Stuck with Amazon Price Gouging Allegations? Here's What You Need to Do

Vova Even Feb 26, 2026
32 People Read
Amazon Price Gouging
Table of Contents
  1. What Causes You to Get This Sort of Complaint
  2. What is Price Gouging?
  3. How to Solve the Price Gouging Complaint
  4. How to Contact David Miller
  5. The Bottom Line

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

Hey! If you're already an Amazon FBA seller, have you ever been accused of violating Amazon's fair market pricing policy?

If so, don't worry, in this blog post, I'll walk you through what to do about it and hopefully help you solve the issue as well. :)


To make it possible, I had the pleasure of speaking with David Miller, a lawyer who represents Amazon sellers, and he was kind enough to share his insights with us.

We'll be discussing Amazon's Fair Market Pricing Policy and the controversial practice of price gouging.

But if you want a video version, as always, I've embedded it right below:



What Causes You to Get This Sort of Complaint

According to David, during the COVID-19 pandemic, there was an increase in the number of sellers getting flagged for fair market pricing violations, specifically in health and safety products.


He also mentioned that a lot of sellers use auto-pricing software that automatically increases the price when demand goes up.

While this can be helpful in general, it caused a lot of issues during the pandemic.


What is Price Gouging?

When customers scramble for basic necessities, you need to be careful because excessive or unfair pricing can be considered price gouging, which is a violation of the law.

To avoid this, you should monitor your auto-pricing software carefully and make sure your prices are not going up significantly when there is a time of need.


How to Solve the Price Gouging Complaint

If you do get a message from Amazon accusing you of price gouging, you should first contact Amazon and explain why you're not doing it.

It's also important to look at the specific statute that pertains to your particular state and explain why it's not considered price gouging or what happened.

It's critical to be careful with what goes in your appeals or letters to Amazon because they could be handing over information to State Attorney Generals.


How to Contact David Miller

If you have any questions about Amazon's Fair Market Pricing Policy, don't hesitate to contact David directly. His email address is InTakes@damlawfirm.com


You may also get connected with David over these platforms:


  1. Personal Website: Attorney for Amazon Sellers

  2. YouTube: David Miller - YouTube

  3. Instagram: David Miller - Instagram

  4. TikTok: David Miller - TikTok

  5. Facebook: David Miller - Facebook

  6. LinkedIn: David Miller - LinkedIn


The Bottom Line

In summary, it's essential to monitor your prices carefully to avoid any potential violations of Amazon's Fair Market Pricing Policy. If you're accused of price gouging, make sure to contact Amazon as well as a lawyer to ensure you respond appropriately.


I hope this blog post has been helpful to you, and if you want to learn more about selling on Amazon without any problems, be sure to check out my YouTube video tutorials with David Miller, and feel free to reach out to him for help.

Thanks for reading, and have a great day!


Yours,

Vova :)


P.S. Want to see my interviews with awesome Amazon entrepreneurs? Here's a complete
playlist of interviews with Amazon FBA entrepreneurs!

I also had the pleasure of collaborating with David in another blog post where we discussed the five best tips to avoid Amazon suspension.

Additionally, we have another post together where we review how to handle counterfeit complaints on Amazon.

Table of Contents
  1. What Causes You to Get This Sort of Complaint
  2. What is Price Gouging?
  3. How to Solve the Price Gouging Complaint
  4. How to Contact David Miller
  5. The Bottom Line

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)