What Is BSR On Amazon? Meaning Explained + We Share An Extension And Tool To Find Best Seller Rank

Why do some Amazon products sell like hotcakes while others sit unnoticed? 

The answer often lies in a key metric called Best Seller Rank (BSR). 

So, what exactly is BSR, and why is it important for your success as an Amazon seller?

BSR is a number that tells you how well a product is selling within its category. 

Understanding this rank can help you make smarter decisions about which products to sell and which ones to avoid. 

This article will break down BSR in simple terms, explain how it works, and show you how to use it effectively for your product research.

It’s all inspired by a detailed video discussion I had with Oleg from Seller Assistant. 

Try Seller Assistant App for Free and Save 10% with Code VOVA10!

I’ll walk you through a fantastic tool, the Seller Assistant App, which simplifies tracking BSR and analyzing product sales. 

Plus, I’ll share some practical tips and resources to help you kickstart your research journey.

Let’s dive into the world of BSR and see how it can guide your next product research steps. 

__________________________

What Is BSR On Amazon? Learn About Best Seller Rank

Vova: So, Oleg, when it comes to analyzing a product to see if it's worth selling, what’s the first thing we need to look at?

Oleg: Well, Vova, we need to answer a simple question: "Does this product sell?" 

To find the answer, you need to check its Best Seller Rank, or BSR. 

BSR is a number that shows the product's position in its category. 

It tells you how well a product is selling.

The lower the number, the better it's selling. 

For example, if a product is in the top 1% of its category, it means it's selling really well. 

Insightful Read: How Long Does It Take To Start An Amazon Business

But how do you know if a product is in that top 1%? 

You can easily Google "Amazon Seller Rank Chart" and find a table with the numbers for each category. 

In the case I’m showing above, the product is in the top 1%. 

This tells me that the product is doing great in terms of sales.

Vova: Okay, that makes sense. 

So, if a product isn't in the top 1%, does that mean it's not selling enough?

Oleg: Exactly. 

If a product isn't in the top 1%, it could mean that it doesn't have enough sales. 

But keep in mind, sales ranks can be different depending on the category and the marketplace you're selling on. 

So, you always want to update your sales rank chart to make sure you're looking at the most current information.

Valuable Read: The Secret to Getting More Amazon Reviews

Vova: Got it. 

But it sounds like there’s an easier way to check all of this, right?

Oleg: Yes, there is. 

You can install a Chrome extension that will show you the number of sales for a product. 

For example, the Seller Assistant App has this feature, and it will show you how many times a product has been sold, which is really useful for your research.

Vova: Awesome! I also want to remind everyone about the Seller Assistant App tutorial. 

It’s a very popular video on my channel where we go in-depth on how to use Seller Assistant App. 

I highly recommend you watch it if you want to get the most out of the app. 

If you have any questions, feel free to leave a comment on the video, and we'll get back to you. 

So far, we've figured out how to find a good product and which products to avoid. 

We’re looking at sales, and Oleg, you mentioned that top 1% products are the ones we should focus on. 

You can find out which products are in the top 1% by using that list. 

Oleg: That's right. 

It’s all about knowing which products to target and how to track their sales. 

The list will help, and with the right tools, you can make better decisions for your Amazon business.

Conclusion

In conclusion, understanding Best Seller Rank (BSR) is key to choosing the right products to sell on Amazon. 

By knowing where a product stands in its category, you can figure out if it's a good seller or not. 

The top 1% of products in a category usually have strong sales, so focusing on those is a smart move. 

The Seller Assistant App can help you track sales easily, and there’s even a free trial and discount offer to get started. 

Try Seller Assistant App for Free and Save 10% with Code VOVA10!

Don’t forget to check out our tutorial on how to use the app, which goes into more detail. 

If you have any questions, feel free to ask in the video's comments, and we’ll help you out.