Do This Once In 2 Weeks To Drastically Improve Your Amazon PPC Results

Improve Amazon PPC Results with Bi-Weekly Optimization

Improving Amazon PPC results is the key to boosting your product visibility.

But what is the best strategy to achieve optimal PPC performance?

Strap in and uncover the thrilling details that lie ahead! 😉

Hi there!

Welcome back to my Amazon seller blog. :)

As an Amazon seller, you know how important it is to optimize your campaigns to ensure your products get the visibility they deserve.

Right?

But, have you ever wondered how often you should be making changes to your campaigns?

And why is bi-weekly optimization recommended?

Well, you're in luck because in this article, we'll dive deep into the bi-weekly optimization process recommended by experts and why it's important.

It's based on my recent video with Szymon Sekściński from AMZ Guardian – embedded right below – so be sure to check that out as well for more insights and tips.

Book a free call with Szymon here, and see how he can help you with your Amazon PPC.

What is Bi-Weekly PPC Optimization?

The truth is, that optimizing your campaigns is not a one-and-done task.

It's an ongoing process that requires careful attention to detail and constant monitoring.

The more you optimize, the better your campaigns will perform, and the more sales you'll make.

But here's the thing: you don't want to make changes too often.

If you're constantly tweaking your campaigns, you won't be able to accurately measure their performance.

This is where bi-weekly optimization comes in.

By optimizing your campaigns every two weeks, you give them enough time to gather data and perform, while also allowing you to make necessary adjustments.

You'll have a better understanding of what works and what doesn't, and you'll be able to fine-tune your campaigns for maximum results.

Let's discuss the benefits of bi-weekly optimization and let me provide some tips for getting the most out of your campaigns.

Whether you're a seasoned Amazon seller or just starting out, this information will help you optimize your campaigns like a pro.

Szymon was also a guest in another post where he explained what to do before you even turn on your PPC on Amazon.

Key Bi-Weekly Optimization Processes for Amazon Campaigns

Graduation Process

The graduation process is a key component of bi-weekly optimization.

This process involves moving newly discovered campaigns that are performing well in broad phrase or auto campaigns to your exact match campaigns.

By doing so, you can control the sales generated by those keywords.

Leaving the campaigns in auto or broad phrase may work, but it could stop working suddenly, which can negatively impact your sales.

By putting them into exact, you will always be performing and getting impressions on those keywords.

So, why do we do it bi-weekly?

Sometimes, doing it weekly does not provide enough data, and not enough keywords have been discovered in these discovery campaigns.

Doing it every two weeks becomes more efficient and is a better use of your time.

This process has been tested and recommended by several Amazon sellers.

Another well-recommended thing by Amazon sellers is ZonTools software for Amazon PPC.

Keyword Spin Process

The second bi-weekly process recommended is the keyword spin process.

This unique process involves taking high-converting keywords and doing additional research around them to discover more relevant keywords.

Tools like Amazon's auto-suggest and the QWERTY method can be used to explore similar keywords and expand the reach of your campaigns.

The QWERTY method involves typing a keyword and clicking on different letters to reveal suggested keywords.

For example, if your high-converting keyword is "black wireless speaker," you could explore other options like "matte black," "space black," "sound equipment," and other related keywords.

In Summary

Optimizing your Amazon campaigns bi-weekly is essential to keep up with the constantly changing market trends.

The graduation process and keyword spin process are two essential components of bi-weekly optimization, and they can help you expand the reach of your campaigns and generate more sales.

With over ten years of experience in selling on Amazon, this bi-weekly optimization process has been tested and proven effective by experts.

Give it a try and see how it can help your Amazon business grow!

I also welcome you to book a free call with Szymon, and see how he can help you with your Amazon PPC.

Until next time,

Best,

Vova :)