How Sellerboard Accounting Can Make or Break Your Amazon FBA Business

If there’s one thing I’ve seen over and over again in my years of selling on Amazon, it’s that the sellers who treat accounting as an afterthought eventually hit a wall.

You might be making sales every day, but if you can’t clearly see your profits after all expenses, it’s like driving a car with fogged-up windows.

Amazon’s payout reports don’t exactly make it easy, either.

Sure, they show what Amazon owes you, but they don’t factor in things like refunds, PPC costs, monthly software fees, storage charges, or even the real landed cost of your products.

And that’s where a solution like Sellerboard accounting comes in.

It’s designed to bring all these moving parts together so you see the actual health of your business in real time.

I’ve used Sellerboard for years, and its accounting features have become a core part of my decision-making.

The beauty is that it’s not just “accounting software” in the traditional sense — it’s profit analytics, cost tracking, inventory management, and financial forecasting in one.

If you’re curious to try it yourself, you can get an extended 2-month Sellerboard free trial to test all features without paying a cent.

This way, you can see exactly how it impacts your business before committing.

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Why I Created This Guide

I know there are already Sellerboard reviews out there (including my own), but this guide is different - it’s built as a complete reference for using Sellerboard as your go-to accounting solution for Amazon FBA.

Think of it as a “financial command center” walkthrough, designed to show you:

1. How to set up a Sellerboard account so your data is accurate from day one.

2. Which features matter most for real-time profit tracking.

3. How to interpret reports to make smarter business decisions.

4. Ways to integrate Sellerboard into broader business strategies.

5. Where Sellerboard stands compared to alternatives.

Along the way, I’ll also point you to more specific resources.

For example, if you want to read a detailed tutorial on using Sellerboard with screenshots and examples, you can click here: How to Use Sellerboard - Detailed Tutorial & Review.

So, let's delve right in!

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Getting Started with Sellerboard for Accurate Accounting

Before Sellerboard can crunch accurate numbers for you, it needs clean, connected data.

That means setting up your account properly, linking your sales channels, and making sure all your costs are entered correctly.

If you rush this part, your reports will always be off — and that defeats the purpose of having Sellerboard accounting tool.

Create Your Sellerboard Account

If you haven’t created your account yet, read this guide: Sellerboard Free Account And Trial (How To Get Free Access).

This guide walks you through the signup process step-by-step, and with my offer, you get a 2-month all-inclusive free trial.

That means you’ll have enough time to see how the tool fits into your workflow without feeling rushed to decide.

Once you’re in, Sellerboard will guide you through an onboarding wizard.

Follow it closely — it’ll ask for your marketplace, preferred currency, and time zone.

These might sound like small details, but they affect how your profit and loss data appears.

Connect Amazon Seller Central

Sellerboard pulls your order, fee, and payout data directly from Amazon, so you need to connect your Seller Central account.

You’ll do this through Amazon’s API authorization — Sellerboard provides a secure link and instructions inside the dashboard.

When connecting, make sure to:

1. Grant access to all marketplaces you sell in.

2. Allow both order and financial data permissions.

3. Double-check that the sync date covers your desired history (some sellers choose to import at least the past 6–12 months).

If you also sell on Shopify, Sellerboard can track that too, so your accounting stays unified.

This is especially useful if you run multi-channel ads or split inventory between platforms.

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Enter Your Costs and Fees

This is the part that makes Sellerboard shine over Amazon’s native reports — you can input your actual Cost of Goods Sold (COGS), shipping costs, prep fees, and any other recurring expenses.

Here’s a quick checklist to keep your data honest:

1. COGS — Use your landed cost, not just the supplier’s invoice amount. Include shipping, customs, and any inspection costs.

2. PPC costs — Connect your ad reports so ad spend is automatically reflected in profit calculations.

3. Recurring expenses — Add your monthly software subscriptions, virtual assistant costs, or other business overhead.

If you skip this step or use estimated numbers, Sellerboard’s reports will be skewed — sometimes by a lot.

Get Familiar with the Dashboard

The dashboard is where you’ll see your daily profit, sales trends, and expense breakdowns.

At first glance, it can feel like a lot of numbers, but it’s organized into:

1. KPI tiles — High-level metrics like total profit, ROI, and margin.

2. Graphs — Sales and profit trends over time.

3. Tables — Product-level breakdowns of revenue, cost, and profit.

For a visual walkthrough of what each section does, check my detailed video tutorial on using Sellerboard below.

You’ll see exactly where to find the accounting-specific reports we’ll be using later.

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Key Accounting Features Every Seller Should Use

Once you’ve got Sellerboard set up and your data is syncing correctly, the real magic starts.

This is where you can finally ditch the messy spreadsheets and see your entire business performance at a glance — down to the penny.

Here are some of the Sellerboard accounting features I find most valuable as an active Amazon seller.

Real-Time Profit Analytics

Unlike Amazon’s payout summaries, Sellerboard updates throughout the day as orders, refunds, and ad costs come in.

This means you’re not waiting two weeks for a payout to see how you’re doing — you can spot issues the same day they happen.

For example, if a product suddenly shows a lower profit margin today than yesterday, you can dig in right away.

Maybe ad spend jumped, maybe storage fees kicked in, or maybe your supplier raised prices without you noticing.

The point is, you’ll know now, not weeks later.

Expense Tracking That Actually Reflects Reality

Sellerboard lets you track more than just Amazon fees:

1. Fixed expenses — Monthly tools, team salaries, or warehouse rent.

2. Variable expenses — PPC, freight, prep fees.

3. One-time costs — Logo design, listing optimization, or custom packaging runs.

This makes your profit/loss report truly representative of your business’s health.

No more surprises at tax time when you realize your margins were slimmer than you thought.

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Managing COGS and Hidden Costs

Here’s where Sellerboard’s flexibility shines — you can update your COGS anytime, either per unit or in bulk, and apply changes retroactively.

This matters if your supplier costs change mid-year or if you get a better shipping rate after negotiating with a freight forwarder.

Don’t underestimate hidden costs either.

Things like long-term storage fees, disposal fees, or prep center upcharges can quietly eat away at your profits if you’re not tracking them.

Inventory Value and Tracking

This is one of my favorite Sellerboard accounting features because it connects your financial view with your stock levels.

The tool calculates the value of your current inventory based on your input costs — a huge help when you need to understand your working capital.

For example, let’s say you have 500 units of a product in Amazon’s warehouse, and your landed cost per unit is $8 (including manufacturing, shipping, and customs).

Sellerboard will show that you currently have $4,000 worth of inventory tied up in that SKU.

If sales slow down, you’ll see that $4,000 sitting in stock instead of moving through the business — which might push you to run a promotion or increase ads to free up cash.

On the flip side, if inventory is dropping fast, Sellerboard will help you see not just how many units you have left, but also the total dollar value you need to reinvest to restock.

Honestly, I love Sellerboard for this — it gives me a quick, clear picture of where my money is sitting and helps me decide my next move.

If you’ve never tracked your inventory value this way, try it during your 2-month free trial and see how much easier it makes your planning.

And if you’re exploring other ways to manage stock, I’ve also covered the best Amazon FBA inventory management software that can complement Sellerboard or serve as alternatives for more specialized needs.

Read here: 5 Best Amazon FBA Inventory Management Software

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Refunds, Returns, and PPC Attribution

Sellerboard pulls return data directly from Amazon, deducting both the revenue and any related costs from your reports.

It also matches ad spend to orders so you can see exactly which campaigns are driving profitable sales and which are draining your budget.

But here’s the thing — having precise numbers is only half the battle.

They only start to matter once you understand the story they’re telling.

Making Sense of the Numbers

The real value comes from using numbers to decide where to invest, what to cut, and how to grow.

In my guide on Sellerboard’s accuracy, I share proof of just how reliable its data is — and how its reports can serve as a map for your business decisions.

Take the P&L reports, for example.

Understanding Profit & Loss Reports

Sellerboard’s P&L reports show your revenue, costs, and profit for any date range you choose.

This isn’t just a static summary — you can filter by product, marketplace, or even by advertising campaign.

I recommend looking at these reports at least weekly.

That way, you can catch issues before they snowball.

For example, a product’s sales might look strong, but a sudden rise in PPC spend could be quietly eating up your margins.

With the P&L in front of you, those red flags become obvious.

Accordingly, you can take action before they turn into bigger profit drains.

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Identifying Product-Level Winners and Underperformers

One of my favorite uses of Sellerboard’s P&L reporting is spotting which products are carrying the business — and which are just taking up space (and cash).

In the product breakdown table, you can sort by:

1. Highest profit per unit

2. Total net profit

3. ROI percentage

This allows you to prioritize your marketing spend, reorder frequency, and even decide when to discontinue a product.

It’s a lot easier to let go of a slow mover when the data clearly shows it’s tying up money that could be better spent elsewhere.

Monitoring Long-Term Trends

Sellerboard’s graphs can show monthly, quarterly, or yearly views.

This is where you start spotting patterns — seasonality, rising costs, or even improving conversion rates after a listing update.

Long-term tracking is especially useful for setting realistic targets.

Instead of aiming for random growth numbers, you’re basing goals on what your actual data says is achievable.

Knowing When to Adjust Pricing or Marketing

Sometimes a small change in price can make a big difference in profit.

Sellerboard’s data lets you test scenarios — for example, what happens if you lower your price by $1 but increase sales volume by 20%?

Will your net profit go up or down?

The same goes for ads.

If your ACoS is creeping up but sales are flat, Sellerboard makes it clear when it’s time to scale back or restructure campaigns.

Now, let’s go beyond basic accounting and talk about strategic uses for Sellerboard — like cash flow planning, multi-channel integration (Amazon + Shopify), and pairing Sellerboard with other seller tools.

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Beyond Basic Accounting: Strategic Uses for Seller board

Sellerboard is more than just a way to see your profit and loss. 

Once you’ve mastered the basics, you can start using it to guide bigger business decisions.

This is where it shifts from being a “reporting tool” to becoming part of your strategy.

Cash Flow Planning and Forecasting

Cash flow is one of the most overlooked aspects of running an Amazon business.

You can be profitable on paper but still run out of money to reorder inventory.

Sellerboard helps by:

1. Showing your current cash tied up in inventory.

2. Projecting sales and reorder timelines.

3. Helping you spot when you’ll need to free up capital before it becomes an emergency.

If you regularly face “out of stock” situations or carry slow-moving products, these insights can save you from unnecessary revenue dips.

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Multi-Channel Selling: Amazon + Shopify

Even though this guide focuses on Amazon accounting, Sellerboard can track Shopify sales too.

This is especially helpful if you run ads across platforms or share inventory between channels.

When you sell on both platforms, you get a unified financial picture instead of juggling separate reports.

If you’re curious about other helpful tools for Shopify, check out my top 2 tools and software apps for Shopify sellers.

And if you want to pair it with other Amazon tools to get a more complete toolkit, for example:

1. Use a keyword research tool to grow traffic.

2. Use a product research tool to find your next winning SKU, then, use Sellerboard to track whether those products are actually profitable long term.

I've got something for you too. :)

I’ve put together a guide on the 7 best Amazon seller software tools and programs that pairs nicely with Sellerboard for different stages of the selling process. Click the blue text to read it now!

Deciding Between Sellerboard and Competitors

Now, no tool is one-size-fits-all.

While Sellerboard works for most sellers I know, there are situations where another solution might fit better. Another good accounting software for ecommerce is Link My Books.

Maybe you have very complex multi-warehouse needs, or you want deep integration with your accounting software.

If you’re curious about what else is out there, my guide on Sellerboard alternatives.

I've compared it against four other tools that do similar things, so you can make an informed choice. Oh, and also I believe that if we speak accounting, this article of Sellerboard Vs QuickBooks might be of use to YOU!

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Costs and Discounts

Once you’ve seen what Sellerboard can do for your accounting and overall business visibility, the final piece of the puzzle is understanding what it costs and when it makes sense to commit beyond your trial.

Sellerboard Pricing Overview

Sellerboard offers several pricing tiers based on how many orders you process each month.

The good thing is that all plans include the full set of features — so you’re not paying extra just to get access to certain reports or integrations.

If you want to see an in-depth breakdown of each plan and how they compare, I’ve put together a full guide on it.

Read here: Sellerboard Pricing & Price Plans Review

It covers what’s included, which tier is right for different seller sizes, and tips for scaling cost-effectively.

How to Claim Your Discount

Before paying the full amount, make sure you take advantage of my discount code of Sellerboard.

It gives you two full months to test it out, track your numbers, and see how well it works for your business.

There’s no rush to commit — take your time to explore, evaluate, and decide if it’s the right fit for you.

-: Gentle Reminder :-

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When Sellerboard is Worth It

From my experience, Sellerboard is worth the subscription when:

1. You’ve outgrown manual spreadsheets and basic Amazon reports.

2. You’re actively running ads and need to track profitability in real time.

3. You want a clearer view of cash flow and inventory value.

4. You’re selling across multiple marketplaces or channels and need consolidated accounting.

If you’re just starting with one or two low-volume products, you might not need it right away.

But as soon as your catalog or sales volume grows, the clarity Sellerboard brings can save you from costly mistakes.

-: Gentle Reminder :-

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Final Thoughts

Accounting isn’t the most glamorous part of selling on Amazon, but it’s one of the most important.

Sellerboard takes what’s often a scattered, frustrating process and turns it into a daily habit — one that gives you the clarity to make smarter moves.

If you haven’t tried it yet, start your extended 2-month free trial today and see how it changes the way you look at your business numbers.

That wraps up our Sellerboard accounting guide.

If you want to expand your toolkit even further, you might also enjoy my guide on the best Amazon FBA inventory management software for even more ways to keep your business running smoothly.