The Secret to Getting More Amazon Reviews
Have you ever wondered how to get more reviews on Amazon?
It seems like a small thing, but it can make a huge difference in your business.
More reviews can help your product stand out, gain trust, and drive more sales.
But how do you get them, especially if you're just starting out?
A few months ago, I posted an interview on my channel with my friend Alok Bharti, where we dove into this topic and shared practical tips for generating reviews and growing your Amazon sales.
These tips have worked for me, and they can work for you too!
So, let’s get into it and discover how you can start getting more reviews today.
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How to Get More Amazon Reviews and Increase Sales
Alok: Vova, is it a good idea to ask customers for reviews when you send them their packages from Amazon?
You could include a small letter with the package that says, 'Please leave us a review.'
I think doing this could really help increase your ratings and reviews on Amazon.
Of course, this only works if your product is good.
If the product is really worth it, customers would be more likely to leave a review.
Vova: Yeah, this part can be a little tricky.
Just to be clear, none of this is legal advice, but when it comes to using insert cards in your packages, things can get a bit complicated.
You have to be careful about what you put inside those cards.
However, you can definitely ask customers for reviews in a neutral way by using email.
Amazon allows you to send these requests to your customers, and you can even automate the process.
There are software tools like Helium 10 and Jungle Scout that make this easier.
Read My Helium 10 Guide: How to Use Helium 10 and Its Tools
Most of these tools have options for setting up automated review requests.
They give you a template email that Amazon will send to customers, asking for feedback or a review.
This is something you should definitely add to your routine if you want to get more reviews.
And this is really simple.
All you need to do is go into the software and click a button to ask for a review for that product.
After about seven days, the software will send it automatically.
That’s really convenient.
But you also have the option to write your own messages.
The message that Amazon generates is something they’ve tested and it seems to work, but we don’t always know the details behind it.
I Highly Recommend Reading This: How To Use Jungle Scout For Beginners
What we do know is that this method leads to an increase in reviews, which is great.
Of course, you can also create your own follow-up email to ask for reviews.
Just make sure your request is neutral.
What I mean by that is, you can ask, ‘Please leave us a review,’ but you can't say things like, ‘Leave us a review and we’ll give you this and that,’ or ‘Please leave a five-star review because of this or that reason.’
It's important to keep the request neutral and not offer any kind of incentive for a specific rating.
But I’ll also mention that in the message, it's important to have a personal touch.
You want the customer to feel like they're truly being addressed as an individual.
Adding a personal connection to your message can make a big difference.
For example, you might say something like, ‘Hey, you bought our shovel. Virtual high five!’
It’s a different kind of message, something that feels a bit more unique.
You could even include a little picture of a virtual high five with the shovel.
This kind of approach can make the customer feel like, ‘Okay, these guys are a bit different,’ and it can make them more willing to leave a review.
The key is to make sure that every interaction with your product or brand leaves the customer feeling good.
The goal is for each person to feel happier after using your product, even if it’s just a small improvement.
Relevant Read: Amazon Product Research: 3 Best Tips For Beginners
I can’t know for sure what’s best for everyone, but if I create a good product like a gardening shovel, include clear instructions, and present it in a way that’s fun and a little different, it can make the customer’s experience better.
I can see that in the reviews, I often talk to the customers in a way that feels personal.
Sometimes when they message me on Amazon, I can tell they really appreciate the way I speak to them.
They like that not only are they getting a good product, but also that the way I interact with them adds something positive to their experience.
When you treat people this way, it can lead to more reviews on Amazon.
If you want to ask for reviews, you can do that in a neutral way.
For example, if you include an insert card in the box with your product, you can ask for a review there.
If your product comes with a warranty, you can mention that as well.
Let’s say, for instance, you offer a two-year warranty for your shovel.
You could include a note in the box saying, ‘Scan here to register your warranty.’
This way, customers can scan the code, register for the warranty, and even provide their email address.
After that, you can send them a warranty certificate or just confirm that their registration went through.
How exactly Amazon looks at these things, I’m not completely sure.
To be certain, you would need to read through Amazon's terms of service.
But if you’re offering a warranty, there are different ways you can provide it to your customers.
For instance, you could choose to offer it through a method other than email.
One option might be to invite customers to join your Facebook group or communicate with them through a Facebook chat.
ManyChat is a tool that can help with this kind of communication, allowing you to interact with your customers in a more personal way.
Alok: Will Amazon penalize you for giving good customer service and asking for a review in a neutral way?
Vova: I don’t think so.
But again, I’m not entirely certain about all the specific rules.
That’s why I recommend you do your research and check the exact guidelines for this kind of thing.
Generally speaking, as long as you’re asking for feedback in a neutral, friendly manner and you’re giving plenty of value to your customers, you should be fine.
A Must-Read For You: How To Differentiate Your Amazon Product To Stand Out In Competitive Niches
Let’s say you’ve collected their email address.
Now, instead of just asking for a review, you can send a series of helpful emails.
For example, in the first email, you could share an ebook with gardening tips or a guide showing how to use your product.
In the second email, you could include a video that demonstrates your product in action.
The third email could be something simple, like wishing them a good day and thanking them for their purchase.
Then, in the fourth email, you could offer them a discount for one of your other products.
Only after providing value in these emails should you ask for a review.
Gary Vee has a book called Jab, Jab, Jab, Right Hook.
I think that's what it’s called.
The basic idea of the book is that you give, give, give, and then you ask for something in return.
It’s a way of building trust and offering value before making a request.
It’s an interesting approach.
So, when it comes to getting reviews, it’s all about creating a great customer experience with your product.
What makes the experience "cool" can be different for everyone, but the most important thing is that your product adds something positive to the customer's life.
It doesn’t matter if it’s a big change or something small – the goal is to make their life better in some way, whether that’s through the product itself or the way you communicate with them, like in emails or social media posts.
If you do that, you should be in a good place.
You just need to add value in your own way, and it will work out fine.
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Conclusion
In the end, it’s all about creating a great experience for your customers.
You want them to feel like they got something useful from your product and that their life got a little bit better in some way.
Whether that’s through the product itself or the way you interact with them, like through emails or social media, it all adds up.
When you offer value and make customers feel good, they are more likely to leave positive reviews.
So, just focus on being genuine and helpful, and things should work out for you.
It’s about building trust and keeping that connection with your customers.
Keep it simple, and always aim to add value. Also, I welcome you to read another post of myself with Alok, about selling on Amazon via the private label model.