Exploring & Mastering the 5 Stages of Amazon Product Life Cycle

Vova Even Nov 22, 2023
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Table of Contents
  1. Mastering The Amazon Product Life Cycle: Your Secret Key To Success
    1. The Journey Of Amazon Products – The 5 Stages Of Product Life Cycle
    2. Product Line Life Cycle
    3. Exceptional States Of Product Life Cycle
    4. How Oleg Works With The Framework
    5. How Can aNavigator And Oleg Help You
    6. The Bottom Line

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Mastering The Amazon Product Life Cycle: Your Secret Key To Success

Want to unlock the secrets of the Amazon Product Life Cycle and elevate your selling game like a pro?

By the way, are you tired of feeling like you're stuck in a sales rut?

Do you want to take your Amazon game to the next level and start cashing in like a pro?

Well, look no further because I've got just the right thing for you!

In today's blog, as I mentioned, you're gonna learn the five stages of the Amazon Product Life Cycle.

From launching your product to scaling up your sales - just everything to guide you through each step and show you how to maximize your success at every turn.



Go grab a cup of coffee and get comfortable because this blog post is going to be a wild ride.

The best part?

It's for everyone, from mere beginners to advanced sellers!

With my insider tips and tricks, you'll learn exactly what to do at each stage of the Product Life Cycle.

And, of course, be the best version of the Amazon seller you can be!

The best part?

If you're one of those visual learners out there who prefers watching videos to reading detailed blog posts, I've got your back!

I've created a YouTube video covering everything we'll discuss in today's blog post.

That's right; you can sit back, relax, and watch me break down each stage of the Product Life Cycle in detail.

The Journey Of Amazon Products – The 5 Stages Of Product Life Cycle

The five stages of the Product Life cycle on Amazon is a pretty detailed topic.

But understanding these stages means having a roadmap for navigating the ups and downs of the market.

And once you get the hang of the subject, no one can stop you from meeting new peaks!

For the expert side, my guest for today's blog is Oleg Zaidiner from aNavigator.

***** Let aNavigator know you came via this blog post and I, Vova Even, the guys will give you a free audit and a good offer *****

Anyhow, Oleg is a true champ when it comes to helping small sellers and advanced sellers on Amazon with their pay-per-click campaigns.

And before we move forward, let me tell you a bit more about aNavigator.

It's an innovative platform that provides advanced tools and solutions to help Amazon sellers grow their businesses.

Oleg is a key member of the aNavigator team and has vast experience in managing Amazon PPC campaigns.

But that's not even all - besides being a PPC expert, he's also an excellent teacher.

So, suppose you're an Amazon seller struggling to make your mark in the crowded marketplace with cutthroat competition.

In that case, Oleg is here to help you navigate the complex world of Amazon advertising and create campaigns that drive traffic, increase sales, and boost your brand's visibility.

In case you're curious, he started his journey back in 2015 with a private label business, looking for a side gig that would give him more time to relax a bit.

However, his passion for entrepreneurship and Amazon soon turned it into a full-time plus business.

Plus, he also sold his Amazon private label on the way, earning a handsome profit!

The real game began when he met his co-founder Oleksandr Kovalov.

Oleksandr is a true PPC Guru and is still part of the top PPC agency groups.

Together, Oleg and Oleksandr founded aNavigator - based on their vast experience with their own products and working with different people in various setups.

Oleksandr's expertise in PPC, coupled with Oleg's experience as a successful Amazon seller, led to the creation of a tool that changed the way businesses do market analytics on Amazon.

Pretty cool, right? 

In case you don't already know, Amazon PPC is a powerful tool for sellers to increase their market share and drive sales on the platform.

While Amazon profits from sellers using this service, it's essential to understand the competitive landscape and constantly adapt strategies to stay ahead of the game.

It's all about fighting for market share! 

In short, Oleg and his partner help brands scale on Amazon using data science.

From giant multinational companies to smaller sellers just starting out - they've got everyone covered!

As of now, they're managing over 100 different niches. 

And oh, did I mention Oleg is more of a computer science guy who wants everything to be super structured and formalized.

But sometimes, that's precisely what you need to succeed in the complex world of e-commerce!

Hence, they've broken down the entire process into stages, making it easier to understand and navigate, even for most seasoned sellers out there. 

Let's face it - running a business feels no less than a rollercoaster ride - one day, you're on top of the world with skyrocketing sales, and the next day it feels like everything is crashing down around you.

Well, that's enough to make even the most experienced businessmen want to pull their hair out.

But hey, there's one answer to every seller's problems - a product life cycle framework that can help you make sense of it all!

Excited to know all about Oleg's analytical approach to the product life cycle on Amazon?


So jump right in.

Product Line Life Cycle

Here's a broad view of the structure we're going to talk about deeper in the blog.

We break it down into a few key stages, and as we progress forward, I'll dive deep into each one to make sure everything makes total sense.

But hey, here's an important thing to note - this isn't just about your specific product or rent - every product goes through these stages, and even products that are similar can be in different stages.

Yep, that's exactly what makes it so fascinating!

Stage 1

We refer to the first stage of the product life cycle on Amazon as "pre-launch," while some people refer to it as "launch."

But it's not about the terminologies, right?

What's important is that we have a clear framework in place to understand the various stages and metrics involved.

The pre-launch stage is all about setting your product up for success, whether you're bringing something new to the market or making a comeback after a short interval due to out-of-stock issues or other reasons.

Or, maybe if you're selling a seasonal product and launching a new season's collection, you'll find yourself back in the pre-launch stage once again every season that you come back.

To further clarify, let me give you an example that Oleg shared.

During their Q4 season, they had some big gift products in their portfolio, and while some performed exceptionally well one year, others didn't do as well as expected.


It's all about conversion - the foundation of success on Amazon.

Conversion refers to the percentage of people who visit your product page and eventually make a purchase.

Not to forget, a low conversion rate indicates that there's something wrong with your product listing or marketing strategy, and you're missing out on potential sales.

To help them understand whether the customers like their product, they use various tools to measure metrics, such as "Add to Cart," which can be found in Amazon's Campaign Manager.

But that's not all - they also use a couple of more sophisticated tools to see if a customer added a product to their cart or eventually bought it.

However, the main idea behind measuring the conversion is to see if the customers like the product that you've brought to the market or not.

The cherry on top, measuring conversion rates is relatively simple, and since Amazon is essentially a search engine for products, the main keywords are crucial to be tracked for success. 

Let's take the example of grill brushes, as I happen to sell them.

So, grill brushes are a highly functional product, and it is likely that most people who purchase them use the term "grill brush" when searching for them.

According to the Amazon Product Opportunity Explorer tool, "grill brush" represents around 50-60% of the relevant search sources (ah, make sure to recheck the stats there).

Ideally, the conversion rate for our product when we rank at the top of the search results for the "grill brush" keyword should be in line with the market standards.

The definition of a good conversion rate, however, varies based on market trends and can be analyzed using tools like the Product Opportunity Explorer and Brand Analytics (to some extent).

By analyzing the conversion rates of our competitors, we can determine the appropriate level of conversion to aim for.

And here's a straight-up fact - if you're not on the same level as your competitors, it gets insanely hard to get any further on the platform.

Achieving a comparable conversion rate may depend on factors such as product reviews, images, product positioning, pricing, and so on.

Again, unless you've established an effective conversion rate, it's nearly impossible to hop to the next stage.

But the real question is, how do we measure if the conversion rate is enough?

One way to do so is by observing an increase in organic sales.

You may monitor this through keyword tracking tools such as Helium 10 or by analyzing general sales data.

For instance, if we have eight sales from PPC advertising and two organic sales, it could indicate that the Amazon algorithm is giving our product a heads-up due to positive customer response.

This may lead to increased sales and profitability for our business.

That said, perhaps the biggest advantage of Amazon compared to other search engines or platforms like Facebook, Google, or TikTok is that every sale generated through PPC advertising can also help grow organic sales.

This is because, on Amazon, sponsored products can appear in organic search results.

On the flip side, other platforms may offer sponsored displays but not the same level of integration with organic search results as Amazon.

In general, the more organic sales you have, the more profit you make.

That's because, in many niches, PPC advertising can only be profitable on a small scale, with very few profitable targets.

In most cases, advertising will break even for good, which means that organic sales are critical for driving overall profitability.

So basically, in stage 1, let's say we have successfully launched the product on Amazon, and it is now in stock.

We have the option to advertise and ensure fast delivery to customers through fulfillment centers.

To optimize distribution, we have also activated PPC in our business strategy. Here's another great read about Amazon PPC optimization.

However, we allow a few days for the product to be distributed among the warehouses before turning on the advertising, as we have observed that immediately turning it may result in late delivery and lost sales, even if your product is a great one.

And finally, we have the product images and pricing in place for the product to float into the market.

Here, at this point, our primary objective is to commence advertising and promote the product to the market.

Depending on the success of our previous outreach efforts, we may or may not receive some initial reviews from customers.

Then, our next step is to analyze the initial conversions and determine the efficiency of our Amazon PPC campaign on the primary keywords.

This will help us determine if our product is a good fit for the market.

But what do we do if it isn't?

Well, if we do not see any conversions, we need to assess our offer and check our positioning, product pricing, and images to identify any areas of improvement.

We may need to lower our price, change our pictures, or get a few initial reviews to make sure our product appeals to the buyers in the markets.

Once everything's good - after we begin receiving PPC sales and some organic sales, we can use tools like Helium 10's keyword tracker and other similar trackers to monitor our progress.

helium 10 discounts

And once we start getting organic traffic and sales, it's a thumbs up for us to indicate that Amazon has ranked our product.

Again, we can use tools like Helium 10 or other similar ones to check our ranking and ensure that we are on the right track.

And once we've established a stable image in the market and have received positive feedback from customers, we're all set to leap forward to the next stage! ;) 

But hey, there's something else I'd like to mention before we delve into the upcoming stages.

Especially for beginners, small sellers, and even experienced sellers who are introducing new products, it is essential to note that just because a previous product was successful doesn't mean it'll work the same way for the rest of the new products you launch.

That's the BASICS! 

Next up, by tracking the performance of our main keywords and analyzing the click-through rate, it gets easier for us to determine if our approach is working or if we need to make adjustments.

In most cases, about 100 clicks are enough to gauge if our campaign is actually effective.

But if we end up not receiving any orders after 100 clicks, it's time to reassess our approach and consider different strategies! 

Now, you may be wondering what the "ideal" conversion rate looks like.

While it differs from product to product, I'd recommend going to Product Opportunity Explorer to see exactly where your competitors stand.

Generally, a fantastic benchmark for a functional product, such as a grill brush, would be an average conversion rate of 10% to 15%.

This rate shows that the product has features like an attractive design, has good reviews, is priced competitively, and has what it takes to fully satisfy the customers. 

Nevertheless, for subjective products like fashion or gifts, especially those associated with seasonal events like Christmas, the conversion rate may be lower than 1%.

This is normal because customers tend to browse more and take their time making a purchase decision.

As a result, the average cost per click for such products is usually lower, around 0.5% - yep, no one ever gets to beat 10% here! 

All in all, the presence of organic sales is a good indicator of the product's market fit!

And now, before your curiosity gets the best of you, let's hop to the next stage ;) 

Stage 2

We refer to the next stage of the product life cycle as the "launch" stage. Again, it can be a product with a great history.

Here's an image of the launch stage to help you understand it better along the way! 

Referring to an example that Oleg mentioned, they currently have a client who brought them a product that used to be a top seller for several years and generated significant profits.

Of course, it was a huge success.

But now, the market has entirely changed, and competitors have introduced alternative solutions to the same problem.

As a result, their client's business almost failed.

While the product used to be a bestseller, they're now struggling to figure out how to revive it to some extent.

Obviously, their client has attempted to develop a new solution, as other competitors did, but there's another idea in store for him - relaunching the product. 

While that may bring some organic growth, the strategy now is to divide and conquer.

Let's say when we consider the example of grill brushes, there are various types of grill accessories available, such as real brush grill accessories, crystal-free options, and a couple of other solutions, including propane or gas grills.

Representing different sub-niches in the grill brush market, we refer to this approach as Segmentation.

Much in the same way, your product on Amazon has only one listing, where you include the images and pricing.

Suppose you position your product as the best for gas grills; you can still work for other types of grills.

But hey, focusing on one segment is perhaps the best thing for you to do!

This way, you can excel in that particular area and have a higher conversion rate compared to other segments where your product may not perform as well.

That's exactly why they say it's crucial to consider segmenting your market to better target specific customer needs and preferences. 

But let's not forget that each segment has a different volume of customers.

Volume for a general term like "grill brush" may be higher.

However, the overall conversion rate for this term may be lower because it's a broad term, and people searching for this may have something else in mind and may not necessarily be looking for your specific product.

That's pretty much why it's essential to target particular sub-niches within your market to improve your conversion rates and climb to new heights. 

At this stage, the main idea is to divide your semantics, which relies on collecting keywords from various tools.

Again, the popular tools used for the purpose currently are Product Opportunity Explorer and Brand Analytics.

But guess what?

Some people are still actively using Helium and other tools.

The goal, however, is to divide and categorize the keywords and then get further ahead with the process! 

Now, on these gathered keywords, the conversion is good, and the Cost Per Order or CPO is pretty reasonable too.

Even if the conversion rate is high, the competition in the market can be fierce, so much so that the bid for ten products could go up to five dollars.

This stage primarily depends on how aggressively you wish to expand, so make sure you're selecting the appropriate segments, to begin with.

Again, if you're a small seller with a huge cash flow constraint, I'd suggest starting from the bottom - with small-volume to medium-volume niches.

At the same time, look for niches where your conversion is good enough, allocate an aggressive budget there, and gradually increase your volume. 

Looking back at stage 1, we wanted more organic sales, right?

But here, the main goal is to appear on the first page.

To achieve this, you begin by selecting small segments with good conversion rates and reasonable Cost Per Order.

Let's say you can aim for a daily budget of around 50 to 100 dollars - depending on how you'd like it to be.

And for the good news - once you reach the first page for these segments, you can expect to see more organic traffic and, of course, more income! 

This way, it's safe to say you've conquered this small segment, and you're all set to move on to the next one. 

At times, when you begin to invest more resources to push, your competitors may also increase their efforts, causing the CPO to rise rapidly.

In such cases, it may be wise to adopt a slow launch process.

On the other hand, if you are a big brand and have confidence in your product, I'd strongly recommend starting from the top, as the top brings you most of the business.

And that's not even all - sometimes you push hard for about two to three weeks and then start getting quite a lot of organic sales from the main keyword.

But hey, don't forget that in the end, it mostly comes down to your cash flow and stock. 

All things considered, in the second phase, the goal is to secure first-page positions for relevant keywords to generate more organic sales.

For smaller sellers with a limited budget, it may be challenging to compete for highly competitive keywords, such as "grill brush," where the bids are high and top sellers are moving a super high volume of units per day.

In such cases, it may be challenging to match the sales volume of top sellers due to limited stock availability.

But don't let this stop you! You can still compete in the niche by identifying lower-volume, relevant keywords to target. 

If I were to jog my memory a bit, instead of targeting the highly competitive term "grill brush," you can narrow your focus to more specific and less competitive keywords, such as "BBQ grill brush" or "stainless steel grill brush.

" While these terms may have lower search volumes, they still end up yielding decent conversion rates.

Here, we can try and test our pay-per-click to see the bids, and that's exactly what takes our money to higher levels and us to the first pages. 

The real question that pops up here is, "How do we know what's a good CPO for us to begin with?" 

Well, it's a pretty raw computation, and frankly, I don't quite like it either.

But the truth is, there's no other way to go about it since we don't know exactly how the Amazon algorithm works.

The main idea is to try to calculate the cost of obtaining an order.

For instance, if you sold 100 units last week and spent 200 USD on PPC advertising, your cost per order would be 2 USD.

You can then evaluate your profit margin for the product, which should ideally be higher than the cost per order, say 3 USD or more, so that your profit margin is a pretty comfortable one.

And since you see the conversion and the CPO, you probably can scale this segment to some degree.


Perhaps, you can do it like ten times more!

This is why it's good to start from the small ones, so you start to get more organics to your overall master order.

Yep, you read that right - all organic!! 

That being said, your margin is a huge prerequisite for success because scaling a business with low margins can be difficult.

For example, if you sell ten products and your margin is only 10, it may not be feasible to scale the business, right?

A similar experience was encountered in the barbecue space with a different product that had a crowded market with low prices and low margins.

To become super aggressive, the company had to invest nearly 200k in advertising costs per click to reach the top position.

But hey, let's not forget the insane amount of risk involved in taking such a big step forward!

Sometimes, it looks like the conversion is very high, but did you know the cost per order could be crazy too? 

Summing up stage two, in order to succeed, we need to conduct as much research as we can and invest in increasing organic traffic.

While this turns out to be eventually profitable, it can also be a risky investment with unfair competition. 

Now, let's get to the next stage to explore everything that's waiting to be unveiled! 

Stage 3

The third stage is basically a scale in general. Getting back to the example of selling a grill brush on a BBQ grill brush keyword, let's assume you sell around 70 pieces a day.

It is essential to find a balance between how much you spend on PPC for different segments and how many organics you get.

That's because you may have already conquered a few segments and are ranked on page one or even in the first half of page one. 

Therefore, finding this balance means identifying the number of units you need to generate on PPC for specific keywords and how many units you receive organically.

As soon as you stop doing PPC, your organic sales begin to get down the line gradually.

If you were to ask me, I don't exactly know why that happens, perhaps because it's Amazon's in-built algorithm feature, and your competitors wish to take up your place.

So, primarily, it's all about finding the right balance so that you can take some profits out of business. 

And especially if you're a small business, you need more than ever to stabilize your profits and gradually increase your inventory.

Suppose you're selling 70 pieces a day on a product with the potential for 300 pieces.

This means that there's a massive room for growth, but it calls for careful planning and preparation ahead of time.

Because, let's be honest, achieving the right balance between PPC and organic sales is always a challenge. 

At this stage, I'd like to show a visual representation known as a spaghetti chart to quickly demonstrate the main idea.

Here's an image to further clarify what it looks like:

For instance, using the keyword "barbecue grill brush," each line represents an ASIN and its corresponding organic position number ranging from one to 25 on page three and beyond.

This chart depicts the top layers as stable.

And it goes such that number one is super stable, then comes number two, then three, and so on.

But, as you move further away from position one, the volatility increases, much like the stock market.

For instance, on page three, there could be days with zero sales, followed by days when you're a hero, making it a tough nut to crack your sales. 

If your sales are unpredictable, it likely means your product is ranking somewhere in the middle for most of the keywords, causing fluctuations in sales.

But as your product's ranking improves and reaches the top, the sales become more stable.

Let's suppose your product's price drops on December 24 or 25, which is a time when most markets experience a slump.

In this case, it does not necessarily mean something is wrong with your product.

As a matter of fact, when you're a top player, you tend to define the market size.

And that brings us to stage number four for the next level! 

Think about it - you're selling a popular product like a barbecue grill brush, and you're ranking somewhere in the middle of the first page.

But then you notice a competitor who's selling a similar product but ranking slightly higher than you.

This is where things get interesting - the key is to understand your Best Sellers Rank, which is crucial to taking over the market share from your competitor.

So, in case your BSR is 3000 while your competitor's BSR is 2500, the game's gotten tough for you.

Yep, the ultimate goal is to dominate the market by taking the market share from someone else! 

To do so, we need to have the right tools and expertise at hand.

For instance, Brand analytics is one such tool that helps us understand where our competitors are getting their business from, enabling us to squeeze out their positions and take over their market share.

But again, it's just one of the many tools out there.

Once again, the goal is to stabilize our profit and keep spending stock to take things to the next level.

So, the primary tool we use here is the SQPD - Search Query Performance Dashboard, which I believe is an incredible one.

With its help, you can get your hands on valuable insights from brand analytics, which is relatively new - only about six months old!

The fantastic news is that it's even available for download, making it easier than ever to understand precisely how many organic views you get from all your competitors in percentage and the number of orders you receive. 

If you were to ask me, I'd highly recommend using these keyword trackers to gauge where you stand in the market.

As someone who's been in the business for a while, let me tell you that when it comes to tracking your position, keyword trackers can only take you so far.

Sometimes, even when our position is good, we still don't get the results we want.

So yep, the SQPD is a fantastic source for generating all the data we need to excel!


And to answer the most asked question, yes - you can view your data per keyword, brand, and even per ASIN using the tool. 

That takes us to the next stage - a stage that is all about getting all the leather to the next level.

Stage 4

Now that we've gathered valuable data, it's time to outsmart the competition in the market.

By analyzing our competition, we can identify gaps in their strategy and determine how to do better.

For example, if we see that our competitor has more reviews than us, we can set our targets to surpass their review count. 

For this, we might as well go back to the first stage to make our pricing more aggressive.

And, of course, to see how our CPO changes with the pricing.

Although you might have to sacrifice a bit on the margin here, rest assured it'll still be scalable.

Once we've analyzed the competition, we can determine which competitors to target and how to beat them. 

Let's say you have a grill brush, but yours is bristle-free, which means there are no bristles that could get in your food while cleaning the grill.

There are similar products in the market, but yours belongs to a sub-niche of bristle-free grill brushes.

Your main competitors are those who also offer bristle-free solutions for cleaning grills.

So, your ultimate goal is to overcome their keyword positions and BSR to gain a more significant market share in this sub-niche.

While there may be many other grill brushes out there, your focus is on those that belong to the same sub-niche as yours.

Eventually, you want to outperform them in terms of keyword ranking and BSR to get more sales.

So, you need to look at the competitors, and of course, you'll get to know them right once you analyze the market right. In the end, it's all about how you segment the market!

Typically, my approach is to navigate to the relevant category because it is likely that you also belong to the same category.

Likewise, if you're looking at different brands and you stand at #13 BSR, you don't compete for #12 or #11.

Instead, make sure you set your eyes on a bigger target, most likely the competitor with a BSR of #10 or so, and steal away their market share.

And oh, in case you don't already know, market share refers to the number of people who see you on Amazon, both via PPC and organics. 

From what we understand, Amazon uses algorithms to optimize the customer's experience and save them time.

For instance, if a customer searches for "grill brush," Amazon uses the customer's purchase and browsing history, as well as other information from their Prime account, to personalize the search results and display products that are more likely to be relevant to that customer.

And that obviously leads to a super smooth buying experience! 

Once you're able to climb up to BSR #10, set the next target for #5.

To do so, you might first become more aggressive with the price for some time.

And later on, you can take up the keywords that the top competitors are fighting for.

And yes, if you're dealing in more uncommon sub-niches, you might as well become the market leader in no time.

However, in order to expand its market share, it may be beneficial for a company to diversify its product line and offer additional solutions that align with customer demand. 

Usually, successful brands tend to be customer-focused, but there may be instances where a niche focus can be super beneficial.

That being said, your focus shouldn't always be on becoming the market leader or getting that Best Sellers' Badge.

Yep, it's totally possible to be successful and strong by dominating a specific sub-niche, even if the company is not the top seller overall.  

Once again, going by the stages, the first one revolves around generating organics.

Secondly, we strive to rank on the first page of search results for relevant keywords.

Right after this, we focus on improving our Best Seller Rank (BSR).

And finally, we compete to become a top player in our sub-niche or niche in general. So, what's next? Let's find out! 

Stage 5

When we become a top player in our niche market, our goal shifts from chasing the leader to maintaining our position as the leader.

Instead of trying to take market share from competitors, we now focus on preventing them from outshining us.

Also, sometimes when we get to the leader position, we have to be even more aggressive with advertisements to keep this position.

Overall, the main goal is to gain a significant percentage of the market share by implementing strategies like generating organic traffic and achieving BSR.

Once we’re able to pull that off, the rewards ahead seem to know no bounds!

Exceptional States Of Product Life Cycle

Hey, exceptional cases exist in product life cycles too!

In these cases, businesses sell off products that are no longer working or needed in the market.

This could be due to various reasons, such as changes in market demand, issues with the product, or a shift in business strategy.

Regardless of the reason, it's generally a great idea to sell off the products that aren't working and free up your resources, following the 80/20 rule.

It's also important to maintain visibility and organic positions during off-seasons, like running advertisements for Christmas gifts even outside the holiday season, to maintain a high ranking on search results when the season starts in November.

And just like I mentioned earlier, it's critical to maintain the right balance between your profit and spending.

In short, make sure you're preparing for the season beforehand! 

Sometimes, you may face rating issues where everyone in your niche has a 4.3 rating, but you have a 4.2 rating.

Obviously, this negatively impacts your advertising and organic performance overnight.

At this stage, it's crucial to take a step back and assess your options.

Here, you might fix the product or adopt more aggressive pricing strategies to sell more, even if it's at the expense of your profit. 

In other cases, there may be exceptional circumstances of being banned or blocked, where you need to seek legal help and appeal the decision.

And just like you'd expect, these situations might incredibly impact your sales.

How Oleg Works With The Framework

Oleg and his partner's main idea behind this framework is to conduct daily checks on each product we manage to assess its performance and progress.

They even have different key performance indicators (KPIs) for each product, and as they scale, they check sales, gross profit, and conversion rates. 

Plus, they use a Kanban dashboard to visualize and prioritize tasks, which provides clarity and understanding for both the team and their clients.

By moving products back and forth on the dashboard, they're able to better manage and optimize the workflow.

How Can aNavigator And Oleg Help You

Here's the fantastic news you won't want to miss out on - Oleg and his team are here to help you! And that, too, in three ways:

1. If it's a big company doing a lot of management, they can provide an entire team to do everything that I mentioned in the article, including PPC management and recommendations.

They also like to work with big brands, so they have a dedicated team of four or five people to serve the purpose. Cool, right?

2. The second way in which they lend a hand is by helping Amazon sellers, especially those who sell private-label products with just a few items.

Yep, they understand that these sellers may have a general understanding of how Amazon works and may even have a team member dedicated to managing their Amazon account.

However, as a seller, there's a whole plethora of responsibilities that demand their attention, such as logistics, launching new products, and more.

And hence, Oleg and his team are here to help them save time and provide comprehensive visibility into their account, ensuring they know at every step what exactly is going on. 

3. Last but not least, they help small sellers who have at least reached the Launch stage.

These sellers have gained some organic visibility but are struggling to reach the top, so Oleg and his team offer them a three-month intervention.

During this time, they set up all necessary segments, define strategies, and conduct experiments with pricing and competitors.

After that, you will have access to a comprehensive dashboard with clear processes that you can utilize to manage your Amazon seller account independently. 

Visit them here: aNavigator. Let them know you came via this blog post and I, Vova Even, the guys will give you a free audit and a good offer.

The Bottom Line

So, that's pretty much it for today! I hope throughout the five stages of the Amazon product cycle, you've had at least one new thing to learn along each stage.

Before we conclude, here's a pro tip - if you wish to be efficient with your Amazon business, make sure to have a plan and strategy for each stage of the business. 

Lastly, thanks for spending time reading this detailed yet informative post, and I hope all these stages have been super helpful! 

Until next time. 


Vova 🙂

P.S. - Another great Amazon PPC agency is AMZ Guardian.

Table of Contents
  1. Mastering The Amazon Product Life Cycle: Your Secret Key To Success
    1. The Journey Of Amazon Products – The 5 Stages Of Product Life Cycle
    2. Product Line Life Cycle
    3. Exceptional States Of Product Life Cycle
    4. How Oleg Works With The Framework
    5. How Can aNavigator And Oleg Help You
    6. The Bottom Line

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