How to Create an Ad Campaign On JoinBrands - Tutorial That Shows How To Get Quality UGC Content Fast

To create an ad campaign on JoinBrands, you start by selecting a campaign goal such as "Content Only" for raw assets or "Content + Posting" for influencer reach and then provide a product description for the AI script generator to build your brief.

You can set your own budget, choose between direct shipping or the reimbursement model, and select creators from a vetted database of thousands.

Using the promo code Vova50 during setup will instantly grant you a $50 credit to help cover your initial content costs.

The Strategy at a Glance

1. The $50 Head Start: Use coupon code Vova50 to knock $50 off your first campaign.

2. Campaign Variety: Choose from Social Blasts (mass volume), Lives (per-minute promotion), or Content Only (UGC for ads).

3. AI Briefing: Let the platform write your scripts and requirements based on your Amazon or Shopify listing data.

4. The Reimbursement Edge: Have creators buy your product directly on Amazon or TikTok Shop to boost your sales velocity while they create content.

5. Ownership Rights: Every campaign includes the rights to use the content in your own paid ads and social channels.

Why UGC is the Secret to Scaling Your Brand in 2026

The days of high-gloss, expensive studio shoots are fading.

Shoppers on platforms like TikTok and Amazon want to see real people with real problems using your product in real settings.

This is called User-Generated Content (UGC), and it is the most effective way to build trust quickly.

JoinBrands makes this process professional and scalable, moving away from the "hit or miss" nature of reaching out to influencers individually on Instagram.

When you create a campaign, you aren't just buying a video; you are buying social proof.

If you can get 20 different people to show how your product fits into their daily routine, you create a "halo effect" that makes your brand look established and trustworthy.

This guide will walk you through the exact steps to set this up so you can stop guessing and start getting content that actually converts.

Choosing the Right Campaign Type for Your Goals

Before you click "create," you need to know what you’re trying to achieve.

JoinBrands isn't just for e-commerce sellers; it's designed for software companies, local businesses, and brand builders.

The platform breaks campaigns down into specific buckets based on your needs.

Content + Posting (The Influencer Model)

This is your traditional influencer campaign.

You pay a creator to make a video or image and post it to their own social media followers.

This is best for awareness and driving external traffic.

You get the reach of their audience, plus you own the rights to the content to use it elsewhere.

Content Only (The Content Engine)

If you just need high-quality videos for your Amazon listing or Facebook Ads, this is the lowest-cost option.

You get the content delivered directly to you, but the creator doesn't post it to their feed.

It’s perfect for building a library of "hooks" and "testimonials" that you can edit into your own marketing materials.

Social Blast (The Viral Strategy)

This is for the brands that want to dominate a platform like TikTok or Instagram Reels.

You can hire creators in bulk anywhere from 10 to 100 people at once.

For TikTok Shop sellers, this is a game-changer.

You can drive 50 videos within a few weeks, which signals to the TikTok algorithm that your product is trending.

Costs for these "blasts" can drop as low as $9 per post depending on the volume.

Step-by-Step: Setting Up Your First Campaign

Once you click "Create Campaign," the interface guides you through a logical flow.

Here is how to navigate it like a pro.

1. Define the Job with AI

You don't need to be a professional scriptwriter.

JoinBrands has a built-in AI tool that writes your brief for you.

You simply paste your product description or a link to your Amazon listing, and the AI generates a script tailored to the platform you’ve chosen (TikTok, Instagram, or YouTube).

It handles the "hooks," the "body," and the "call to action" based on what is currently working in the market.

2. Leverage Reference Videos

One of the best tips for getting high-quality UGC is to show, not just tell.

If you’ve seen a viral video that you love, you can upload it as a "reference video."

This tells the creators, "I want something that feels like this."

It removes the ambiguity and ensures you aren't disappointed with the final result.

3. Set the Price and Audience

You can hire creators for as little as $15 for an image or $60 for a video.

However, you can also set higher prices to attract "bigger" creators with larger followings and higher average views.

You decide the budget, and the platform shows you exactly what the total cost will be, including the platform fee (which ranges from 8% to 15%).

Campaign Cost & Feature Comparison

How to Find and Vette the Perfect Creators

Once your campaign is live, you will see a flood of applicants.

For a typical TikTok campaign, it’s common to see over 500 creators apply.

You don’t have to pick the first person you see.

Sorting and AI Vetting

JoinBrands uses AI to review and rate every creator on the platform.

You can sort applicants by their "Highest Post Views" or their "GMV" (Gross Merchandise Value) to see who actually sells products.

If you are in a specific niche, you can use the search tool to find creators with specific traits.

For example, searching "dog" will bring up creators who consistently post with their pets, or "grill cooking" for your BBQ brand.

Communication and Revisions

You have a direct chat line with every creator you hire.

If the video they send isn't quite right, you can ask for a revision.

While revisions aren't unlimited, they are a safety net to ensure the brand name is pronounced correctly and the lighting is good.

You can even tip creators $5 or $10 to go the extra mile on a specific request.

Solving the Shipping and Reimbursement Puzzle

One of the biggest headaches in influencer marketing is logistics.

JoinBrands offers two main ways to get your product into the creators' hands.

The Reimbursement Model (Highly Recommended)

In this model, the creator buys the product themselves through your Amazon, Walmart, or TikTok Shop link.

Once they complete the job, you reimburse them for the cost of the product.

Why this works:

1. Skin in the game: The creator is more motivated to finish the job quickly to get their money back.

2. Sales Velocity: Every "test" you run also counts as a verified sale on your platform of choice, which helps your organic ranking.

3. Efficiency: You don't have to manually pack boxes or track shipping numbers; the marketplace handles the logistics.

Direct Delivery

If your product is very expensive or custom, you can choose "delivered by me."

You’ll get the creator’s address and you ship the item through your own channels.

This is better for high-ticket items where a "reimbursement" would be too high for a creator to cover upfront.

Understanding the Pricing and Fees

JoinBrands is designed to be accessible.

There is a "Pay As You Go" plan that has no monthly subscription fee.

You only pay a 15% platform fee on the campaigns you run.

This is perfect for the small seller who just needs five videos to launch a product.

For bigger brands and agencies, there are monthly plans (like the $99/month Brand plan) that lower the platform fees to 8% and offer extra features like team collaborators, analytics, and the ability to invite more creators to your jobs.

If you plan on spending more than $1,500 a month on content, the subscription pays for itself instantly through the fee savings.

Why the $50 Code "Vova50" is a No-Brainer

If you are on the fence, the promo code Vova50 makes the decision easy.

A "Content Only" image job is often around $15.

A video is $60.

By using the $50 credit, you are essentially getting your first set of professional lifestyle photos for free, or a high-quality UGC video for about ten bucks plus the cost of your product.

It’s the most cost-effective "test" you can run for your business this year.

Avoiding Common Pitfalls

Even with a great platform, things can go wrong if you aren't prepared.

The most common mistake is giving bad directions.

If your instructions are unclear to you, they will be confusing to a creator.

Take the time to plan exactly what you want to see.

Do you want them to mention a specific feature?

Is there a word they should avoid?

Put it in the brief.

Don't worry about being too detailed, creators actually prefer clear instructions because it means they are less likely to have to do a revision later.

Final Thoughts: Scaling with Data and Content

By the end of your campaign, your "Content" section will be filled with assets.

But JoinBrands is moving toward being more than just a marketplace; they are integrating deep analytics with TikTok.

Soon, you’ll be able to see average watch time and revenue generated for every video created on the platform.

This data allows you to double down on what works.

If a specific creator's style drives a 20% higher watch time, you can hire them as a Recurring Creator (Brand Ambassador) to post for you every single week.

This is how you move from a "one-off" seller to a dominant brand.

Ready to get started?

Click the button below, use promo code Vova50 to claim your $50 credit, and start building the visual assets your brand deserves.

P.S. – I recently shared a detailed guide on how the JoinBrands promo code works and what it offers. If you want to make the most out of your subscription, it is a must read.