Improve Amazon PPC Results: Simple Tips to Optimize Your Campaigns

Do This Once a Week to Improve Amazon PPC Results

Hello there, I'm Vova Even, an Amazon seller, and today I want to talk to you about an essential aspect of selling on Amazon, which is optimizing your Amazon Pay Per Click (PPC) advertising campaigns.

As an experienced Amazon seller, I know how challenging it can be to get your products in front of the right audience, but PPC advertising can help you achieve just that.

Amazon PPC advertising is an auction-based advertising model that allows sellers to display their products at the top of Amazon search results.

This can increase visibility and drive sales, but it can also be a costly venture if not optimized correctly.

Therefore, it's essential to regularly analyze and optimize your campaigns to achieve the best possible results.

In this article, I will share with you simple yet powerful tips that you can implement once a week to improve your Amazon PPC results.

By doing this, you'll be able to lower your advertising costs, increase your conversion rates, and ultimately boost your sales.

The article is based on my recent video with Szymon Sekściński from AMZ Guardian.

I've covered everything we discussed and provided some additional insights that I think could be helpful to anyone interested in selling on Amazon.

I also have a detailed AMZ Guardian review on my blog, I'd recommend you check it out.

Book a free call with Szymon here, and see how he can help you with your Amazon PPC!

So, without further ado, let's get started and take your Amazon PPC advertising campaigns to the next level!

🎯 Manage Keyword Bleeders

So what are keyword bleeders, exactly?

Well, simply put, they're keywords that are draining your budget without producing results.

These are keywords that might seem like a good idea at first, but they end up attracting clicks from people who aren't actually interested in what you're selling.

This can lead to a lot of wasted spend, and it can also hurt your campaign's overall performance.

That's why it's so important to monitor your search term reports.

Search term reports are a powerful tool in your advertising arsenal that allows you to see the exact search terms that triggered your ads.

By examining your search term reports, you can gain valuable insights into the behavior of your audience and identify potential areas for optimization.

By keeping a close eye on the search terms that people are using to find your ads, you can quickly identify any keyword bleeders that are causing problems.

Once you've identified these bleeders, you can take steps to remove them from your campaign.

So, how do you remove keyword bleeders?

Well, it's actually pretty simple.

Here's a step-by-step guide for removing keyword bleeders:

1. Go to your search term report and look for any keywords that have a high cost per click (CPC) but a low click-through rate (CTR). These are the keywords that are likely bleeding your budget.

2. Pause or remove these keywords from your campaign. You can do this either at the keyword level or at the ad group level, depending on how your campaign is structured.

3. Consider adding negative keywords to your campaign. Negative keywords are keywords that you don't want your ads to show up for. By adding negative keywords, you can further refine your targeting and reduce the likelihood of attracting clicks from people who aren't interested in your product or service.

By following these steps, you can effectively manage keyword bleeders and optimize your campaign performance.

Not only will you save money by eliminating wasteful spending, but you'll also be able to focus your budget on the keywords that are actually driving results.

So, there you have it!

Keyword bleeders might seem like a small problem, but they can actually have a big impact on your campaign's performance.

By monitoring your search term reports and taking steps to remove bleeders, you can ensure that your campaign is running at its best.

Happy optimizing!

🎯 Adjust Your Top of Search and Product Placement

Let's now talk about something essential to the success of any advertising campaign – adjusting the top of search and product placement.

I know it sounds like a mouthful, but stick with me, and I promise it'll be worth it!

First things first, let's define what TOS (top-of-search) and product placement are.

TOS refers to the top results that appear when a customer searches for a product on Amazon.

Product placement, on the other hand, refers to where your product is displayed on the search results page or product detail page.

Now, why is this important?

Well, the higher your product appears in the search results, the more likely a customer is to see and purchase it.

So, having a good TOS and product placement can greatly impact your campaign performance.

But how do you determine which placements are performing well and which ones aren't?

Easy-peasy!

All you need to do is dive into your campaign data.

Look at your search term report and identify which keywords are driving the most clicks and conversions.

From there, you can adjust your bids to increase or decrease your product's visibility on those placements.

Speaking of adjusting bids, let's talk about how to do it.

It's a breeze!

All you need to do is go into your campaign manager and select the campaign you want to optimize.

From there, go to the "Placements" tab and identify the placements you want to adjust your bids on.

Then, simply increase or decrease your bids accordingly.

Now, I can't stress this enough – when making decisions about adjusting your TOS and product placement, always make data-driven decisions.

Don't just rely on your gut feeling or intuition.

Your campaign data will show you what's working and what's not, so use it to your advantage.

Remember that adjusting your top of search and product placement is an ongoing process.

Don't be afraid to experiment and try new things to see what works best for your campaigns.

With the right data and a willingness to learn, you can continue to improve your performance and drive success for your business.

By the way, here's a cool bi-weekly Amazon PPC optimization tip from Szymon.

Onto the next one!

🎯 Refine Your Bidding Strategy

If you're running PPC ads, you know that bidding can make or break your campaign.

That's why it's crucial to adjust your strategy based on your performance data.

One approach that's deemed effective is the "up and down" bidding strategy.

Basically, if you have keywords that are converting well and have a solid conversion rate, it makes sense to increase your bids on those terms.

By doing so, you can potentially generate even more conversions and improve your overall ROI.

But what about those keywords that just aren't performing?

That's where fresh impressions come in.

Szymon said, he and his team at AMZ Guardian like to increase their bids by 10-15% for those underperforming keywords that haven't generated any impressions.

This can help give them a little boost and hopefully generate more clicks.

Of course, it's important to keep a close eye on your metrics and adjust your bidding strategy accordingly.

Don't be afraid to experiment and try new things – that's the beauty of PPC advertising.

With a little refinement and some strategic bidding, you can take your campaign to the next level.

Happy bidding!

🎯 Boost No-Impression Keywords

Let's talk about boosting those no-impression keywords!

We all know how frustrating it can be to pour time and money into keyword research, only to find that some of our chosen keywords just aren't getting any traction.

But fear not my friends – there are ways to turn things around and start getting some real results.

First things first, take a look at your ad copy.

Are you using the right language to attract your target audience?

It might be time to switch things up and try a different approach.

Get creative with your wording and see if that makes a difference.

Next, consider broadening your audience.

Are you targeting a specific demographic that's too narrow?

Think about expanding your reach to include more potential customers.

And finally, don't forget about negative keywords.

These little guys can make a big difference when it comes to ensuring that your ads are only showing up for the most relevant searches.

Take a close look at your negative keywords and make sure they're doing their job.

So there you have it – a few simple tips to help you boost those pesky no-impression keywords.

Don't give up hope, my friends.

With a little creativity and some strategic thinking, you can turn things around and start seeing some real results.

Happy marketing!

Conclusion

Well, that's it for today!

Book a free call with Szymon here, and see how he can help you with your Amazon PPC!

I hope you found this article helpful and that you're now inspired to implement weekly optimization tasks in your Amazon PPC campaigns.

Remember, these are just a few examples of the many optimization tasks you can perform to improve your campaign performance.

By consistently monitoring and optimizing your campaigns, you can achieve better results, save money, and ultimately drive more sales.

So, what are you waiting for?

Get started on your weekly optimization tasks today and see the difference it can make in your Amazon PPC advertising campaigns.

And if you have any questions or need further guidance, don't hesitate to reach out to me or other experienced sellers in the community.

Happy optimizing, and may your sales soar high! 🚀

Until next time,

Yours,

Vova :)

P.S.- Here's another Amazon PPC tip from Szymon, and it's really good.