Which Amazon Reports Integrate Into Google Sheets With Hopted?

When you build a custom Amazon report in Google Sheets, the first thing to understand is where the data comes from.

Hopted connects Amazon Seller Central, Vendor Central, and Amazon Ads data with Google Sheets, so you can choose the reports and fields that matter for your workflow.

In this guide, we will look at how Hopted changes the available report options based on the account type you choose, and how those reports can be used to build practical spreadsheet dashboards.

Understanding the API Report Matrix

The reports you can use depend on the account type you select inside Hopted.

If you choose Amazon Seller Central, Hopted shows seller-focused reports such as listings, business performance, and inventory reports.

If you choose Amazon Ads, the available reports shift toward campaign, keyword, and advertising performance data.

Vendor Central has its own reporting options for vendor workflows.

This matters because a report builder is only useful when you are pulling from the right source.

A sales report will not answer the same question as an ads report. An inventory report will not tell you the same thing as a traffic report.

Key Report Configurations and Column Mapping

After you choose a report, Hopted lets you decide which fields become columns in your spreadsheet.

For example, an Active Listings report can help you build a product index with fields such as SKU, product title, and current price.

A Business Report can help you review sales, traffic, Buy Box percentage, and revenue-related metrics.

A Restock Inventory report can help you monitor available units and inventory planning fields.

The useful part is that you can combine selected fields into one sheet.

Instead of opening several Amazon reports separately, you can build one working view around the metrics your team actually checks.

Managing Historical Look-Back Windows

Some reports are more useful when you compare different time periods.

For example, you may want to compare the last 30 days against the last 14 days, or review year-over-year performance during a seasonal sales period.

Hopted’s report setup can include custom date ranges where the selected Amazon report supports them.

The available history depends on Amazon’s own report and API limits.

In the tutorial, the look-back window is described as roughly two to three years for some report types, but you should always check what your selected report actually allows.

Launching Your Reporting Setup with Verified Promotions

If you want to test Hopted for your own Amazon reporting workflow, start with one practical report first.

Choose the account type, select one report, pull only the fields you need, and confirm the output inside Google Sheets before building a larger dashboard.

You can also use my partner coupon code VOVA10 when the discount is available.

Always confirm the final discount and plan terms at checkout before subscribing.