Step Up Your Amazon Sales Strategy with intelliRANK | A Comprehensive Review

Unlocking The Power Of intelliRANK: Your Go-to Guide To Boosting Amazon Sales!

Hey there fellow Amazon FBA sellers!

Do you know what intelliRANK is and how it can benefit your Amazon business?

Are you curious to learn more about this powerful tool?

Stay tuned and read on to uncover the secrets of intelliRANK and its impact on your Amazon selling success!

Let's get ready to take your business to the next level and skyrocket your sales on the world's largest e-commerce platform. 🤩

Use my code VOVA10 to get 10% OFF intelliRANK services.

Thanks :)

Whether you're just starting out or a seasoned pro, growing your brand on Amazon can be as challenging as it gets.

If you struggle with things like Amazon product launch and product testing, increasing your brand awareness on Amazon and professional Amazon product listing, then worry no more because, once again, I'm here to help! 

In today's ultra-competitive world of e-commerce, having the right tools and services at your disposal can make all the difference.

And that's exactly what brings me here today - to share the top-notch services of intelliRANK to help you stay ahead of the curve.

If that isn't enough, I have personally tried and tested the service, and man, it really works wonders! :) 

My name is Vova Even, and if you're reading this, I'm guessing we may have crossed paths before - or maybe we haven't had the chance to connect yet.

Regardless, I am a passionate Amazon seller who has been in the game since 2016.

And let me tell you, it's been a wild ride!

But along the way, I've picked up some valuable knowledge and insights that I'm eager to share with all the eager entrepreneurs out there!

All thanks to my YouTube channel and free Udemy courses that help me spread the wealth of my experience. 

Before we jump in, it's worth mentioning that I have a YouTube video that perfectly summarizes the content of this article.

And that too, while featuring the special guest, Marcel Marculescu from intelliRANK!

So, if you'd rather watch a video, it's just a click away: 

An Expert Guide To Boosting Your Amazon Business With intelliRANK

Welcome to yet another exciting blog where we'll delve into intelliRANK - the ultimate service for Amazon sellers! 

First things first, intelliRANK is your go-to solution for boosting your brand on Amazon, which it does by leveraging the power of social media platforms like Instagram and conducting impactful product testing campaigns.

They can also help you with Amazon posts, SEO (search engine optimization) on Amazon and Walmart, as well as video user-generated content.

Today, we're going to explore all the cool stuff that the service has to offer to help you take your brand to the next level on Amazon.

So buckle up already! 

And the best part - I've personally used the service, so I will also share my experience along the way.

And just like I mentioned earlier, joining me in the blog today is the one and only Marcel - a true mastermind and co-founder of intelliRANK.

His business partner is Larisa Herbai, and I got to meet them both at an Amaazon event in Bucharest, awesome people!

Marcel is here to spill the beans on all the incredible things they do to help Amazon sellers skyrocket their brands to success.

Being in the game for a while now, he sure has a treasure trove of information to share with us.

So let's all make the most out of it!

Introduction To intelliRANK

During my conversation with Marcel, he revealed that intelliRANK's top priority is to assist Amazon sellers in boosting their visibility and driving more sales on the platform.

To achieve this goal, they offer two primary services that are designed to help sellers take their brand to the next level.

Although they've got a third service for you (and more), too, let's explore that later. 

So, here are the two main services they're rolling out for Amazon sellers:  

Amazon Product Launching And Product Testing Campaigns

These Amazon product launch and testing campaigns are designed to help sellers gain valuable information about their products.

Here's how it works: Let's say a seller comes to intelliRANK with one of his products.

They'll then run a campaign for that product with the goal of gathering information and feedback from the respective sellers' customers. 

Basically, the primary objective of these product testing campaigns is to collect valuable information and feedback from your customers through surveys.

intelliRANK presents these surveys to the individuals who are testing your products, with the ultimate goal of gaining insights into how the customers perceive the product. 

At the end of the campaign, you will receive a detailed report that outlines the results of the survey and sheds light on what people think about your product and how they answered the questions.

Believe it or not - it's probably the most fantastic way to gain a deeper understanding of your customer's preferences and opinions and use that information to improve your product and attract even more customers!

Now, what's important to note here is that intelliRANK has run several different types of campaigns for a variety of products.

In fact, they have successfully launched and ranked more than 1,000 products so far.

This is a testament to the effectiveness and versatility of their approach, and to be honest, it's something that many Amazon sellers are taking advantage of nowadays. 

To speak apart from that, it's not just all about gathering feedback from customers but also about building sales velocity and creating momentum on the Amazon platform.

Because obviously, the more you sell on Amazon, the more visibility you'll gain on the platform. 

And let me tell you what, that's precisely what intelliRANK's product testing campaigns can do for you - help you create that momentum and get your products known out there!

Let's face it - everyone is in it for the long-term game, and guess what?

intelliRANK is no exception.

Just like you're trying to get your products known out there, they're constantly exploring new and innovative ways to help you improve your brand's visibility on Amazon and achieve long-term success. 

In the past, intelliRANK has come across various issues with products, some of which were not caused by their side but by the seller.

For instance, they had a case where a product had a minor defect that led to frequent breakages, ultimately resulting in a mass defect for the entire lot.

Such issues can be pretty threatening to a seller's reputation on Amazon and can lead to negative reviews and low sales.

And that's where the Product Testing Campaigns come into play! 

Suppose you're a seller who has already run a product testing campaign before launching your product.

Now, you already have valuable feedback from your initial customers.

This feedback can help you get the first impression of any issues or concerns that your initial customers may have, ultimately leading to a better product and a better customer experience.

And now, you have time to take action on them on the Amazon platform.

Otherwise, you know you'll end up with a lot of returns - and the last thing you want as a seller is for Amazon to flag you, right? 

Simply put, the product testing campaign is the initial stage of your product's life cycle.

It's the launch phase where you find out whether your product is good or bad, and you get the first impression from the people who purchase it.

It's a crucial step in identifying any potential problems with your product and taking action before you receive a lot of returns, which could flag your account on Amazon.

Not only that, but you can even gather feedback on your product listing, such as the quality of photos or overall user experience on the platform, and all the other questions related to the customers' experience on Amazon with your product.

And that's pretty cool! 

Have you ever heard of mystery shopping?

In case you haven't, it's a popular service in the US where brands pay people to visit their stores and provide feedback on their overall experience.

It's like evaluating if the person at the reception was friendly or if they offered any upgrades and other feedback related to their overall experience at the brand.

This is an excellent way for companies to improve their marketing strategies.

Well, that's exactly what intelliRANK is doing in the Product Testing phase.

It doesn't just help you scale up your brand but also makes you understand how to look at your product the right way.

As a seller on Amazon, it's easy to fall into the trap of seeing your product from your own perspective and assuming it will be a hit with customers.

I actually made this mistake and it cost me tens of thousands of dollars.

However, the reality is pretty much the opposite! 

For example, during the video, Marcel revealed that when he first looked at the product from his own point of view, he was convinced that it was a great product and would be a sure winner.

However, as he was based in Romania and the product was intended for the US marketplace, he realized that he had no way of knowing how it would be perceived by customers from any other part of the globe. 

Let's say you sell products in an unfamiliar region.

In such a case, it becomes crucial to obtain feedback from the people residing in that region, whether it's the U.S., Germany, or the UK.

This is because people in different regions hold distinct views about the product, and gathering their feedback is highly crucial to providing them with VALUE. 

And just to clarify, the feedback here is not in any way related to the reviews.

There's clearly no association between the two! We're speaking about feedback for the seller about their product, which they can use to analyze and take action on their product.

And by doing so, they can also benefit from the sales velocity that is gradually building up on the platform.

Of course, this can be applied throughout the entire life cycle of the product.

For instance, if you have a product that's not selling very well, intelliRANK can also help you with that!

They do a thorough analysis of that particular Niche, run a campaign, and help you get your product rolling a bit. 

But hey, make sure you're working on the numbers yourself - they don't have access to your Seller Central.

Also, it's always essential to A/B testing on the main image to make sure the visual appeal is catchy to your audience and, of course, to bring in more people.

And oh, don't forget to check the unit session percentages in the business reports to determine the number of people who are landing the listing and those who are actually making a purchase.

That'll help you understand whether your listing and product descriptions are working out for you. 

Just to make sure you understand it correctly, intelliRANK can help us increase our sales velocity on Amazon, which is beneficial because it leads to more sales on the platform.

This is good for the algorithm because it sees that we are generating more sales, which can, in turn, help us generate even more sales since we're bringing in more revenue for Amazon.

Yep, that's right!

And once you're selling more, Amazon further pushes you to get more sales by promoting and prioritizing your products.

Now, let's suppose your product is built to stay in the marketplace for a few years.

In that case, you think through the product creation, do your inspections, decide where you're creating it, and finally, you make sure to ship it properly.

And finally, once we're launching it with intelliRANK, that's when the real action begins.

Yep, we jump onto the most crucial step, where we gather feedback from customers.

We do so by asking them specific questions about their experience, such as if the product was packed to their preference. 

Perhaps we did conduct inspections, but not all sellers do. It's always a good idea to do inspections, in my opinion.

With IntelliRAK, just as I mentioned earlier, we can ask buyers specific questions about their experience.

For instance, whether the product was packaged to their satisfaction or how they felt about the color and images on the listing, and more. 

But what exactly makes it so good?

Well, as Marcel mentioned, as a seller, you may view your product differently than potential buyers.

It is often said that psychologists cannot analyze themselves because they have their own psychology.

Similarly, as a seller, you may have a biased view of your product.

And that's pretty much the case here!

Therefore, getting feedback from potential buyers helps to gain an unbiased perspective and improve the product accordingly.

What's next?

You guessed it right - we obtain feedback from our customers through a PDF or survey format, with the results displayed in visually appealing graphs.

This can provide us with new ideas and insights, such as identifying issues with the product's color.

However, it's important to carefully consider the questions we ask in order to get the information we need.

For example, we could ask open-ended questions that require customers to use their imagination to provide more detailed feedback.

Remember - you need to ask them questions that tap their imaginations.

For instance, you could go about asking questions like "Why would you give that product to your friend as a gift?" or maybe "Why wouldn't you give that as a gift to your friend?" and so on.

Once you do this, you'll be surprised to learn all the interesting answers your survey will generate for you. 

For the best part, you can use my code VOVA10 to enjoy a 10% discount on all your campaigns.

Another good service to get audience feedback (before launching a product) is ProductPinion.

Amazon Micro-Influencer Program

So the other service that they offer is a brand awareness program called the Micro-Influencers Program.

For this service, they primarily target Instagram.

The whole idea here is that social media nowadays is like a low-hanging fruit - not a lot of people are really taking advantage of it, and I think that's quite a bummer! 

Now, let's say you're launching a new product within a specific market; you will be aware of the product right from the moment you decide to manufacture it.

You will pay for the manufacturing process, and from that point on, you know that you will be selling the product on the Amazon platform, right? 

Now, in terms of brand awareness and how to structure everything in terms of branding, it's essential to start slowly posting on social media.

I recommend doing this from the moment the product is in production and not even live on Amazon, so you can build a bit of traction on social media.

You can put up some content, maybe some photos of the product, and let people hear about you.

After that, when the product is live, you can continue to post on social media and use it as a way to promote the product and build a brand. 

And while we're at it, let's not forget that the service that intelliRANK provides is actually very psychological in nature, particularly in the way they target it.

They focus on micro-influencers, who typically have between 1,000 and 100,000 followers.

And if you're curious, the reason for targeting influencers with this number of followers is for the sake of authenticity.

In fact, they target people who have a passion and enjoy doing something that their clients' products can help them with. 

For example, if our client is selling an improved, visually appealing fishing rod on Amazon, we will target fishermen who would be interested in this product.

The crux of the biscuit is that knowing your client's avatar is crucial in this process.

Fishermen and individuals who enjoy spending time fishing are typically the target audience for products such as improved fishing rods.

Although personally, I am not a fan of fishing and waiting for the catch, as a fisherman, it's pretty crucial to stay up-to-date with new products and brands in the market.

Yep, it's important to know the new brands, new products, and new trends in the market! 

And guess what?

What we're targeting is the sense of belonging that people have when they share the same passions and interests.

For instance, if you're targeting a fisherman who has his own audience of people who share the same passion for fishing, this can be an effective way to tap into that community and spread brand awareness.

This is because people tend to stay in small groups with others who share their interests, which is known as the need for belonging in Maslow's hierarchy of needs. 

Now let's say we have a seller who's selling a new fishing rod on Amazon, and we identify a fisherman who has around 2000 followers on social media.

These followers are valuable because they are genuine and not purchased, unlike many followers these days.

Before reaching out to the micro-influencer, we thoroughly examine their profile to ensure that they are a good fit for the respective seller's product and brand.

We check their content and appearance to determine whether they are suitable for our micro-influencer program.

Once we've made sure he's the right fit, the seller can offer him a free fishing rod in exchange for promoting his product.

Sounds cool, right? 

The whole idea behind this is to offer one free product to a carefully selected micro-influencer, who will use it and create content such as photos and videos while using the product during their fishing trips, which they can then share with their audience.

This will help to build brand awareness and achieve two key benefits - authentic media content for photos and videos (make sure to ask for permission to reuse it) and exposure branding.

Before reaching out to a micro-influencer, it's important to go back and look at the engagement rate.

For example, when my team manages my clients' brands, we aim for a minimum of five percent engagement.

This means that people are interacting with the post through liking, commenting, or sharing.

But that's not all.

We also look at the language these influencers use to build content.

But most importantly, we look even deeper to see if the people who are contributing to the posts are also passionate about fishing to see that the audience is really our Target. 

Once we confirm the micro-influencer and their audience are a good fit, we offer them a free product without additional payment and request them to use the product and share their experience with their followers.

And that, too, while tagging the respective seller's brand. 

This strategy is so simple yet so effective; you won't believe it until you try it!

People will start hearing about your product, and as they get to know you, you'll begin creating authenticity about your brand.

It's like building an army of voices who will spread the word about your brand far and wide.

Trust me, it works!

Think about it - you're scrolling through your social media and notice that a few of your fishing buddies are going crazy about a new fishing rod they just got.

A few weeks later, another friend posts about the same brand of rod and how much they love it.

It catches your attention, and now, when you're in the market for a new rod, that brand is at the top of your mind. 

Yep, that's the power of influencer marketing - creating a buzz about a product within social circles and turning customers into brand advocates.

So, if you're one of the sellers selling a new fishing rod, tapping into the right micro-influencers can make all the difference in building your brand's authenticity and spreading the word to potential customers.

And let me tell you, when it comes to fishing men, the number of fishing rods they'll have knows no bounds.

They'll have two hands but a trillion rods to fish - who knows! 

Having said that, being present and sharing your products with the world is crucial in building brand awareness.

This process is ongoing, and it's vital to consistently spread the word and bring more people to know about your brand.

Because guess what?

You'll be making a list of these people that you're giving away free products.

Whenever you're launching your new product from the same brand, those will be the first people who will be the voice out and spread the word about your new product.

Or maybe even purchase it from the start because they already know that you have a good product that you've been providing them for free.

And if that doesn't sound cool, I don't know what does! 

The whole concept here is to convert these micro-influencers into brand ambassadors who will sing praises about your product on a regular basis.

You want to keep them hooked and keep them motivated by offering more freebies and incentives.

It's like pushing a boulder down a hill but in reverse!

You're starting small, but with each nudge, your brand is gaining momentum, getting bigger and better known in the world.

It's all about getting people excited to see what you have in store for them. 😀

If you were to ask me, I believe that this strategy is effective both in the short term and in the long term.

While it is obviously beneficial in the long term as it allows you to establish a lasting relationship with the influencer, launch new products together, and create content, it also has immediate advantages, like getting content and pictures for promotion. 

Let's say you get permission to share them, so you can do so on your Amazon posts and other social media accounts where your target customers can easily access you.

Isn't that pretty cool?

I bet!

All in all, you can work with influencers to quickly spread awareness about your brand and products.

Also, have you checked out the Amazon listings lately?

They're pretty cool!

I noticed that some of the listings have social proof pictures, but I think we can take it a step further.

How about we ask our audience to share their own images with our products?

We could use these pictures to add an authentic touch to our listings and show the world how much people love our brand.

Of course, we have to make sure it's within the terms of service, but if we can get influencers on Instagram to share their content, we can use it as a picture on Amazon too. 

It's fascinating to think about showcasing how our customers are using our products through social proof pictures.

Having real-life examples of people using the fishing rods we sell and reels on our Amazon listing would be incredible.

It's a powerful way to show potential customers that our products are top-quality and loved by real people.

Imagine having pictures of different customers with their fish catches and adding their names or even stories of their experience using our products.

And especially when it comes to Amazon posts, they will get you free traffic forever!

And, of course, the support for your products that you need, so everything links together.

The primary idea of intelliRANK behind this is to link the two strategies they're implementing for their customers since mixing them together will bring long-term success to your business. 

It's crucial to consider going beyond Amazon and thinking outside the box.

Amazon provides a 10% commission for every external traffic you bring in, as they are trying to dominate the global marketplace and attract more traffic to their platform.

It's called Amazon Attribution.

So, I'd say it totally makes sense to tap into this opportunity and earn that extra 10%.

I mean…why not? 

To maximize the benefits of Amazon's external traffic program, there are several strategies you can try.

One option is to offer a personalized discount code to your micro-influencers, which they can share with their audience.

And instead of keeping the 10% commission Amazon offers, you can pass it on to your influencers as an incentive to promote your brand even more.

By doing so, you can build a stronger relationship with your influencers and make them feel like they are part of your team.

Just like you'd expect, this approach leads to more sales and brand exposure outside of Amazon.

And to be honest, the possibilities here are endless! 

The best part of working with micro-influencers is that they can grow with you, and who knows where they'll be in five years.

It's like planting a seed and watching it grow into a tree! 

And the beauty of learning about this is that you're not alone in this!

intelliRANK has some fantastic services to offer, like working with Marcel and getting a sweet 10% off on your first month!

Use code VOVA10 for that. Cheers!

Amazon Product Listing Creation

The third service that intelliRANK offers is called Amazon Product Listing, which came out of a need to help sellers who had poorly created product listings.

With this service, they focus on optimizing the text of the product listing by injecting the right keywords and selecting the appropriate ones to improve the visibility and ranking of the product on Amazon.

Not just that, they ensure that the listing is optimized in terms of format, structure, and content to attract potential customers and drive sales.

And to top it all off, they're there to help with your brand's copywriting too! 

Now, it's interesting that you mention the role of text in an Amazon listing.

From my understanding, the text in a listing serves multiple purposes, including helping customers understand the product features and benefits, persuading them to make a purchase, and helping the listing rank higher in Amazon's search results for relevant keywords. 

By optimizing the text with the right keywords and phrases, sellers can increase the visibility of their products and attract more potential customers.

intelliRANK actually helps sellers get indexed on the right keywords and gain visibility on the right niche on Amazon. 

On the flip side, the role of photos is just as interesting as the text.

That's because the pictures in your Amazon listing are crucial for catching the customer's attention and convincing them to make a purchase.

With attention spans decreasing, it's essential to make sure your photos are eye-catching and tell a compelling story about your product.

Make sure to use high-quality images, show different angles and features of your product, and even demonstrate how it can be used in real life.

So, during the keyword research process, the intelliRANK service providers analyze the niche and provide a list of relevant keywords.

Then, they use these keywords to build the listing, which includes the product title, bullets, description, and backend keywords.

Additionally, they have a team of copywriters who work to create a compelling listing that incorporates these keywords and helps the product gain visibility on Amazon.

On the whole, they deliver a complete listing that provides all the necessary information for customers to make a purchase.

If the seller has experience and knowledge of their product, it's a good idea to handle the listing creation internally.

However, if they lack experience or come from another marketplace, it's helpful to seek advice.

Personally, I've seen that when people create listings for the first time, they take advice from here and there, and man, that actually helps.

Even if you're not a copywriter, you can still do some pretty good keyword research.

And best of all, you can watch my free videos on Udemy to do so! 

But let's be honest - I think writing a fantastic copy takes a couple of excellent copywriters.

It's a challenging task that can be difficult to do on your own.

Even if people don't read the listing thoroughly, the title is still a critical component that should be written with both the keywords and readability in mind. 

The truth is, it can be difficult for someone with no experience in copywriting to effectively write product listings, even with the help of keyword research.

While some people may succeed in doing so, it's generally better to work with professionals who have experience in copywriting to ensure the listing is optimized for both search engines and readability.

Yet again, finding the keywords is more or less doable even with no experience (if you've watched the right videos). 

At the end of the day, it all comes down to your mindset! :)

I'd also love to recommend to you my free Amazon listing optimization course on YouTube, with the power of the Helium 10 set of tools.

Why Use intelliRANK Services?

Personally, I believe that if I can save time by finding an expert to do a task, I would rather delegate it to that person, provided they can deliver quality work.

Time is the most valuable commodity to me; it's the most precious currency on this planet, so I want to use it wisely and give others the opportunity to excel in the areas they are good at.

So, if you're not a skilled copywriter, you can definitely seek Marcel's services for copywriting.

Or if you want to do social media branding, you can use tools like intelliRANK, hire someone internally, or do it yourself if you have the time. 

I'd say time and money are the two currencies on this planet.

If you have time, you can do things yourself, invest and learn.

Otherwise, you can pay someone to do it for you.

It all depends on what stage of life you're at and what you're targeting to achieve in the business.

In fact, I believe it's important to delegate tasks to experts who can deliver the best possible outcome.

This allows us to focus our time and energy on other areas that we enjoy and are good at.

By doing so, we can maximize our productivity and overall satisfaction with our work.

And take my word for it - it's a silver bullet to acquire for anyone who's running a business or even if they're simply starting out as a solopreneur on Amazon. 

I have some tasks that I should delegate, but sometimes I find myself procrastinating and not having a good system in place.

However, I'm working towards improving that.

Time is a precious resource we can't get back, so we must make the most of it. 

Again, the best way to do this is by finding the right people who are experts in their field and giving them the tasks that they're best at.

By doing so, we can free up our time and focus on the things that we enjoy and are good at.

It's all about finding the right balance and if we can make more money for the work we create, and that's only when our entrepreneur game starts. 

Looking back, let me tell you a story about my first product listing back in 2016.

At that time, I was clueless about copywriting and didn't have the skills to create an engaging listing.

So, we decided to order from a company that specializes in creating product listings and pictures.

And you know what?

It turned out to be a wise decision!

They knew what they were doing, and the listing and photos turned out great.

We just gave them some input on what we wanted for the pictures, as we knew the product better than they did.

The product, by the way, was a set of kitchen scissors, and the photos were taken in Kyiv, Ukraine.

So that's a little glimpse at where I began to where I am now. 

And for intelliRANK, the service providers always strive to provide top-notch services because, in the end, that's what really matters.

When their clients and Amazon sellers are satisfied, Amazon is happy, and so are they as an agency.

Also, they make it a mission to spread happiness all around, and that's exactly what sets their services apart. 

Use my code VOVA10 to get 10% OFF intelliRANK services.

In case of any more inquiries, free to reach out to them you can reach out to us via their email office@intellirank.info.

The Bottom Line

And there you have it!

Hopefully, you're now all armed with the knowledge and tools to take your Amazon product to new heights through the use of intelliRANK.

From launching your product to testing its viability, this service has got you covered. 

All in all, if you're looking for an excellent way to boost your sales on Amazon, look no further than intelliRANK.

With its powerful product launch and product testing services, you can rest assured that your products will get the attention they deserve and ultimately lead to skyrocketed sales. 

Happy Selling! 

Yours, 

Vova :)