When To Stop Your Amazon Product Launch?

Knowing when to slow down your Amazon product launch can save you money and set you up for long-term profit.

In my latest YouTube video, I sat down with Isaac Gross from IG PPC to talk about the exact signals that show it’s time to ease off aggressive marketing.

We covered:

1. How to track your Best Seller Rank (BSR),

2. Why the ratio of organic to PPC sales is so important, and

3. How to adjust ad spend and pricing once your product gains traction.

Isaac shared his practical 50/50 rule, which means when half of your sales are organic, you can start focusing on profitability instead of ranking.

In this article, you’ll get a clear breakdown of Isaac’s advice on spotting the right moment to slow your launch and start building lasting profitability.

Get FREE PPC Audit From Isaac Here!

____________

Isaac: So, when exactly should you end the launch period for an Amazon product?

In other words, when can you start easing off and being less aggressive with your marketing spend?

Well, it really depends on how close you are to your main goal.

Let’s say your goal is to hit a Best Seller Rank (BSR) of 10,000 (or maybe even 2,000).

If you’re still far from that number, you’re definitely still in launch mode.

But if you’re steadily moving toward your goal, gaining momentum, and seeing consistent progress, then you can start thinking about dialing things back.

For me, one of the clearest indicators is this: when at least 50% of your sales come from organic traffic.

Meaning, people are finding and buying your product without paid ads, that’s when you can consider reducing the gas.

If 80% of your sales are still coming from PPC ads, cutting ad spend will almost certainly cause a big drop in sales.

So ideally, you want your product to be in a strong position; sales are coming in consistently, your organic share is growing, and your BSR is getting closer to your target.

Once you hit that 50/50 split between organic and PPC sales, you can start reducing your ad budget, raising your price little by little, and shifting your focus toward profitability rather than just ranking.

For more information, read: A Step-by-Step Guide to Boost Your Sales with Amazon PPC

Vova: I like how you set clear numbers here.

So maybe you’re tracking your BSR target or that 50% organic sales milestone, and you see you’re steadily approaching it.

If the BSR keeps dropping and then stays low, that’s the dream scenario for any Amazon seller; achieving a stable, profitable position without constant aggressive spending.

Pretty cool, man.

Get FREE PPC Audit From Isaac Here!

____________

Conclusion

Knowing when to slow down your Amazon launch isn’t just about gut feeling, it’s about watching the right metrics.

Isaac’s 50/50 rule, where at least half of your sales come from organic traffic, is a solid benchmark for easing back on ad spend.

Tracking your BSR and ensuring steady progress toward your target can help you decide when to move from ranking to profit optimization.

By gradually raising prices and lowering PPC budgets once you hit these milestones, you can maintain sales while improving margins.

And with a free PPC audit from IG PPC, you can ensure your campaigns are set up for long-term success even after launch mode ends.

P.S. - Isaac also shared tips on why it's important to optimize your Amazon titles & bullet points, it's a useful (and short) read, I'd recommend you investing time in it, I hope it helps you!