How To Use Jungle Scout For Beginners – Complete Step By Step Tutorial And Review – 2024

Jungle Scout: Your Ultimate Guide to Success on Amazon

Hello there, fellow online entrepreneur!

Vova Even here, and I'm excited to share with you a tool that has been a game-changer for Amazon sellers for years: Jungle Scout.

This comprehensive tutorial and review will guide you on how to use Jungle Scout, a powerful software designed specifically for Amazon FBA.

But before we dive into the details, let me first give you a rundown of what you'll learn in this article.

We'll cover all the tools that come with Jungle Scout, and I'll walk you through them step by step. 

Sounds interesting?

There's even more!

In addition to my Jungle Scout tutorial and review, I also have some exclusive Jungle Scout discounts to share with you.

Jungle Scout is an incredibly powerful software that can help you find profitable products to sell on Amazon, and waaaay more!

With its comprehensive set of tools, you can analyze market trends, assess product demand, and even find potential suppliers.

And now, with these exclusive discounts, you'll be able to get started on your Amazon FBA journey for even less.

My Related Blog Post: Jungle Scout Free Alternative - Does It Even Exist?

To make this post possible, I had a special guest join me on my YouTube channel.

I'm excited to introduce Ed (Edward) from Jungle Scout.

Ed's insights are going to help us understand all the amazing things that Jungle Scout has to offer.

So without further ado, let's begin!

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Web App

If you're new to Jungle Scout, one of the first things you'll notice when you log in is the homepage. Let's explore it in more detail.

At-a-Glance Overview with Widgets

Your Web App Homepage will have some widgets to provide an at-a-glance overview of how your business is doing.

This is especially helpful if you've connected your Seller Central account to your Jungle Scout account.

By doing this, you'll get better reports and insights into your own business.

Connect Your Seller Central Account with Ease

If you want to make the most of Jungle Scout's tools, it's essential to connect your Amazon Seller Central account.

Luckily, it's a straightforward process that Ed was happy to walk us through.

I've explained the entire process step by step below.

First, let's head to the top right corner of your Jungle Scout homepage where your account avatar is located (See the screenshot above).

You'll see a list of the marketplaces that Jungle Scout supports, and it's likely that your country is on that list.

If not, Ed recommended starting with the marketplace you're most familiar with before expanding.

Click on the Settings button in this drop-down list – it's the second last option – and then click on the Amazon Settings button shown below.

From here, log into your Amazon Seller Central account, and Jungle Scout will connect to it through APIs.

Once the connection is complete, you'll see a message that says "100% Complete," and you're ready to go.

When Ed logged in, his demo account was his North American Amazon account joined to Jungle Scout, and the European one was disabled since it hadn't been refreshed.

But, if you're in North America, your Amazon account allows you to sell in the US, Canada, and Mexico all with one subscription.

If you're in Europe, you get access to all of the European marketplaces with one login.

Ed stressed the importance of connecting your Seller Central account to your Jungle Scout account.

Doing this will give you access to all of Jungle Scout's tools and features.

Rest assured that your data is always confidential, and none of the Jungle Scout team members will ever have access to see what you're selling.

Visualize Your Data with Customizable Charts

Jungle Scout offers an intuitive and user-friendly way to visualize your Amazon sales data.

With customizable charts and graphs, you can quickly gain insights into your revenue, sales trends, and other important metrics.

As Ed pointed out, many Amazon sellers struggle to make sense of the reports generated on Amazon's back end.

These reports can be difficult to find and not always presented in the clearest way.

However, Jungle Scout has made it easy for sellers to get a clear picture of their business performance by visualizing data in a way that is both easy to understand and highly customizable.

Product Database

If you're new to the world of eCommerce and selling products on Amazon, the first thing you need to do is find a product to sell.

That's where the Product Database comes in.

What is Jungle Scout Product Database?

Think of the Product Database as a parallel to Amazon. Instead of searching Amazon itself, you search Jungle Scout's database.

Ed shared that he and his team have been building this database since 2015, and it contains millions of products across all Amazon marketplaces.

What Can You Find in the Product Database?

With the Product Database, you can get detailed information about the level of demand for a product, the average selling price, and the level of competition.

You can filter your search by setting parameters such as the marketplace, the product category, the price range, and the estimated monthly sales.

This helps you find products that match your criteria and have the potential to be profitable.

How to Use the Product Database?

To use the Product Database, you need to have a Jungle Scout account. 

Jungle Scout offers a range of plans, each with different features and limitations.

There are the Basic, Suite, and Professional Jungle Scout plans.

I also have an in-depth Jungle Scout pricing plans review for you.

Ed shared that he's using the most tricked-out plan which gives him unlimited access, but if you're a beginner, he recommends going with the middle one – the Suite Plan – which offers unlimited searches.

I'll provide more information on the different plans available towards the end, so please bear with me. :)

Once you've logged in, go to the left-hand menu and click on Product Database.

It will look like this:

From here, you can set your parameters and start your search.

You can sort the results by estimated monthly sales, price, or any other parameter that you've set.

Psst… Keep in mind that the Product Database is just one tool in your product research arsenal.

You should also consider other factors such as product quality, customer reviews, and supplier pricing before deciding on a product to sell.

Now, to get started, you can select the country you want to search in.

Ed recommends starting with the country you're most familiar with.

Then, choose the category you want to search in.

For simplicity's sake, let's say you choose the one we chose in the video i.e., "Patio, Lawn & Garden."

On the right-hand side, you can set parameters for standard-size products or oversized products.

Ed suggested starting with standard-size products as they're the most economical to store in a warehouse and ship to customers.

You can also choose to see the products that Amazon is selling themselves.

Don't be discouraged by this – Amazon doesn't always do the best job of marketing their products, and there could be an opportunity for you to create a better product and outsell them.

The database also includes the FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) options. FBA means you'll send your inventory to Amazon's warehouses and they'll handle all the shipping and returns for you.

FBM means you'll handle the shipping yourself, either from your garage or by hiring a third-party company.

Optimize Your Product Search with Customizable Parameters

As shared, the Jungle Scout Product Database offers plenty of parameters to choose from.

Ed even gave me some suggestions on presets to get started

However, since I've had some experience doing product research, he asked for my input on the selling price minimum.

Based on my experience, I shared with Ed that it's generally harder to compete in lower-priced products.

Although it takes less money to start with these products, there's more competition.

Therefore, setting the minimum price higher would theoretically result in less competition.

When we were working on a new product that was being shipped to Amazon, the landed cost of the product was about a dollar, but we started selling it at $15 and gradually increased it to $20.

Ed agreed with my suggestion and recommended that Jungle Scout users look for products with a minimum price of $20 to $25.

This would help cover additional costs like shipping and storage, which could add up quickly.

If you have experience with selling online, the Jungle Scout Product Database also allows you to choose many additional parameters.

These include net profit after Amazon fees, best seller rank aka BSR, product dimensions, and weight.

However, as a beginner, you don't need to worry too much about these parameters.

Instead, I suggest focusing on the number of sales in the last 30 days, which represents the level of demand for a product.

My personal bare minimum is at least 300 units sold in the last 30 days, which represents about 10 sales per day in a month.

I find this to be a very reasonable goal for beginners.

If the number of sales is a little less, like 290 or 270, and the niche is interesting, I might still consider it.

However, I generally prefer the number to be higher, indicating greater demand.

Another critical parameter to consider is the number of reviews a product receives on Amazon.

Reviews are not just limited to star ratings but also include people leaving paragraphs, uploading photos, and even videos.

The number of reviews can indicate the level of competition for a product.

There was also an option to set minimum/maximum listing quality score (LQS). 

At Jungle Scout, we assign scores to a lot of things, including the listings in our database. Whenever we get a listing in our database, we give it a score from 1 to 10, with 10 being the best score. We use an algorithm to calculate the score based on various factors such as whether all the bullet points have been used, whether a certain number of characters have been used in the title and description, and whether a certain number of photos have been uploaded to the listing.

~ Ed

The listing quality score is an important metric because it gives us an idea of whether the listing quality is good or bad.

With Jungle Scout Product Database, you can filter your search based on the listing quality score.

For example, you can set a maximum LQS score of 5 or 6, and the tool will give you results of products that might represent great opportunities but the people who are currently selling them on Amazon are not marketing them very well.

You could create a better listing and outcompete them.

Besides the parameters, you can choose the date that the product was first available on Amazon.

If you have certain keywords in particular that you are looking for, you can include those or exclude them.

You can also exclude top brands or anything that's marked as unavailable in Amazon's system.

This makes it easy to find products that match your criteria.

Once you've set the criteria and you click on the "Search" button, Jungle Scout Product Database will scan its database of over a million products.

It may take a little bit of time for the tool to generate a table of results.

But once it does, you will be presented with a table that shows all the relevant information about the products (see the screenshot attached below).

This table includes information such as the product name, ASIN, category, price, and the number of reviews.

As Ed and I looked through the table, we noticed that products were categorized according to monthly revenue. The highest revenue items appeared at the top of the list.

We noticed that a pack of hose coupling was generating almost $140,000 per month by selling almost 2,000 units, while inflatable Christmas decorations were bringing in $50,000 per month by selling about 461 units.

Seasonal vs. Year-Round Products

Here, Ed and I talked about the importance of finding year-round products to build a stable business around.

He warned against relying on seasonal products like holiday decorations, as they have a short window of demand.

Instead, we should focus on products that have consistent demand throughout the year.

Getting back to the topic at hand, you can use this table and analyze different columns in it to understand how different niches perform.

One of my favorite columns Ed talked about was "Price," which allows you to see a product's selling price in black and its fees in orange.

If a seller is using Amazon's fulfillment services, we can see the fees they're paying to ship the product to customers.

To do so, simply click on a product's price, and a window like this will open up:

As you can see, it also includes the Referral Fee that Amazon charges every seller for using its platform.

This fee is a percentage of the selling price, which varies by category. It's essential to keep in mind that every sale will include these fees, and they will be calculated automatically.

For the products that show two prices in orange, hover over them and you'll be able to see another cool thing: FBA Profit Calculator.

The Profit Calculator lets you experiment with the selling price and calculate your profits.

If you've done some research on how much it costs to source the product, you can add that information to the calculator to estimate your profit margin.

For example, we found that a 10-foot-long inflatable Christmas decoration that sells for $110 could be sourced for around $15.

If we sold it for $109 on Amazon, we could theoretically make $71 in profit per sale after all fees are accounted for.

However, it's crucial to conduct your research and gather accurate data before making any investments.

Finally, if you find a product that interests you, you can use the "plus" sign shown in the screenshot below to add the ASIN to the Jungle Scout Product Tracker.

I'll talk about it in more detail later on, but for now, know that the tracker allows you to monitor the product's performance and track changes in its price, sales, and other metrics over time.

This is a great way to monitor the competition and identify opportunities to improve your own product.

Browser Extension

If you're into eCommerce or online selling, this might just be the thing for you.

With the Jungle Scout Browser extension, you can easily view Amazon listings and get a quick overview of the seller's performance.

For instance, Ed did a search for cactus magnets, and the extension displayed a widget under each listing, telling how many units the seller has sold, how much revenue they are generating, and their net profit per sale. 

Learn how to download and install the Jungle Scout extension here.

What's more, it also displays if the seller is using Amazon's fulfillment services or if they're a private label brand.

This can be particularly useful information when evaluating competitors and determining pricing strategies.

I have pasted the screenshot from the video below so you can better understand.

But that's not all.

If you click on the Jungle Scout extension button, a pop-up opens, giving you some aggregate data for all the products on the search results page.

This includes the average monthly sales, the average selling price, and the opportunity score, which gives you an idea of whether the product is worth pursuing.

Now, here's the thing about the opportunity score: it's not the be-all and end-all.

Sometimes the search results might be too broad, and the score might not accurately reflect the product's potential.

That's why it's important to refine your search criteria and focus on more specific keywords.

But even with its limitations, the Jungle Scout Browser extension can be an excellent tool to help you research products and evaluate competitors.

And if you're worried about sensitive information being shared, you can even save the data as a CSV file or take a screenshot using the "Menu" button on the top-left corner, and Jungle Scout will automatically blur out any brand names or product details.

Real-Time Product Analysis at Your Fingertips

One of the things that impressed me about the Jungle Scout Browser extension is its ability to provide real-time product data.

Ed shared that as Amazon's algorithm changes, the extension is updated accordingly.

So, if I'm researching a product or a niche, I can be sure that the information I'm seeing is up-to-date and accurate.

What's more, I also like that the extension allows me to analyze product data without actually seeing the product idea.

This is especially useful if I want to ask for advice from a community without worrying about someone stealing my idea.

Then, adding potential products to the Product Tracker is another great option as this tool allows you to track product trends and monitor competitors.

This way, you can make informed decisions about your business.

Besides, the extension includes the Jungle Scout Keyword Research tool to help you find profitable keywords for your listings.

This is especially important when it comes to optimizing your listings for search engine results pages (SERPs) and driving more traffic to your product pages.

The real-time information it provides allows you to analyze the numbers without seeing the product idea and risking the theft of your idea.

This is a huge benefit for those who are part of any kind of online community and want to ask for people's advice on an opportunity.

Personally, I believe that the extension is my favorite tool of all the ones that Jungle Scout offers.

It's user-friendly, easy to understand, and provides real-time results that you can count on.

Additionally, the fact that it's included in all Jungle Scout memberships is a huge plus since it's not an extra expense.

And hey!

I also have a full tutorial on Jungle Scout.

Would you like to watch it?

It's embedded right below anddd if you are a reading junkie like me, here is a comprehensive guide of Jungle Scout Chrome extension.

Happy reading!

Also, there are some other Jungle Scout Chrome extension free alternatives that you might want to read about.

Opportunity Finder

If you're looking for a tool to help you find profitable products to sell on Amazon, you might want to check out the Opportunity Finder tool from Jungle Scout.

Ed had some insights to share about it to help you discover niches and products you might not have thought of before.

The Opportunity Finder is a tool that helps you find an entire niche represented by a search term.

This can include dozens of different products that are related to each other.

You can use this tool to go from the broad to the more specific in your product research.

The Opportunity Finder works by letting you input specific criteria to filter search results.

For example, you can set a minimum number of monthly units sold, monthly search volume on Amazon, price, etc. 

This will give you a table of search terms and phrases related to your niche that show you data on their sales history, search volume, and more.

One of the main benefits of using the Opportunity Finder is that it can help you find a unique product to fill a niche.

You can use this tool to see if there's a group of products that look like a great opportunity.

Then, you can dive deeper into the niche to find a unique product that can fill that gap.

Using the Opportunity Finder, you can also discover new keywords and sub-niches.

For example, if you're selling grill brushes, you might find that there's a sub-niche for bristle-free grill brushes.

This can help you identify unique selling propositions and give you a competitive edge.

How to Use the Opportunity Finder?

Once you have set your criteria and retrieved the results, you can click on a niche to delve into its details.

Now, use the data to identify profitable niches and products.

Look for niches that have a high search volume, low competition, and a consistent sales history.

Then, use this information to create a list of potential products to sell on Amazon.

Another way to use the Opportunity Finder is to identify potential suppliers.

You can use the tool to see which products are selling well and who is selling them.

This can help you find new suppliers or connect with existing suppliers who are selling similar products.

Product Tracker

Jungle Scout also has another product research tool called the Product Tracker.

It allows you to track the performance of individual products over time.

This is crucial because a product that seems promising today may not be so tomorrow, and vice versa.

With the Product Tracker, you can add products and organize them in a way that makes sense to you.

Ed shared an example of washable pee pads for training puppies. Jungle Scout sells these under their JS Creations account.

They had added 24 individual washable pee pads to the tracker. 

Ed explained that when adding products to the tracker, it is essential to make sure they are similar so that the data is relevant to all of them.

Clicking on products generates a historic chart that shows how many of its units have sold over time, how the sales rank on Amazon has changed, and how the seller's inventory has changed, if available.

The last Buy Box option tells you how the price has changed over time.

Ed added that with the Professional account, you get six months of historic data, while the Basic plan offers one month of historic data and the middle one i.e., the Suite plan offers three months of historic data.

He recommended that tracking a product for at least a month is essential to make sure it is a solid opportunity before investing in it.

In addition to the historic charts for individual listings, you can also view aggregate info for the grouping of products.

This is similar to the way the Jungle Scout extension collected data from the first page of search results and gave an average daily sales number, an average selling price, and other such details.

However, with the Group Overview (shown in the screenshot below), you get an idea of whether the niche you have created looks like a solid one that can build a good business or not.

Overall, using the Product Tracker is simple, and you can always choose which columns appear on the tables.

You can also download the data as a CSV file to analyze it in Excel.

The Product Tracker is a powerful tool to track the performance of your products over time, giving you the data you need to make informed decisions.

Keyword Scout

As a seller, I know how important it is to have the right keywords to attract customers to my listings.

That's why I asked Ed to explain how their Keyword Scout tool can help sellers like you and me find the right keywords and improve our listings on Amazon.

Ed started by emphasizing how important keywords are on Amazon.

Unlike other platforms like Facebook or Instagram, where visual advertising plays a key role, on Amazon, customers find your listings by typing in specific keywords.

Ed mentioned that their tool, Keyword Scout, can help you find relevant keywords in a couple of ways.

Firstly, you can enter a keyword, and Keyword Scout will generate thousands of other related keywords.

Alternatively, you can input an ASIN or multiple ASINs, and the tool will provide you with the keywords that are working well for those listings on Amazon.

Understanding Keyword Data with Jungle Scout

Ed then went on to show how Keyword Scout can help you make sense of the vast amount of keyword data available.

For example, when we searched for the keyword "washable pee pads" on the US Marketplace, Keyword Scout generated almost 2,000 keywords.

Ed demonstrated how to use some basic and advanced filters on the generated list of keywords to narrow down the list.

BASIC FILTERS

Word Count – The Word Count filter allows you to filter out keyword phrases that have fewer than a certain number of words.

For instance, if you want to find keyword phrases with at least four words, you can set the minimum word count to 4.

This way, the tool will only display keyword phrases that have four or more words.

Product Category – The Product Category filter is used to find keywords that fall within a specific category.

For example, if you are selling sports equipment, you can select the "Sports & Outdoors" category from the filter to find keyword phrases related to sports equipment such as "best basketball shoes" or "top-rated soccer balls."

This filter narrows down the keyword list to a specific category, making it easier for you to find relevant keywords.

Keyword Difficulty – Keyword Difficulty estimates how challenging it is to rank for a particular keyword.

As a general rule of thumb, the more specific the keyword phrase, the easier it is to have an impact on your search sales rank.

On the other hand, broad or vague keyword phrases are more difficult to rank for, given the high competition.

Relevancy Score – The Relevancy Score lets you know how closely related a keyword is to the anchor (main) keyword.

This helps sellers understand how relevant a keyword is to their product.

Search Volume – This filter allows you to specify a minimum and maximum search volume for your keywords. You can use this filter to find keywords that are searched for frequently, and it can increase your chances of ranking well in search results.

Let's say you're optimizing a website for a specific product category and want to find high-volume keywords related to that category.

You can use the Search Volume filter to find keywords that have a minimum search volume of 1000 and a maximum search volume of 5000, which should give you a good selection of high-volume keywords to target.

Product Count – The Product Count filter allows you to search for keywords that have a specific number of products associated with them.

This can be useful if you're looking for keywords that have a lot of competition, as keywords with a high product count may be more difficult to rank for.

Rank Type – This filter allows you to search for keywords that rank well in a specific type of search result, such as organic results, sponsored results, or both.

Let's say you're running a paid search campaign and want to find keywords that perform well in sponsored search results.

You can use the Rank Type filter to find keywords that rank well in sponsored results.

This will give you a list of keywords that are more likely to convert for your campaign.

ADVANCED FILTERS

PPC Bid – Jungle Scout's Keyword Scout tool offers advanced filters to help you build a list of keywords to use in a campaign.

One of these filters is the estimated PPC Bid filter, which allows you to search for keywords whose suggested bid falls within a specific range.

The filter is particularly useful in narrowing down your search and obtaining more precise results.

ASIN – ASIN, which stands for Amazon Standard Identification Number, is a unique identifying number that every product has on Amazon.

You can search for keywords using ASINs by copying and pasting the ASIN into the tool.

The tool then scans the listing and displays the keywords that people search for when they find the listing.

You can also input multiple ASINs to get a comprehensive list of keywords that your competitors are ranking for.

Ed shared that he loves using this tool to spy on his competitors and see the keywords they use to catch some traffic.

However, you must avoid using other people's brand names as that violates Amazon's terms of service.

Highlighted ASIN Relative Position – This is another coolest advanced filter that Ed showed me.

The filter allows you to see the keywords where their highlighted ASIN appears in spot number two relative to their competitors.

This way, you can narrow down your list of keywords to the highest-performing ones.

Alternatively, you may also filter the keywords where your highlighted ASIN comes in at spot number three out of the three competitors, which means that those keywords may not be performing well.

Sponsored vs. Organic Rank

Here, Ed explained the difference between sponsored and organic rank.

Sponsored products are advertisements that sellers have paid Amazon to show up first in the results.

On the other hand, organic rank refers to the products that appear naturally based on their relevance to the search term.

Knowing the difference between the two can help sellers understand the competition and prioritize their advertising efforts.

Overall, Jungle Scout's Keyword Scout tool is a powerful platform that allows users to discover high-ranking, profitable keywords to enhance their Amazon product listings.

With its basic and advanced filters and features, users can quickly identify keywords that are relevant to their products and rank well in search results.

Keyword Lists

As with product research, it's important to keep track of the good keywords that we want to use in our listing when doing keyword research.

This is where Keyword Lists come in.

It's similar to the Product Tracker tool, but instead of tracking products, Keyword Lists enables us to group our chosen keywords and keep track of them as we conduct our keyword research.

Creating a keyword list for your listing and PPC campaigns makes it easy to keep track of your chosen keywords.

If you're selling multiple products, you can create different lists for each product.

The Keyword Lists feature is a great way to organize all of your chosen keywords in one place, so you can quickly import them into the Jungle Scout Listing Builder tool.

Ed showed me how easy it is to import all the keywords we've collected in one fell swoop, making it easy to know whether we're using all of them or not.

The table in Keyword Lists doesn't offer any extra data that we didn't see in Keyword Scout, but it's a handy way to keep track of all your keywords in one place.

Also, if you prefer to add your keywords manually, that's no problem.

You can always download the CSV file or add them manually from the Keyword Lists page.

Listing Builder

At this time of our conversation, Ed explained how creating a listing on Amazon can be quite complicated, with various parts to it, including the title, bullet points, product description, and A+ content.

He stressed the importance of including highly relevant keywords in these parts and even showed me how to do it with Jungle Scout Listing Builder.

Let’s dive deeper into the features of Jungle Scout Listing Builder and how it can help you create high-quality Amazon listings.

Anatomy of a High-Quality Amazon Listing

When you create a listing on Amazon, there are a lot of different parts to it, and the first thing people see is the title of the listing along with a thumbnail.

In the listing itself, the title appears, followed by bullet points, and then the product description area.

Next, if you have a brand registry, you'll have access to A+ content, which is an extra section where you can put even more keywords and pictures.

Creating a high-quality listing requires including relevant keywords in your title, bullet points, and product description, but it can be challenging to know which keywords to use and how to optimize them.

That’s where Jungle Scout Listing Builder comes in.

Boost Your Sales with Jungle Scout Listing Builder Features

Jungle Scout Listing Builder helps create high-quality Amazon listings by providing you with relevant and optimized keywords. Here are some of its features:

1. Do Quality Analysis – Jungle Scout can give you insights into the quality of your listing, including any areas that might need improvement.

   This information is displayed on the left-hand side in Listing Optimization Score section. And you can use it to refine your listing and make it more effective.

2. Analyze Your Options – When using Jungle Scout Listing Builder, you have three different options for creating or optimizing a listing.

   You can either start from scratch and create a new listing, optimize an existing product, or analyze an existing product to see what changes you can make to improve its quality.

3. Import Keywords – If you have already conducted research using Keyword Scout, you can easily import your list of keywords into Jungle Scout Listing Builder.

   This can save you time and help you make more informed decisions about which keywords to include in your listing.

4. Refine Your Keywords – Once you have imported your keyword list, Jungle Scout allows you to refine it in various ways.

   You can remove duplicates, maintain phrases, and exclude special characters to ensure that your keyword list is as effective as possible.

5. Use the Content Creator – Jungle Scout offers a Content Creator tool that allows you to create high-quality content for your listing.

   You can use this tool to create your title, bullet points, product description, and additional content.

   You can also see all of the words and phrases that you have included in your listing and make adjustments as needed.

6. Include Back-End Search Terms – Finally, Jungle Scout allows you to include relevant keywords in the back-end search terms box.

   This can help improve the visibility of your product and make it easier for potential customers to find it when searching on Amazon.

Optimize Your Amazon Listings with Jungle Scout Listing Builder

To create a listing from scratch, you can choose a category, and Jungle Scout Listing Builder will import a list of keywords.

You can refine the list by removing duplicates, maintaining phrases, and excluding special characters.

Then, you can use Content Creator to create your title, bullet points, product description, and A+ content.

You can also include relevant keywords in the back-end search terms box.

If you already have an existing product on Amazon, you can connect your accounts, pull in a copy of your listing to Jungle Scout Listing Builder, and get an analysis of the quality of your listing.

You can also analyze a competitor’s product by plugging in a specific ASIN.

Overall, Jungle Scout Listing Builder is a powerful tool for creating high-quality Amazon listings.

It provides you with relevant and optimized keywords and helps you create a listing that stands out from the competition.

Rank Tracker

As an Amazon seller, I always strive to optimize my product listings to rank higher in search results and attract more customers.

That's why Ed and I continued our conversation by opening up the Rank Tracker tab in Jungle Scout.

This tool allows you to analyze the performance of your product listings based on specific keywords and see how they rank over time.

Getting Started with Jungle Scout Rank Tracker

As Ed explained, the Rank Tracker was the last tool we were going to cover in our Keyword Research section.

Like the other tools we had looked at, it was neatly arranged with various tabs at the top, and I couldn't wait to dive in and learn more.

Ed explained that when we click on a product that is active on Amazon, the tool would give us an analysis of how that listing is performing.

Rank Tracker generates a chart that shows the historical performance of the top 10 keywords for that particular listing.

And hovering over a specific keyword isolates it, making it easier to see how it's performing.

As you can see, unlike typical charts, the y-axis of the Rank Tracker's chart is inverted, with zero at the top, making it more intuitive.

That's because with Amazon sales rankings, the lower the number, the higher you're appearing in the search results.

For instance, if you're at number one, you're in the first spot in search results.

However, if you have a BSR (Best Seller Rank) of something like a thousand, you're appearing far down in the search results.

Ed explained that the default view for the Rank Tracker tool is the last 60 days, but you can set it to view for however long you want.

The tool helps users understand whether the keywords included in their listing are contributing to moving their product up in the search results or doing nothing.

Rank Tracker also has a table that shows all your keyword lists associated with a given listing and the search volume for the last 60 days/selected timeframe.

As you can see in the screenshot below, the table also shows the organic ranking for each keyword.

Ed explained that this column is his favorite because it demonstrates which keywords are really helping his product show up at the top of the search results.

As you can see, the ranking-related columns have little green and red arrows that show whether a product has moved up or down since the last time the data was refreshed.

You can use this information to determine if you should eliminate certain keywords from your listing or invest in advertising campaigns to surface your product for those keywords.

The Rank Tracker tool also gives suggestions for PPC and how easy it might be to have an impact on their sales rank by including specific keywords in their listing.

Other than this, it highlights whether a phrase is included in the listing entirely or partially.

For instance, a green check mark means that the entire phrase is included, while "Partial" means that only part of the phrase appears in the listing.

Here, Ed asked how I monitor the performance of my products and how often I go in and change keywords in my listing. 

Well, as a seasoned seller, I'm often asked this question.

Keeping tabs on keywords and tracking competitors is highly crucial, especially in the competitive world of Amazon.

That's why, I use the Jungle Scout Rank Tracker tool not only in tracking my own products but also my competitors' performance on Amazon.

Yes, Rank Tracker isn't just limited to tracking our own products. We can also plug in our competitors' product names, and the tool will provide us with insights into their position and the changes happening in their product listings.

This strategy is helpful in the product research phase to follow the competition and gather ideas to refine our strategy.

There is a similar tool by an Amazon software ZonGuru, which is called ZonGuru Keyword Tracker.

Keyword Research and Tracking

Typically, when it comes to keywords, we start by finding relevant keywords with the Keyword Scout feature and then process the irrelevant ones.

Once we have a list of relevant keywords, we build our listing with them, including them in the title and bullet points.

However, it doesn't end there. We need to track our keywords' performance on a continuous basis.

And that's where Jungle Scout Rank Tracker comes in.

I track my keywords all the time, at least a few times a week, to monitor any drops or changes in position.

This way, I can know why my keyword ranking is dropping and take the necessary steps to improve it.

Also as I use Jungle Scout Rank Tracker, I get notified if any of my keywords drop.

Ultimately, I can take action to rectify it immediately. I also use it to monitor my marketing campaigns for specific keywords to see if they're working or not.

Monitoring your keywords is so important that before using the Rank Tracker tool, I used to check my keywords manually every day. It was a hectic process which is now made super easy thanks to Jungle Scout.

Oh, and one thing to note down is, that it's essential to put all our relevant keywords in the listing, even if we're not getting sales from them. This way, we'll know where to rank and follow any changes in the keywords' performance.

I also use Rank Tracker's Multiple Seats and Annotation features.

The Multiple Seats feature allows us to have several team members monitoring multiple products.

And everyone can add notes in the Annotations section, keeping us all on the same page and helping us to make informed decisions.

Overall, Jungle Scout Rank Tracker is a powerful tool for Amazon sellers to monitor their product's keyword rankings and track their competitors.

With its easy-to-use interface and real-time data, sellers can make informed decisions on their product listings and marketing strategies.

By utilizing Jungle Scout Rank Tracker, sellers can stay ahead of the competition and increase their chances of success on Amazon.

So, this is the strategy I use to monitor the performance of my products and adjust my keywords in the listing.

Now, let's move on to the next tool that Ed explained.

Supplier Database

If you're in the product sourcing phase of your business, the Jungle Scout Supplier Database can be a game-changer.

With this tool, you'll be able to find suppliers for your product and gather important information that can help you make a decision.

To begin with, you can find out who the top suppliers are for a particular company in the database.

Let's say you want to sell pet supplies – you can search for a company like PetSmart and see who their top suppliers are.

With just a few clicks, you'll have access to information about the supplier and their products.

If you already have a supplier in mind, you can search for them in the Supplier Database too.

This is a great way to compare notes between Alibaba and Jungle Scout.

Just type in the supplier's name, and if they're in the database, you'll get information about them.

Spy on Your Competitors

Ed shared a really interesting way to use the Supplier Database – you can spy on your competitors!

By searching for a competitor's ASIN on Amazon, you can find out who they're using to source their products.

This can give you a good idea of the suppliers that are working for your competition.

While the ASIN search feature is usually effective, sometimes it doesn't yield results.

This could be due to the seller not importing to the United States or using a different brand name on Amazon compared to their legal entity.

However, in most cases, this feature works well, and you can even view the shipping history of each supplier.

Once you find a supplier you like, you can add them to your Supplier Tracker.

Supplier Tracker

The Supplier Tracker is a powerful tab within the Suppliers section of Jungle Scout.

It allows you to manage all your suppliers and quotes in one place.

With the ability to create groups for different suppliers and add as many suppliers as you need, you can easily keep track of all your supplier-related information.

The Supplier Tracker also allows you to expand the view to see shipping history and other important details, and even request a quote directly as we do from the Supplier Database.

To do so, select the Quotes tab, name the quote, specify the date you requested it, and include other relevant information such as the quantity of products involved, the unit cost, and lead time in days or weeks.

Additionally, you can include a description to help you compare multiple manufacturers easily.

You can also add samples by selecting the Samples tab from the menu, naming them, attaching a particular quote to the sample, and adding notes to yourself.

You can even upload a photo of the sample, making it easy to keep track of all your samples.

Then, you can create professional purchase orders.

Ed shared that if your supplier requires you to send purchase orders, Supplier Tracker allows you to create professional-looking purchase orders easily.

All you need to do is open the tab.

Fill in all the relevant information, and the tool will generate a high-quality PDF that you can then send to your supplier.

You can also add extra notes regarding this particular supplier.

Source Better Products

The Supplier Tracker allows you to find a supplier based on your competition or shipments that have gotten inside the United States.

You can search for the supplier of a specific product based on ASIN or by a big brand.

By taking a brand from your competitors, you can conduct research on Alibaba and find a specific supplier that also works with big brands.

This is a good sign because the quality is usually good if big, well-known brands choose them.

So, you can source better products and improve your ratings on Amazon with better quality products.

If you see that your competitor gets bad reviews because people are complaining that the product breaks or has bad quality, you could try to see which supplier they're using and then avoid that supplier.

Product Costs

Now let's move on to this really cool part of Jungle Scout called "Product Costs."

Ed gave me a rundown on how to use it and now I'll share it with you.

When you're ready to launch your product on Amazon, head on down to the Product Costs.

If your accounts are synced, you'll be able to see your costs here.

But don't worry, Jungle Scout won't just take that information as it is – according to Ed – they want to know exactly how much you're spending when you buy from your supplier.

That's where the magic of the effective date comes in.

You can set the date that you launched your product or, if you've been selling it for a while, you can choose a new date that reflects the change in price from your supplier.

From there, just fill in the cost per unit, the shipping cost per unit (if you keep track of those separately), and any miscellaneous costs like royalties or photography fees.

Why is this important, you ask?

Well, Jungle Scout needs this info to give you accurate profitability analytics.

So if you want to know how much you're really making, make sure to keep this info up-to-date in the Product Costs tool.

Product Settings

Next up, Ed introduced the amazing world of Product Settings.

This part of Jungle Scout is where you can really fine-tune your analytics and make sure you're getting the most accurate information possible.

As you can see, one cool feature is the ability to indicate whether a product is active in all of Jungle Scout's tools or not.

You can also set the lead time for your products – that's the time from when you contact your supplier to when your product is actually available for sale on Amazon.

It's important to be conservative with this number and factor in a buffer time to account for any potential delays.

By inputting your preferences for lead time and how many days of supply you usually order at one time, Jungle Scout can give you accurate forecasts for when to order your next batch of products.

And that's not all – you can also indicate if you want a certain product to not receive a request for review altogether. It's all up to you and your preferences.

Thanks to these awesome features, Jungle Scout can provide you with the most accurate and helpful analysis possible. 

Inventory Manager

Moving forward with our product management discussion, Ed introduced us to Jungle Scout's Inventory Manager, which offers an array of features to help you stay on top of your inventory levels, estimate potential profits, and schedule timely restocking.

Once you have set up your prices and lead times, the Inventory Manager tool shows how much of a product you have in stock on Amazon, as well as the cost according to your cost of goods.

If you want to place an order for 180 days' worth of supply, the tool shows you what that would cost you, and based on your historic sales, the Inventory Manager can even give you an estimate of your potential profit from the next order.

Ed explained that this estimate for potential profit is particularly motivating because placing a big order can be scary and it helps to know what the payoff will be.

Depending on the timeframe you choose, the tool will recalculate and give you different recommendations. It will tell you exactly when to place your order with your supplier based on lead time and how many to order so that you can remain in stock.

Ed also mentioned that they are working on updating this tool to allow people to track their inventory across multiple locations beyond just Amazon's warehouses since many sellers receive products at their own locations before sending them to Amazon.

Jungle Scout is always working to improve their tools and make them better for sellers, and this update is on the way.

Another great tool for inventory management (and profit management, which we'll discuss soon), is Sellerboard.

I recommend you take a look.

You are also welcome to read my Sellerboard vs Jungle Scout review.

Profit Overview

Ed continued his Jungle Scout tutorial moving on to the Sales Analytics section, introducing Profit Overview.

This powerful tool provides a simple way to monitor and analyze your business's performance.

As an entrepreneur, you're obviously interested in knowing how your business is performing.

While you can generate lots of reports in Amazon Seller Central about your profitability, their user interface is dated and it takes time to learn how to generate those reports.

However, when you connect your Seller Central account to Jungle Scout, it can pull in all of this data into the user interface and give you a clearer understanding of how your business is doing.

In the default view shown in the screenshot above, you can see your company's overall performance over the last 30 days.

For example, you can see how many units were sold, how many shipped, and how many were sold as promotions.

You can also see your net profit margin and gross revenue generated.

Based on the costs you entered, you can see how much profit you made.

In the case Ed showed as an example, we made a net profit of $800 out of the $8,000 generated, which is a return on investment of about 50 percent.

If you want a more detailed breakdown of your company's performance, we can break it down into line items.

This includes your gross profit, cost of goods sold, gross profit, operating expenses (like referral fees to Amazon, sales tax, and manual entries), and net profit. 

You can also get a breakdown of your revenue over time, including sales, refunds, promotional rebates, and more.

If you prefer to view your performance on a product-by-product basis, simply click on the Multi-Proc View option.

From there, you can select a specific product and see a breakdown of its performance.

Ed provided a prime example of this concept by comparing two items.

He highlighted that while there was no recent sale of the first product titled "marshmallow roasting sticks," there was data available for the second one, "the washable pee pads."

Ads Analytics

Next, Ed showed the Ads Analytics feature, which is super helpful if you're running pay-per-click campaigns on Amazon.

It allows you to easily track the performance of your ads down to the keyword level.

As shown in the screenshot below, the tool starts by providing an overview of your entire company, showing how much revenue you've generated from your Amazon ads, the cost of those sales, and the number of people who have seen the ads.

You can even add other widgets (metrics) to see your click-through rate or conversion rate.

But what I really liked was the waterfall chart below the metrics.

The chart makes it super easy to understand our net profit.

We can see all of our organic sales revenue and our ad sales revenue separated and any miscellaneous revenue we may have.

Then, all the costs are subtracted, including advertising spend, the cost of goods sold, and fees paid to Amazon for storage and shipping.

The green bars mean we're profitable, and the red bar means we need to make some changes.

This chart is especially helpful because it shows us where all of our revenue is coming from and where all the costs are going.

Plus, it breaks down our organic sales and ad sales, so we can see which one is performing better.

Ed also explained how advertising on Amazon is like an engine for a car.

If we give it more gas by spending more money on ads, we'll hopefully see more ad sales, which will lead to higher sales rank and more organic sales.

Just like with the other Analytics tool we talked about earlier, this tool also provides a breakdown based on an individual ASIN level. 

Below it, we can see our total sales revenue and ad costs for a given day.

We can also see a breakdown between our advertising cost of sales and our total advertising cost of sales.

Now, this is a bit of advanced info, especially if you're just starting out.

But for those who have run campaigns, you know that sometimes it's okay for a cost to be a little bit higher than usual.

If you've got a limited time frame, you know you're spending more money on ads.

Usually, you want your cost-of-sales ratio to be as low as possible.

TACoS is just another way of looking at this – we know that it stands for Total Advertising Cost of Sales.

This is just how much it takes you in dollars to create a sale.

If you want to deep dive into more PPC videos, you can access my playlist about Amazon PPC.

But again, this section of Jungle Scout just shows it to us in a more comfortable way.

Maybe rather than how it is in Amazon itself.

The Ads Analytics tool makes it a lot easier than using Amazon's reports to understand whether your campaigns are performing well.

And finally, under the Advertising Performance tab, you set up a campaign, and within that campaign, you have groups of ads, and then you have the actual individual ads themselves.

Actually, there's so much more valuable information to unpack here.

For example, Ads Analytics also provides a comprehensive view of your campaigns, ad groups, and specific product ads.

From the Campaign View, you can see how many clicks your ads have generated, your total spend, and the amount of sales your campaign has led to.

Plus, you can track your ACoS aka Advertising Cost of Sales and Return On Ad Spend (ROAS) to determine the profitability of your ads.

Now, let's talk about what happens when we drill down further.

Clicking on Ad Groups adds another column to the mix (Ad Group), which shows you the specific ad groups within the campaign.

And if you click on Product Ads, you get to see the specific products – their ASINs and SKUs (Stock Keeping Unit) – you're advertising.

This further breakdown is incredibly helpful for analyzing which products or ad groups are performing well and which ones might need some optimization.

But that's not all!

Ads Analytics also allows you to see the performance of specific keywords you've chosen as a seller versus the actual terms people are using to find your product on Amazon.

This is crucial because it helps you identify any discrepancies between your chosen keywords and the actual search terms that are leading to clicks on your ads.

By adjusting your campaigns accordingly, you can improve their performance and drive more sales.

As Ed mentioned earlier, PPC can be a powerful tool for driving traffic and sales to your Amazon store.

And with Ads Analytics, you have all the data you need to make informed decisions about your campaigns.

I know this stuff might seem overwhelming at first, but trust me – once you get the hang of it, you'll be a PPC pro in no time!

Alerts

Now let's talk about the Alerts tool. Ed shared that Alerts is a tool that often gets overlooked but it's a really useful one.

It's not located in the left-hand menu, but rather in the Settings which – as I shared in the very beginning – can be found in the upper right-hand corner of the Jungle Scout interface.

Let's say you're a seller who wants to keep track of changes in the price, the addition of new sellers, reviews, or rating changes on a particular listing.

Jungle Scout can help you out by sending email alerts based on any of these changes.

You can even set up alerts based on a percentage change or a specific number change.

This feature can be particularly useful if you're competing with other sellers on a single listing.

For example, if someone hijacks the listing, you'll receive an alert immediately.

And within the email settings, you can choose the specific time of day, day of the week, and which alerts you want to receive.

Additionally, if you've connected your Amazon business to Jungle Scout, the tool can send you a sales snapshot of your business in an email format.

This sales analytics breakdown provides you with the same information we were previously looking at but in an email format.

So, if you're someone who's always busy juggling multiple hustles, you don't have to constantly check the tool.

You can simply receive a nice little email newsletter.

Academy

Aside from its powerful tools, Jungle Scout also offers a treasure trove of educational content in its Academy.

One highlight of the Academy is the Freedom Builder Bootcamp course, which covers everything from product research to sourcing, shipping, and creating listings.

This course is perfect for those who want to start their own private-label brand on Amazon.

In addition to the course, the Academy also features in-depth tutorials for each Jungle Scout tool, as well as recordings of webinars that cover advanced topics like PPC and sourcing products from China.

The bigger, and more in-depth course by Jungle Scout is called Freedom Builder Bootcamp.

Enjoy my Freedom Builder Bootcamp review.

An alternative for that course is the Freedom Ticket by Helium 10.

Helium 10, by the way, is also awesome for Amazon sellers.

Learn more about it in my detailed Helium 10 tutorial.

Thanks to Ed, I also have a special deal for y'all. 

1. Jungle Scout 50% OFF

2. Jungle Scout Seasonal Discounts

3. Jungle Scout Yearly Discounts

These discounts are applicable on all Jungle Scout's tools, including the Freedom Builder Bootcamp Course, which is taught by none other than Greg Mercer, the founder, and CEO of Jungle Scout.

So, if you're ready to build your Amazon empire, be sure to explore the Jungle Scout Academy today!

Price and Pricing

Now that we've covered a lot of ground with Jungle Scout, let's talk about the Jungle Scout pricing.

As Ed mentioned, the pricing for Jungle Scout may change in the future, but currently, there are three plans available.

The Basic plan costs $49 per month, the Suite plan costs $69 per month, and the Professional plan costs $129 per month.

Best Jungle Scout Discounts

It's important to note that the pricing depends on whether you're paying month-to-month or annually.

If you pay annually, you can save up to 25%, which means the Suite plan would only cost $49 per month.

Each plan comes with different features and tools, so it's essential to choose the one that best fits your needs.

If you're a beginner, you may be tempted to go for the Basic plan.

However, if you're doing a lot of product and keyword research, the Suite plan may be the better option since it offers unlimited searches.

The Basic plan may be more useful for those who are already experienced and only need the extension to validate some product ideas.

On the other hand, the Professional plan is ideal for established brands and businesses with multiple team members who manage a lot of products on Amazon.

This plan gives them more access to all the tools offered by Jungle Scout.

If you're interested in using the Jungle Scout Browser extension, remember that it's included in all the Jungle Scout memberships.

Just make sure to choose the plan that best fits your needs and budget.

And if you need further assistance, Jungle Scout offers great customer service and even hosts live weekly webinars where you can ask questions and get guidance.

To help you make the right decision, I have embedded two videos below that break down the differences between the plans.

Oh, and for all my fellow readers out there, I haven't forgotten about you!

Check out the article versions of these pieces for a fun and informative read.

1. Jungle Scout Basic Vs Suite Plans Review

2. Jungle Scout Suite Vs Professional Plans Review

Conclusion

Ultimately, Jungle Scout is an excellent guide for those looking to sell on Amazon, especially for up-and-coming markets outside of the US.

It's a tool that can help you navigate the Amazon rainforest and find your way to success.

Thanks for spending time reading this long, informative post, and I hope this overview of Jungle Scout's features and plans has been helpful!

Until next time,

Yours,

Vova :)

P.S - If you're looking for Jungle Scout alternatives, check out my post here. Good luck!