What Is Link My Books? Explained By The CEO! Accounting & Bookkeeping Software For Ecommerce Review

Link My Books is an automated bookkeeping system designed to provide accurate accounting for ecommerce sellers.

It works by connecting directly to your sales channels and your accounting platform, syncing your financial data automatically.

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The tool was created to remove the manual work of ecommerce bookkeeping.

Instead of downloading data from multiple platforms and manually categorizing transactions, sellers can rely on Link My Books to handle it all in the background.

It identifies every payout from your sales channels, breaks it down into detailed transaction data, and ensures each part is mapped to the correct account with the appropriate tax rate.

After processing, the data is automatically sent to either your Xero or QuickBooks account.

This setup removes guesswork, saves time, and increases the accuracy of your financial records.

If you want a broader look at how this fits into the bigger picture of online finances, I also put together a full guide on this topic: How To Manage Ecommerce Business Accounting & Bookkeeping.

Supported Platforms

Link My Books integrates with the following ecommerce platforms:

1. Amazon

2. Shopify

3. Etsy

4. eBay

5. WooCommerce

6. Square

7. TikTok Shop

8. Walmart

And this isn’t the full picture.

More integrations are also rolling in as Link My Books continues to expand support for new platforms.

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How Link My Books Works

To understand how everything fits together, let’s break down what happens behind the scenes once your accounts are connected.

Accounting Automation

Each time you receive a payout from any of the connected sales channels, Link My Books detects it and retrieves all the transaction data associated with that payout.

It then separates the data into key financial components such as sales, refunds, fees, and taxes.

Each part is categorized according to proper accounting procedures.

Once everything is sorted, the tool syncs the complete breakdown into your Xero or QuickBooks account.

This process ensures your books are always up to date with minimal effort on your part.

VAT Handling

For UK sellers, Link My Books includes a built-in VAT audit tool that breaks down both your revenue and expenses by the exact tax rate applied.

This means instead of manually sorting which sales are standard-rated, zero-rated, or outside the scope of VAT, the system does it for you.

The same applies to fees and shipping charges.

Everything is sorted and mapped clearly, so when it’s time to file your VAT return, your records are already structured in a way that aligns with UK tax requirements.

If taxes are the part that feels most confusing, this related guide may help you look at the topic from another angle: The Best Sales Tax Software For Ecommerce Seller.

Industry Benchmarking

In addition to looking at your own business in detail, Link My Books also gives you access to industry benchmarking.

This feature lets you compare your key performance metrics – like refund rates, fee ratios, and sales growth – against averages from other ecommerce businesses of a similar size.

All of this data is anonymized, meaning no personal or store-level information is shared, but you still benefit from seeing where your business stands in the wider ecommerce landscape. 

Performance Metrics

You also get data on refund ratio, ad spend as a percentage of revenue, and growth trends in your refund rate over time.

These metrics are all about helping you find weaknesses that might otherwise go unnoticed.

You may think your store is performing fine as orders are coming in and customers are happy, but if your refund ratio is 10% and industry average is 3%, that’s a hidden leak in your profitability.

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Who Uses Link My Books?

Link My Books serves a wide range of ecommerce businesses.

Sellers

Many sellers begin to use Link My Books after they realize that manual bookkeeping takes too much time.

This usually happens after about a year of operation, once order volume increases and financial data becomes harder to manage.

At this stage, sellers often struggle to provide accountants with the level of detail they request, or they feel unsure about the accuracy of their books.

As workloads grow and time becomes limited, accuracy becomes a higher priority.

Link My Books helps address both issues.

Some sellers choose Link My Books at the very start of their ecommerce journey.

These users want their accounting set up correctly from day one.

Link My Books provides them with a clear structure that helps reduce uncertainty and keeps financial records organized.

By the way, many sellers do not realize they are making avoidable accounting errors until things get messy. I covered some of the biggest ones here: 3 Common Bookkeeping Mistakes Of e-Commerce Sellers.

eCommerce Brands

Larger ecommerce brands also rely on Link My Books.

For them, high order volume makes manual data entry difficult to manage and increases the risk of errors.

These errors can result in paying the wrong amount of tax, reporting inaccurate revenue, or even penalties during audits.

Link My Books automatically organizes sales data and keeps it aligned with accounting software, which helps maintain accurate records as the business scales.

Accountants and Bookkeepers

Accountants and bookkeepers also rely on Link My Books, especially when ecommerce data starts to introduce risk.

Multiple sales channels, different fee structures, refunds, and tax rules can quickly create gaps in reporting.

When that data is handled manually, those gaps often turn into errors that affect compliance, reporting accuracy, and client confidence.

That’s exactly why I recorded the video below.

I was joined by Daniel Little, the co-founder of Link My Books, and we walked through how the platform works from an accountant’s perspective.

Instead of chasing clients for spreadsheets or trying to interpret raw reports from platforms like Amazon or Shopify, they receive clean, structured data synced directly into the client’s accounting system.

This reduces back-and-forth communication and removes much of the manual correction work that often happens at month end.

But who are the accountants and bookkeepers that use Link My Books?

Types of Accountants and Bookkeepers

They generally fall into two different groups.

The first group includes generalist accountants and bookkeepers who work with a broad mix of clients.

Their client base may include local trades such as builders and butchers, along with service businesses and retailers.

For these professionals, ecommerce is often a newer area.

They might only have one or two ecommerce clients, but those clients introduce a very different level of complexity.

Cross-border taxes, platform fees, refunds, and high transaction volumes can quickly complicate the books.

Because these accountants are more hands-on with local tax rules and traditional bookkeeping, ecommerce data can feel unfamiliar and time-consuming to manage.

Link My Books gives them a way to support ecommerce clients without spending hours trying to manually interpret platform reports or reconcile unfamiliar data.

It allows them to stay confident in their work while continuing to serve a diverse client base.

The second group consists of firms that work heavily in ecommerce or focus on it entirely.

These accounting practices may have a dedicated ecommerce team or serve hundreds of ecommerce clients as their core offering.

They understand the challenges of ecommerce accounting well, but the volume of data creates its own pressure.

For these firms, Link My Books is less about learning ecommerce and more about efficiency.

Instead of pulling reports from multiple platforms or manually organizing sales data, it provides a consistent, repeatable process.

This reduces administrative workload and allows teams to spend more time on advisory work, where they deliver the most value and generate the majority of their revenue.

Naturally, the next question is whether you can see how this works before committing real data.

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Does Link My Books Offer a Demo Account?

Yes! Link My Books allows you to explore the platform in a demo environment before any live connection takes place.

To get started, after you sign up for Link My Books, simply choose the demo option.

At this stage, no sales channels or accounting files connect to your account.

This keeps your real data untouched while you review how the system works.

Next, you select a regional setup.

You can choose the UK, the US, or Australia, based on where your business or clients operate.

Once selected, the platform opens a sample settlement dashboard that reflects real ecommerce activity for that region.

From there, you can review payouts, fees, taxes, and transaction breakdowns, and see how those figures move into an accounting platform such as Xero or QuickBooks.

It’s a complete test environment.

Nothing is hidden or limited.

You get full access to the product, so you can understand exactly how it works before making any commitment.

Once you're ready, you can connect your real accounts with one click and continue using the same familiar setup.

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Quick Example of How It Works

For a better understanding of how Link My Books works behind the scenes, imagine you're an ecommerce seller receiving a payout from Amazon UK, let’s say it’s £318.

At first glance, it may seem like simple income.

However, this payout is actually made up of multiple different transactions. 

For example, you might have sold £300 worth of products shipped to customers in the UK.

These could be zero-rated items like baby products or food, which means no VAT is due.

Other parts of the payout may include exports (sales made to customers outside the UK), which are also zero-rated.

Finally, you may have some standard-rated domestic sales that do require VAT.

With Link My Books, all of these variations are automatically identified and sorted correctly.

The platform breaks the payout into parts.

So instead of treating that £318 as a single sales entry, the software calculates the full sales value (possibly around £600), spreads it across tax categories, and only applies VAT to the right portion.

If you enter only the £318 into your accounts as total revenue, you underreport your sales and risk misreporting your VAT obligations.

For example, if only £100 of your sales are VAT-applicable and the remaining £500 are zero-rated, entering the lump sum leads to both incorrect revenue reporting and incorrect tax filings.

Link My Books goes beyond just breaking out sales.

It also detects and categorizes Amazon fees, commissions, refunds, and shipping charges.

Each item is matched with the correct tax rate and assigned to the appropriate account code in your chart of accounts.

Once everything is sorted, you can send the entire report into Xero or Quickbooks with a single click.

The payout will appear in your bank feed as a £318 deposit.

The report from Link My Books will show the breakdown (sales, fees, refunds, and tax) and everything will already be categorized.

All you need to do is click the "OK" button in Xero to reconcile it.

That’s it.

If you don’t want to send each report manually, you can also enable full automation in the Link My Books settlement settings.

Once this setting is active, your bookkeeping runs on autopilot.

Link My Books continues to collect sales and fee data from Amazon and other connected platforms and pushes it to your accounting software without requiring you to log in each time.

This automation is especially valuable if you sell across multiple ecommerce platforms.

Whether you operate on Amazon, Shopify, Etsy, or others, Link My Books gathers your data from all sales channels and pushes it into your accounting software in the background.

Once the setup is complete, there’s little need for ongoing manual input.

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With everything in place, let’s take a look at how Link My Books is priced.

Link My Books Pricing

Link My Books uses a flexible pricing model that adjusts based on your order volume and connected sales channels.

For Sellers

The platform's pricing model is based on two things:

1. The number of orders you process each month

2. The number of ecommerce platforms (or sales channels) you connect

When you go to the Link My Books pricing page, you’ll be asked to enter these two variables.

For example, if you sell on Amazon, Shopify, and TikTok Shop, that would count as three sales channels.

Let’s say you process around 4,500 orders per month across those channels.

In this case, the pricing would come out to £59 per month if you're paying in British pounds.

If you're paying in US dollars, the price would be $75, and for Australian dollars, it's $116.

If you're a smaller seller – say, you're only selling on Amazon and doing around 900 orders per month – the price would be £32 per month.

That converts to $41 USD or $63 AUD.

On the other hand, if you’re a high-volume seller processing 24,000 orders per month and you're connected to 10 different platforms, then your monthly cost would be £203, $258 USD, or $396 AUD.

This kind of flexibility lets you scale your use of Link My Books as your business grows, whether you're operating on one marketplace or several.

For Accountants and Bookkeepers

If you’re an accountant or bookkeeper, your pricing structure can work a bit differently, depending on how you want to manage billing.

Let’s say you have 10 ecommerce clients, and each of them sells on Amazon, eBay, and Etsy.

That’s three channels per client, and they each process 2,000 orders per month.

If each of those clients paid for Link My Books individually, the monthly cost per client would be £51.

So as a group, they'd be spending £510 monthly.

However, if you manage billing directly as the accountant, you can take advantage of volume-based discounts.

Instead of paying £510, you’d pay £374 a month for all 10 clients, covering the same volume of orders (20,000 per month) and number of channels (30 across all clients).

That’s a significant saving.

You then have the choice to either pass that saving on to your clients or keep the difference as part of your service margin.

Larger accounting firms that specialize in ecommerce typically build Link My Books directly into their monthly service packages.

For instance, if you provide full accounting services to ecommerce sellers with annual turnover under £1 million, you might offer a package that includes both your accounting software and Link My Books for a flat monthly fee – say, £300.

In that case, Link My Books becomes part of your internal tools, helping you streamline service delivery while boosting profitability.

All pricing tiers include access to Link My Books’ full feature set.

That means even on the smaller plans, you can connect to all supported channels, access automation tools, and take advantage of built-in financial analytics and benchmarking.

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Final Word

Link My Books isn’t just a bookkeeping tool, it’s a performance tool.

It helps you stop guessing, start automating, and grow with confidence by comparing your actual business metrics against industry averages.

If you're already running a strong business, this is how you make it stronger.

And if you're just starting out, it’s how you start on the right foot.

Either way, the insights you gain from Link My Books give you an edge.

Until next time,

Vova :)

P.S. - I recently published about an influencer marketing automation tool called Logie AI. It helps you find and manage influencers without all the manual back-and-forth. If you're ever looking to scale that side of things, definitely worth a look. Read here: How Logie AI Connects Amazon Brands To Influencers in Just One Click!