Which Amazon Marketplaces Sellerboard's Smart Portfolios Tool Supports - Amazon PPC Automation Tool

Sellerboard Smart Portfolios are built to help Amazon sellers automate PPC across their connected Amazon marketplace data.

In this tutorial, I will explain which Amazon marketplaces Sellerboard Smart Portfolios support and why your visible marketplace list may look different depending on your account, demo setup, products, and connected advertising data.

This matters because PPC automation should always be connected to the correct marketplace, product, currency, campaign history, and budget strategy.

A campaign that works in Amazon US may not behave the same way in Amazon UK, Germany, Canada, France, Italy, Spain, or another marketplace.

Which Amazon Marketplaces Does Sellerboard Smart Portfolios Support?

Sellerboard works with all Amazon marketplaces, and Smart Portfolios are part of Sellerboard’s Amazon PPC automation workflow.

That means the feature is designed for Amazon sellers who manage advertising across connected marketplaces where Sellerboard can access the relevant Amazon Advertising and product data.

The important point is that your own account view depends on which marketplaces are connected and which products or campaigns are available for automation.

So, when you create a Smart Portfolio, you should check the marketplace selector inside your own Sellerboard account instead of judging only from a demo account.

Why The Demo Account May Show Only Certain Marketplaces

A demo account is not always the same as your real Sellerboard account.

A demo account may show only selected marketplaces because it is built for demonstration and may not contain every possible region, product, campaign, or advertising setup.

Your live account is the better place to confirm your actual Smart Portfolio options.

Once your Amazon account and advertising data are connected, Sellerboard can show the marketplace options relevant to your business.

1. A demo account may have limited example data.

2. A live account may show marketplaces based on connected Amazon regions.

3. A marketplace may need active products or advertising data before it becomes useful for PPC automation.

4. Your own Sellerboard dashboard is the safest place to confirm what you can actually use.

Why Marketplace Choice Matters For Smart Portfolios

Marketplace choice is not just a technical setting.

It affects keyword discovery, bid levels, budget pacing, conversion behavior, competition, product margin, and customer search intent.

For example, a keyword that converts well in Amazon US may have different search volume, bid cost, and buyer intent in Amazon UK or Germany.

That is why Smart Portfolio setup should be planned by marketplace, not only by product.

How Smart Portfolios Work Across Marketplaces

Smart Portfolios are not just a marketplace selector.

They are a PPC automation workflow that uses your selected products, budget, campaigns, targets, and optimization settings.

When you create a Smart Portfolio, Sellerboard helps you move through a structure built around product selection, shared daily budget, campaign setup, keyword discovery, optimization, and scaling.

The marketplace matters because the portfolio will work with the advertising and product data tied to that marketplace.

1. Choose the marketplace: Select the Amazon marketplace where the products and campaigns belong.

2. Add products: Choose the ASINs or products that should be managed inside the portfolio.

3. Set daily budget: Define how much the portfolio can spend in that marketplace.

4. Import or create campaigns: Use existing campaign history or let Sellerboard help create new discovery campaigns.

5. Review performance: Use the PPC Dashboard to check spend, sales, ACOS, profit, and campaign movement.

Should You Create Separate Smart Portfolios For Each Marketplace?

In many cases, yes.

Separate marketplace portfolios are usually easier to understand, monitor, and optimize.

This is especially true when each marketplace has different bids, margins, currencies, inventory levels, competitors, and conversion rates.

If you mix marketplace strategy too loosely, it becomes harder to understand whether a portfolio is succeeding because of product strength or marketplace-specific behavior.

How To Check Marketplace Availability In Sellerboard

The safest way to check marketplace availability is inside your own Sellerboard account.

Open the PPC area, go to the Smart Portfolio setup flow, and check which marketplaces appear for your connected Amazon data.

Then check whether the products you want to advertise are active, in stock, and connected to the correct campaigns or advertising account.

1. Log in to Sellerboard.

2. Open the PPC section from the left menu.

3. Start the Smart Portfolio creation flow.

4. Check which marketplaces appear in the marketplace selector.

5. Select the marketplace where you want Sellerboard to manage PPC.

6. Confirm that your products, budget, existing campaigns, and seed keywords match that marketplace.

Marketplace Planning Before Turning On PPC Automation

Before you turn on PPC automation, make sure the marketplace is ready for automation.

Smart Portfolios can help with discovery, optimization, and scaling, but they still need clean inputs.

A weak product listing, poor offer, low stock, wrong seed keywords, or unrealistic budget can make any marketplace harder to optimize.

Discovery, Optimization, And Scaling By Marketplace

Sellerboard Smart Portfolios can be understood through three main stages.

The first stage is Discovery.

The second stage is Optimization.

The third stage is Scaling.

Each stage should be judged inside the marketplace where the portfolio is running.

Common Marketplace Mistakes With Smart Portfolios

The biggest mistake is assuming every marketplace should be automated the same way.

Sellerboard can help automate PPC, but you still need to understand the marketplace where the portfolio is running.

1. Do not copy the same budget from one marketplace to another without checking currency and competition.

2. Do not assume the same keyword list will work across different languages and buyer behaviors.

3. Do not scale ads in a marketplace where the product is close to running out of stock.

4. Do not judge a new marketplace by the same ACOS target used for a mature marketplace.

5. Do not import old campaigns unless you understand how they were structured.

6. Do not ignore the PPC Dashboard after Smart Portfolio automation is active.

Final Thoughts

Sellerboard says it works with all Amazon marketplaces, and Smart Portfolios are part of its Amazon PPC automation workflow.

The exact marketplace options you see can depend on your connected account, products, campaigns, advertising data, and whether you are looking at a demo account or a live account.

For the cleanest setup, check Smart Portfolio marketplace availability inside your own Sellerboard account.

Then build your PPC automation around marketplace-specific budgets, margins, keywords, competition, product stock, and campaign history.

Start with one marketplace first, review the PPC Dashboard, and expand only after you understand how Smart Portfolios behave with your own data.

You can use my special link below to get a 2 month free trial of Sellerboard for Amazon and test Smart Portfolios with your own marketplaces.