Increase Brand Awareness on Amazon with Micro Influencers

Vova Even Sep 29, 2023
5 People Read
Table of Contents
  1. How To Increase Brand Awareness On Amazon With Micro Influencers
    1. Harnessing The Potential Of Micro-Influencers For Authentic Brand Awareness

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

How To Increase Brand Awareness On Amazon With Micro Influencers

Hi there!!!

Have you ever heard of increasing Increase brand awareness on Amazon with micro-influencers?

It's absolutely amazing what this strategy can achieve!

In this article, I'm going to demystify the process and show you exactly how it works.

So get ready, stay engaged, and let's dive right in!

My name is Vova Even.

I'm an Amazon FBA Seller and content creator who's always been eager to find creative and unique ways to increase brand awareness on the platform. :)

That's why when I had the opportunity to chat with Marcel Marculescu, the CEO of intelliRANK, about utilizing micro-influencers, I was excited to explore this out-of-the-box strategy.

I also invite you to read my full intelliRANK review on the blog.

Use my code VOVA10 to get 10% OFF intelliRANK services.

Anyhow, in this article, you will learn about the powerful strategy of leveraging micro-influencers to increase brand awareness on Amazon.

We will delve into the importance of social media, the psychology behind targeting micro-influencers, and how to establish authentic connections with your target audience.

So, get ready to discover a new approach that will elevate your brand presence and drive your business to new heights on the Amazon platform.

Harnessing The Potential Of Micro-Influencers For Authentic Brand Awareness

During our conversation, Marcel introduced me to intelliRANK's brand awareness service, specifically tailored for micro-influencers.

He emphasized that our main focus is on two powerful platforms: Instagram and Facebook because these platforms are like low-hanging fruit in terms of untapped potential.

Not many sellers fully take advantage of it, and that's where you can stand out.

When it comes to launching a new product, it's crucial to build brand awareness early on.

Start posting on social media even before the product is live on Amazon.

By creating content, sharing product photos, and generating traction, you can effectively introduce yourself to potential customers.

Now, here's where the psychological aspect comes into play.

Marcel explained that intelliRANK's strategy revolves around targeting micro-influencers.

These are individuals with a follower count ranging from 1,000 to around 100,000.

But why this specific range?

Authenticity is the key.

See, we want to collaborate with passionate individuals who genuinely enjoy the niche our product belongs to.

To illustrate this point, let's imagine you are selling a high-quality fishing rod on Amazon.

Your ideal client avatar would be fishermen and fishing enthusiasts.

These are the people who value and actively seek out new and improved fishing gear.

By partnering with micro-influencers who already have a dedicated audience of like-minded fishing enthusiasts, you can tap into their authenticity and passion to effectively promote your brand.

That's because people who share the same passions often form tight-knit communities.

In a way, it aligns with Maslow's Hierarchy of Needs, where the need for belonging plays a crucial role.

By targeting micro-influencers within these communities, you can create a genuine connection and resonate with your target audience.

The beauty of this approach lies in its long-term potential.

By nurturing relationships with micro-influencers, you can build a network of brand ambassadors.

They can continue to post about your products, share their experiences, and further spread the word.

It's like a snowball effect, where each influencer's content and endorsement act as a boulder, gradually gaining momentum and reaching out to more people.

The content that these micro-influencers generate serves as a powerful catalyst, igniting a wildfire of engagement and sparking a genuine connection between your brand and its target audience.


You can showcase their photos and videos not only on social media but also on your Amazon listings.

This adds an element of social proof, providing potential customers with a glimpse of how your products are being used and appreciated by real people.

It's a powerful way to boost credibility and trust.

Here, Marcel shared an intriguing idea about offering discount coupons to its micro-influencers.

By utilizing the 10% commission that Amazon rewards you for external traffic, you can provide influencers with personalized discount codes.

This not only incentivizes them to promote your products but also positions them as valued members of your team.

Let's understand this with an example.

Imagine that you are selling a brand-new fishing rod on the Amazon platform.

Now, as we all know, fishermen are a passionate group, and they form a tight-knit community.

So, the key is to find the perfect micro-influencer who resonates with this niche.

Don't be interested in those who have purchased followers or rely on robots.

Instead, look for authenticity.

Let's say you come across a micro-influencer who has around 2,000 followers— that would be a true fishing enthusiast!

But before reaching out to the micro-influencer, do the due diligence.

Carefully examine each and every detail, including their content, style, and overall presence.

The goal is to ensure that they align perfectly with your brand and values.

Once you've found the ideal match, it's time to make the move.

Now, here's the exciting part.

Offer these micro influencers a free fishing rod, tailored specifically to their needs and preferences.

The idea is simple yet powerful.

The influencer would experience the product by utilizing it during their fishing trips, capturing photos, and creating compelling videos.

And then, share this content with their devoted audience, effectively spreading the word and generating brand awareness.

What do you gain from this collaboration?

Two invaluable assets: authentic media content and exposure branding.

The photos and videos created by the micro-influencer are a goldmine of genuine content that showcases the product's features and benefits.

However, it's essential to always seek permission before reusing their content.

This way, you ensure a respectful and mutually beneficial relationship.

Moreover, as the micro-influencer showcases your fishing rod to its audience, your brand gains valuable exposure.

You tap into their network of loyal followers, who are genuinely interested in fishing and trust the recommendations of their favorite influencer.

It's a powerful way to connect with your target audience and establish your brand as a reputable and desirable choice.

But this is just the beginning.

Once you've successfully collaborated with one micro-influencer, you can expand your reach even further.

You can repeat this process with multiple influencers within the fishing community, amplifying your brand's presence and impact.

It's like casting a wide net, capturing the attention of potential customers and igniting their curiosity.

Before you reach out to micro-influencers, there are a few key factors you need to consider.

One of the most crucial aspects is the engagement rate.

According to Marcel, intelliRANK prioritizes a minimum engagement rate of five percent for the brands it works with.

This means that people are actively reacting to the influencers' posts by liking and commenting.

But why is it essential?

Because this way, we can go even deeper and analyze the language used by the audience to ensure they share the same passion, such as fishing in our case.

This guarantees that the micro influencer's audience aligns with your target market.

So once you've identified the perfect micro-influencer, shift the gears toward establishing a connection with their audience.

Reach out to them, offering a complimentary product without any additional payment.

This is a significant aspect as it fosters genuine collaboration.

Provide the micro-influencer with the freedom to use the product and create compelling content to share with their audience while tagging your brand.

This strategy may seem simple, but let me assure you, it works wonders.

As the micro influencer's audience engages with the content, they become aware of your brand.

It works as a powerful way to establish authenticity and ignite conversations about your products.

Think of it as building an army of voices, spreading the word, and generating buzz around your brand.

But what happens in the background is equally remarkable.

As people within the micro influencer's social circle see and engage with the content, curiosity starts to brew.

They become intrigued by your brand and want to learn more.

Ultimately, one interaction leads to another, expanding your brand's reach organically.

By leveraging micro-influencers, you tap into their credibility and loyal following.

Their audience trusts their recommendations and values their opinions.

When they see the micro-influencer endorsing your product, they get more inclined to explore what your brand has to offer.

It's like having a trusted friend vouch for your brand, elevating its reputation and desirability.

Now, let's delve deeper into this by using our fishing rod example. One of your friends purchases your fishing rod and starts using it.

Another acquaintance notices this and becomes intrigued.

After a month, they spot someone else happily fishing with the same rod.

It sparks their curiosity, and they think, "Hmm, maybe I need a new fishing rod. I should check out this brand."

See, with fishermen, owning multiple fishing rods is not uncommon.

They have a genuine passion for their hobby, and having a variety of rods is part of the excitement.

This is where the magic happens.

By being present on social media platforms and sharing your exceptional products with the world, you start creating a buzz.

It's a continuous process of spreading the word and ensuring your brand reaches the right audience.

In fact, every time you give away a free product, you're building a list of potential brand advocates.

These micro influencers, whom you carefully select based on their authenticity and genuine passion for the niche, can transform into powerful brand ambassadors.

Cultivate a long-term relationship with them, nurturing their enthusiasm and motivating them to regularly post about your products.

One way to achieve this is by incentivizing them with additional free products.

It's a win-win situation.

They receive valuable items that align with their interests, and in return, they become vocal advocates for your brand.

It's like turning up the volume on brand awareness.

Think about it.

When you launch a new product from the same brand, these micro influencers will be the first to spread the word and generate excitement.

Their loyal followers, who already know and trust the quality of your offerings, might even make a purchase right from the start.

The goal is to transform these micro influencers into a passionate tribe of brand ambassadors, consistently sharing their experiences with your products.

Their genuine enthusiasm and engaging content will captivate their audience and inspire others to join the conversation.

Remember, building relationships and nurturing these micro influencers is an ongoing process.

By valuing their contribution and providing them with more opportunities to showcase your products, you strengthen the bond.

It's about creating a community that shares a common passion, where your brand presence builds credibility, attracts the right audience, and fosters trust among them.

It steadily gains momentum and grows bigger with each passing moment, as members help each other thrive.

Exactly this is the essence of intelliRANK's strategy—to create a lasting impact and make sure people know about you.

It's a concept that resonates, doesn't it?

Trust me, it's a strategy that works wonders, both in the long run and the short term.

Building relationships with influencers is the key.

Think of it as forging a bond that can stand the test of time.

When you collaborate with the right influencers, magic happens.

You unlock the potential to collaborate on multiple products, create captivating content, and take your brand to new heights.

It's a treasure trove of possibilities that keeps on giving.

Here's where it gets exciting.

You can work with influencers on a one-time basis and still reap the rewards.

Imagine this: you engage with an influencer, and they provide you with high-quality content—stunning pictures that leave you in awe.

With their permission, you can use these visual gems in various ways.

Share them on your Amazon posts, and let them shine on your other social media platforms—talk about amplifying your brand presence!

Now, let's discuss your Amazon listing.

We've all seen those stock photos that provide a sense of social proof.

But let's push the boundaries of creativity a little further, shall we?

Here's an idea: why not ask your audience to contribute their pictures?

And guess where you can find potential visuals?

Right within the reviews section of your Amazon listing!

Now, bear in mind, the technical aspects, like Terms of Service, need consideration.

It's worth exploring and confirming whether using these pictures is feasible and compliant.

But don't worry, if your collaboration involves Instagram influencers who graciously allow you to use their content, you can showcase their stunning visuals as pictures on your Amazon listing.

And it's really nice to see, like, "Here's what our customers are actually, here's how people are actually using the rod."

You can also add their names if they allow.

It's like magic!

Once you have a treasure trove of captivating content in your possession, the possibilities are endless.

Picture this: Amazon posts, a powerful tool that grants you free traffic indefinitely.

Can you imagine the support it brings to your projects?

It's an interwoven tapestry of success that connects all the dots.

Marcel shared that intelliRANK has carefully crafted two ingenious strategies for its cherished customers.

The key is to blend these strategies harmoniously, creating a symphony of long-term triumph for your business.

But hold on tight, because we're about to venture beyond the borders of Amazon.

Let's take a moment to appreciate Amazon's dominance.

As mentioned earlier, they entice you with a 10% commission for every external traffic source you direct to their marketplace.

They're the rulers of the global e-commerce kingdom, attracting a torrent of customers to their virtual doorstep.

So why not seize that extra 10%?

It's a game-changer!

Here's where the plot thickens.

Imagine you have a bunch of micro influencers at your disposal, armed with their dedicated audience.

Providing them with that extra 10% and you will incentivize their loyalty and forge a bond that transcends mere collaboration.

They will become an integral part of your team, spreading the word far and wide.

But wait, there's more!

The realm of possibilities stretches infinitely before us.

Think long-term, my friend. 😉

Micro influencers possess the power to grow and evolve over time.

Imagine looking ahead, five years or more, and witnessing their exponential growth.

It's a testament to the incredible potential of this unique approach.

The path to success is illuminated by their shining presence.

So, what are you waiting for?

Take a leap of faith and explore Micro-Influencer and Brand Awareness Program by intelliRANK.

By utilizing their services and using the code VOVA10, you'll receive an exclusive 10% discount for your first month.

Talk to intelliRANK on Facebook for more info.

It's a gateway to unlocking their expertise and witnessing the magic unfold.

Well, that's a wrap up for today.

Until we meet again, adios amigos!!!


Vova :)

P.S. Did you like this article?

Would like to enhance your learning more with Marcel?

Read the second part of my interview with Marcel about their Amazon Product Testing Campaigns service.


Table of Contents
  1. How To Increase Brand Awareness On Amazon With Micro Influencers
    1. Harnessing The Potential Of Micro-Influencers For Authentic Brand Awareness

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)