Amazon Competition Research Tool - ZonGuru Love-Hate Review

Vova Even Feb 09, 2024
0 People Read
Table of Contents
  1. ZonGuru Love-Hate Tool: Amazon FBA Insights
    1. Final Word

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

ZonGuru Love-Hate Tool: Amazon FBA Insights

Hey there, amazing Amazon sellers! 🚀✨

Hope you're ready for a game-changer because today, we're diving into the world of ZonGuru and unveiling the magic of the Love-Hate tool.

Imagine having a tool that's like your Amazon competition detective, giving you the lowdown on what customers love and hate about products in a snap! 🕵️‍♂️💡

And guess what?

Stick around, and I've got something special for you – a chance to snag a free ZonGuru account and some exclusive ZonGuru discounts! 🎁💰

So, if you're ready to embark on this insightful journey and supercharge your Amazon competition research, let's roll into my chat with the amazing Veronica from ZonGuru.

And hey, if you're not feeling the reading vibe today, no worries!

I've got the video version waiting for you below.

Let's unravel the secrets of the ZonGuru Love-Hate tool together! 🚀💻🕵️‍♂️


Vova: Hey there, folks!

It's Vova Even, your go-to Amazon FBA enthusiast, and today, I've got something seriously exciting to talk about.

But before we dive into the nitty-gritty, let me give you a warm welcome and a quick intro for those who might be joining us for the first time.

I'm a seven-year veteran in the world of Amazon FBA, a content creator on YouTube and Udemy, and the guy who loves helping Amazon sellers like you crush it in the e-commerce game.

So, what's got me all fired up today?

Well, it's none other than having an intriguing conversation with Veronica from ZonGuru about their Love-Hate tool.

Greetings, Veronica! Let's talk about this game-changing tool, shall we?

Veronica: Hi Vova! Sure thing.

So let's get to the heart of the matter.

ZonGuru's Love-Hate tool is something unique, something that would literally make you raise an eyebrow and go, "Hmm, tell me more."

It's not just your run-of-the-mill competitor analysis tool; it's all about diving deep into what your customers have to say.

We're talking about customer feedback here!

This fantastic ZonGuru tool gathers all the reviews from the ASINs you've collected, and it neatly organizes both the good and the not-so-good ones.

This little magic trick right here is a major time-saver.

Let's say you're pondering on launching a product like exercise bands, and you want to get the lowdown on what customers adore and what's got them grumbling.

Well, that's where the Love-Hate tool swoops in to save the day.

It gives you a quick snapshot of what customers are loving so that you can incorporate those elements into your own product.

And just as importantly, it reveals what's bugging your potential customers.

Armed with this knowledge, you can make some tweaks, improve your product, and be one step ahead of your competition.

But how do you get all these juicy ASINs into the Love-Hate tool in the first place?

Let me break it down into two simple methods.

You can either manually enter ASINs, which is great if you have a list of your competitor's ASINs.

Or you can use my personal favorite method: the product phrase search.

Let me explain you how this works. Let's say I'm thinking about diving into the exercise band market in the United States.

I type in "exercise band" as my product phrase, set the market, and hit that trusty 'Search' button.


ZonGuru works its magic and gathers the top 25 ranking ASINs for that keyword.

It's like having a treasure trove of data right at your fingertips.

Now, here's the fun part.

You can choose to select all of them if you want, or you can cherry-pick the ones that make the most sense for your research.

Maybe there's one that's a bit off-topic – no worries, you can deselect it.

Once you've made your selections, just hit that 'Add Product' button.

All your chosen ASINs are neatly lined up for you.

You can even give your session a name, like "exercise band" and click on 'Create Session' to keep things organized.

Then, the tool gets to work, collecting all that precious data.

Now, I know waiting can be a little agonizing, but trust me, it's worth it.

While it's doing its thing, you can sip on your coffee or get a head start on something else.

Efficiency, folks!

And once it's all done, just click on that handy-dandy '👁️' icon, and voilà!

You've got your results right there.

Your exercise band journey starts with these ASINs.

You've got all the love, the positive reviews, and the hate, the negative ones, all gathered in one place for your convenience.

Now, here's where things get really exciting.

With the Love-Hate tool, you can zoom in on those positive and negative reviews in a flash.

It's like having X-ray vision into what's on your customers' minds.

For instance, you can swiftly scroll through the positive feedback to see what customers are raving about.

And there's more.

ZonGuru collects common phrases used in these reviews.

So, let's say you stumble upon phrases like "home exercises" or "different levels."

You can click on these phrases to see all the reviews mentioning them.

This is gold because it tells you what's striking a chord with your potential buyers.

In this case, the customers are clearly loving the idea of having different resistance levels, and that's a hot ticket item for your product development.

But we're not stopping there.

Dive into the negative reviews, and you'll find customers grumbling about things like "quality" and "little resistance."

These are crucial pointers that highlight areas where your competition might be falling short.

If you're planning to enter this market, it's a nudge in the right direction, urging you to focus on product quality and providing various resistance options.

In a nutshell, this tool is all about convenience.

Instead of slogging through each individual listing and painstakingly deciphering customer reviews, you get a summarized version of what's going on in the market.

It's like a sneak peek into your competitors' secrets and your customers' desires.

Vova: Yeah, that's what makes it so exciting!

It's not just about product research; it's also about crafting a better, more customer-centric product.

Just take a look at those color band phrases there.

Who would've thought the color could play a role in customer preferences?

Maybe they're not loving the red one – but why?

Is it the color or something else connected to it?

This is the beauty of it; you can base your product creation on what people love and hate.

Veronica: Absolutely, Vova!

In this case, it seems the band colors are related to resistance levels.

Customers are expressing their preferences about the red band being heavy resistance.

So, when they talk about loving the yellow one for its beauty but hating the red color, it's a direct insight.

You've got it straight from the horse's mouth, understanding what your customers like and dislike.

Vova: All right, cool!

This is such a game-changer for anyone diving into the world of Amazon FBA.

Thanks for sharing this amazing tool with us, Veronica.

And to all you Amazon FBA warriors out there, stay tuned for more insights and tips in our next installment.

Until then, keep rocking the e-commerce world!


Final Word

Alright, let's wrap this up with the bottom line: The ZonGuru Love-Hate tool is a game-changer for Amazon FBA sellers.

It's not just a tool; it's a key that unlocks your way to understanding your competition and customers on a whole new level.

With its user-friendly features, insightful data, and our easy-to-follow conversation with Veronica, you've got the tools you need to stand out in the Amazon marketplace.

But there's more good news! 

You can get started with a free ZonGuru account and even grab some exclusive discounts.

That's a sweet deal for sure.

So, whether you're a seasoned Amazon seller or just stepping into the game, this tool is your secret weapon.

Dive in, do your research, and let the ZonGuru Love-Hate tool guide you to Amazon FBA success.

In the ever-competitive world of e-commerce, staying ahead is the name of the game.

The ZonGuru Love-Hate tool can be your ace up the sleeve.

Thanks for joining me on this insightful journey, and until next time, keep rocking the Amazon FBA world!


Vova :)

P.S. - Here's a full tutorial that shows you how to use ZonGuru, from A to Z.

Table of Contents
  1. ZonGuru Love-Hate Tool: Amazon FBA Insights
    1. Final Word

Disclosure: Â Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)