Selling On Amazon vs Selling On Walmart Review

Exploring The Advantages Of Selling On Walmart Vs Amazon

Hey there, fellow entrepreneurs!

Vova Even here, your trusted Amazon FBA Seller and content creator.

I am back with another exciting topic to dive into.

In today's discussion, I am delighted to have Carrie Miller from Helium 10 joining us as we explore the captivating world of selling on Walmart.

Together, we will uncover the remarkable tools and resources that Helium 10 offers to empower Walmart sellers.

So, let's dive right in and discover the endless possibilities!

Amazon Vs Walmart: The Application Process

When it comes to the application process, Walmart sets a slightly higher bar compared to Amazon.

They are selective about accepting new sellers and primarily focus on established brands.

To increase your chances of approval, it's essential to demonstrate a strong sales record on platforms like Amazon, Etsy, or even through your own Shopify site.

Positive reviews and ratings also play a crucial role.

Remember, once your application gets rejected, it can be challenging to appeal and be accepted.

Therefore, it's wise to have all your ducks in a row before submitting your application.

Understanding Seller Fees And Traffic

One significant difference between Amazon and Walmart lies in the structure of seller fees.

While Amazon charges a monthly subscription fee of $39.99 for a Pro account, Walmart follows a different approach.

At Walmart, you only pay referral fees and Walmart fulfillment service fees when you make a sale.

This setup ensures that you're only charged when you generate revenue, offering a cost-effective solution.

Traffic is another critical factor to consider.

Amazon boasts a massive audience of 200 million users, while Walmart attracts around 120 million users.

Although Amazon has a more extensive reach, Walmart's customer base is still substantial and presents a unique opportunity to tap into a different market segment.

Unlocking Walmart's Rich Media Potential

Walmart introduces an exciting concept known as "rich media," akin to "Amazon's "A+ content."

While the full range of rich media capabilities is not yet available, Walmart offers some impressive features.

Currently, video content is accessible, and they are gradually expanding their offerings.

Rich media allows you to create engaging and interactive content, including infographics and various video formats.

However, it's important to note that Walmart does not host this content for you.

Instead, you need to rely on third-party hosting services to display your rich media content effectively.

In-Store Pickups And Fulfillment Services

Walmart provides an added advantage with its in-store pickup option.

This feature allows customers to purchase products online and collect them from a nearby store on the same day.

Offering in-store pickups can set you apart from the competition and attract customers seeking immediate gratification.

Listing Optimization And Fulfillment Services On Walmart

Optimizing your product listings on Walmart requires a slightly different approach compared to Amazon listing optimization.

By the way, here's a free Amazon listing optimization course for you!

Anyhow, while the differences are not drastic, it's essential to familiarize yourself with Walmart's specific guidelines to maximize visibility and conversion rates.

Similar to Amazon Prime, Walmart offers fulfillment services, ensuring efficient and timely order processing.

Walmart's fulfillment network utilizes not only dedicated warehouses but also their existing stores as distribution centers.

This strategic approach enhances product availability and enables you to reach customers more effectively.

Opportunities For International Sellers

For international sellers, selling on Walmart may present additional challenges, but there are still ways to navigate the process.

Although Walmart has not been actively reaching out to international sellers, they are gradually expanding their reach and making the process more accessible.

Exploring alternative avenues and staying informed about evolving opportunities is key to tapping into Walmart's potential.

Enhancing Visibility With Walmart's Pay-Per-Click

Previously, Walmart's pay-per-click (PPC) advertising was limited to sellers ranked in the top 128 spots, making it challenging for newcomers to gain visibility.

However, Walmart has made significant improvements by allowing sellers to reach the top of search results through PPC campaigns.

Additionally, they have adopted a first-price auction model similar to Amazon, ensuring that you pay the market rate rather than your bid amount.

These enhancements increase your potential to generate sales and profits.

Unleashing Your Walmart Journey

If you're intrigued by the opportunities Walmart offers and would like to explore the application process further, I've compiled some valuable resources for you.

Check out the button below to gain comprehensive insights into applying and setting yourself up for success at Walmart, it's a video:

Walmart Application Process

Additionally, don't miss the full video with Carrie Miller, where we delve deeper into the intricacies of selling at Walmart:

To support your journey as an online seller, I highly recommend leveraging the powerful tools and resources provided by Helium 10.

Sign up for a free account or trial and enjoy exclusive discount codes using the button below:

Helium 10 Free Account, Trial & Discounts

My first coupon code is VOVA6M20 which grants you 20% OFF your first 6 months, and the second one is VOVA10 which offers 10% OFF every month.

In conclusion, exploring the possibilities of selling on Walmart alongside your Amazon endeavors can open new doors to success.

Walmart's unique features, growing marketplace, and evolving advertising options make it an enticing platform worth considering.

Embrace the differences, leverage the available resources, and embark on a fruitful journey toward maximizing your online selling potential.

Stay tuned for more exciting insights and interviews as we continue to uncover valuable strategies and tips for e-commerce success.

Until next time, keep hustling and exploring new opportunities!

Yours in entrepreneurship,

Vova :)

P.S. - Discover which Helium 10 tools are available for Walmart sellers.