What Is LQS In Jungle Scout? Quick Tutorial - Amazon FBA Listing Optimization & Product Research

Hey there! Wondering what LQS is in Jungle Scout?

You’re in the right place.

In this article, I’ll break down everything you need to know about this feature.

I'll also share exclusive access to a special Jungle Scout discount offer and a curated playlist of over 150 tutorials that walk you through every part of the platform, step by step.

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So, let’s jump right in and get to the heart of the matter.

What Is LQS in Jungle Scout?

First off, let’s break down what LQS stands for.

LQS means Listing Quality Score.

It’s a special, in-house algorithm created by Jungle Scout that determines the quality of a product listing on Amazon.

Now, why does this matter?

Because a well-optimized listing can make a huge difference in how well your product sells.

Even if a product is already moving, improving the quality of your listing can give you a big edge over your competitors.

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Talking about product quality, Jungle Scout now has a helpful AI Assist feature inside its Listing Builder.

It helps you write better titles, bullet points, and descriptions for your Amazon listings.

Read more about it here: Jungle Scout Listing Builder + AI = 🔥

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Imagine you’re browsing Amazon and notice some products that are not presented very well.

They might have blurry photos, confusing titles, or a lack of detail in the description.

Those products are likely to have a low LQS.

On the other hand, products with clear images, well-written titles, and detailed descriptions usually score high.

With Jungle Scout, you can actually see these scores, which helps you figure out where you might have an opportunity to step in and do even better.

How Does the LQS Work?

Let’s talk about what goes into calculating the LQS.

The algorithm considers several key factors:

• Title: It checks the length of your listing title and whether it’s rich with the right keywords.

• Bullet Points: It reviews the bullet points to see if they’re detailed enough and packed with useful information.

• Description: It looks at the overall description to judge how comprehensive and engaging it is.

• Images: It evaluates the number of images you’ve used and their resolution. Great photos can really make a difference!

Jungle Scout then gives each product listing a score on a scale from 1 to 10 — with 10 being the best possible score.

So, if you see a product with a low LQS, chances are it might need improvement.

How to Use LQS to Find Opportunities

One of the really exciting parts about LQS is how it helps you identify opportunities in the marketplace.

It can be used as a filter in both the Jungle Scout Product Database and the Jungle Scout extension.

Using LQS in Jungle Scout Product Database

Let’s start with the Product Database.

Here, you can set a minimum and maximum LQS when entering your search criteria.

This lets you filter not just by category, price, or reviews — but also by how good or bad a product’s listing is.

For example, you can look for products that sell well but have low LQS.

This is a smart strategy because even if a product isn’t presented very well, it might still be in high demand.

If you can spot these products, you might be able to improve on their listings and capture some of that success for yourself.

Using LQS in Jungle Scout Chrome Extension

Now, let’s see how this works when you’re browsing Amazon with the Jungle Scout Extension turned on.

In this case, you’ll see an LQS column right on product pages or in your search results.

If it’s not showing up — no stress!

You might just need to turn it on in the Customized View settings.

This feature lets you choose exactly what data appears on your screen.

So if the LQS column is missing, it could be that it was turned off by mistake or hasn’t been enabled yet.

Here’s what to do:

1. Click on the Customize View option within the extension.

2. Look through the list of columns until you find the LQS option.

3. Check the box to enable the LQS column.

4. Click Apply, and voilà — the column should now appear on your screen.

Down below, I’ve included tutorials on how to use both the extension and the product database, along with exclusive Jungle Scout discount offers.

-: Complete Jungle Scout Chrome Extension Tutorial :-

-: Complete Jungle Scout Product Database Tutorial :-

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An Example of How LQS Works

Let’s go through an example to make things even clearer.

In general, when you see an ASIN with an LQS below 3, it represents a very poor-quality listing.

What does that mean?

It usually indicates that the listing has issues like blurry or few images, a title that isn’t very descriptive, weak bullet points, and maybe even a short or unclear description.

The interesting part is if a product with such a low-quality listing is still making good sales, that could be a golden opportunity.

It shows that even with a poor presentation, the product is in demand — and if you were to step in and create a better, more polished listing, you might be able to capture some of that demand for yourself.

This is why I always recommend adding these kinds of products to your Product Tracker.

By monitoring their performance over time, you can see if the trends hold or if there are changes that might affect your decision.

Plus, keeping track of these products helps you gather valuable data points to make informed decisions about which niches might be worth exploring further.

Tap the play button below for a quick walkthrough of the Product Tracker.

Looking at High-Quality Listings

Now, while we’ve talked about low LQS listings as opportunities, it’s also important to understand what it means when a listing has a high LQS.

Typically, ASINs with an LQS of seven or more are considered high-quality listings.

These listings usually have sharp images, well-crafted titles, clear bullet points, and detailed descriptions.

They show that the seller has invested time and effort into making the listing as appealing as possible.

However, just because a listing has a high LQS doesn’t automatically mean it’s not a good opportunity for you.

It doesn’t mean that these products are necessarily off-limits or that there’s no room for improvement.

Every product and every niche is different, and a high-quality listing in one niche might still be a viable option if you dig a little deeper.

In other words, whether you come across a listing with a low or high LQS, you’ll need to take a closer look.

It’s all about weighing the pros and cons.

For example, even if a listing scores low, it might not be the right opportunity if other factors — like sourcing costs, shipping fees, tariffs, or even Amazon’s own fees — make the niche unprofitable for you.

The LQS is a very useful tool, but it’s only one piece of the puzzle when it comes to choosing the right product to sell.

Why Tracking Matters

There’s a lot to consider when you’re evaluating product listings on Amazon.

The Listing Quality Score is an excellent starting point because it gives you a quick snapshot of how well a product is presented.

But, as you’ve seen, it’s not the only thing to think about.

You also need to look at demand, competition, and other factors that affect profitability.

This is why tracking your potential products is so important.

By adding them to your Product Tracker, you can monitor their performance over time.

This ongoing data collection helps you see trends and make better decisions about whether a particular product or niche is worth pursuing.

It’s like having a secret window into how the market is moving.

The more data you have, the more informed your decisions will be.

And when you’re making decisions about your Amazon business, every little bit of insight can give you that extra competitive edge.

Final Thoughts

Understanding your tools is key to succeeding in the competitive world of Amazon FBA.

The Listing Quality Score in Jungle Scout is one of those tools that can provide you with actionable insights.

Whether you’re just starting out or you’ve been in the game for a while, knowing how to use LQS effectively can help you spot opportunities and improve your listings.

Remember, a low LQS is not a sign that a product is doomed; it’s simply a signal that there’s room for improvement.

If you see a product that is selling well despite a poor listing, imagine what you could achieve with a much better presentation. 

That’s the kind of competitive advantage that can really set your business apart.

And even if you come across high LQS listings, take the time to dig deeper.

Evaluate all aspects of the listing — demand, competition, and even the overall profitability of the niche.

The LQS is a fantastic starting point, but it’s one of several factors you need to consider when making your decisions.

By using Jungle Scout’s filters and tools like the Product Tracker, you’ll be able to gather a wealth of data that can guide your business strategy.

Over time, as you track your potential products and see how the market shifts, you’ll develop a sharper eye for identifying profitable opportunities.

This continuous learning process is what makes selling on Amazon both challenging and incredibly rewarding.

So, keep exploring, keep learning, and don’t be afraid to make improvements.

It’s all about taking those little steps that add up to a big competitive advantage in the long run.

Thank you for taking the time to read this tutorial.

I hope it has made the concept of LQS in Jungle Scout clearer and more approachable for you.

Here’s to better listings and bigger sales on Amazon — happy selling!

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