Who Is The CEO Of Jungle Scout And Who Is Founder Of Jungle Scout - Greg Mercer, Jay Lovelace

Vova Even Apr 02, 2025
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Who Is The CEO Of Jungle Scout?
Table of Contents
  1. Who Is Jay Lovelace?
  2. Who Is Greg Mercer?
  3. Why Does This Matter?
  4. Need Help with Jungle Scout?

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 


Hey there! Have you ever wondered who’s behind Jungle Scout, the popular Amazon FBA software and product research tool?


The current CEO of Jungle Scout is Jay Lovelace.

The founder and previous CEO is Greg Mercer. Greg was in charge until early 2024.

The video below covers mainly Greg Mercer, but the post will give you info on both the guys who helped build the orange giant (aka Jungle Scout).

Who Is Jay Lovelace?


In May 2024, Jay Lovelace joined Jungle Scout, bringing with him a strong track record of helping brands, retailers, and data partners grow through ecommerce intelligence.

Before joining Jungle Scout, Jay held top executive roles at SPINS, a leading data analytics and growth partner for CPG brands, where he served as President, Chief Commercial Officer, and Chief Sales Officer.

His career also includes an impressive 18-year run at CareerBuilder, where he led several divisions as President of Talent Solutions, President of Enterprise Sales, President of CareerBuilder Healthcare, and Vice President of Corporate Marketing.

Who Is Greg Mercer?


Greg isn’t just another entrepreneur; he was once an Amazon seller himself, facing the same struggles you might be dealing with today.


Back then, product research was messy, uncertain, and full of guesswork.


Greg lived through those challenges, and instead of just accepting them, he built a solution — Jungle Scout.


Today, thousands of sellers rely on his tool to make smarter, data-driven decisions.


But his story isn’t just about software — it’s about problem-solving, persistence, and turning obstacles into opportunities.


If you’re curious about his journey — from early struggles to building one of the most trusted tools in e-commerce — check out his full story below.


Why Does This Matter?


Honestly, you don’t need to know who created a tool to use it, or even who currently runs it.


But sometimes, knowing the story behind it changes everything.


When you realize Jungle Scout wasn’t built by some faceless corporation — but by a seller who once sat exactly where you are — it hits differently.


That invisible connection can shift your mindset, fuel your motivation, or even inspire you to solve the next big problem for future sellers.


Maybe Greg’s story will push you to:


✅ Hunt for products more strategically

✅ Build a business that outlasts trends

✅ Spot an unmet need and create your own solution


After all, every game-changing tool starts with someone saying, “There’s got to be a better way.”


But that’s not all I have to share today!


I’ve also got some exclusive Jungle Scout discounts for you.


If you’re thinking about getting the tool, I've got the best deals available.


Need Help with Jungle Scout?


If you’re new to Jungle Scout or want to get better at using it, I’ve got a playlist with over 100 tutorials to guide you.



Whether you’re here for the tool, the story, or just inspiration — keep pushing forward.


The next success story could be yours.


Best,

Vova :)

Table of Contents
  1. Who Is Jay Lovelace?
  2. Who Is Greg Mercer?
  3. Why Does This Matter?
  4. Need Help with Jungle Scout?

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)