Your Amazon PPC Is Not Working? Find Out Different Solutions For Problems That Hurt Your Amazon PPC

Ever feel like your Amazon ads have just…disappeared?

Like you’re throwing money into a black hole and getting nothing back?

You’re not alone!

According to SellerApp, 60% of sellers struggle to get their Amazon Pay-Per-Click (PPC) campaigns working.

That’s why I brought in the experts!

In my latest YouTube video, Kris and Adrian from Amvisible and AdFixer joined me for a super helpful chat.

AdFixer is Amazon PPC automation software, and Amvisible is an Amazon services agency.

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We dove deep into the most common Amazon PPC problems and, more importantly, how to fix them!

Think of it like a troubleshooting guide for your ads.

We answered the questions I hear all the time:

Why aren't my Amazon ads working?

Why am I not getting impressions?

Why aren't my sponsored products showing up?

In this article, I’ve shared a detailed recap of our conversation to help you fully absorb and apply the insights we discussed.

Get ready to boost your sales and finally make your Amazon ads work for you.

Let’s get started!

Introduction: What This Guide Offers

Vova: Hey everyone, Vova here, and today, we’re going to talk about many different solutions for common problems that can stop your Amazon PPC from performing well.

We’ll explain what might be going wrong and how you can fix it, step by step.

So, get ready to learn all about making your Amazon ads work like a charm!

Meet Our Amazon Experts

Vova: I’m joined by two amazing guests: Kris and Adrian.

They come from two cool places — Amvisible, an agency that helps Amazon sellers, and AdFixer, a software tool that automates Amazon PPC.

Both of these experts have loads of experience with Amazon advertising, and they’re here to share their best tips.

Kris and Adrian! Before we dive into why your Amazon PPC might not be working, can you both introduce yourselves and tell us a bit about what you do?

Kris: Sure! Hi everyone, my name is Kris!

I’m a co-founder of both AdFixer and Amvisible, and I work with Amazon sellers to help them improve their advertising and fine-tune their listings.

I love helping people make PPC advertising work better for them!

Adrian: Hey, nice to meet you too! I’m Adrian, and I’m also a co-founder of AdFixer and Amvisible.

Kris and I started this journey together, and we still work side by side every day.

We’re here to share practical advice that you can use to fix any problems with your Amazon PPC and boost your sales.

Vova: That’s awesome — welcome to the channel, guys!

Let’s jump right in and start exploring why Amazon PPC might not be working for some people and how we can fix it together.

Understanding Amazon PPC Problems and Fixes

Vova: Let’s begin with the big picture.

Adrian: Sure. The first thing I always say is that if your PPC isn’t working, don’t only focus on the ads.

Sometimes the problem isn’t the PPC itself — it’s your product listing.

When your product listing isn’t attractive or clear, even the best PPC campaigns can’t perform well.

Why Optimizing Your Product Listing Matters

Adrian: The very first step I take when I notice my Amazon PPC isn’t working well is to look at my product listings.

Think of your Amazon listing as your very own store display.

If the display isn’t inviting or doesn’t provide enough information, people might just walk by without stopping.

Your listing needs to catch the eye and make buyers excited to learn more.

This is why it’s super important to make sure every part of your product listing is optimized.

Making Your Product Images Shine

Adrian: One of the most important parts of your listing is the product image.

Your featured image is the very first thing potential buyers see — it’s like the cover of a book.

If the cover isn’t appealing, people might not pick it up.

You have to make sure your image is clear, attractive, and shows your product in the best possible light.

Let’s say you sell bed sheets.

Instead of showing a plain picture of the fabric, you might show the sheets in a beautifully decorated room.

It also helps to do A/B testing, which means trying out different images to see which one gets the best reaction.

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For example, try one image with the bed sheets in a cozy setting and another that shows a close-up of the texture.

Look at which image gets a better click-through rate (CTR) and decide which one really grabs people’s attention.

Vova: Cool!

Creating Catchy Product Titles

Adrian: Next, let’s talk about your product title.

When people search on Amazon, they usually see only the first 70 characters of your title.

This means you need to pack the most important information right at the beginning.

Instead of writing a long title that lists every detail, make sure the first part clearly states the main benefits of your product.

For instance, if your product is high-quality bed sheets, the first 70 characters should include words like “soft,” “durable,” or “luxurious” so that potential buyers know exactly what to expect.

The rest of the title can include extra details for ranking purposes, but always ensure that the key points are at the very start.

Diving into Your Amazon PPC Campaigns

Adrian: After you’ve perfected your listing images and title, the next step is to take a close look at your PPC campaigns.

A lot of people set up their campaigns by targeting broad or phrase match keywords and then forget to look at the search terms report.

It’s very important to check what search terms customers actually use, because sometimes there is a big difference between the keywords you bid on and what buyers type into the search bar.

Vova: That’s a great point, Adrian. 

Decoding Keywords vs. Search Terms

Adrian: Let’s break it down a little further for anyone who’s new to this.

In Amazon PPC, a keyword is what you choose to bid on — say “bed sheets” or “bed linens.”

However, a search term is what a customer actually types into Amazon’s search box, such as “king size bed sheets” or “soft cotton sheets.”

It’s important to understand the difference because you might be bidding on one keyword while the search term is a bit different, and that can affect how your ad performs.

Vova: Exactly! If your ad isn’t getting enough clicks, it might be because the search terms don’t match your expectations. 

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Trying Different Keywords with AB Testing

Adrian: Another useful strategy is AB testing.

This means trying out different sets of keywords and search terms to see which combinations work best.

At first, you might not be completely sure which keywords work best for your product, so testing various options is key.

Over time, you’ll see which keywords lead to a higher click-through rate and then you can optimize your campaigns based on that information.

Making Your Bullet Points Work

Adrian: After your images and title grab attention, your next focus should be on your bullet points.

This is where you share more details about your product in a clear and visual way.

Think of your bullet points as mini-ads that quickly show buyers all the benefits your product offers.

It’s important to test different styles.

Try using a second or even a third image within your bullet points to see what works best.

These bullet points need to win customers over in just a few seconds by showing them why they should pick your product over others.

A smart idea is to include one key word in each bullet.

For example, if your title has four or five important keywords you want to rank for, use one keyword in each bullet.

Let’s say you sell bed linen: one bullet can mention the fabric type, such as “bamboo” or “satin,” while another could talk about the size or other special features.

Just make sure these keywords flow naturally in the text and don’t feel forced.

The main goal is to give extra information that helps customers understand your product better.

Your bullet points should clearly explain every benefit and feature so that shoppers feel confident about what they’re buying.

Sometimes, when sellers say their PPC isn’t working, it’s because the listing — especially the bullet points — doesn’t explain the product well enough.

When Your Listing Hurts Your PPC

Adrian: You need to follow certain standards for your listing.

This means having a good number of images and including a video, which is very important for many brands.

Many sellers don't pay enough attention to their titles or bullet points, and most don't even use A+ content, which is really important.

This is one of the main reasons why their PPC isn't working.

Here's a Helpful Read You Won't Want to Miss Out: Improve Amazon PPC Results: Simple Tips to Optimize Your Campaigns

Another problem is with the PPC itself — many sellers don't target their ads properly.

For example, if a product is mostly bought at night or in the middle of the day, the ads should be adjusted to match those times.

Exploring Amazon’s Extra Data Tools

Adrian: A lot of sellers don’t look at the extra information that Amazon gives them.

Many miss out on brand analytics — a tool full of useful data.

With brand analytics, you can see what people are searching for right now, find out which ASIN is topping the search results, and even check if customers keep coming back to buy your product again.

For example, you can see if clients buy your product repeatedly, which is a strong sign of customer loyalty.

Even if your Advertising Cost of Sale (ACOS) on a keyword is high — say, around 50% — that might be acceptable if your customers make repeat purchases.

Spending 50% ACOS might seem like just breaking even, but if a customer comes back and buys your product ten more times, that high cost turns into a good investment.

It all comes down to the data — how you understand it and how you use it to shape your PPC strategy.

When you combine the insights from Amazon’s extra information with the visuals in your listing, you create a powerful synergy.

The data and visuals working together help you spot trends, make smarter decisions, and ultimately run a more effective ad campaign.

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The Three-Second Rule: Capturing Attention

Kris: Now, let’s talk about what we like to call the “Golden Rule.”

When someone clicks on your listing, you have only about three seconds to grab their attention and make them want to explore further.

Imagine a customer looking for a specific type of product — say, a bed sheet made of 100% cotton.

They want to see that information right away.

It should appear in your title, bullet points, and even in your images.

If they don’t see what they’re looking for in those first few seconds, they might just click away.

Vova: That’s so true! 

Finding the Right Price for Your Product

Vova: And let’s not forget about pricing.

Sometimes, your Amazon PPC might not work well simply because your price isn’t what customers expect.

If your product looks premium in your images and title but the price is too high — or maybe even too low — customers might feel unsure about buying it.

It’s important to test your price as well.

You could try lowering it a bit to see if sales increase or even raise it if you know your product truly is premium.

It’s all about finding that sweet spot where the value matches the cost.

Kris: Yes, absolutely. For premium products, it’s not just about having a high price.

You have to clearly explain what makes your product worth that price.

For example, if we talk about bed linens, basic materials like microfiber are the cheapest.

Next is cotton, which is a bit more expensive and offers a better feel and quality.

Then there’s satin — if your bed linens are made from satin, they are considered premium.

Satin is more costly because it comes with extra benefits like being anti-allergic and even helping improve sleep quality.

So, when you list your product, be sure to mention the material clearly.

If you’re selling satin bed linens, highlight how the material benefits the customer.

Explain that satin is not only luxurious but also supports a healthier sleep environment.

For cotton products, mention that they strike a balance between quality and price.

And if you’re selling microfiber, make sure to consider both the price and how it’s manufactured.

Being transparent about what your product is made of helps customers understand why your product costs what it does.

It builds trust and shows that you’ve carefully considered every detail.

Adrian: We didn't talk about pricing because we assumed that anyone selling a product would have done their homework first.

That’s an important point.

If you haven’t researched your product and market before launching, you’re already off track — and that can be a big reason why your PPC isn’t working.

You can’t just label your product as “premium” because your manufacturing cost is higher.

Your customers need to see that you put in real effort, time, and testing to make your product truly special.

When you spend time perfecting your product, it shows.

If it really feels premium, buyers will notice and leave better reviews.

On the other hand, if you try to pass off an ordinary product as premium with a fancy title, it might work for a few sales.

But eventually, when customers see a three-star review or notice that the product doesn’t live up to the hype, they’ll lose trust.

This loss of trust can cause your PPC campaigns to fall apart because customers won’t click on or buy a product that looks like it’s overhyped and underdelivers.

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Timing Your PPC Ads Right: Dayparting

Adrian: Now, here’s a tip that many people overlook—dayparting.

This is the practice of adjusting your bids at different times of the day, depending on when your product sells best.

Learn More About It Here: Amazon PPC - Campaign Bidding Strategy Explained!

For instance, if you notice that your sales peak in the evening, you might be wasting your budget by bidding too high in the morning when fewer people are shopping.

Dayparting helps you save your budget for the times when it really counts, and that can make a big difference in your overall performance.

Knowing When to Cut Off a Keyword

Adrian: Here’s another common mistake: giving a keyword too much time before deciding it isn’t working.

Many sellers will bid high on a keyword and wait for 50 clicks before removing it from their campaign.

If a keyword isn’t performing well, it can use up your entire budget and leave little room for more effective keywords.

It’s important to monitor your campaigns and decide early on which keywords aren’t giving you the results you need.

That way, you can move your budget to keywords that are more likely to bring in sales.

Vova: That’s a great point.

Building a Solid PPC Strategy

Adrian: This actually brings us to another important idea: having a clear PPC strategy.

Many people set up campaigns by using all of Amazon’s suggestions without really thinking about their specific goals.

Instead, you should create a custom structure for your campaigns that fits your product and overall strategy.

Look at the historical data from your past campaigns, decide what you want to achieve, and then build a campaign structure that supports that goal.

That way, every part of your PPC works together in a smart and planned way.

How AdFixer Simplifies Amazon PPC

Vova: Now that we’ve talked about listing optimization and campaign strategies, let’s switch gears a bit.

I’d like to ask you both about AdFixer.

Could you explain what AdFixer is and how it works?

For those who might have struggled with these issues, this tool could be a real lifesaver.

Adrian: AdFixer is an Amazon PPC automation tool that builds and optimizes your campaigns every day.

It works with different strategies built right in.

Here’s how it goes: we start by hopping on a call where you tell us what issues you're facing, what stage you’re at, if you have any Amazon PPC experience, and share any data you might have.

Based on that, we suggest a strategy that fits your needs.

Essentially, you click on “create campaign,” enter details like your daily budget, what exactly you want to advertise, and your targeted ACOS, and then it does everything for you.

This way, you don’t have to worry about all the fine details we talked about before.

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Vova: And here’s the best part — there’s a video embedded below that explains how to use it, and it’s really simple.

Just a few clicks, and you’re set.

You simply connect your Seller Central account to AdFixer, choose the marketplace you want to work in, and the tool automatically creates a funnel. 

It starts with research to gather good keywords, then checks those keywords, and builds your PPC campaign to the level you need.

Also, if you need extra help, the AdFixer team can jump on a call with you to offer more strategy advice.

And if you prefer to have someone handle everything for you, they also offer a full-service option where they manage your entire PPC campaign from A to Z.

You can find the pricing and more details by clicking the button below. Please mention my name, Vova Even, to get a good offer from the fellas at AdFixer!

Contact AdFixer to Get More Info

This tool is designed to help you when your Amazon PPC isn’t working as it should.

Teaching Your Audience About New Products

Vova: Is there anything else we haven't covered that might be useful?

We've talked about images, creative designs, titles, bullet points, and even backend keywords.

We should also consider other elements like the product category and overall listing structure.

Every detail of your listing needs to be optimized to support your PPC campaigns.

Kris: You're right, Vova. One more important point is when you're selling a product that is new, rare, or innovative.

In those cases, you must educate people before you run PPC.

If no one knows about your product, they won’t search for it.

Imagine you launch a unique item that doesn’t even have its own category on Amazon, or only a few sellers offer it.

What do you do?

You need to bring in traffic from other places like Facebook, your website, or YouTube.

Before you start running PPC ads on Amazon, use these channels to show people what your product is, why it matters, and how it can help them.

This education step helps customers understand your product’s benefits.

Once people are familiar with your product, then your Amazon PPC campaigns will work much better because they already know about what you offer.

Promoting Alternatives and New Ideas

Kris: Sometimes, you need to choose a different target for your product.

If you’re offering something new or an alternative to an old favorite, you might have to change your focus.

You may need to pick a target that better suits your product’s unique features.

Vova: That’s an interesting point.

Let’s say you have a product that serves as an alternative to an older, more common one.

In this case, you can take advantage of the keywords people already use for that older product, but with a small twist.

For example, consider our grill brush — a tool for cleaning grills.

Imagine we create an innovative alternative to the standard grill brush.

Instead of just competing on the same terms, you could use keywords like “grill brush alternative” to show that there’s another option available.

By educating your audience about this new alternative, you help them understand that your product still delivers similar results for grill cleaning, while offering something extra or different.

You can run PPC ads targeting those combined keywords, or even use organic content strategies, such as blog posts or videos, to introduce the idea.

This step-by-step education builds trust and lets people know that there’s a good reason to try your new option.

A Must-Read Book for Marketing Insights

Vova: Speaking of educating people, there’s a great book that can really help you understand the art of teaching your audience about your product.

It’s called Propaganda by Edward Bernays.

Don’t let the title scare you — it isn’t about lies.

Instead, it’s about learning how to communicate and educate people about new ideas or products in a way that makes sense.

The book explains how to create a message that resonates with people and can give you excellent insights into how to introduce and promote your new products so that people understand and trust them.

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Tips for Reaching the Top of Search Results

Adrian: One more thing that just came to mind.

We’ve seen many sellers rush to bid high for top-of-search placements, even when their product isn’t ready for that level.

You might be competing with products that have many more reviews and a more competitive price.

If your product is still new or doesn’t have enough reviews, it doesn’t make sense to spend a lot of money trying to be at the very top.

Instead, test your ads in other parts of the search results first.

Build up your reviews and gain some confidence from early sales.

As your sales increase, your manufacturing costs might drop because you order more, making your product even more competitive.

Once you are sure that your product is selling well and you have a strong track record, then you can aim for the top-of-search.

For beginners, this isn’t the best first step.

It’s better to start with less competitive placements and move up once you’re more established.

Vova: That’s a really practical tip for PPC. Thanks for sharing that insight!

Using Blogs, Videos, and More to Educate

Vova: Before we wrap up our discussion, let’s talk about one more important idea — using education through different channels like blogs, videos, and articles. 

For example, on Google, we can share articles and videos explaining how to clean a grill properly.

People often search for solutions to their problems, like "how do I clean my grill?" rather than looking for a product right away.

This way, we show them there’s a solution, and later they’ll know to look for our product.

Kris: Exactly. We can even make a fun video.

Picture this: a video that shows a neat trick — something like the famous pizza video.

Do you remember the one where someone grabs a pizza and slices it from the top?

That video made a huge impact because it answered an unexpected question: “How do you scoop a pizza without spilling it?”

It’s like demonstrating a new type of scooping tool.

Whether the pizza is ready, not ready, or even raw, the video shows that you can scoop it without making a mess.

This creative approach not only catches people’s attention but also educates them on a new way of doing things.

Vova: I understand. So, the idea is to prepare your audience.

Even if you spill a drink like Coca-Cola or water on your table, imagine having a tool that lets you scoop it up without it spreading everywhere.

That’s similar to our product — we first teach people how it works and how to use it, and then they get excited about it.

Kris: Right. We call this “hype first, then sell.”

When people are educated about how your product can solve their problems, they start talking about it.

Soon, your product becomes a topic of interest all over — on Amazon, websites, and social media.

Vova: Exactly. Once people know about your product through education, they might even search for it on Amazon.

If you want to promote it further, add videos, write blog posts, and maybe even have the founders share the story behind the product.

Sometimes, even starting with your own Facebook friends can generate those initial sales.

It might seem a bit off-topic, but it’s really another tip on how to get your Amazon PPC to work well eventually.

Kris: There’s a lot to consider right now, and these ideas are all part of the bigger picture.

Adrian: We tried to cover general strategies today. Some other day, we’ll share more in-depth tricks that we’ve tested and found to be effective.

Vova: Cool, cool. All right, so hopefully this article was helpful.

The buttons below are your ticket to discounts, a free trial, and all the good stuff.

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Thank you for reading!

Adrian: Yeah, thank you for having us.

Kris: Thank you!

Final Recap

This wraps up our guide, and I want to take a moment to recap everything we’ve discussed about Amazon PPC and the strategies to overcome its challenges.

Throughout our journey, we examined every aspect of running successful campaigns — from perfecting your product listing to fine-tuning your ad budget and keywords.

I hope you now have a clearer understanding of how these elements work together to create a powerful, well-optimized Amazon presence.

Your product listing is much more than just a simple page; it is your storefront.

A bright, clear featured image, an engaging title, and persuasive bullet points are all critical elements that capture a buyer’s attention in just a few seconds.

Think of your listing as the cover of a book.

If it isn’t inviting, people may pass it by without a second glance.

Every detail matters, and each small improvement you make can lead to greater success in your PPC campaigns.

The image draws the eye, the title sparks curiosity, and the bullet points deliver essential information quickly.

All of these together help create trust and encourage a potential buyer to click “Add to Cart.”

We also learned the importance of understanding the difference between keywords and search terms.

Keywords are the terms you choose to bid on, while search terms are what your customers actually type into the search bar when looking for products like yours.

Using AB testing to try different keywords allows you to discover which ones bring in more clicks and conversions.

When certain keywords underperform, it’s crucial to adjust your strategy quickly so you can reallocate your budget to the terms that truly work for your product.

In this way, you’re always learning from your data and improving your ad performance.

Another key strategy we discussed is dayparting, which means adjusting your bids based on the time of day when your customers are most active.

This approach ensures that your ad spend is used efficiently, reaching buyers at the most opportune moments.

Equally important is knowing when to stop spending on underperforming keywords.

If a keyword isn’t generating the expected results after a few tests, it’s better to shift your focus to more successful terms rather than let it drain your budget.

I also introduced you to AdFixer, an innovative tool designed to automate many of these tasks and help you manage your campaigns more easily.

With automation, you save time and energy, allowing you to focus on growing your business while the tool handles daily optimizations.

Additionally, educating your audience — whether through engaging videos, informative blog posts, or insights from influential books like Propaganda by Edward Bernays — builds trust and helps customers understand the true value of your product.

Remember, every small improvement counts.

Each component of your Amazon strategy — from your listing’s visuals to your PPC campaigns — plays a vital role in your overall success.

With patience, continuous testing, and a willingness to learn from your data, you can refine your approach and achieve better results over time.

Take these lessons step by step, adjust your strategy as needed, and never stop learning.

Happy selling, and here’s to your ongoing success and growth!