How to Track Your Amazon Market Share with Helium 10 Market Tracker

Track Amazon Market Share Effectively with Helium 10 Market Tracker

In the ever-evolving realm of Amazon FBA, staying ahead of the curve is not just a strategy – it's a necessity.

As seasoned sellers, we understand the pulse of the market and the critical role technology plays in gaining a competitive edge.

Today, we're diving deep into a tool that has become the secret weapon for many successful sellers, offering unique insights into market dynamics and competition – the Helium 10 Market Tracker.

My name is Vova Even, a seven-year veteran in the e-commerce trenches, navigating the vast landscape of Amazon with both experience and passion.

Recently, I had the pleasure of sitting down with Carrie Miller from Helium 10.

Together, we explored the depths of their Market Tracker tool.

I also have an in-depth tutorial of this tool below.

Related Read: What is Helium 10 Market Tracker and How to Use It?

Carrie's walkthrough not only highlighted its functionalities but also painted a vivid picture of how it can be a game-changer in your FBA journey.

If you're in the mood for some visual storytelling, hit play on the video right below.

But if you're more of a wordsmith craving a narrative journey, let the article be your guide. 

It's like a firsthand review of our video recording. :)

Let's dive right in! 

Creating Your Own Markets

So, Carrie kicks off by introducing us to the flexibility of the Market Tracker.

You have the ability to create and save different markets right within the tool.

As an example, Carrie walks us through her "coffin shelf" market, demonstrating the ease of setting up and organizing the data.

Understanding Your Market Share

The real magic happens when you input your ASIN and relevant keywords into the Market Tracker.

It then provides you with a visual representation of your market share within that specific niche.

In the screenshot embedded below, you can see Carrie pointing out her 25% market share, showcasing the competitive edge her product has in this particular market.

But, of course, there's more to the story.

Carrie emphasizes the significance of keeping an eye on your competitors.

In her case, she spots a competitor with an 18% market share that's been steadily growing.

This is where Market Tracker becomes your strategic ally.

It enables you to monitor your competition's movements, understand the keywords they're targeting, and decipher their overall strategy.

It's like having a backstage pass to your competitor's show.

But wait, there's more!

Staying Alert to New Entrants

Market Tracker is not just about the existing players; it's also your watchdog for new entrants.

The tool alerts you whenever new products make an appearance in your market.

Now, you can decide whether to track or ignore them.

Imagine the power of being among the first to know about emerging products in your niche!

Visualizing Market Dynamics

To make things even more exciting, Carrie reveals that you can add products, even if they're not yours, to your market.

This allows you to observe and analyze the overall market trends, identify dominant players, and understand the shifts over time.

It's like having a panoramic view of your market landscape.

Conclusion

In essence, Helium 10 Market Tracker is a game-changer.

Whether you're eyeing a new product or keen on maintaining your dominance in a current market, this tool equips you with the insights you need.

It's not just about tracking your own product; it's about comprehensively understanding the dynamics of the entire market.

So, dive in, set up your markets, and let Market Tracker be your guiding light in the ever-evolving world of Amazon FBA.

Happy tracking!