Sellerboard For Shopify - Dashboard Tutorial - Tiles, Products, Chart, P&L, Trends Views

Sellerboard offers a clear, real-time view of your actual profit by combining sales, ad spend, fees, and costs into one dashboard.

Instead of guessing your margins, you can see exactly how much you’re making, where money is leaking, and which products or channels are driving real profit.

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In this guide, I break down how Sellerboard works for Shopify based on insights shared by Alex Speian on my YouTube channel.

I'll explain how to use each dashboard view to track performance, analyze profit, and make better decisions.

So, let's begin!

-: Watch Video Walkthrough :-

Why most Shopify sellers struggle to understand their real profit

Most Shopify dashboards show revenue, not profit. 

That’s where the confusion starts.

You might see strong sales numbers, but that doesn’t mean your business is actually making money.

Once you factor in advertising costs, payment fees, shipping, product costs, and overhead, the real picture often looks very different.

Sellerboard fixes this by pulling everything into one place and calculating true net profit automatically.

Instead of switching between tools or spreadsheets, you get a single source of truth.

What the Sellerboard dashboard actually shows you at a glance

At its core, the dashboard is built to answer one question: Are you making money right now?

It does this by combining multiple layers of data into a single view.

You’re not just seeing sales.

You’re seeing how sales turn into profit after every expense is applied.

Here’s what gets calculated behind the scenes:

1. Gross sales, including shipping and promotions

2. Ad spend across connected channels

3. Payment gateway fees

4. Shipping costs

5. Cost of goods sold

6. Taxes

7. Overhead expenses

Once all of this is accounted for, you get your net profit, not just revenue.

That’s the number that actually matters.

Tiles view: how to instantly see your daily profit performance

The Tiles view is where most people start, and for good reason.

It gives you a quick snapshot of your business performance across different time periods.

Each tile represents a specific timeframe.

You can set one for today, yesterday, last 7 days, or any custom range that fits how you operate.

Inside each tile, you’ll see your key numbers:

1. Sales

2. Orders

3. Returns

4. Ad spend

5. Net profit

What makes this powerful is the ability to compare periods. 

You can instantly see how today stacks up against yesterday or how this week compares to last week.

This isn’t just about tracking numbers.

It helps you spot patterns early.

If profit suddenly drops, you’ll notice immediately.

If ads start performing better, you’ll see it without digging through reports.

And when you want to understand how profit is calculated, you can expand the breakdown to see exactly where your money is going.

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Where your profit actually goes (and why most tools hide this)

This is where Sellerboard separates itself from typical Shopify analytics.

Most tools stop at revenue or basic profit estimates.

Sellerboard goes deeper by showing the full breakdown of every cost affecting your margins.

When you expand a profit calculation, you’ll see how each component impacts your bottom line.

Sales are broken into gross revenue, discounts, and shipping charges.

Then come the deductions.

Ad spend is pulled directly from your connected ad platforms, so you’re not guessing numbers.

Payment fees are included as well.

These depend on the payment methods you use, and they quietly eat into your margins if you’re not tracking them properly.

Shipping costs and product costs follow, along with taxes if applicable.

Then comes something many sellers ignore: overhead expenses.

These include things like:

1. Freelancers

2. Virtual assistants

3. Software tools

4. Creative production (like photography)

Individually, they may seem small.

Together, they can significantly reduce your real profit.

Sellerboard allows you to include these costs so your net profit reflects reality, not an optimistic estimate.

Products view: how to find your most profitable (and unprofitable) products

Once you understand overall performance, the next step is identifying what’s driving it.

The Products view gives you a detailed breakdown of how each product contributes to your profit.

Instead of just seeing which products sell the most, you see which ones actually make money.

For each product, you can track:

1. Units sold

2. Revenue generated

3. Advertising spend

4. Gross and net profit

This is where things get interesting.

A product might generate high sales but still be unprofitable because of high ad costs or shipping fees.

Another product might sell less but deliver strong margins.

This view helps you separate vanity metrics from real performance.

You can also customize the data you see.

If shipping costs or specific metrics matter more to your business, you can add them into the view instantly.

And when you want deeper insight, you can expand any product to see a full profit breakdown.

The hidden advantage: analyzing performance by sales channel

Not all sales are created equal.

If you’re using multiple channels like TikTok Shop, Facebook ads, or other external platforms, each one has different costs and performance levels.

Sellerboard lets you analyze these channels separately, which is critical for making smart budget decisions.

Instead of looking at blended results, you can see:

1. Which channel brings the most profitable customers

2. Where your ad spend is actually paying off

3. Which channels are draining your margins

This changes how you scale.

Instead of increasing spend blindly, you can double down on what’s working and cut what isn’t.

Chart view: how to understand what’s changing over time

Numbers in isolation don’t tell the full story.

Trends do.

The Chart view helps you visualize how key metrics evolve over time so you can understand direction, not just current performance.

You can track metrics like:

1. Units sold

2. Advertising costs

3. Returns

4. Net profit

And more importantly, you can customize what you want to see.

If your focus is improving margins, you can track profit margin trends.

If you’re scaling ads, you can monitor how ad spend impacts profit over time.

This view helps answer questions like:

• Is my profit growing or shrinking?

• Are my ads becoming more efficient?

• Are returns increasing over time?

Instead of reacting late, you start spotting patterns early.

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P/L view: how to understand your business like a financial report (without spreadsheets)

The Profit & Loss view turns your Shopify data into a structured financial report, showing how every part of your business performs over time.

Instead of jumping between tools, you get a clear timeline of your numbers, organized either monthly or daily depending on the range you select.

This is where short-term performance turns into long-term understanding.

What makes this view powerful is how it connects trends with context.

You’re not just seeing that your ad spend increased.

You’re seeing when it started, how fast it grew, and what happened to your profit alongside it.

For example, you might notice that:

1. Ad spend increased steadily over a few months

2. Profit didn’t follow at the same rate

3. Margins started tightening

That’s not just data.

That’s a signal.

This is the view you use when you’re asking bigger questions:

1. Is my business becoming more profitable over time?

2. Are my costs scaling faster than my revenue?

3. Where exactly did things start changing?

And because everything is broken down by category, you can drill into specific areas like advertising and even see performance by individual channels.

This is where decisions become more confident, because you’re no longer relying on gut feeling.

Where scaling often goes wrong (and what this view reveals early)

Most scaling problems don’t happen suddenly.

They build quietly.

You increase ad spend.

Sales go up.

Everything looks fine at first.

But underneath, costs start stacking faster than profit.

The P&L view exposes this early.

You might see profit flattening while revenue keeps rising.

Or certain expense categories growing faster than expected.

These are the moments where most sellers keep pushing, not realizing margins are shrinking.

Sellerboard makes this visible before it becomes a real problem.

It also helps you project forward.

If your current spending pattern continues, you can estimate where your numbers are heading.

That alone changes how you plan budgets, campaigns, and hiring.

Want to test this yourself? You can get the Sellerboard Shopify extended free trial (2 months instead of 1) and explore these insights in your own dashboard.

Trends view: how to spot winning and declining products before it’s obvious

The Trends view shifts the focus from your overall business to individual product behavior over time.

Instead of asking “How is my store doing?”, you start asking, “What’s happening with each product?”

You select a metric, like sales or profit, and see how it changes across different time periods for each product.

This gives you a layered view of performance that’s hard to spot otherwise.

Each product also comes with a visual trend indicator, making it easy to identify direction quickly.

Some patterns become immediately clear:

1. Products gaining momentum

2. Products losing traction

3. Products staying stable but under-optimized

This matters because timing is everything.

If a product starts trending upward, you can increase inventory or scale ads early.

If it starts declining, you can investigate before performance drops significantly.

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What most sellers miss when analyzing product trends

Looking at product performance without trends is like looking at a snapshot instead of a timeline.

You might see that a product is profitable today, but that doesn’t tell you where it’s heading.

The Trends view fills that gap.

A product with stable profit might actually be slowly declining.

Another with lower current profit might be on the rise and worth investing in.

This is where better decisions come from:

• Scaling the right products at the right time

• Avoiding over-investment in declining items

• Catching opportunities earlier than competitors

It’s less about reacting and more about anticipating.

Exporting data and using it beyond the dashboard

There are moments when you need to go beyond the dashboard.

Sellerboard allows you to export your data easily so you can:

• Share reports with your team

• Run custom analysis

• Combine it with other business data

This is especially useful if you’re working with accountants, media buyers, or operations teams who need access to structured numbers.

Instead of manually building reports, you can pull accurate data directly from the source.

If you want to go deeper, here’s how the Sellerboard Reports dashboard for Shopify works and how to use it for custom analysis.

ROAS vs POAS: the metric shift that changes how you evaluate ads

Most Shopify sellers rely heavily on ROAS (Return on Ad Spend).

It tells you how much revenue you generate for every dollar spent on ads.

But there’s a problem.

ROAS doesn’t account for profit.

You could have a strong ROAS and still lose money if your costs are high.

This is where many sellers get misled, especially when scaling.

Sellerboard introduces POAS (Profit on Ad Spend), which focuses on what actually matters: how much profit your ads generate.

This changes your perspective completely.

Instead of asking:

“Are my ads generating revenue?”

You start asking:

“Are my ads generating profit?”

And those are very different answers.

When margins are tight, POAS becomes a far more reliable metric for decision-making.

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When Sellerboard for Shopify actually makes sense (and when it doesn’t)

Sellerboard is most valuable when your business reaches a level of complexity where basic dashboards stop being enough.

If you’re running ads, selling multiple products, or using different sales channels, you need a system that connects everything into one clear financial picture.

That’s exactly where it fits.

It helps you:

• Understand true profitability

• Identify what’s worth scaling

• Control costs before they spiral

However, if you’re just starting out with minimal sales and no advertising, it might feel like more than you need right now.

The real value shows up when decisions start carrying financial weight.

To understand the cost and whether it fits your stage, here’s a breakdown of Sellerboard pricing plans for Shopify and what you actually get.

Final takeaway: clarity is what actually drives growth

Growth without clarity is risky.

You might scale revenue and still lose money. 

You might invest in the wrong products or channels simply because the data isn’t clear enough.

Sellerboard removes that uncertainty.

It gives you a system where every number connects, every cost is visible, and every decision is backed by real data.

Once you start seeing your business this way, it’s very hard to go back to guessing.

Sellerboard 2 Months Free Trial for Shopify

Quick answers to common questions about Sellerboard for Shopify

Does Sellerboard track real profit or just revenue?

It tracks real net profit by including all major costs like ads, fees, shipping, product costs, and overhead expenses.

Can I connect multiple advertising channels?

Yes. You can integrate different ad platforms and analyze their performance individually inside the dashboard.

Is it useful for product-level analysis?

Very. You can break down profit per product and understand which ones are actually worth scaling.

What makes it different from Shopify analytics?

Shopify focuses more on revenue and basic reports, while Sellerboard focuses on true profitability and deeper financial insights.