. 

The information is feedback regarding a survey intelliRANK presented in front of the people who initially tested the product. 

When the campaign finally ends, the seller receives the report to know what people think and how they answered those product-related questions. 

Aside from considering the feedback received, imagine you are driving sales and building momentum on Amazon. 

This will increase Amazon's sales and visibility in the long run. The goal is to establish a long-term presence and get your products known in various ways.  

Why Do You Need A Product Testing Campaign During Your Product Launch?

It's important to note that there have been issues with products on the seller's side, such as easily breakable parts. 

To avoid launching a product with mass defects on Amazon, it's highly advisable to conduct product testing in the early stages of the product being live on Amazon. 

This will give you early feedback from the first customers and allow you to take action on the Amazon platform before receiving a high volume of returns, which might end up in Amazon flagging your product.

By the way, I’ve created a playlist on YouTube with all my product launch videos.

To clarify, the launch stage is the first stage of a product's life cycle, where you determine if your product is worth launching further, or not. 

You can gather information from product testers on various aspects of the product, such as the quality of the photos, the overall experience on the platform, and any other relevant details. 

This information can help you improve your product listing and the overall customer experience in the Amazon marketplace. 

When a seller starts selling on Amazon, he has a limited perspective. 

He thinks that his product is going to be a great winner. However, let's not forget that different people from different regions have unique views on a particular product. 

So, it's crucial to obtain feedback from customers in the region you are selling in, as different people from different areas may have different perspectives and views on your product. 

How Can IntelliRANK Help In Amazon Product Testing?

It's important to emphasize that the feedback received is for the seller's benefit. 

The seller will receive the information and can analyze it to make improvements and increase sales velocity on the platform through IntelliRANK. 

This applies not only at the launch stage but throughout the product's entire life cycle. 

If a product is not selling well, it can help improve its performance by analyzing the niche, running campaigns, and optimizing various aspects of the listing, such as the main image, unit session percentage, and product description. 

By analyzing business reports and conducting A/B tests, you can also determine what changes need to be made to increase sales. 

All in all, the goal of this service is to help improve a product's visibility and sales on the platform! 

In case you don't know, sales velocity is a positive feedback loop on the Amazon platform. 

When you have good sales velocity, Amazon's algorithm notices and promotes your product, leading to even more sales, which, in turn, leads to higher visibility and exposure, helping you generate more revenue and grow your business on the platform. 

Yep, if your product has a higher sales velocity, it has a great chance of ranking well.

Amazon Product Testing / Market Feedback For Amazon Products

Getting feedback from customers can help you understand how they perceive your product and identify areas for improvement. 

IntelliRANK provides a platform to get customer feedback through surveys or questionnaires, which can help you better understand your customers' needs and preferences. 

This information can help you improve your product's packaging, color, pictures, and overall appeal, ultimately leading to increased sales and customer satisfaction. 

Another thing I'd like to say is that think twice before asking them questions.

You can tell intelliRANK which questions to ask the product testers.

This way, you'll know what to look at and focus on. 

By asking specific and well-thought-out questions, you can get valuable insights into how customers perceive your product, packaging, and listing. 

For example, you could ask them why they would recommend or gift your product to a friend. This information can then improve the customer experience and increase sales. 

The Bottom Line

Well, that's about it for today. Hopefully, you've now gotten the hang of using the intelliRANK service to do an Amazon product launch and product testing. 

Use my code VOVA10 to get 10% OFF their services.

If yes, you're in for a treat because it will save tons of effort on your part and incredibly reduce the risk of failure of a product launch on Amazon. 

Happy Selling! :) 

Yours, 

Vova