Helium 10 Amazon Brand Analytics (ABA) – Which Products Are Getting the Most Clicks for a Keyword?

Let's Decode Amazon's Click Share and Boost Your Sales with Helium 10 ABA Insights

Have you ever wondered what makes some products stand out in the vast marketplace of Amazon, attracting clicks and capturing the attention of potential buyers?

In the dynamic world of e-commerce, figuring out the factors behind a product's visibility is crucial for success.

Join me on a journey where we delve into the intricacies of Helium 10's Amazon Brand Analytics (ABA) with the ultimate question in mind: which products are getting the most clicks for a keyword?

In this article, we'll uncover the key insights shared by Carrie Miller from Helium 10 in a recent discussion on my YouTube channel.

She not only navigated the ABA feature but also provided invaluable tips on how to leverage it wisely.

If you're ready to enhance your understanding of Amazon FBA and gain a competitive edge, let's dive in and explore the fascinating world of ABA.

Your pathway to informed decision-making and strategic product placement awaits – read on!

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Vova: Carrie! One thing I've been wondering lately is how to figure out which products are getting the most clicks for a keyword on Amazon.

It seems like that would be super helpful for sellers.

Does Helium 10 offer any tools that can help us see which products are getting the most clicks for a given keyword?

This information would be invaluable for making informed decisions about product placement and ranking strategies.

Carrie: Definitely! Here's a neat trick with Helium 10 – if your account is linked to your Amazon account, you can see your brand analytics data.

It's a game-changer, especially considering the search volume and other factors.

See this little graph?

Click on it, and voila!

It displays the click share, showing you which products are winning the click game for that keyword.

Take a look here – these are the top three clicked ASINs:

This first one has 11%, the second 9%, and the third 7 percent.

It's like a friendly competition, right?

Now, let's try a keyword with more clicks.

Some of these have lower click shares, but no worries, you can sort them.

You can filter it down even further.

For example, you can only search for phrases containing "knee brace."

Vova: Let me chime in here.

Imagine we're checking the click share, and the top three ASINs are getting, let's say, 15% in total.

One grabs 7%, another 5%, and the third share 3 percent.

The other 85% of the clicks go to positions 4, 5, 6, and so on.

This can be super helpful for sellers eyeing a specific keyword for ranking.

If you're aiming for positions 1 or 2, and you see a bunch of others still getting clicks, it's a sign.

Sometimes, it's a whole different ball game.

Carrie: Absolutely, that's a really insightful observation.

Vova: If the top three are hogging like 90% of the clicks, you pretty much have to aim for those positions if you want a good share, right?

Carrie: Exactly. Many keywords are broad, like "backpack," with folks exploring different styles and colors.

That's why those top three get a lion's share.

It's a crucial point – could be an opportunity or a challenge.

Now, take this one, "leg sleeve for under knee brace."

It sparks another idea – what about a leg sleeve for protecting your dog's leg from chafing or something?

Let's dive into the click share for more insights into the top three clicked ASINs.

Cool stuff, but, seems like this one's for humans.

Vova: Yeah, this one's for humans.

Carrie: Alright, let's switch gears.

How about we try something for our furry friends?

Vova: Sure.

Carrie: Perfect, so let's narrow it down.

Vova: By being specific with the phrase (knee brace dog), we're not left with many options.

Carrie: True, let's simplify it. Just "dog."

Vova: There we go. Looks like we're onto something.

Carrie: But it seems like we're getting more keywords related to dog pain relievers...

Vova: Maybe try "dog knee," something like that. Let's explore.

Carrie: Ah, perfect. Let's click on this one. It's a very specific product.

Vova: Oh, "luxating patella." Maybe that's related to a health condition or something?

Carrie: Exactly, it seems to be a common search because there's interest.

Notice the click share is a bit lower.

That often means people are exploring various styles, reading reviews, considering different factors.

Even if you're not holding the top organic spot – like this one at fifth (see the screenshot below) – you still have a shot at making sales with this keyword.

Conclusion – Crack the Click Share Code and Dominate Your Amazon Niche with Helium 10 ABA

So, there you have it!

Unveiling the secrets behind a product's click share on Amazon can be the key to unlocking success for your online business.

In this article, we explored the power of Helium 10's Amazon Brand Analytics (ABA) feature, guided by the insights of Carrie Miller from Helium 10.

We learned how to navigate ABA and leverage its click share data to gain a competitive edge.

By understanding which products are attracting the most clicks for a specific keyword, you can make informed decisions about product placement and ranking strategies.

Whether you're aiming for the top spot or navigating a crowded keyword market, ABA empowers you to make strategic moves and optimize your Amazon FBA journey.

So, are you ready to crack the click share code and dominate your Amazon niche?

Start exploring the power of Helium 10 ABA today!

P.S. This article is just a taste of what you'll learn in my complete Helium 10 tutorial for beginners featuring Carrie.

It's available in both written and video formats down below.

Choose the format that works best for you and discover how you can start using Helium 10 to make your Amazon selling journey a big success today!

-: Blog Version :-

Complete Helium 10 Tutorial For Beginners

-: Video Version :-