Boost Sales with Amazon Manage Your Experiments And ProductPinion

How To Amplify Your Amazon Performance With ProductPinion: Let’s Crack The Code!

Are you ready to unlock the secrets of Amazon Manage Your Experiments and ProductPinion to take your sales to new heights?

ProductPinion software helps you gain insights into what your buyers on Amazon truly desire, enabling you to optimize your listings accordingly. I use it myself, and it's pretty cool.

Stay tuned as I, Vova Even, an Amazon seller, and Matt Kostan, an Amazon seller and co-founder of ProductPinion, guide you through the ins and outs of these powerful tools and share game-changing strategies to optimize your Amazon journey.

I also invite you to get the best offer for ProductPinion, it will grant you a free trial and bonus credits.

I also have a full tutorial of ProductPinion on the blog for you.

Anyhow, let’s jump right in! 

P.S. Here's the video version of my blog post which covers everything in stunning visuals to keep you hooked throughout.

Just click, and enjoy! 😉

What Is Amazon's ''Manage Your Experiments?''

First things first, what exactly is Amazon's Manage Your Experiments?

Well, to top it all off, it’s your game-changing tool that upscales your business like never before.

Simply put, it’s a relatively new feature on Amazon where you can conduct A/B tests on your main images, titles, and more. 

Still super fresh on the scene, this smart feature is designed to supercharge your click-through rate, boost conversions, and ultimately skyrocket your sales and profits.

To put it another way, it’s your secret weapon to making money – tons of it! 

But hang on, we’re not just going to explore Amazon’s Manage Your Experiments.

In fact, we’re also going to dive into ProductPinion – the incredible software that has your back as a thriving seller.

It enables you to test multiple listings and gather genuine feedback from real Amazon customers.

Yep, we’re talking about real customers and their opinions that will take your listings to a whole new level, if handled properly.

Plus, we’re also going to learn about A/B tests along the way. 

On a separate note, today’s blog could just be the game-changer you were looking for!

Once you tap into it, you’re all set to cheat Amazon itself. 

So let’s get going to conquer Amazon with the powerful duo of Manage Your Experiments and ProductPinion! 

Btw, some people call ProductPinion, a PickFu alternative.

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Utilizing Amazon's Manage Your Experiments With ProductPinion

Boom!

It’s time to crack the code! 🌟

Selling on Amazon nowadays comes with its fair share of challenges, but there's one massive hurdle that stands out from the rest: the fierce competition!

Imagine wanting to sell a specific product, only to discover that you're up against a sea of competitors.

Yep, that’s exactly what bothers the sellers more than anything else. 

Just when they’re all set to offer their fantastic product, they’re faced with tens of hundreds (to say the least) sellers saturating the platform.

That’s just as frustrating as it gets - we’ve all been there. 

Now, the real question is – as a smart seller, how can you rise above the crowd and hammer out a unique path to success?

The simplest answer to the question is to make stuff that your customer wants.

Nevertheless, in today's competitive landscape, it's not just about creating products that your customers desire – it's about crafting a listing that truly resonates with your target shoppers.

That’s exactly the name of the game these days! 

Because let’s be honest if you're not building a proper brand, or not making stuff that resonates with who you're targeting, that’s just going to be another me-too product in the market.

A BUMMER!

And quite obviously, it’s going to be nothing short of an uphill battle to get those sales that you want for your brand. 

No doubt, the question of how to effectively cater to your customers' needs may seem pretty intimidating, to begin with.

But hey, don’t let it scare you away, since the answer lies in a simple yet powerful approach: asking people directly.

Once you’re engaging with shoppers and seeking their feedback one-on-one, you gain valuable insights into their preferences and get to learn exactly what they’re looking for.

Think about it, by posing the question "What is it that you want?" and listening to their responses, you can unlock the secrets to offering products and listings that genuinely meet their needs. 

And while we’re at it, let’s not forget the importance of testing.

Alongside asking, it's equally important to test different options to determine which resonates best with your target audience.

This way, you can refine your products, fine-tune your messaging, and eventually win the hearts of your customers – the ultimate win!

So, how about we get deeper into the subject to know more? 

Just like I mentioned earlier, we're basically going to talk about how to use high-tempo testing + Amazon's Manage My Experiments in conjunction with each other to get the ultimate results i.e., more sales. Everybody wants more sales.

But before we dive into the crux, let me provide you with a quick introduction of our esteemed guest for today's discussion, Matt Kostan.

Not only is he a highly successful Amazon seller, raking in seven figures of revenue, but he has also helped countless individuals transform their brands from mere zeros to whopping millions in the online world.

In addition, he has also delved into Kickstarter, which is all about testing, product development, and engaging the audience to create products they truly want. 

Woah, imagine the experience the guy brings to the table.

Having said that,  I’m here to share his experience with you – all so you can take away something, do this for yourself, and set out on your own super successful selling journey on Amazon.  

So, without further ado, let’s see what Manage Your Experiments actually is.

Yep, it’s more than what we learned earlier in the article.

Or, let’s call it Matt’s version of the story. 

What Exactly Is Manage Your Experiments

On the surface level, Manage Your Experiments is Amazon's built-in A/B testing tool.

But its excellence goes way beyond just that.

Being a huge corporation, it’s safe to say that Amazon fully understands the value that testing brings to the table.

It’s only when you begin testing, that you unlock a wealth of feedback that shows what truly works.

Yep, think of the huge corporations like Airbnb and the streaming powerhouse we all love, Netflix.

These giants do a ton of split tests because they know the untapped potential lying beneath the surface.

They've cracked the code to make more money, which means they’ve really figured out what resonates with people.

No wonder the world acknowledges their power so much today!

Believe it or not, this tool can work wonders for your business.

But let’s not forget that there are some requirements on your part too.

For instance, you'll need to have a brand registry beforehand.

Also, having an ASIN with high traffic is just as important as it gets.

Well, this means that if you're just starting out or launching a new product, the tool may not be applicable right away.

You'll need to have a product that already has some traffic, as it’s a key prerequisite for testing. 

Now, there are mainly three things that you can test: 

1. Your A+ Content.

2. Headlines.

3. Main Images (the lowest-hanging fruit while you’re testing an Amazon listing). 

However, there are some limitations you need to be mindful of.

Firstly, you can only do one experiment per ASIN at a time.

And secondly, the experts suggest running an experiment for 10 weeks for optimal results.

But if you feel like that’s quite a stretch, you may opt for a shorter run too to be able to see the results sooner.

Also, remember; in case you're putting in the energy and time of waiting long to get results, you’d want to make sure what you're testing with Amazon's tool is worth testing, to begin with. 

Hands down the biggest benefit of Manage Your Experiments is that you get to see what these tests do to sales and your conversion rate.

So, no matter what tool you're using, you should definitely augment it with Amazon’s Manage Your Experiments as well.  

Now, that leads to another question; how do I know what to test?

Simply answered, you figure that out by asking people and getting some qualitative feedback, also known as “User Testing.”

The best way to do so is by putting things in front of people and asking them questions on what resonates best for them. 

For example, you can seek their opinion by asking them their thoughts on the search results and which products capture their interest the most.

You can even share a competitor's listing to find out the secret sauce that makes their products stand out.

Moreover, you might even gather feedback on your own listing to see what objections people have, or what stops them from buying your products. 

*** I really recommend you check our video about Amazon Manage Your Experiments and ProductPinion to follow along.

In this particular instance, buyers were exploring search results for eye-cleaning products.

What’s interesting to note is that multiple people showed interest in the “We Love Eyes” product because its title highlighted its vegan and cruelty-free nature.

However, what’s crazy is that none of your favorite keyword research tools would necessarily reveal high search volumes for terms like "vegan" or "cruelty-free" in relation to eye-cleaning products.

That’s because it just doesn’t seem right to link the two, right? 

Once you come to observe customer preferences firsthand, you get to see what actually resonates with customers.

In fact, you're getting the behind-the-scenes reasons why a particular brand is selling so well.

So, my hypothesis is that it's because people are resonating with those words that you wouldn't find otherwise unless you're actually seeing and hearing what people are saying.

I think this is crazy! 

Yep, that’s what User Testing is all about.

It essentially involves someone examining an Amazon page while sharing their thoughts out loud and responding to questions that you've provided already.

It’s a valuable opportunity to observe and gather insights as users navigate the page, openly sharing their feedback.

How ProductPinion Helps Us

Essentially, ProductPinion is an app designed for Amazon sellers like you.

Here's a special free trial of ProductPinion and some free credits to use it.

It gives you access to over 10,000 shoppers, all of whom are ready to give you their opinions on whatever you wish to ask them. 

But when it comes to testing things on Amazon Manage Your Experiments, how do you know what to test?

Simply throwing random ideas may do you some good, but not always.

So, how about you pre-vet your testing ideas with genuine Amazon shoppers?

This way, you can obtain valuable insights that lead to even better results.

Remember – the goal is to optimize your testing process on Amazon.

And since it takes a few weeks to obtain results, it’s crucial to ensure that what you're testing is highly likely to yield positive outcomes.

Instead of blindly experimenting with random ideas, it's way more efficient to focus on what truly resonates with people.

It’s about working smarter, not harder. 

Once you're inside ProductPinion, there are two main types of tests.

The first one is called Pinion Polls, which is more of a traditional A/B split test where you can ask hundreds of questions to people.

The second type is known as Pinion Video, which is where you get that qualitative “user testing” feedback we just discussed earlier in the blog. 

The cherry on top, setting up a test inside ProductPinion is pretty simple too.

Let’s see how it’s done. 

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Internal Setup

So, the most important first step is understanding what you should be testing through a competitive research test.

The primary goal is to figure out the listings within your market that attract active attention from people and truly resonate with them.

Not to forget, the first setup is entirely internal, so this is what only you see when you're putting this together. 

To further clarify, this is what setting up looks like: 

Next, you also put a hypothesis, which refers to all that you're hoping to learn by running this test.

After this, in the field Product Name or Category Name, you may organize things by categories, put ASINs, or simply write the product name that you’re looking for.

Let’s say you're looking for shower caps, you can simply put that in just for reference later.  

Questions

This is where the magic happens.

Here, you get to ask people the questions that help you understand what is it that you should test.

Here’s what the section looks like: 

Here, you can simplify the process by inputting a URL, such as a search result URL, into the testing tool.

This can be effortlessly done by copying the URL of a keyword-specific search page on Amazon.

Basically, you’re asking people what products they’re most likely to click on once they visit the Amazon search page.

You can also ask them why they’re clicking, ask them to check out the top three listings, what could be improved, and so on.

And yes, you guessed it right – this is where you get ideas of what exactly you can improve to scale up your business. 

Not just that, you have the flexibility to customize the questions according to your preferences.

You are not bound by preset questions; instead, you can craft your own.

For instance, you can choose to ask a single question, such as, "Which product would you click on, and how do you think it could be improved?"

Each video you receive will generally span from three to seven minutes in length.

If you opt to ask fewer questions, the participants will have more time to provide detailed responses.

However, you can ask up to three questions if needed.

If you were to ask me, I also really like asking people what they think are the most important features and benefits.

Because then, you get a feel for what people would actively be looking for in a particular category. 

Audience

Once your questions are set up, you pick the audience.

Or, you choose how many people you want.

Yep, that's it!

And you're good to go. 

Completed

The fourth and last step is to review and initiate the launch launch.

Once done, you receive results in the form of feedback from individuals who have gone through your listing.

You carefully observe their preferences and dislikes, gathering valuable insights for testing purposes.

And since I’ve used ProductPinion myself, let me tell you that this information is usually in the form of a video.

Moving ahead, let’s suppose we have a video review of Heyedrate Lid and Lash Cleanser, in which a buyer quickly mentions her fear of acid in her eyes.

You'll hear the objections that people have right off the bat.

That’s when it becomes more important than ever to address this concern.

The product itself contains a natural type of acid, but if this information is not decently explained, people may quickly dismiss it upon hearing the word "acid."

And that’s the last thing you want as a seller! 

This provides us with valuable insights into our listings that we weren’t even thinking about.

And that’s about it!

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Don't shoot in the dark, and don't just test A versus B blindly.

Instead, get some ideas of what you should be testing first and you’ll find yourself further ahead of the game! 

As we discussed earlier, the question arises – how do you know what's worth testing with Amazon?

We could have some ideas that we think are worth putting onto Amazon’s testing platform.

And that’s where the need to do high-tempo testing kicks in.

High-tempo testing refers to getting feedback from hundreds of shoppers before you actually throw your experiment into Manage Your Experiments.

You can do so by utilizing the ProductPinion tool’s Poll Feature.

For example, this is what a poll looks like:

An interesting observation in this particular test was the subtle difference between the two images.

One image featured spread-out eyelashes, while the one on the left was almost finalized and ready for printing.

Despite being on the verge of finalization, a last-minute test was conducted.

Surprisingly, 86 percent of the participants preferred the alternative image that wasn't initially intended for printing.

This example highlights how high-tempo testing can quickly provide valuable insights into what’ll work better for you.

While we’re at it, let’s not forget that obtaining statistical significance is super important in testing.

When results are very close and it's challenging to determine the clear winner, it becomes important to consider the level of confidence in the data.

As a general marketing guideline, a result with a probability of 80% or higher is often considered a favorable indication.

It signifies that the tested variation is likely the one to be chosen or implemented, whether it's for further testing in Manage Your Experiments or as a marketing strategy to impact sales.

Another question that comes up here is; how to set up an image split test.

Well, to conduct this test, you would start by selecting the "New Test" option.

The concept is similar to what we discussed earlier but with a specific focus on seeking quick feedback. 

So, let’s say we put “shower cap” as the title, fill in what we’re hoping to learn i.e., which feature image will get the most clicks, and hit next.

Now, imagine you were a shopper browsing on Amazon, and you came across the images on the search page.

Consider which of the images is more likely to be clicked on, and provide the reasons behind your choice.

Another plus? Written feedback can be collected to further understand shoppers' preferences.

For the audience part, you can select a hundred females (I don’t think many guys use shower caps).

And TADA - you’re ready to launch.

Once it’s out there, you start to get the results within a few minutes.

And you can get back to this anytime you wish to see what your target audience thinks! 

Now, it’s time to put the high-tempo testing inside of ProductPinion, and depending on that result, we can send it over to Amazon's Manage Your Experiments.

So, this post was shared by Mina Elias. He conducted the test using Amazon's Manage Your Experiments feature to compare two similar titles.

Although the titles appeared fairly similar at first glance, closer inspection revealed nuanced differences such as keyword positioning.

After a week of testing, the results indicated that Version B had an 88% probability of being a more effective title, likely leading to increased sales.

Pretty cool way for Amazon to show us how these will translate and are related to sales, right? 

While the chit-chat, Matt mentioned another cool thing.

He took this data from the title and threw it into ProducttPinion just to see what the results would be.

And guess what?

Interestingly enough, the results were very similar, so he got around 87% probability that option B was better (same as in the case we discussed above).

The only little difference was that this result took three hours to come up.

So, it’s like being able to do a sanity check to make sure that the case is worth testing.

Plus, it’s really fast too! 

So now, let’s head to the testing game plan.

Your basic objective is to get qualitative feedback first via user testing.

Whether you use ProductPinion or any other user testing software, it’s super valuable to understand the specific things that are precious to your shoppers. 

Second of all, do some high-tempo split testing to figure out stuff that should make a difference.

Then, implement Amazon’s Manage Your Experiments.

And last but not least, rinse and repeat – keep doing the same.

Because it’s the small things that you do that compound over time. ;) 

The other interesting thing about ProductPinion is that there's a whole bunch of other stuff that you can test.

So, you can test not just hero images, but also your infographics, your packaging, etc.

Best of all, you can also test guarantees, so obviously you have to have a great guarantee when you're selling on Amazon.

If that weren’t enough, you can also test your inserts i.e., which insert are you most likely to respond with.

And believe it or not, this is just the tip of the iceberg when it comes to all the testing you can do inside of ProductPinion.

Then, ProductPinion also has playbooks for you so you can have predefined tests that they set up and have done on their own products.

We can use them, and of course, you can change and modify any one of those as you see fit.

Fret not, you don’t have to be stuck with their predefined templates. 

And like I mentioned earlier, small wins compound.

Therefore, even minor improvements over time can lead to drastic results.

For instance, if you enhance a metric by 1.4% each week, you would effectively double that metric over a certain period.

Once you’re applying this principle to your sales, you can double your sales through testing.

How does that sound? 

And obviously, the people that test more, win more.

So, even if you're doing one test a week, that's 52 shots on goal.

This way, you're going to outperform anyone else who's not testing at all! ✨

So, if that makes you want to play with ProductPinion, it’s time to head over to this special link, which has some extra bonuses from the tool itself in store for you.

It has special credits if you wish to play around a little, and you can have a free account to get started! 

Then, you can invest some extra bucks in polls or videos to let your business meet new peaks.

Personally, I’ve used ProductPinion for conducting polls and gathering valuable feedback on my listings.

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It has allowed me to uncover insights that I hadn't previously considered, thanks to real people sharing their thoughts.

I highly recommend trying out different types of tests within ProductPinion, as suggested by the creator himself.

Not to mention, it’s an affiliate link, which implies that if you choose to engage with the service, I will receive a small commission, but at no extra cost to you.

This support helps me continue creating free content for you.

Continue reading my blogs, and I can’t wait to see you ace the trade game on Amazon! 

Yours, 

Vova :)

P.S. - I have a story connected to ProductPinion, wanna read it?