Ever wonder if SmartScout and Nozzle overlap, or if they’re really built for completely different things?

I get this question a lot, and honestly, it makes sense.

Both tools are talked about in Amazon seller circles, but when you dig in, they’re solving very different problems.

The confusion usually comes from the fact that they both promise “insights.”

But the kind of insights you get from each tool is not the same at all.

That’s exactly what we’ll cover in this guide.

I’ll walk you through both tools, where they meet, and where they don’t.

Then we’ll talk about which tool fits different types of sellers, pricing, and whether it’s worth having both.

But before we dive in, here’s a quick reminder: if you decide SmartScout is right for you, I’ve partnered with them to offer my readers 25% off with code VOVA25.

Click the button below to grab it now.

Get 25% Off On SmartScout For 3 Months (Code: VOVA25)

SmartScout in One Minute

Let’s start with SmartScout.

If you’ve been around Amazon FBA long enough, you’ve probably heard of Scott Needham, the guy behind SmartScout.

Read his backstory here: The Success Story of Scott Needham

Scott isn’t just a software founder; he’s a seller himself.

He’s been in the trenches with millions in revenue and built SmartScout originally to solve his own headaches.

This gives the tool a seller-first approach that’s very noticeable once you start using it.

So what’s SmartScout actually for?

At its core, SmartScout is a product, brand, and competitor research tool.

It helps you answer questions like:

1. What products are trending in my niche?

2. Which sellers are moving big volumes right now?

3. How are brands performing across categories?

4. Where are the opportunities that others haven’t spotted yet?

Instead of guessing, you can map out Amazon like a giant spiderweb and see how different brands, sellers, and products connect.

That’s where SmartScout shines, giving you a bird’s-eye view of the marketplace while also letting you zoom into very specific data points.

I actually published a video tutorial on my channel where Scott shows how he personally uses SmartScout to research niches and track competitors.

If you’re the kind of seller who learns best by watching, I definitely recommend checking it out.

-: Learn How to Use Smartscout :-

Or read: How To Use SmartScout For Amazon Product Research - Tutorial & Review

And if you’re ready to test it yourself, here’s where that 25% discount (code VOVA25) comes in handy.

Get 25% Off On SmartScout For 3 Months (Code: VOVA25)

Nozzle in One Minute

Now let’s flip to Nozzle.

While SmartScout is about products and brands, Nozzle is laser-focused on customers.

That’s the first big distinction to understand.

Nozzle isn’t trying to tell you which new product to launch.

Instead, it’s answering questions like:

1. How valuable are my customers over their lifetime?

2. What percentage of buyers actually come back for a second purchase?

3. How much does it really cost me to acquire a new customer?

4. What’s the purchasing pattern across different cohorts of customers?

Nozzle gives you clarity on customer analytics that Amazon Seller Central just doesn’t provide in a digestible way.

It tracks metrics like Lifetime Value (LTV), Retention, Customer Acquisition Cost (CAC), and Purchase Analysis.

Where They Overlap (and Where They Don’t)

When you first look at SmartScout and Nozzle, it feels like they’re in totally separate worlds.

But once you start thinking about how sellers actually grow their businesses on Amazon, the connection becomes clearer.

It’s less about “are they the same?” and more about “can they support each other in strategy?”

Let me break it down.

Where’s the Overlap?

1. Strategic Decision-Making – Both tools give you data that influence business strategy. SmartScout guides product and brand decisions, while Nozzle guides retention and customer growth decisions. At the end of the day, they’re both answering: “What should I do next to grow this business?”

2. Competitor Insights – SmartScout shows you what competing sellers are listing and how brands are performing. Nozzle, while not built for spying on competitors, gives you benchmarks for how your own retention compares. If your repeat rates are far below industry norms, you know competitors are keeping their buyers better.

3. Ad Spend Evaluation – This one is sneaky. SmartScout can help you spot where competitors are spending heavily on ads. Nozzle helps you see if your own ad spend is actually bringing profitable customers over time. Both sides of that coin help you plan smarter ad strategies.

Where They Don’t Overlap (At All)

Even though they touch on similar strategic goals, the tools themselves are not interchangeable.

Here’s where they clearly don’t overlap:

1. Product Discovery – Nozzle won’t tell you what’s trending or which niche to enter. That’s SmartScout territory.

2. Customer Retention Metrics – SmartScout won’t tell you if your customer bought again in 30 days. That’s Nozzle’s job.

3. Stage of Business Fit – SmartScout helps almost anyone, from beginners to large sellers. Nozzle is much more useful once you already have data coming in.

When to Pick SmartScout vs When to Pick Nozzle

Now that we’ve covered what SmartScout and Nozzle each do, let’s make it practical.

Which sellers should actually use which tool?

Not every seller needs both at the same time, so it helps to break down the use cases clearly.

When to Pick SmartScout

SmartScout is a fit for sellers who need clarity on the marketplace itself.

If you’re in the stage of choosing products, tracking competition, or scanning entire categories, this is where it shines.

Here’s who gets the most out of it:

1. New or growing private label sellers – You’re still in product-hunting mode and need a tool that shows category trends and opportunities.

2. Wholesale and resellers – The Seller Map and brand-level insights are perfect for finding suppliers and spotting who dominates certain categories.

3. Sellers who track competitors closely – Whether it’s identifying who’s gaining traction or watching price movements, SmartScout makes it easy to keep tabs without digging through Seller Central manually.

👉 If you want a walkthrough of how to find and analyze top Amazon brands, check out  this guide: SmartScout Brands Tool Tutorial

And don’t forget: You can still grab 25% off with code VOVA25 if you decide to try it.

Get 25% Off On SmartScout For 3 Months (Code: VOVA25)

When to Pick Nozzle

Nozzle, on the other hand, is for sellers who already have sales volume and want to know if their business is actually sustainable.

It’s less about finding what to sell and more about analyzing the quality of the customers you’re acquiring.

Here’s who it fits best:

1. Established brands – If repeat purchases matter to you, Nozzle shows whether customers are coming back and how long they stick around.

2. Agencies or aggregators – Agencies can use Nozzle to prove value to clients with real retention and customer lifetime metrics. Aggregators can use it to evaluate brand health.

3. Sellers running heavy PPC – Ads can be profitable or money pits depending on customer behavior. Nozzle answers whether your ad spend pays off in the long run.

For sellers who’ve moved past the “what should I sell?” stage, Nozzle is like a financial dashboard that cuts through the noise of raw Amazon reports.

The Budget Question: Can You Afford Both?

Tools like SmartScout and Nozzle can add a lot of value, but at the end of the day, every seller has the same question.

How much will it cost me, and should I even be running both?

Let’s break it down.

SmartScout Pricing

SmartScout offers a tiered pricing model depending on how much data you want access to.

The entry plans are affordable enough for newer sellers, while higher tiers open up advanced features like deeper brand analytics and team accounts.

For most sellers I talk to, the mid-tier plan is the sweet spot that covers the core research features without getting overwhelming.

If you’d like to see exact figures along with a clear feature-by-feature comparison, I’ve put it all together in my guide here: SmartScout Price & Pricing Plans Review

And don’t forget, you can save 25% on any plan using my code VOVA25.

Get 25% Off On SmartScout For 3 Months (Code: VOVA25)

Nozzle Pricing

Nozzle works a bit differently. Instead of fixed feature tiers, pricing is based on your total annual sales.

For brands doing under $1M per year, pricing starts at $200 per month.

If you're between $1M and $3M, it's $350 per month.

Between $3M and $5M, it goes to $600, then $750 for $5M-$10M, and $1,000 per month for brands over $10M in annual sales.

This structure makes sense because Nozzle focuses on analytics dashboards, multi-marketplace tracking, and advanced reporting.

A brand doing $200K in monthly revenue simply doesn’t need the same processing power and reporting depth as a brand pushing eight figures. As your business scales, the platform scales with you.

My Take: Complementary, Not Competitors

At this point, I think one thing is super clear: these tools aren’t fighting for the same spot.

They work side by side.

SmartScout is your launchpad.

Get 25% Off On SmartScout For 3 Months (Code: VOVA25)

It helps you scan the marketplace, uncover product opportunities, track competitors, and map out categories before you commit.

Without that foundation, you’re basically guessing where to build.

Nozzle becomes valuable once you’re past the guessing stage and real customers are flowing in.

It gives you the lens to understand who those customers are, how much they’re worth over time, and whether your ad dollars are really building a sustainable business.

Think of it like this: SmartScout lays the groundwork, and Nozzle helps you fine-tune and scale.

Most sellers start with SmartScout, then add Nozzle later as the business matures.

You don’t need both on day one, but together they create a full picture from identifying the right products to keeping the right customers.

I hope it helps.

Until next time.

Vova :)

P.S. - I also recently compared SmartScout with ZonGuru. Read the full comparison here: SmartScout vs ZonGuru - Which Tool Fits Your Amazon FBA Journey?