Which Amazon Variation Sells the Most?

What if I told you that picking the right variation of a product on Amazon could make or break your sales?

Sounds intriguing, right? 

Let’s break it down — when you’re selling a product that belongs to a variation family (think different colors, sizes, or styles of the same item), it’s crucial to figure out which variation actually sells the most. 

Spoiler: it’s not as simple as checking the Best Seller Rank (BSR).

In a recent video, I teamed up with Oleg Kuzmenkov from Seller Assistant App to tackle a critical question for Amazon sellers: Which variation sells the most? 

Get Free Trial and 10% Off on Seller Assistant App with Code VOVA10

This article takes you through what we discussed and shows you how to identify the top-performing variation in a family of products. 

Whether you’re into online arbitrage, wholesale, or private label, this knowledge can guide your product research and improve your sales strategy.

Oh, and if you’re curious about tools that make product research a breeze, we’ll cover that too. 

Ready to dive in?

Why Knowing the Best-Selling Variation Matters

If you’re planning to sell a product that belongs to a variation family, understanding which variation sells best is crucial. 

And the tricky part is, the Best Seller Rank you see on an Amazon listing represents the entire variation family, not a specific variation. 

So how do you pinpoint the top performer?

The answer lies in the reviews and ratings. 

To identify the best-selling variation, you’ll need to:

• Open the listing and look at the list of variations.

• Check the number of ratings for each variation.

• Calculate the share of ratings each variation has within the family.

Valuable Read: How To Differentiate Your Amazon Product To Stand Out In Competitive Niches

For example, if one variation has 49% of the ratings, it’s safe to estimate that nearly half of the sales are coming from that specific variation. 

This method isn’t perfect, but it gives you a clear idea of which variation drives the most sales.

Tools to Simplify the Process

Manually analyzing variations can be time-consuming, but tools like the Seller Assistant App make it much easier. Free trial and discount are inside this link.

This Chrome extension for Amazon sellers works seamlessly on Chrome, Safari, and Firefox, helping you validate products for online arbitrage, wholesale, and dropshipping. 

Here are some perks:

1. Quick insights: Instantly view sales data and variations.

2. Time-saving features: Skip the manual calculations and get the information you need faster.

Curious to try it out? 

Click the button below for a free trial, and don’t forget to use the discount code VOVA10 for 10% off on your subscription.

Get Free Trial and 10% Off on Seller Assistant App with Code VOVA10

Additionally, Oleg has a handy freebie for you: an Amazon online arbitrage product research checklist. 

Download it here to streamline your research process.

Download Your Free Checklist!

Wrapping It Up

Understanding which Amazon variation sells the most can give you a competitive edge. 

By focusing on ratings and using tools like Seller Assistant, you can make data-driven decisions that boost your chances of success. 

Whether you’re a seasoned seller or just starting out, this approach ensures you’re not shooting in the dark.

Now, it’s your turn. 

Take these tips, analyze those variations, and start optimizing your listings today. 

And if you’re looking for more Amazon FBA insights, don’t forget to explore the rest of my blog. 

Happy selling!