How To Find Relevant Products To Yours On Amazon - SmartScout Relevant Products Tool Tutorial

Finding your direct competitors on Amazon is the foundation of effective market research.

If you don't know who you are truly competing against, you can’t accurately track your market share, optimize your keywords, or price your products competitively.

While Amazon's "Customers Also Viewed" section gives you a hint, the SmartScout Relevant Products tool provides a comprehensive, data-driven map of your product’s neighborhood.

In this guide, we’ll show you how to use this tool to uncover up to 100 closely related products in seconds, allowing you to build a powerful competitive set for deeper analysis.

Key Benefits of the Relevant Products Tool

• Instant Competitor Identification: Automatically find up to 100 products that Amazon's algorithm considers direct alternatives to yours.

• Deep Niche Insights: Quickly jump from your own ASIN to a curated list of high-performing competitors.

• Foundation for AI Optimization: Feed this list into the AI Listing Architect to mine keywords from the most relevant sources.

• Market Share Analysis: See who the "heavy hitters" are in your specific product sub-niche.

• Exclusive Offer: Get 25% off for 3 months with coupon code VOVA25 by signing up here.

How to Find Your Real Competitors

The Relevant Products tool operates at the ASIN level.

By simply inputting your product’s ASIN, SmartScout identifies a cluster of products that share similar buyer intent, categories, and keyword footprints.

As Michael from SmartScout explains, this tool is designed to give you a "quick look" at the competition.

Instead of manually searching Amazon and guessing who your competitors are based on photos, SmartScout uses actual marketplace data to show you which products are currently winning clicks and sales in your specific space.

Cross-Functional Utility: Why This List Matters

Identifying relevant products is the first step in several advanced Amazon FBA strategies:

1. Keyword Mining: Once you have a list of the top 100 relevant products, you can use the Reverse ASIN Keyword Lookup or Keyword Detective to see which search terms are driving traffic to the entire group.

2. Listing Benchmarking: Compare your Product Page Score against this specific group. If the top 10 relevant products all have scores of 8.0 and you are at a 5.0, you know exactly how much work you need to do to compete.

3. Pricing Strategy: Use the list to monitor the price floor and ceiling of your niche. Are your "relevant products" priced significantly lower? This might explain a dip in your conversion rate.

If you want to go broader and learn how to find strong product opportunities before narrowing down your competitor set, this guide can help: How to find great products for reselling on Amazon.

Step-by-Step Discovery Workflow

Synergizing with the AI Listing Architect

The Relevant Products tool is the perfect "feeder" for SmartScout's AI features.

When you want to build or optimize a listing from scratch, the AI needs a set of direct competitors to analyze.

By using the Relevant Products tool first, you ensure that the competitors you provide to the AI are the ones that Amazon actually associates with your niche.

This prevents the "garbage in, garbage out" problem, ensuring your AI-generated titles and bullet points are targeted at the right audience.

And if your goal is to avoid overcrowded niches before you build your competitive set, you may also like this guide on how to find less saturated products on Amazon.

Conclusion: Map Your Market in Seconds

Successful Amazon sellers don't operate in a vacuum.

They understand their ecosystem.

The SmartScout Relevant Products tool is the fastest way to map that ecosystem, providing you with a list of ASINs that you can track, target, and eventually beat.

To see how this tool integrates with the Traffic Graph, Keyword Detective, and Ad Spy, check out my masterclass with CEO Scott Needham or my webinar with Michael Radziszewski, the Head of Affiliate Partnerships at SmartScout.

Ready to see who you're really up against?

Don't forget to use code VOVA25 to save 25% off for three months of SmartScout.

Start your research today and get the competitive edge you need to dominate your category!