How To Get Your First Sales On Amazon (And Become The Best Seller)?

Wondering How to Get THOSE First Sales on Amazon? Here are Some Tips for New Sellers

Hey there, fellow Amazon enthusiasts!

Today, we're diving into the magic of getting those first sales on Amazon – the holy grail for any budding Amazon FBA seller.

And guess what?

We're tackling the tenth and final question from our video series where I teamed up with Lucia, representing the burning questions that often linger in the minds of Amazon FBA beginners.

But hey, I get it – sometimes it's easier to read than watch.

So, for all you reading enthusiasts out there, I've transcribed our conversation into an article that's as easygoing as our chat in the video.

If you're more of a visual learner, no worries!

You can catch the video right here.

And the full video here:

Now, let's get to the main event!

Today, we're delving into the secrets of those initial sales on Amazon.

It's the question that wraps up our series with Lucia, and I'm thrilled to break it down for you.

So, buckle up, fellow sellers, as we unravel the strategies that kickstart your Amazon journey!

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Lucia: So, wrapping things up, the last question is about strategies – how to secure that initial sale and eventually ascend to the top as a best seller.

Vova: Absolutely.

Lucia: Any insights?

Vova: That's a fantastic question, and when it comes to the best seller badge, it's essentially the mark of being the top player in your category.

It usually means you're not only the best seller, but you're consistently moving the most units.

Now, diving into the nitty-gritty of getting that initial sale, let's start with product development.

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To establish a lasting connection with your audience, you've got to address their needs uniquely within your niche.

Let me break it down with an example.

Consider kitchen gadgets – say, kitchen scissors.

Based on our research, these are predominantly purchased by women as gifts for their husbands.

That's one segment of the audience.

But within the same group interested in kitchen scissors, there's a subset specifically seeking tools for cutting chicken.

It might not be the perfect analogy but bear with me.

Ideally, you'd want to connect with various aspects of this audience – those using it for chicken, salad, and maybe even something more specific within that realm.

Let's switch gears to coffee for a moment.

Imagine if the coffee market is heavily influenced by hipsters.

Lucia: Okay, got it.

Vova: Perfect. Now, when it comes to showcasing your product, especially in images, make a deliberate effort to feature someone with a hipster aesthetic.

It's like having a visual conversation directly with that segment of your audience.

When hipsters come across your product and see themselves reflected in it, they get excited.

It becomes a product that speaks their language, and naturally, they'll share it with other like-minded individuals.

So, as you're tailoring your product to the needs of those hipsters actively seeking such a product, you'll notice a higher conversion rate among this target audience.

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Even non-hipsters might be intrigued because they see a bit of that hipster vibe in the visuals, like cool coffee cups, for example.

It's all about strategic positioning – aligning your product with a specific audience and conveying a tailored message.

Nailing this requires some effort; it's not a walk in the park.

Reading a handful of books, maybe taking a few courses, or watching some videos can be incredibly helpful.

But fear not, it's more complex than it may sound.

I actually have a video on positioning over on the channel – it's pretty exciting stuff.

You can find it embedded below:

And if you're more of a reader than a viewer, here's a blog version of it: The Secret to Becoming a Best Seller and Niche Leader on Amazon. Enjoy! :)

It would be a fantastic piece of information for you; it breaks down the process. 

So, step one: creating a product.

Once you've got that covered, it's all about optimizing your listing with the right keywords.

The goal is to capture the attention of your target audience and present your product to them.

It's like setting the stage for potential sales.

The magic formula involves having the right product, coupled with the perfect keywords and a solid semantic core.

And of course, it's crucial to present it all in a visually appealing way – killer pictures and a compelling video.

Essentially, when you hit the market, it's like unveiling the absolute best coffee cup tailored for that specific audience.

Now, here's the thing, and let's be real – you might hit a bump or two along the way.

Mistakes happen, and that's okay.

The key is to launch your product into the market sooner rather than later.

Not recklessly, of course, but with a smart and efficient approach.

Speed matters because it allows you to gather valuable feedback from your audience.

You start seeing what works and understanding the system better.

Ready your product, position it thoughtfully, and get it onto Amazon.

And here's a little tip: see if you can identify bloggers or snag an email list that aligns with your niche.

If you're diving into the coffee world, explore relevant Facebook groups for coffee enthusiasts.

If Lucia is the face of your brand, leverage that.

Connect with people, express your passion for coffee, showcase your special coffee cups, and announce your Amazon launch.

It's all about finding different avenues to make a splash.

Now, setting that aside, there's another avenue to explore.

When it comes to traffic sources, especially on Amazon itself – because, let's face it, that's where the Amazon buyers hang out – you can delve into the world of PPC, or pay-per-click advertising.

It's a bit like learning the ropes of a new language, but once you get the hang of it, it can work wonders.

Additionally, there's an Amazon Vine program.

This nifty program offers around 30 or maybe even 60 reviews from Vine buyers.

Now, keep in mind, these reviews can be pretty candid.

You might land five stars, or you might get three or four – it varies.

It's a swifter route to garner reviews.

Alternatively, you can tap into the power of friends and family.

While it's not explicitly endorsed in the terms of service, it's a trickier path.

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Nonetheless, rounding up your initial two or three reviews can kickstart your PPC efforts, especially if you mix in other traffic sources while your inner circle makes those initial purchases.

Now, let's talk about maintaining that momentum.

To truly become the best seller, you've got to avoid going out of stock.

Consistent sales are the name of the game here.

To achieve this, focus on steadily climbing the ranks on Amazon.

How?

Well, it's a combination of honing your PPC (pay-per-click) strategies and amping up your conversion rate.

Picture this: you can employ various services – like PickFu or Product Pinion – to conduct A/B testing on your visuals.

Maybe one picture features a guy cutting with the scissors, while another showcases a girl doing the same.

The surprising discovery might be that a whopping eighty percent prefer the picture with the guy.

It's these subtle tweaks that can make a significant impact on your journey to the top, even if you weren't initially sure which direction to take. 

Now, when it comes to refining your approach, there are a couple of routes.

One option is testing directly on Amazon, but fair warning, it might take a bit longer and be a tad trickier to grasp.

Surprisingly, Amazon does provide the option to test titles, main images, and even enhanced brand content – those extra images nestled inside Amazon.

I stumbled upon this nugget of wisdom, and it's genuinely useful.

I'm not entirely certain if it's exclusive to those with brand registries, so you might want to double-check.

The beauty of this method is that you start receiving feedback from the algorithm.

You'll get insights into your conversion rate, track your sessions, and even spy on your competitors.

If you dive into brand analytics (which requires a brand registry), you can scrutinize the conversion rates of specific products – yet another tool in your arsenal.

Checking out the competition is a savvy move.

A high conversion rate on Amazon signals they're onto something good.

So, keep an eye on that.

Keep the traffic flowing – visit blogs, explore YouTube, and be persistent in driving attention to your product.

As you accumulate reviews, you gradually outgrow your competition.

It's a process, and over time, you could find yourself with that coveted bestseller status. I recall the days of being a bestseller in the kitchen scissors – quite the tale.

We orchestrated a lighting deal on Amazon, a significant discount and promotional event.

The outcome?

Over a thousand scissors sold in a single day, catapulting us to number six in the kitchen and dining category.

It was a wild ride, and we briefly held the bestseller title.

However, due to our rank slipping back to normal after the promotion, we eventually lost the badge.

Another instance was with a grill brush product.

Having that bestseller badge indeed enhances your clicks and conversions.

It's a valuable badge, no doubt.

Yet, even without it, you can still fare quite well.

Many sellers aren't best sellers and are making a tidy sum.

Lucia: I mean, it's the ultimate goal for everyone, right?

Whether you achieve it or not, well, that's just the journey.

Vova: Absolutely!

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Conclusion

In the grand scheme of things, becoming a bestseller is the dream for every seller out there.

It's the pinnacle.

And you know what?

You might get there, or you might not.

Either way, it's all part of the game.

So, here's the deal – I've been in the trenches, navigating the Amazon FBA world for seven years.

And let me tell you, the journey is a mix of strategies, trial and error, and a pinch of good luck.

But the exciting part?

It's doable, and it's a journey worth taking.

In this article, I shared some insights with Lucia, and the core message is simple: Start smart.

Nail down your product, understand your audience, and make your mark.

It's not about instant success; it's about progress.

Creating a product that resonates with your audience is your first win.

It's like having a conversation with them through your listings.

Dive into your niche, understand what makes your potential customers tick, and tailor your product accordingly.

Picture it as the coffee cup that speaks directly to the heart of coffee-loving hipsters.

Launching is the next step.

Don't overthink; just get in the game.

You might stumble, and that's okay.

Speed matters.

Gather feedback, tweak, and improve.

It's a journey of continuous refinement.

Now, let's talk about the magic potion—reviews.

They're your social proof, your Amazon currency.

Leverage external sources, explore PPC, and yes, even your friends and family can kickstart your review engine.

Remember, it's not about the badge; it's about steady growth.

And here's a truth bomb: the bestseller badge might grace your product, or it might not.

It's a moment in time.

But here's the real victory – you're in the arena, learning, growing, and making your mark.

It's not just about being a bestseller; it's about being a resilient, savvy seller who's playing the long game.

So, fellow sellers, keep refining, keep hustling, and enjoy the ride.

Happy selling!

Best,

Vova :)