The Ultimate Guide to Understanding The Walmart Ranking Algorithm

Walmart Ranking Algorithm Explained!!!

Hey guys, it's Vova Even here and today I am excited to talk about the Walmart ranking algorithm.

I recently had a chat with Carrie Miller from Helium 10, who shared some amazing insights about the Walmart ranking algorithm.

If you are an online seller, you definitely want to pay attention to what she has to say.

Understanding the Walmart Algorithm

The first thing you need to know about the Walmart algorithm is that there are product types on Walmart, and each product type has a list of queries associated with it.

So, if a keyword isn't part of that list, you won't show up for it.

It's similar to Amazon's algorithm, where choosing the wrong category or product type can impact your search visibility.

Choosing the Correct Product Type

On Walmart, you choose your category, and then they choose your product type for you.

If you have the wrong product type, you won't rank, and you'll be nowhere.

So, it's crucial to be in the correct product type for ranking optimization and relevancy.

Listing Quality and Conversions

You can rank in spots 540-128 based on your listing quality, but to get any further than that, you need to have some conversions.

This is where Pay Per Click (PPC) comes in.

It's crucial to have a good PPC strategy to drive traffic and increase conversions.

Walmart Fulfillment Services (WFS)

Another thing that can help you rank higher on Walmart is by enrolling in Walmart Fulfillment Services (WFS).

Some products can go to the top 10 just by using WFS.

Walmart wants everyone to use their fulfillment services, which is why it's a huge part of ranking optimization.

Pinning Products to the Top 10

Walmart has buyers or merchants who can pin products to the top ten.

You might rank in the top 10, but you could show up as 11 if you're not pinned.

Walmart doesn't always pin all of the top 10 spots, but they might pin a product that they think is great, even if it's not organically ranking high.

Also, make sure you score the best discounts for Helium 10.

Creating Great Content

The key to getting pinned is to have great content.

If your product has good photos, descriptions, and reviews, Walmart is more likely to pin it.

So, make sure you have good content that is engaging and persuasive.

The Bottom Line

In conclusion, the Walmart algorithm is not that different from Amazon's algorithm.

It's all about choosing the correct product type, having a good PPC strategy, using WFS, and creating great content.

If you are selling on Walmart, make sure you pay attention to these factors to improve your search visibility and increase your sales.

Thanks for reading, and I hope you found this article helpful. Until next time, happy selling!

Best,

Vova :)

P.S. - I welcome you to visit our review of all the Helium 10 tools for Walmart.