Can Jungle Scout Listing Grader Help You Improve Your Amazon Listings?

Vova Even Jan 18, 2023
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Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

How to Use Jungle Scout Listing Grader – An Expert Guide on Creating & Improving Existing Amazon Listings

Hi! It’s Vova Even again, and I thank you for visiting my blog. 

In this article, I will walk you through Jungle Scout’s Listing Grader which is an excellent tool for knowing the efficacy of your listing. 

Sellers can also use this tool to research their competitors’ listings and learn the fundamentals of a good listing that produce fruitful results. 

Long story short, creating listings is a tricky business. That is why tools like JS Listing Grader become imperative to understand all hows, what’s and why’s in creating listings. I will also try to elaborate on some do’s and don'ts for Amazon listings in this article, so don’t go anywhere!

How do I get to say so confidently on such matters? Well, I have been an active Amazon seller since 2016 and have grown a well-established Amazon business from scratch. During my career so far, I have experimented with many tools and used a number of tactics to my advantage. And now I also share them with my readers here on the blog and with viewers and students on YouTube and Udemy

This article has got some interesting insights, but you can also watch my video tutorial of Jungle Scout Listing Grader that I have got on my YouTube here:

Jungle Scout Discounts And Coupons

  1. 50% OFF discount

  2. Seasonal discounts

  3. Yearly discount

Jungle Scout Listing Grader Tutorial And Review

Jungle Scout Listing Grader can evaluate any listing on Amazon and disclose whether it has a good rating. 

It provides valuable information about a listing along with tips and tricks to improve it. To access JS Listing Grader, you have to go to Jungle Scout Listing Grader and select the tool from the left-side menu.


After opening the tool, you will need to copy a product ASIN (or URL) first to start. What is ASIN? It's a specific number given to each product on Amazon. It can be found in the Product Information and also in the URL.

Once you copy the ASIN, go to Jungle Scout and add the ASIN in the Listing Grader. After you click the search button, it will calculate and evaluate that product. Based on the tool’s assessment, we can understand how optimized the listing is at an elementary level. 

However, it doesn't give us information about good keyword optimization or whether they've used good photos, etc. There are other tools available for that. 

If the listing is up to par, it will rank as good, excellent, etc. However, in case it is not, it will say the listing needs improvement after looking at the details. You might be wondering what elements it considers to rank a listing. Well, they are the following ones:

Product Title 

The product title is the name of a product that you read on the search page or product page. Jungle Scout Listing Grader suggests the title should be between 100 and 200 characters. The product may not be indexed if the title exceeds the maximum limit. 

Interestingly, I have seen some products with 60 characters (less than the bare minimum) in the title and still have great sales. At first, it is difficult to understand for anyone how the algorithms work, but gradually you get the hang of it. 

The trick is simple: use the right keywords and make the title clickable.

Although the chances to get indexed increase when the title is between 100-200 characters, you can still rank higher if you can play smartly with keywords and keep characters below 100. 

However, only experts and seasoned sellers know how to go against SEO recommendations and still turn sales in your favor. So, if you are someone who is just getting started or has a medium-level business, you can go the usual way, that is using above 100 and below 200 characters in a title.

In order to understand SEO and Amazon listing optimization to a deeper level, I’ve prepared a playlist on YouTube for you about this topic. Access it here.

I don’t mind sharing some tips and tricks – so here they are: Suppose your product title is, for example, “big knife - sharp knife - kitchen knife - knives”. For me, this is a wrong title because, first, it will be hard to read, and second, it doesn’t stir interest or emotions. It does not give necessary details about the product. 

Therefore, I would recommend you elaborate on your product in a specific way. 

For instance, you can write “Pro Kitchen Knife From High Carbon German Stainless Steel With An Ergonomic Handle” etc. 

By doing this, you are not only causing more interest in your product but also targeting a specific audience that might be looking for the same product.

Sometimes you can describe a title differently, i.e., a “knife for easy cuts of your favorite food”. The general rule is to understand what your potential customer wants and describe it in the product title.

When looking for products, a person sees the number of reviews, the title, and the picture. The picture should be juicy, of course, but also a title. If the title is catchy, it will be exciting for a person to click.

Here’s a good video watch that helps you create great titles on Amazon.

Our guest in this video is Danny Moskowitz from MindCartAI. If you’ll ever use their services, use the code vova10 to get 10% OFF!

Bullet Points 

Bullet Points are the second factor that the Listing Grader considers. Basically, product features & benefits are the bullet points on Amazon. 

So, what does Jungle Scout tell us about bullet points? It says a product should have five bullet points, and each bullet should be from 100 to 200 characters for each. The tool suggests so because if all the bullet points are written under 1000 characters, they will help you get indexed.

Now, you may be asking yourself, what is Indexed? Indexed means these keywords will be shown in the search results. 

For example, there is the keyword ‘quality stainless steel knife’ in your bullet point so when someone writes ‘quality stainless steel knife’ in the search, your product will appear in the search results. The combination of words will help find this product.

A product might have the right keywords etc inside of the listing, and still not be indexed. Many things influence that, and I have a full video that explains how to get indexed on Amazon. Usually, it’s done automatically by Amazon, but sometimes issues might happen. The video below has got you covered.

In this video, my guest is Tomer Levin from Blaze Amazon Copywriting. Use the code vova10 to get $10 discount with his copywriting services.

Sometimes, sellers write more than 1000 characters while explaining features, but products can be indexed even then. However, the wise thing would be to keep them under 1000 characters. In an attempt to attract customers by feeding them more than the necessary character count, you might lose a wonderful opportunity of getting indexed on Amazon.

I would advise you to write about what your client is most concerned about or interested in your products in the first bullet. Mostly, customers read the first bullet and decide if the product is worth their time or not. Use the first bullet point as a hook, and then build on to other bullet points to keep a customer engaged in a way that when he or she finishes the last bullet point, they are almost convinced to make the purchase!


If you are a regular Amazon goer, you would know some products also have a detailed description at the bottom of the product page. 

There is also A-plus content or Enhanced Brand Content (EBC). 

This is specially reserved for the registered brands on Amazon who can insert different pictures here and link them with other products. 

I have a tutorial that explains how to add images to your product description. Read it here. Or simply watch the video below.

According to Jungle Scout, this description should comprise 1000 to 2000 characters. 

Product Images

Product Images are the photos on the listing. This is perhaps the most important part of your listing as these visuals help customers catch a glimpse of what you are offering. Therefore, make sure you provide them with great photos! 

The Jungle Scout suggests a minimum of seven photos to use in each listing. Make sure you have attractive images with high definition quality. 

You will also need to ensure you have got relevant photos. Include pictures of your target audience in them, and show the product in scenes that customers can relate to. Here’s a video that has over 40+ examples of Amazon pictures.

Final Words

Let’s summarize what we learned so far via Jungle Scout Listing Grader – in order to get your product indexed on Amazon, you need to use a product title of 200 characters maximum, write five relevant, easy-to-read, and customer-driven bullet points, jot down a description comprising maximum 2000 characters and use HD images that describe your product perfectly! 

Also, make sure to place your product in the relevant category.

The Listing Grader can also help you improve your current listing. Just copy their ASINs and run them through the tool to see if there’s any need to improve. 

Grab your Jungle Scout discounts to save big as well!

  1. 50% OFF discount

  2. Seasonal discounts

  3. Yearly discount

I will meet you again soon in my next article. In the meanwhile, you have my blog at your service where you can find many wonderful and informative tutorials. I also offer free Udemy courses so don’t forget to check them too!


Vova :)

P.S - Here’s a FULL tutorial of Jungle Scout, from A to Z with Ed the man from Jungle Scout! Enjoy!

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)