Unique Amazon Product Research Method: Find Less Saturated Products

Amazon Product Research: How to Find Less Saturated Products

Want to discover a unique approach to Amazon product research for finding less saturated products?

Join me as we explore Brand Analytics by Amazon and Helium 10 together!

I also welcome you to grab the best discount for Helium 10.

The promo codes available are ADRI10 (for 10% off every month) and ADRI6M20 (for 20% off every month when you subscribe for 6 months).

These codes belong to the person who helped us make this blog post come to life, Adriana Rangel, an Amazon seller.

And I am Vova Even, also and Amazon seller.

I'm excited to discuss how you can use these powerful tools to uncover hidden opportunities and gain a competitive edge in the Amazon marketplace. So, let's dive right in and get started! 😊

At the end of the article, we'll have a link to help you create a free Helium 10 account, and you'll also receive exclusive discounts for using Helium 10. 😉

For this article, I recorded a video where I was joined by Adriana Rangel, who is a seller on Amazon and also a host of the "Serious Sellers Podcast" in Spanish.

Adriana has been a guest on our channel a few times, and it was great to have her with me.

If you want the video version of the article, it's embedded right below. Enjoy! :)

Introducing Adriana, a Successful Amazon Seller

Before we dive into the details of our topic, I'd like to introduce Adriana, who has been an incredible success story in the world of Amazon selling.

Three years ago, when Adriana was struggling with one of her products, I helped her a little, which eventually helped her progress in her Amazon business.

Adriana then met people from Helium 10, and she is now hosting their podcast in Spanish.

I'm thrilled to see how much she has grown as an entrepreneur in the last three years, and I'm excited to see her continue to succeed.

Finding New Ways to Grow with Unique Product Research

Now, let's talk about the topic at hand.

As entrepreneurs, we're always looking for new ways to grow our businesses.

While we can optimize our current products and lower our costs, launching new products is the easiest and fastest way to grow.

Brand Analytics: A Game Changer for Amazon Sellers

Amazon's Brand Analytics is a powerful tool for product research that gives you direct access to Amazon's data.

It's available for sellers who have registered their brand on Amazon.

With Brand Analytics, you can access a variety of reports to help you make informed decisions about your products.

One report that's particularly useful is the Search Terms report.

Here, you can type in a search term that you're interested in, and the report will provide you with data on that search term.

This is helpful if you already have a connection with a factory in a specific category, such as gardening tools.

Using Brand Analytics to Find Specific Keywords

Let's actually assume that you're interested in finding gardening products to sell on Amazon. Start by typing in "gardening" in the search bar.

You will be able to view the data in a weekly, monthly, or quarterly format. 

Say, you choose the first week of October.

The report will provide you with a list of keywords related to gardening, such as "gardening tools," "globes," "pots," and "planters."

The data for each keyword will include information on Search Frequency Ranking to tell you how much demand there is for the keyword.

Essentially, the lower the ranking, the higher the demand.

Analyzing the Click Share Percentage

Another important metric in the Search Terms report is the Click Share Percentage.

This tells you how many clicks a particular search term is getting compared to the total number of clicks for all search terms in that category.

A higher Click Share Percentage means that a search term is getting more clicks, which could indicate that it's a good product to sell.

Analyzing the Conversion Share Percentage

The Conversion Share Percentage is another key piece of information in the report.

This indicates how often a product with a particular keyword converts.

When analyzing this data, sellers can identify less saturated products with high demand, low competition, and high conversion rates.

Sellers can also use this data to identify niches that have a lot of room for growth.

For example, if the top three products for a particular keyword are only taking 30% of all the clicks, there's still 70% of the clicks available for other competitors to take.

This means that there is still room for new products in that niche.

Analyzing the Listing of Top Three Products

It's important to not just look at the numbers but also analyze the listings of the top three products.

This will give you context to the data and help you make better decisions.

For instance, if the top three products are taking up 50-55% of all the clicks, it might indicate that people are choosing those products for a reason.

It's important to analyze the quality of the listing of the top three products to understand why they are popular.

Context Matters…

It's important to note that context matters.

If you find a niche where the top three products are only taking up 30-35% of all the clicks, it might not necessarily mean that there is a lot of room for growth.

It's important to analyze the niche in detail to understand why there is low competition.

Analyzing Different Keywords

Different keywords will have different levels of competition.

For example, a keyword like "gardening tools" is very broad and can encompass many different products.

It's important to analyze the data for specific keywords like "pruning shears" or "gardening gloves" to understand the level of competition for those products.

Using Helium 10 to Analyze Competitors

While Brand Analytics is a great tool for product research, it's not the only one you should be using.

Helium 10 is another tool that can help you analyze your competitors and find less saturated products.

Helium 10 is an all-in-one software for Amazon sellers.

It has numerous tools that help sellers in various aspects of their Amazon business.

One of the most useful tools that Helium 10 offers is Cerebro, which is used for product research and keyword research.

With Helium 10 Cerebro tool, you can analyze your competitors' listings and find keywords that they're ranking for.

This can help you identify less saturated products to sell.

You can also use the Helium 10 Black Box tool to find product ideas based on specific criteria, such as price range, monthly revenue, and review rating.

Then, there is the Helium 10 Magnet tool, which is used for keyword research.

Recently, Helium 10 also added a new feature to its Cerebro and Magnet that allows users to access Amazon Brand Analytics' Click Share, and Conversion Share percentages.

This new feature is an important development for Amazon sellers because it provides valuable information on their competitors – all in one place!

Using the New Feature on Cerebro

Cerebro is one of the most important tools that Amazon sellers use for product research.

With the addition of the new feature, users can now access 'Amazon Brand Analytics' 'Click Share' and 'Conversion Share' directly on Cerebro.

To use this feature, search for a keyword and analyze the page results.

You can then choose the competitors that are taking most of the sales or are very important in that niche.

Next, you can start using the tool to analyze the keywords that these competitors have in their backend.

The new feature in Cerebro also shows the sum of the top three ASINs of the Click Share and Conversion Share percentages.

You can filter this information according to your needs, such as by choosing to look at keywords that have at least 20% of the top three ASINs or those that have a maximum of 70%.

By analyzing this data, you can gain insights into the top-performing products and keywords in their niche.

Using the New Feature on Magnet

To use the new feature on Magnet, search for a keyword related to your niche.

Magnet will show all the related keywords for that niche along with the Click Share and Conversion Share.

In addition to this data, Magnet will also provide information on keyword search volume, trends, CPR, and title density.

The Convenience of Helium 10

As it's pretty much already clear, the convenience of using Helium 10 is that users can access all of this information in one place.

They can analyze their competitors and keywords on both Cerebro and Magnet.

They can also see how many keyword sales a keyword is getting, the search volume, trends, CPR, and title density.

Moreover, users do not need to be registered sellers or have a brand registered to access this information.

However, they do need to connect their Seller Central to Helium 10 to get this data, which is – not to mention – absolutely safe.

Learn how to use all the tools of Helium 10 in my detailed post.

Do You Need Brand Registry for Brand Analytics via Helium 10?

Yes.

Now before we dive into Brand Analytics again, it's worth mentioning that I have a tutorial available for Cerebro below.

This tutorial is a 47-minute video that covers all parts of Cerebro and shows you how to find the best keywords and how to use every filter in the tool.

Brand Analytics: A Wealth of Information

Moving back to Brand Analytics, it provides you with information on repeat purchase behavior, market basket analysis, and demographics.

You'll find out what people are buying and how often they're buying it.

This data is invaluable when it comes to optimizing your listing and expanding your brand line.

Knowing your demographics is also critical because it allows you to tailor your listings to appeal to a specific audience.

If you know that women over 55 are buying your products, you can create listings that speak to them specifically.

This is, however, still not it.

Product research is an ongoing process, and it's something you should continue to do, even if your current products are doing well.

You never know when you'll find a product that could do 10x in sales, and Brand Analytics can help you identify those opportunities.

Final Thoughts: Boost Your Amazon Business with Brand Analytics and Helium 10

Here comes the article to an end.

I had the opportunity to chat with Adriana about Brand Analytics and how it is a game-changer in the quality of information that we receive.

Helium 10, which is a suite of tools, has added Brand Analytics to its arsenal, making it a more powerful tool for Amazon sellers as they can access everything in one place.

If you haven't tried Helium 10 yet, there's a free trial of Helium 10 + discounts available.

The promo codes available are ADRI10 (for 10% off every month) and ADRI6M20 (for 20% off every month when you subscribe for 6 months).

By using it, you'll be letting Adriana earn a small commission at no extra cost to you, which is pretty cool.

Must also watch Adriana's YouTube channel and Serious Sellers Podcast in Spanish, which has over 55 episodes.

It is a great resource for those who want to learn more about selling on Amazon.

Thank you for your time, and I hope you found this article helpful.

Best regards,

Vova :)