Sellerboard vs SellerAmp Review: Which One Fits Your Amazon FBA Business Better?

Ever find yourself stuck comparing Sellerboard vs SellerAmp, wondering which one is worth paying for or even starting a free trial with?

You're not alone.

Both tools serve Amazon sellers, but they do it in very different ways.

And while there's a bit of overlap, the key lies in understanding your specific business needs - whether you're arbitraging, wholesaling, or running a private label brand.

In this detailed guide, I’ll walk you through a full comparison of Sellerboard and SellerAmp.

We'll break down what each tool does, what types of sellers benefit from them, pricing, ease of use, pros, cons, and even the things no one tells you.

👉 If you’re leaning toward trying Sellerboard, I’ve got a 2-month free trial you can grab using this button:

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🎥 Also, I had Jenny Adams from Sellerboard join me for a complete walkthrough of all its features. 

You can watch it right here:

If you prefer reading, I’ve also written out the entire breakdown from that video: How to Use Sellerboard - Detailed Tutorial & Review

What Is Sellerboard?

Sellerboard is a profit analytics and PPC management tool designed specifically for Amazon FBA private label sellers.

Core Features

1. Real-Time Profit Dashboard: Calculates true profits down to the SKU level, including refunds, fees, PPC spend, and even monthly subscriptions.

2. PPC Optimization: Helps you track, manage, and analyze your ad campaigns directly from the platform.

3. Inventory Management & Forecasting: Tells you when to reorder based on velocity and past sales trends.

4. Profit & Loss Reports: Tax-ready and exportable reports tailored for e-commerce businesses.

5. Review Request Automation: Sends automated follow-up review requests to customers.

6. Refunds & Returns Tracking: Easily track returns, refunds, and customer issues.

Now if you’re curious about its depth, I’ve already written a full review tackling the question: Is Sellerboard Accurate?.

It’s my honest review so don’t miss out.

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What Is SellerAmp (SAS)?

SellerAmp, also known as SAS, is more of a product analysis and sourcing tool.

It's heavily used by Amazon resellers, especially those doing Online Arbitrage (OA), Retail Arbitrage (RA), and Wholesale.

Core Features

1. Amazon Listing Analyzer: Plug in a product ASIN or URL and get detailed metrics like BSR, estimated sales, eligibility, and hazmat status.

2. Profit Calculator: Includes all FBA fees, shipping estimates, and profit margins; updated in real-time.

3. IP Alert Warnings: Flags listings that have intellectual property complaints logged against them.

4. Sales Estimator & History Graphs: Offers Keepa-style graphs to spot price trends and dips.

5. Google Sheets Integration: Allows bulk analysis and export for power users.

6. Buy Box & Competition Insights: Understand who’s selling the product, how much inventory they have, and how often they rotate out.

So if you’re hunting for products to resell, SellerAmp is built for speed and detailed insight. Another good tool for this is Seller Assistant.

Sellerboard vs SellerAmp: Quick Comparison Table

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Who Should Use Sellerboard?

Sellerboard works best for sellers who are already operating a private label brand or serious about launching one.

If you're trying to get a full picture of your profits, not just revenue, this tool is clutch.

Use Case Examples

1. Tracking your true profit across 100+ SKUs with PPC involved.

2. Managing cash flow and planning inventory restock cycles.

3. Automating review requests without needing third-party extensions.

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-: Discover how the Sellerboard Enterprise Plan is tailored to meet the specific needs of your agency. :-

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Who Should Use SellerAmp?

SellerAmp is a go-to for resellers who need to evaluate multiple products fast.

If you’re doing OA or RA and scanning 100s of listings per day, this tool is fast, lightweight, and effective.

Use Case Examples

1. Evaluating if a Walmart clearance item is profitable on Amazon.

2. Filtering out listings with IP complaints.

3. Estimating sales velocity based on BSR history.

Want something else than Sellerboard but you’re not a reseller? This comparison might help you choose tools better: Sellerboard vs Jungle Scout.

Ease of Use: Sellerboard vs SellerAmp

Let’s talk about the user experience.

Sellerboard has a clean interface, but it’s not super intuitive out of the box.

You’ll need to spend a bit of time learning how to connect your account and interpret the data.

Good news?

That’s exactly why I made the in-depth tutorial with Jenny.

It walks you through every feature, step-by-step.

On the other hand, SellerAmp is extremely fast and beginner-friendly.

With their Chrome extension and intuitive layout, even new sellers can analyze a listing in under 10 seconds.

Sellerboard vs SellerAmp Pricing Breakdown

Sellerboard:

1. Starts at $19/month for 3,000 orders.

2. Scales based on order volume.

3. 2-month free trial available using my special offer via the button.

Get Sellerboard 2 Months Free Trial

SellerAmp:

1. Starts at £15/month (~$19 USD).

2. No pricing tiers based on usage.

If you’re price-sensitive and need only listing analysis, SellerAmp gives you fixed pricing.

But if you want detailed financials with growth planning tools, Sellerboard has way more muscle. Here's also a blog post on Sellerboard pricing, if you want to go more in-depth.

Can You Use Both Sellerboard and SellerAmp Together?

Actually, yes and some sellers do.

Here’s how that might look:

1. SellerAmp: Used for sourcing products fast and checking if they’re worth flipping.

2. Sellerboard: Once you’ve got inventory live, track its profitability and manage the back-end operations.

That combo works well if you’re running a hybrid model of reselling and branding.

If you're also thinking about alternatives, check out this list: Sellerboard Alternatives.

Common Questions I Hear from Sellers

Is Sellerboard just another version of Helium 10?

Not really. Helium 10 is mainly a product research tool. Sellerboard focuses on profit tracking, ad analytics, and financial reporting. Here’s a detailed post on that: Sellerboard vs Helium 10 Review.

Does Sellerboard track PPC performance well?

Yes. It helps you spot which campaigns are making you money and which are draining it.

Can I rely on Sellerboard’s accuracy for my taxes or accounting?

It’s not a bookkeeping tool, but many sellers use it to prep for taxes. If you want an awesome accounting tool for ecommerce, check out Link My Books.

Here is a video on accuracy of Sellerboard:

What if I just want to send automated review requests? Sellerboard can do that too. It’s one of its built-in tools. More on that here: Sellerboard Review Request.

Final Verdict: Sellerboard or SellerAmp?

To be fair, there’s no winner here. It really depends on what kind of seller you are.

✅ Go with Sellerboard if you:

1. Sell private label products or manage multiple SKUs.

2. Want a deeper grip on your profits, ads, and inventory.

3. Like automation tools like review requests and forecasting.

4. Want a long free trial.

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✅ Go with SellerAmp if you:

1. Run arbitrage or wholesale.

2. Need to vet a lot of listings fast.

3. Want fixed, straightforward pricing.

Or hey, if you’re serious about your Amazon journey and run a mixed model, maybe it’s not Sellerboard vs SellerAmp; maybe it’s both.

Got questions?

Contact me on LinkedIn :)

And if you’re diving into Sellerboard, don’t forget to activate your 2-month free trial and test every feature risk-free.

Happy selling! 👋