Review of Helium 10 Tools For Walmart

Vova Even Jan 26, 2023
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Helium 10 Tools for Walmart

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

A Comprehensive Review of Helium 10 Tools for Walmart

Hi! Thank you for visiting my blog. My name is Vova Even, and I have been an active Amazon seller since 2016. I also share tutorials, hacks, and trade secrets on YouTube and Udemy. My goal is to help new, and advanced Amazon FBA sellers save more money while growing consistently.

Did you know that Helium 10 also offers tools for Walmart? Yes, it's not just limited to Amazon. Helium 10 has various tools that are beneficial for Walmart sellers as well. And you might be shocked to know that before Helium 10, there was no software to assist Walmart sellers. They were literally flying blind on the platform. As such, if you are a Walmart seller unfamiliar with Helium 10 or unsure how to use it, this post is for you!

Through this article, you will learn about all Helium 10 tools that are necessary for Walmart eCommerce. It's inspired by one of my latest videos where I invited Carrie Miller, a Walmart subject matter expert, to enlighten us with Helium 10 tools for Walmart.

I'll go over everything Carrie talked about – including each tool and its usability – in detail but if there's any issue, feel free to reach out to me.

Oh, and in case you're not a reading person, don't worry because I've embedded the video below so you can watch it right away. Enjoy! :)

Essential Resources I Share In This Article

  1. Helium 10 Project W Playlist

  2. Helium 10 Free Account + Discounts (Use VOVA10 for a 10% lifetime discount and VOVA6M20 for 20% off your first six purchases)

Freebies & Additional Resources for Amazon FBA Sellers:

  1. 3 eBooks, 3 courses, valued at over $1200

  2. Amazon FBA Community on Facebook

1st Helium 10 Tool for Walmart: Cerebro

What it is: Helium 10 Cerebro is a phenomenal keyword research tool that helps Walmart sellers capture more markets with augmented sales.

How it works: Cerebro comes in handy when listing a product on Walmart. It allows you – the seller – to see the keywords your competitors are indexing and ranking for. That said, you can compare your listing with some top competing items and steal their high search volume keywords to grab more sales.

Why choose it: Cerebro offers many good benefits. The feature I cherish the most, though, is that you can also spy on your competitor's PPC strategy. Cerebro allows you to locate where your competitors are advertising and sponsoring. So, you can target their promoted keywords to increase your chance of driving profitable sales.

Where's the difference: Cerebro essentially does the same for Amazon, but Walmart necessitates a separate tool because its keywords are slightly different. Here's how: Walmart shoppers simply search for products by their names and then use certain filters, such as price range, brand name, rating, color, etc., to refine their search results. Therefore, Walmart keywords are predominantly short-tail, made up of product names only. Contrarily, Amazon requires buyers to give all the detail in their search bar, making the keywords long-tail.

Also, don't forget to grab your free Helium 10 account + discounts
here or by clicking on the image below.

helium 10 discounts

2nd Helium 10 Tool for Walmart: Magnet

What it is: Helium 10 Magnet is another great keyword research tool. It's basically an extension of the Cerebro tool, designed to help the Walmart seller search for relevant keywords. The tool also allows you to conveniently compare search volume on both Amazon and Walmart.

How it works: Like a Cerebro, the Helium 10 Magnet tool attracts unique keywords that may boost your organic traffic and maximize your sales.

Why choose it: Using Magnet, you can uncover fresh product-relevant keywords required to write sales-driving listings and ad copies.

Where's the difference: The distinction is identical to that in Cerebro – it's the search bar that makes Walmart keywords different from Amazon. Although Magnet recommends almost the same phrases on both platforms, their search volume differs. But you can use Helium 10 filters to sort and compare them quickly.

Hey! I have a full-fledged tutorial on the Magnet tool. It's a part of my free Helium 10 Listing Optimization Course, which you can access here and watch the video down below. The course is mainly for Amazon, but you can get ideas of how to use the tools in general.

3rd Helium 10 Tool for Walmart: Xray

What it is: Helium 10 Xray is a Chrome extension that guides Walmart sellers in product research and validation.

How it works: As its name suggests, Xray allows you to see beneath the surface of any Walmart product and reveal its monthly sales and unit sales estimates. You can view the WFS (Walmart Fulfillment Services) percentage as well. It's the same as FBA (Fulfillment by Amazon). The percentage shows how competitive a product is. The fewer sellers use WFS, the better your chance to pass and beat them.

Xray also assigns each product listing a health score out of 10, where a higher score indicates a greater chance of having a chance to compete well in that niche. Besides this, you can use Xray to compare the sales insights of Walmart and Amazon products. In order to do this, simply connect the products with Xray. It will pull all the relevant information in a split second, allowing you to weigh them up side by side.

Why choose it: Xray gives you the opportunity to evaluate how a niche performs on Walmart. Then based on the findings, you can determine if entering the market would be a lucrative option or not.

Alternatively, if you're already selling on the platform, you can use Xray to analyze the health scores of your competitor's products and see how they are performing. This way, you can identify bottlenecks in your own listing and eliminate them to raise your competitive edge.

Where's the difference: The detailed structure for Xray is similar for Walmart as for Amazon. The only difference is that you can combine the data of both platforms with Walmart.

Case in point: If you are a seller selling (or aspiring to sell) the same product on Walmart and Amazon, you must check it on Xray. Because sometimes, it reveals that the average cost of the same product is listed higher on Walmart compared to Amazon.

If it happens, you must keep your product's price the same on both platforms. Because if the prices differ and you provide a discount on Amazon but not on Walmart, you will be penalized. The algorithm scans both sides; therefore, it is vital to maintain identical pricing on both platforms.

My Related Blog Post: How To Download & Install Helium 10 Chrome Extension For Free

4th Helium 10 Tool for Walmart: Keyword Tracker

What it is: Keyword Tracker is one of the most distinctive features of Helium 10, practically a gift for Walmart sellers. It is an analytical product rank tracking tool that helps you monitor the keywords of your listing as well as of your competitors.

How it works: Keyword Tracker allows you to see better where your product ranks and how it performs for certain keywords. Using Keyword Tracker, Walmart sellers may track up to 250 keywords, analyze their organic and sponsored rank, prioritize and boost them, optimize PPC campaigns for greater efficiency, and do much more. The insights are updated every hour, so you'll never run out of keyword ideas.

Why choose it: The option to boost items on Amazon and Walmart is one of my favorite features of Keyword Tracker. It gives you the ability to boost your products up to 25 times for specific keywords, which means you'll get more frequent updates of the keyword position.

5th Helium 10 Tool for Walmart: Profits

What it is: Profits is a financial analytical dashboard where you can overview your sales profits for Walmart.

How it works: In order to use Profits, you just need to connect it with your Walmart Seller account (like we do on Amazon). It will quickly retrieve all pertinent information for you. You can also choose different date ranges and monitor each product in depth.

Why choose it: Profits allows you to keep an eye on the success and failure of your products. It gives an easy-to-understand interface to track the profitability of each of your sales, so facilitating smarter business decision-making.

Bonus Tips

Here are some incredible bonus tips to help new Helium 10 users learn how to ace as a Walmart seller.

Learn with Helium 10 Project W

Helium 10's Project W is a 12-episode video series featuring Carrie and another instructor, Tim Jordan, as well as Bradley Sutton. It's aimed at educating newbies on the ABC of Walmart eCommerce.

International information is evolving now and then, and Walmart is working hard to make the sellers' journey more accessible and more convenient on its platform. You can get access to Project W by visiting or clicking on the image below.

Helium 10 Project W

Enhance Your Learning With Freedom Ticket 3.0 for Walmart

Freedom Ticket 3.0 gives you even deeper insights into how to use Helium 10 for Walmart. You can think of it as an extension of Project W, which just gives you a general overview of the whole process.

Freedom Ticket 3.0 is significantly detailed and explains everything you need to know in a step-by-step manner. The course is covered by Carrie – my guest – alongside Michael Lehbar and David Milstein. They both have a Walmart agency and have been selling for almost five years on the platform.

Additional Tips & Tricks

With Helium 10, you can download Walmart customer information such as emails, phone numbers, and physical addresses in a few clicks. This feature was once available for Amazon but is now only accessible for Walmart sellers on Helium 10.

Search Find Buy is also legal on Walmart. These features help boost your products' ranking. Besides this, you can syndicate your Shopify reviews to your Walmart listing with Helium 10.

The Bottom Line

In this article, I provided a thorough description of all Helium 10 tools usable for Walmart. If there's any issue, feel free to let me know in the comment section of my video.

If you want to use Helium 10 account with a free trial, click here. I offer two exclusive discount coupons that work on both Amazon and Walmart. Here's a quick rundown into them:

  1. Enter the code "VOVA6M20" to avail 20% discount on your first six months of Helium 10.

  2. Enter the code "VOVA10" to avail 10% discount on every month on Helium 10.

If this article helped you better understand Helium tools 10 for Walmart, don't forget to subscribe to my YouTube channel. I wish you a wonderful day and a prosperous future!


Vova :)

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)