How To Identify Private Label Products In Amazon Online Arbitrage Product Research - Tutorial

When you're diving into Amazon Online Arbitrage (OA), one of the key skills you need is knowing how to identify private label products.

Wondering why?

Because private label products are typically sold by a single brand owner, meaning you can’t just jump in and start selling them.

Instead, you want to focus on products that multiple sellers can sell, increasing your chances of making profitable flips.

In this article, I'll walk you through exactly how to spot private label products on Amazon and avoid them in your product research.

Interesting Read: How To Make Money On Amazon - Private Label Model Explained Briefly

Step 1: Start with a Search on Amazon

First, you need to start by searching for a keyword or product on Amazon.

You can type in a keyword related to what you're looking for, and Amazon will display a list of products that match your search.

To make your research easier, I recommend using a Chrome extension that provides quick product information.

One such tool is Seller Assistant, which displays helpful data right on the Amazon search results page.

With this tool, you can quickly see how many sellers are offering a particular product, giving you an immediate clue about whether it’s a private label item.

Get Free Trial and 10% Off on Seller Assistant with Code VOVA10

Learn Here: How To Download & Install Seller Assistant Extension

Step 2: Check the Number of Sellers

Once you have your search results, take a closer look at the sellers listed for each product.

Here’s what to look for:

• If a product is sold by only one seller, it is likely a private label product. That’s because most private label sellers are brand owners who don’t allow others to sell their products.

• If a product is sold by multiple sellers (10+ FBA sellers, for example), it is more likely a good candidate for online arbitrage. This means different sellers are successfully selling the same product, so you might be able to as well.

Looking at the number of sellers is one of the fastest ways to spot private label products without even clicking into the listing.

Step 3: Open the Product Page and Double-Check

If a product looks promising, the next step is to open the product page and investigate further.

Here are a few key things to check:

• Look at the Brand Name – In the product images, description, or title, you’ll often see the brand name clearly listed. If the brand name appears multiple times and looks unique, it could indicate a private label product.

• Check the Seller Name – If the seller’s name is very similar to the brand name, that’s a major red flag. For example, if a product is listed under the Anchor brand and the seller is Anchor Direct, it’s very likely a private label product. Most big brands don’t sell directly on Amazon, but private label sellers often do.

• See If Other Sellers Exist – Sometimes, you may see a few other sellers, but they might only be selling used items or Amazon itself might be selling the product. In these cases, the product is still likely a private label, and it’s best to avoid it.

Why You Should Skip Private Label Products

Private label sellers often have trademark protections, brand restrictions, or agreements with Amazon that prevent others from selling their products.

If you try to list one, you may get restricted or even have your listing removed.

That’s why avoiding private label products is a crucial part of successful online arbitrage.

Final Thoughts

By following these steps — checking the number of sellers, verifying the brand and seller names, and confirming product details — you can quickly identify and avoid private label products in your Amazon Online Arbitrage research.

This will help you focus on items that are profitable, easier to resell, and available to multiple sellers.

If you want a more in-depth breakdown of this process, be sure to watch my full webinar on product research for Amazon Online Arbitrage. The video is embedded below — hit the play button to watch!

Plus, check out the link below for a full playlist of tutorials that can help you refine your online arbitrage strategy.

Happy selling!