How To Grow Amazon Sales Using Your Own Blog PLUS Free Amazon PPC Audit By IG PPC With Isaac Gross

Can your own blog become a launchpad for Amazon sales?

In my recent YouTube chat with Isaac Gross from IG PPC, we explored a strategy that does just that.

By placing your new product in the number-one spot on a “best products” blog post and then promoting that post with Google Ads, you can send highly targeted traffic straight to your Amazon listing.

Combine that with a strong PPC strategy, and you’ve got a double boost in visibility.

Isaac also shared how you can get a free Amazon PPC audit to identify growth opportunities in your campaigns.

In this article, you’ll find a clear recap of my conversation with Isaac, along with practical steps to use your blog and PPC strategy to drive more Amazon sales.

Get FREE PPC Audit From Isaac Here!

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The Best Way to Grow Your Amazon Sales Using Your Own Blog

Vova: Let's understand this with the help of a little scenario.

Imagine you’ve got a blog, and maybe you’ve written something like “Top Five Best Barbecue Products This Year” or “Best Grill Cleaners To Try This Year.”

Now, let’s say you’re launching a brand-new grill cleaner.

One clever trick is to take that blog post and put your new product in the number-one spot, replacing the old bestseller that was there before.

Why?

Because, let’s be honest, most of the clicks and traffic go to whatever’s in that top position.

People tend to skim lists, and the first item almost always gets the most attention.

By swapping in your new product, you instantly put it in front of more eyeballs without creating an entirely new article.

And you can take it a step further.

Once your blog is updated, you can run ads on Google to promote that blog post.

The traffic from Google then funnels to your Amazon listing, which means you’re getting extra exposure from outside Amazon’s ecosystem.

That external push can really give your product more momentum, especially during a launch.

Now, for full transparency, most of what we personally do revolves around Amazon PPC.

That’s the main driver for our campaigns.

But these little strategies, like optimizing blog posts and adding Google Ads into the mix, are really nice extras that can help you stand out.

This reminds me, Isaac’s company is offering a free Amazon PPC audit, which you can claim using the button below.

But before we get to that, Isaac, could you share what kinds of sellers you usually work with; their size, stage, or the challenges they’re facing?

Isaac: Sure. We actually work with sellers across all different stages; some are brand-new, others are very established.

Usually, when someone reaches out, we start with a conversation to figure out if we’re a good fit for each other.

We try to keep the process easy and welcoming.

So even if you’re unsure, just reach out, we’re happy to chat.

However, before we take on any client, we always do a thorough audit of their PPC account.

This isn’t a quick glance, it’s a deep, comprehensive review.

Get FREE PPC Audit From Isaac Here!

It doesn’t matter if you’re thinking of hiring us or planning to keep running PPC yourself; we’re still happy to do it.

The audit comes in the form of a well-organized report that’s visually clear and packed with insights.

We go through your campaigns, spot inefficiencies, identify growth opportunities, and provide real, actionable recommendations.

So, if you want to see exactly where your PPC could improve, or even just confirm that you’re already doing a solid job, you must take advantage of this offer.

There are no strings attached.

And let me tell you, for some sellers, that report alone is enough to start making meaningful changes right away.

Vova: Yeah, I really think that’s an awesome offer.

A free Amazon PPC audit is valuable whether you’re a beginner or a seasoned seller.

Even those “PPC veterans” out there, you might think you’ve got every angle covered, but you never know. 

Sometimes an outside expert can spot something small that makes a big difference.

And for everyone listening or reading, if you do reach out to Isaac’s team, I’d appreciate it if you mention my name (Vova Even) when you make contact.

I’m an affiliate partner with IG PPC, so if you end up working with them, I’ll receive a small commission.

It won’t cost you a penny more, but it helps me keep creating free content like this, which I can keep sharing with you.

It’s a win-win for everyone.

Honestly, I think this is one of those rare situations where the offer has zero downside.

You get a free, professional analysis of your PPC account.

If you decide to go further and work with Isaac’s team, you’ll get their expertise hands-on.

If not, you still walk away with valuable insights that can improve your business.

Isaac: Yeah, exactly. We just want to help sellers succeed.

PPC can be tricky, and it changes constantly, so having a second set of eyes, especially from a team that lives and breathes Amazon advertising, can really make a difference.

Vova: Isaac, thanks a ton for being here.

I really appreciate you making the time, and I’d be happy to have you back for more interviews in the future.

Isaac: It’s been a pleasure, Vova. Thanks for having me, and I’m glad we could share some value today.

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Conclusion

Updating your blog to feature a new product in the top position can tap into existing traffic and create instant exposure.

When paired with Google Ads, it delivers fresh, targeted visitors directly to your Amazon listing, often giving your launch the momentum it needs.

Isaac’s advice reinforces that PPC is still the backbone of most campaigns, but smart external traffic strategies can make a measurable difference.

His free PPC audit offer removes the guesswork by showing exactly where your campaigns stand and how to improve them.

Get FREE PPC Audit From Isaac Here!

So, whether you implement these tips yourself or work with a professional, the key is to stay proactive, test ideas, and keep your traffic sources diversified.

P.S. - Isaac also shared interesting ideas on the right time to stop an Amazon product launch, it's an insightful post, I hope it helps you on your journey! :)