How To MAXIMIZE AMAZON SALES From Mobile Traffic - Optimize Your Listings To Blow Up - Amazonia PPC

Want to sell more stuff on Amazon? Like, way more?

You've gotta hear this: according to Statista, 60% of all eCommerce sales come from mobile phones!

That means making your Amazon listings look great on mobile is super important.

But how do you make your Amazon listings shine on those tiny screens?

That's exactly what we're talking about today!

Recently I posted on my YouTube channel where I teamed up with my friend Igor Nuhanovic from Amazonia PPC.

Mention My Name 'Vova Even' And Get A Great Offer From Amazonia PPC

Igor shared his screen and presented a step-by-step slideshow that teaches you exactly how to optimize your Amazon listings for mobile traffic.

He broke down simple steps to get more mobile sales, improve overall performance, and create stunning listing images for the Amazon app. 

Plus, he shared some insider tips, pinpointed common mistakes to avoid, and gave some great advice on making listings mobile-friendly.

All of these insights — and the cool presentation graphics — are included in this article.

By following along, you can easily optimize your mobile listings and start selling more with confidence.

So, let's dive right in!

_____________________

How to Make Your Amazon Mobile Listings Look Amazing for More Sales

Meet Igor from Amazonia PPC

Vova: Hey there! Today, I’m excited to welcome my friend Igor from Amazonia PPC.

For those who don’t know, Igor and his team help many sellers with Pay Per Click (PPC) ads on Amazon.

They work with businesses of all sizes — from small startups to big companies making 6-8 figures and beyond.

In fact, if you ever need help with your Amazon PPC campaigns, you can reach out to them. 

Igor: Thank you, Vova! I’m really happy to be here today.

I’ve prepared a really interesting topic that I think doesn’t get enough attention.

You see, a lot of sellers forget to check how their listings look on mobile devices.

By the end of this article, you’re going to have practical, step-by-step tips to fix this problem.

Even though Amazon doesn’t show us all the mobile data we’d like, I’ve found a way to work around that.

This lets us see the real numbers and understand what mobile users are experiencing.

Vova: That sounds really cool, Igor!

I’m sure our readers will appreciate those easy-to-follow tips.

Let’s help everyone learn how to improve their listings.

Igor: Absolutely! I even have a neat presentation, filled with examples and clear ideas that will help you understand how to make your listings better for mobile traffic.

Vova: Great! Let’s jump right in.

Igor: First, let me tell you a little about myself.

Igor’s Journey: Years of Expertise in PPC and Amazon Business

Igor: I’ve been working in the PPC industry since 2014, and I started my company with my wife.

We officially began our Amazon journey in 2016, and it’s been going really well.

Over the years, we’ve helped sellers earn 6-8 figures by managing their PPC campaigns.

We work with our clients for several years, so we really get to know what works best for them.

Understanding the Surge in Mobile Traffic

Igor: One important thing I’ve noticed is that more and more people are using their mobile devices for shopping.

This isn’t just a passing trend — it's a big part of everyday life, and it’s true for Amazon too.

In our accounts, I’ve seen that around 60% of the traffic comes from mobile devices.

Even if the numbers are different for some sellers — like 50% mobile and 50% desktop, or even 30% mobile and 70% desktop — the key point is this: if your listing or your A+ content isn’t designed for mobile users, you’re missing out on a lot of potential sales.

====

A+ content refers to the extra information and images that you add to your product page. Learn more about it here: How To Add Images In Product Description On Amazon? [A+ Content]

====

Why Mobile Optimization Matters

Igor: Think about it like this: when people use the Amazon app on their phone, they might be waiting for a ride, waiting for dinner, or just browsing quickly on the go.

They want to see clear and simple information without having to zoom in or squint at tiny text.

If your images or text are too small or unclear, they might just scroll past your listing without buying anything.

That’s why it’s super important for sellers and managers to pay attention to how their listings look on mobile devices.

Now, you might wonder how you can check your mobile performance.

Where to Find the Data You Need

Igor: Well, this information is hidden in the business reports.

Here’s a tip: when you log into your business reports, look for the date range option on the left.

On the right, there’s a popup option that you can turn on. (It’s already turned on, so the columns are visible in the screenshot.)

Once you do that, add the columns for "Sessions Mobile App" and "Sessions Browser," along with the "Sessions Total" column.

How to Track Mobile App Sessions Versus Browser Sessions

Igor: Normally, you only see the Sessions Total, but by adding these extra columns, you can see the ratio of mobile visitors to desktop (browser) visitors.

This helps you understand how many people are visiting from mobile devices compared to desktops.

Keep Context in Mind

Igor: It’s also important to keep the context in mind.

For example, if you’re selling expensive products — like items that cost a few hundred or even a couple of thousand dollars — customers might spend more time looking at your A+ content, your detailed descriptions, and your bullet points.

But if you’re selling everyday items or gifts, most of your traffic might be coming from mobile devices.

So, always consider what you’re selling and where your customers are.

Are you selling in the US or in other countries?

Each market has different buying habits.

Another tip is to have your own website.

If you’re selling on Amazon, a website can boost your credibility and help your brand look more professional.

Consider Geography, Product Category, and What You’re Selling

Igor: You can also install Google Analytics on your website to learn more about your customers, such as their age, location, and how they use your site.

For instance, customers in the US might be more likely to make an impulse purchase, while European customers might want to learn more before they buy.

And of course, the type of product you’re selling — whether it’s technical, in the beauty industry, or something else — can affect how customers shop.

The Power of Product Images

Igor: One key point to remember is that, as advertisers, we often work on big desktop monitors and sometimes forget that most customers are using much smaller screens on their phones.

Just because your listing looks good on a big computer screen doesn’t mean it will look good on a mobile device.

Always check your listing on the actual Amazon mobile app to be sure.

Must-Read: Steve Krug’s “Don’t Make Me Think”

Igor: Here, I’d like to recommend an old but valuable book.

I think it’s from the early 2000s, though I’m not exactly sure of the year.

This book is like a treasure chest of advice on how to optimize your website — and, in our case, your Amazon storefront and A+ content.

It explains with practical examples how to create a layout that makes it very clear where to click and what to do, without making customers think too hard.

The goal is to guide them quickly toward the “Add to Cart” button and then to purchase.

Even though this book is a bit old, its advice is still super helpful today.

Vova: That’s really helpful, Igor.

Let me remind everyone that if they need help with their Amazon ads, just click on the button below.

Mention My Name 'Vova Even' And Get A Great Offer From Amazonia PPC

As a bonus, if you mention my name when you talk to the Amazonia PPC team, they might give you a special discount or offer!

Igor: Yes, exactly! Just mention you came from Vova’s video, and we’ll hook you up with a discount. 

There’s so much to cover on this topic, but I want to keep things simple and clear.

Let me show you some examples that explain what can go wrong if your mobile images or listings aren’t set up right.

I’ll start with a few bad examples.

These examples are from real screenshots in an app.

Case Study: When Product Images Fall Short

Igor: In the above example, you see an image that is a complete waste of space.

It just shows a picture of a person jumping with a jump rope.

The only message it sends is “burn major calories,” which is something everyone already knows.

The text is nearly invisible, and someone looking at this image on their phone will probably just scroll past it without noticing anything important.

The second example shows a screenshot with some text that is too small.

There’s an orange text that tries to explain the features of the product, but because the text is so tiny, it doesn’t really tell you much about why the product is great.

In this case, the text needs to be larger and clearer so that anyone can easily read it.

Even adding a background behind the text can help make it stand out.

Now, the third example is interesting because it involves an industrial product — a filament for 3D printers.

In this field, details like the filament’s accuracy are very important, especially for engineers who need precise information.

However, in the image you see, none of that crucial information is visible.

Imagine someone who needs to check these details: if they’re on their phone and can’t read the important data, they’re not going to buy it.

This shows that sometimes what looks good on a desktop might not work at all on a mobile screen.

An image might be detailed and clear on a large screen, but when you shrink it down for mobile, it turns into a jumbled mess.

The same kind of problem can happen with A+ content.

Let me explain.

See the screenshot below:

On the left side, you see a phone simulator.

If you’re using a browser like Chrome or Firefox, you can use “developer tools” to simulate the exact mobile device you’re targeting.

Here's how to do this:

• Right-click on the page – This will open a menu.

• Select "Inspect" – This opens the developer tools.

• Click the "Toggle Device Toolbar" icon – It looks like a small phone and tablet.

• Choose a device view – Use the dropdown to select different phone models and see how the screen looks.

This is super helpful because you don’t have to grab an actual phone every time to check your listing.

You can see on your computer how your listing will look on a mobile device.

Now, on Amazon, we can only guess which phone models our customers are using, but if you check your Google Analytics, you can see detailed information.

This data tells you how many visitors are using mobile devices versus desktops, what operating systems they’re using, and even the screen resolutions of their devices.

This is really useful because it helps you optimize your images for the best viewing experience.

For example, one screenshot shows A+ content that looks amazing on a desktop.

The images are clear, and the text is big and easy to read.

However, when you view the same content on a mobile device, it becomes a disaster.

The image is blurry, and the text is so small that it’s nearly impossible to read.

The only thing that stands out is a big black headline, and everything else just fades away.

That’s a complete waste of the space you have, and it means you’re not giving your customers the details they need.

The examples on the right show similar problems: the text is tiny, and the images are small, meaning you’re not using the valuable space on the mobile screen effectively.

The main point here is that if you’re not paying attention to these details, you’re likely scaring away potential buyers.

In today’s fast-paced world, people are very careful with their time and attention.

If your mobile listing is hard to read or doesn’t quickly provide the information they need, they won’t stick around to learn more about your product.

Now, let’s look at some good examples to brighten things up a bit.

Case Study: Winning Product Image Strategies

Igor: On mobile, images are really important — they’re like the heroes that help sell your product.

Sure, you can have detailed bullet points and descriptions lower down on the page, but most mobile users depend on the images they see first.

Look at the screenshot below.

In the first example, the image immediately tells you what the product is.

Even though the text could be a bit bigger, it clearly explains that this is a “dry valve snorkel.”

The image shows that when you dive in the water, no water will get into your snorkel, so you can breathe easily.

The benefits are clear, and the product’s purpose is communicated right away.

In the second good example, you see a screen with a colorful background and images that might look a bit funky because of the corals, but all the important information is there.

The image highlights features like a 180° view, a clear viewable point, and details about anti fog tempered glass.

Even if the text below isn’t perfect, the main points come across clearly.

Then there’s another example that shows a great approach.

Even if the text is a little small for mobile, the image does an excellent job of showing how big a chain should be.

This kind of image is especially important in categories like clothing and shoes, where customers need to know exactly what they’re getting.

In these cases, having a clear image can help reduce the number of refunds because customers aren’t surprised by what they see.

You can even add a video that explains what makes a listing look good.

An ideal listing clearly defines benefits.

It shows all the features and options, and a clear message about it.

For example, whether you can use the product as a subscription or buy it one time.

The A+ content should also be displayed with big, clear text and attractive images.

Everything should be arranged in a way that makes it super easy for someone to understand the product, which makes them more likely to buy.

That’s what a perfect mobile experience looks like for someone shopping on Amazon.

If you want a clearer view of the examples or prefer a video-based demonstration, click the button below to access my presentation.

Learn How to Optimize Your Amazon Product Listing for Mobile

It shows both the good and bad examples side by side so you can see exactly how these changes affect your conversion rates.

The idea here is to show you that even a small change — like an increase of just half a percent or one percent in your conversion rate — can have a big impact on your sales.

Let’s go through a simple calculation to make it clear.

Decoding Conversion Rate Differences

Igor: You know, a product category's average conversion rate can shape its success or failure.

You can find this information by looking at the brand metrics for your product category.

This lets you see whether your conversion rate is near the median or among the top performers.

Now, let's break it down with an example.

Insights on Mobile and Desktop Conversion Rates

Igor: Suppose your overall conversion rate is 7.45%.

If you focus only on improving your desktop listing, you might not see a dramatic difference.

Desktop conversion rates in this category tend to be around 10% to 14%, and in your case, it’s just 11%.

However, the real issue is on mobile, where your conversion rate lags behind — let’s say, around 5%.

So, what happens if you optimize for mobile as well?

Neglecting Mobile Optimization Means Losing Money

Igor: Imagine you get five conversions from desktop and five from mobile — suddenly, your total conversions look very different!

Even though your overall average is 7.45%, this gap highlights how much potential you're losing by neglecting mobile optimization.

A well-optimized mobile experience could significantly boost your total conversions, making a real impact on your sales.

Vova: Wow, that’s really interesting.

Igor: Yes, it is! If you can increase your mobile conversion rate, it will make a huge difference to your overall sales.

Let me put it into perspective with some numbers.

Imagine you get 10,000 clicks in a month for a product priced at $30.

With a conversion rate of about 4% — which is roughly 3.9% — that would equal around $12,000 in sales.

Now, if your desktop conversion rate is much better, it might bring in about $21,000 in sales for the same number of clicks.

This shows that even with the same traffic, a better conversion rate on mobile can result in a lot more money.

Let’s break it down even further.

If you manage to improve your mobile listing by making images better, using infographics, and enlarging your text, and you boost your conversion rate by just half a percent or one percent, that small change could add another $3,000 in sales almost immediately.

So, if you invest $1,000 to improve your mobile images or overall listing design, you might see a return of three times that amount in just one month.

It’s really something to pay close attention to.

Even if you don’t have all the exact numbers from your business reports, use your common sense: people are visiting your products on mobile devices, and if your mobile listing looks terrible, you’re losing out on money.

It might seem like a small detail, but it’s pretty easy to fix, and the impact can be huge.

You might be able to do some of these changes yourself, or you could work with a designer who specializes in mobile content.

Either way, it’s an important change that can boost your overall performance.

Vova: That’s pretty awesome.

Let me sum things up.

We’ve seen that you can actually view conversion rates for mobile versus desktop traffic in your business reports.

Whether you pull data from the last month, the last 90 days, or any period you choose, you can see the total sessions along with how many come from mobile devices versus desktops.

Even if mobile represents just 10% of your traffic, that 10% is still very important.

It’s a great idea to check your listings on your own phone — maybe even using two different phones — to see how they look.

If you notice that some text is too small or hard to read, it’s likely that others are having the same problem.

When that happens, it might be time to go back to your graphic designer or work with someone who can help you improve your mobile design.

Now, Igor, I have one more question: Where exactly do we check the conversion rate for mobile versus desktop?

Can we see that in the reports?

Igor: That’s a great question, Vova.

Unfortunately, you can’t see the exact conversion rates split by mobile and desktop in the standard reports.

The numbers I mentioned earlier were more for explanation — they help you understand the difference between a well-optimized desktop listing and a poorly optimized mobile one.

For example, your desktop might convert at 11% while your mobile might only convert at 7% or even 5%.

That difference of around 4% might not sound like much, but in online sales, every percentage point counts.

The key takeaway is that if your mobile listing isn’t optimized, you’re losing money.

When you update your storefront or your A+ content, always start by creating or modifying your content for mobile first.

There’s usually a button at the top that says something like “Start with Mobile.”

Click that, and check to see if everything is displayed correctly on the mobile simulator.

Make sure all the important information is right there.

For example, if you’re launching a new product, you want that product to be the first thing a mobile user sees when they visit your store.

The same idea applies to your A+ content: start with mobile optimization first, then later, if you have extra time, optimize for desktop.

The good news is that if you optimize for mobile, it will probably look fine on desktop too, but always prioritize mobile because that’s where most of your visitors are coming from.

Vova: That makes sense.

Leveraging Brand Metrics for Success

Vova: You also mentioned checking the percentage of your category in brand analytics.

Can you explain that a bit more?

Igor: Sure! In the campaign manager on Amazon, there’s a toolbar on the left where you can select “Brand Metrics.”

Once you click on that, you’ll see details.

I can’t put the screenshot here because it has sensitive data, but it’s very simple to use.

Just click on Brand Metrics on the left, then look for a link that says “See the detailed overview of your category.”

When you click that, you can change the settings to show the statistics for your specific product category.

This overview will let you see where you stand compared to the category median (the middle value) and the top performers in that category.

It’s a real eye-opener because if your conversion rate is below the median, then your money spent on PPC might not be working as well as it should

You really want to aim to be near the top of your category.

At the very least, try to be close to the median.

This helps you understand if your conversion rate is competitive or if you need to make improvements.

Vova: Yeah, that makes a lot of sense.

Final Thoughts

Vova: To remind everyone, Igor's presentation is just a click away below.

Learn How to Optimize Your Amazon Product Listing for Mobile

Plus, there's an exclusive offer at AmazoniaPPC.com.

Mention My Name 'Vova Even' And Get A Great Offer From Amazonia PPC

If you let their team know you came from this video through me, they'll be happy to assist you — and who knows, mentioning my name might even get you a special deal!

Either way, they always appreciate the support, especially if you're looking for expert PPC management from a team that lives and breathes it daily.

Igor: Exactly. And I should add, I’ve been in this industry for eight years now, so I’ve seen a lot of changes and learned a lot along the way.

Vova:  Yeah, that’s really impressive.

And I remember you also mentioned that you have a background with Google PPC as well.

You said something like “Google is about 10 years ahead of Amazon.”

Igor: T hat’s right! Google has been around much longer, and their systems are very advanced.

In many ways, Amazon is following Google’s example, learning from the best practices that Google has already developed.

It’s fascinating to see how things change over time, and it’s one of the reasons why paying attention to mobile optimization is so important today.

Vova: Okay, so thank you, Igor, for explaining everything about mobile conversion and optimization for Amazon listings.

Your insights are really valuable, and I’m sure our viewers will take away a lot from this conversation.

Igor: It was my pleasure, Vova. I’m really glad to share these tips with everyone.

Remember, whether you’re a small seller or a big business, optimizing for mobile is essential.

Every small improvement can lead to big results, so keep experimenting and always check your mobile listings!

Vova: Absolutely. Thanks again, Igor, for being here today and sharing your expertise.

And thank you to everyone reading this article.

Igor: Thank you. It’s been great chatting with you, and I hope you found these insights helpful.

Always remember: start with mobile optimization and then work on desktop if needed.

Even a small improvement in your mobile conversion rate can make a huge difference in your sales!

Vova: Well, that wraps it up for today.

We hope you learned something new about optimizing your Amazon listings for mobile traffic.

Keep working on those listings, let your creativity shine in every image and every word, and have a great day! Goodbye for now!

Igor: Goodbye, everyone! Happy optimizing!

________________________

Conclusion

This wraps up everything we’ve explored today about optimizing your Amazon listings for mobile traffic.

I want to recap the key points and share some final thoughts that I hope will guide you on your journey to better conversions and increased sales.

First, always remember that a significant portion of your potential customers is browsing on mobile devices.

Even if your desktop version is flawless, a listing that isn’t clear and engaging on a mobile screen can mean missed opportunities.

Mobile users are often on the go, so they need information that is easy to read and visually appealing at a glance.

Simple changes like using larger text, clear images, and engaging infographics can truly transform your mobile experience.

We saw how even a minor improvement in mobile conversion rates can lead to a dramatic increase in overall sales.

We also learned that although Amazon’s business reports may not provide every detail you need, they do offer valuable insights.

By adding extra columns like “Sessions Mobile App” and “Sessions Browser,” you can gauge the ratio of mobile to desktop visitors.

This data underlines the importance of having a mobile-first strategy.

Always take the time to view your listing on an actual mobile device — or use a mobile simulator on your computer — to understand what your customers see.

This extra step ensures that your product’s benefits and features are communicated effectively, no matter the screen size.

Another important point is to tailor your content to the nature of your product.

Whether you’re selling high-value items or everyday products, understanding your customer’s context is crucial.

For expensive items, customers might check for details, while for everyday or gift items, the initial visual impact on mobile is what truly matters. 

Using brand metrics, you can compare your conversion rates with those of your category’s median or top performers.

This comparison can be a wake-up call if your performance is lacking, pushing you to make the necessary changes.

It’s essential to think of this process as an ongoing journey of learning and improvement.

Even if you’re not a tech expert, the adjustments you make can be straightforward yet powerful.

Experiment with different layouts and use available tools like Google Analytics to understand your audience better.

Every bit of data helps refine your strategy and brings you closer to creating a seamless, mobile-friendly shopping experience.

Ultimately, focusing on mobile optimization is not just about making your listings look pretty; it’s about ensuring that your customers can quickly and easily understand what you’re offering.

This creates trust in your brand and encourages more purchases.

The small tweaks we discussed can translate into a substantial boost in your conversion rates, turning even a slight improvement into significant sales growth.

Thank you for taking the time to learn and grow with us today.

By keeping these points in mind, you’re setting your business up for lasting success.

Remember, every small step you take in optimizing your mobile listing is a giant leap toward higher conversions and better overall performance.

Keep learning, keep testing, and most importantly, keep improving your approach to meet the evolving needs of your customers.

Happy optimizing and best of luck on your journey to success!