ZonGuru Keyword Tracker Review - Good Amazon Keyword Rank Tracker?

Here’s What You Need to Know About ZonGuru Keyword Tracker

Curious about ZonGuru's Keyword Tracker?

Join me as I review and provide a tutorial on this powerful tool for tracking keyword performance on Amazon listings.

Whether you are new or old, I wholeheartedly welcome you to my blog!

I am Vova Even, and I have been an active Amazon seller since 2016. 

I started selling on Amazon while working my lifeguarding job, and since, it’s been a ride, full of fun and adventure. 

I am also an instructor on Udemy, where I teach the basics of Amazon FBA, and besides that, I am a content creator as well; I have my own YouTube channel where I share my reviews, tutorials, and discussions with renowned Amazon sellers, personnel from software companies and much more. 

You are welcome to be my guest on any of these platforms, and I bet you will enjoy it!

Okay, so today, I am going to review ZonGuru Keyword Tracker and do its tutorial to show you how to use it. 

It is one of the best tools for tracking the keywords’ performance of your and your competitors’ listings. 

ZonGuru has lately been developing efficient tools to help Amazon sellers in their quest to achieve their dream life, and Keyword Tracker is one such tool.

Not sure what ZonGuru is? The article here explains it quickly.

Get your free trial of ZonGuru here.

Get your special discount for ZonGuru here.

Before I begin my today’s review, I want to thank Veronica from ZonGuru who joined me a couple of days ago for an insightful and detailed review of the Keyword Tracker.

We also have a one-hour-long video that includes all the other tools of ZonGuru, with time stamps for comfortable navigation.

There's also a free ZonGuru Udemy course that shows how to use all the tools.

I am also embedding it for you below.

An Amazon Expert’s Guide to Use ZonGuru Keyword Tracker 

When it comes to researching and analyzing keywords on Amazon, there’s a seemingly unending process that needs to be followed in order to get the results you want. 

For example, at first, you have to research which of your niche-related keywords have a high search volume, high relevance, and amount of sales. 

Once you finally find these keywords after maybe days or weeks of research, you will need to insert them into your listing in Amazon’s search-engine-friendly way. 

When your listing optimization is put to rest, it’s time to bring ZonGuru’s Keyword Tracker into the light.

With ZonGuru Keyword Tracker in place, you're able to see the organic ranking of any ASIN, whether it's yours or your competitors. 

The tool is very simple to use. You can access it from ZonGuru’s dashboard, under the monitoring and alerts tab. 

To start monitoring keywords, you need to copy the ASINs of the products, put them in the tool, and press the ‘add’ button. 

You can add multiple ASINs at a time, and they will be added to the tool so that you can monitor them at any time. If you want to see which keywords are currently being tracked for a specific ASIN, click on the eye icon on the far right side and a list of keywords will open on the screen. 

The list will be accompanied by different data points such as search volume, 30-day trend graph, position, page, position change, and page change.

Search volume shows you the approximate amount of times a keyword has been typed by customers on Amazon, while the 30-day trend graph presents how a keyword has fared on each day during the last 30 days; you can see when exactly a particular keyword was searched and why. 

It may help you understand how your efforts for keyword promotions are doing, such as PPC campaigns or any other ranking campaigns you use.

Furthermore, position and page tell you on which page in Amazon search results the product is located and what its number is. 

While the tool itself suggests keywords for an ASIN, you can also add your own keywords.

To do that, click the three dots beside the eye icon and then click add. Insert whatever keyword you want to add and click the add keywords button. That’s it. The keyword will now be added with others.

The last thing I wanted to highlight is the position change. It shows you if the position of an ASIN has advanced or plummeted in the last few days.

Please know that it won’t show the history of the keywords because it starts tracking the day you add ASIN in the tool. 

That’s the entire process of using ZonGuru’s Keyword Tracker. Easy, isn’t it? Basically, we use a ZonGuru keyword tracker to monitor the performance of the relevant keywords that we might have used in our PPC campaigns or just keywords that we need to track for any reason.

Through this tool, we can see the position of a keyword, so if the tool shows the position to be deteriorating, we will replace it with another better keyword. The special thing about this tool is we can similarly track our competitors’ keywords using the same process. 

Final Words

At the conclusion of this article, I want to thank Veronica again and my readers for visiting the blog so passionately. 

I can’t wait to get back to another article. 

And by the way, I have reviewed other keyword trackers as well on this very blog, so while I prepare something more special for you, give these reviews a read! 

A similar tool you might want to try if you are looking for an alternative is the Jungle Scout Keyword Rank Tracker.

Take care of yourself, and those around you!

Yours,

Vova :)

P.S. - You’ll find a YouTube playlist of all my ZonGuru tutorials here.