Best Amazon PPC Tips & Tricks To Improve Your Amazon PPC Ads Results

Hey there! Recently, I sat down with Adrian and Kris from Amvisible and AdFixer to share some of the best Amazon PPC tips and tricks sellers can apply right away.

If you’re looking to improve your Amazon PPC ads results, increase sales, and grow your business, this conversation covers practical strategies to help you do just that.

We discuss everything from smart budget allocation and day parting to clever listing structures and competitor keyword targeting.

Plus, we highlight how testing your product images and using automation software can make a real difference in your campaign performance.

Whether you’re just starting with Amazon PPC or looking to refine your approach, these insights offer valuable guidance to help you get better results.

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Introduction to Amazon PPC Tips and Tricks

Vova: Hey everyone!

Today, we’re diving into some great Amazon PPC tips and tricks.

We want to share these strategies so you can apply them to your own Amazon PPC campaigns.

The goal is to help you get better results, boost your sales on Amazon, and ultimately grow your business.

I’m here with Adrian and Kris - these guys are from the agency Amvisible and also behind the Amazon PPC automation software called AdFixer.

Make sure to use the buttons below to grab the best deals on these tools, plus check out more videos with Adrian and Kris.

Meet the Guests: Adrian and Kris

Vova: So, Adrian, Kris, why don’t you introduce yourselves?

Then we can jump into sharing some solid PPC tips and tricks.

Kris: Nice to meet you all!

I’m Hristo, but most people call me Kris.

I’m a co-founder of both AdFixer and Amvisible.

This is my colleague, Adrian.

Adrian: Hi there! I’m Adrian, and together with Kris, we started this venture.

It’s great to meet you again.

For those who have seen our other content, you’ll know we’re really passionate about helping sellers improve their PPC campaigns.

Vova: Yeah, and let me also share our playlist with all the videos we’ve done together.

Dive Into My Collection of Amazon PPC Tutorials

Plus, I want to remind everyone to grab the special offers you guys are currently running.

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Mention My Name Vova Even and Get Great Offers from Amvisible

It’s really great to have you here - it’s always fun talking with you both.

Practical Tips to Improve Your Amazon PPC Campaigns

Vova: Since Amazon PPC is something sellers use all the time - I’m a seller myself, using it in my own Amazon business - what are some cool tips and tricks you can share with us?

Something practical people can actually implement to get better results…

Tip #1 - Focus Your Budget on Winning Placements

Adrian: Okay, so the first tip that comes to mind is really about how you analyze your PPC campaign data.

One important thing to check is whether your sales are happening at the top of search results or in the rest of the search.

You need to focus your budget where the sales are actually happening.

For example, if you’re selling mostly at the top of search, then it makes sense to put more budget there because it’s clearly working for you.

But if your sales are coming from the rest of search, then focus on that instead.

Don’t force your product to compete at the top of search if it’s not ready for that yet.

Something we’ve tried - and it works - is if you want to target only the top of search, place a really low bid on your keyword, like 10 cents or even less.

Then, set your campaign to target 90% top-of-search placements.

This way, your ads will show mostly at the top of search for that keyword, and you won’t waste the budget on rest of search.

It’s a smart way to focus your spending.

Tip #2 - Use Multiple Listings to Dominate Top of Search

Adrian: Now, let’s say you have higher margins and a bigger budget for PPC.

If your product can be differentiated - maybe the same product listed in different ways or for different purposes - you can actually create separate listings.

This allows you to go all in on top-of-search placements for each product variant and dominate that space with multiple listings.

Or even if you have similar products - not exactly the same, but close enough - you can still dominate the top of search.

This strategy works best when you’re basically the only one doing it, meaning you have strong products with good reviews, competitive pricing, and high margins.

There are quite a few criteria to meet before you try this approach, but when it’s done right, it can really boost your ranking and lead to a significant increase in sales.

Here Are Some More Tips To Improve Your Amazon PPC: Simple Tips to Optimize Your Campaigns

Tip #3 - Optimize Campaign Timing with Day Parting

Adrian: Another great tip I want to mention is the day parting tool.

We’ve talked about this in one of the videos we did together, but it’s really important to highlight again.

What we’ve noticed with some of our products is that sales happen mostly during specific times of the day.

So, using the day parting tool on Amazon lets you increase your bids during the hours when sales are happening and decrease them when sales are low or nonexistent.

For example, if you spend your whole budget early in the morning but most sales occur in the evening, you’re basically wasting money.

Instead, you should focus your budget and bids on the evening hours to maximize your return.

Lower bids in the morning make sense because you aren’t generating sales then, while higher bids later can drive more conversions.

Tip #4 - Boost Results with Variation Listings

Adrian: If you don’t have the budget or margins to dominate top of search or first-page placements, there’s another smart alternative: grouping your products into one variation listing.

For example, if you have products that differ only by size or color, you can combine them as variations under a single listing.

Then, focus your advertising budget on just one ASIN - the main product variation.

This way, people who click on that ASIN can see all the other options available.

Running separate campaigns for each product variation usually requires a much bigger budget.

But if you put 50% of your budget into advertising one ASIN, it can boost the performance of all the other variations.

Since they share reviews and ranking, this approach helps your entire product family rise in the category rankings.

It’s a clever way to get more visibility and sales without spreading your budget too thin.

Of course, this method means you won’t rank each individual product separately, but for sellers with lower budgets or slimmer margins, it’s a very effective strategy.

It balances cost efficiency with the ability to climb into the top 100 products in your category, which is often enough to drive strong sales growth.

Vova: Yeah, solid tips, man.

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Tip #5 - Target Competitor Keywords to Capture More Sales

Kris: And here’s one more strategy I want to add.

If you’re already selling well and have good reviews, you can target competitor keywords.

Basically, you bid on keywords related to your competitors’ products and try to rank just below them.

If your product has better reviews and is higher quality, you can actually attract customers away from them.

So, you put their brand or product names as keywords, and when shoppers search for those competitors, your product shows up nearby.

It’s a clever way to capture more sales.

Sometimes customers prefer your product over theirs, and this strategy helps you take advantage of that.

Vova: Yeah, we also talked about something similar before - the idea of running defensive campaigns.

This means you target your own products as keywords to protect your market share.

So, when a customer clicks on your product, they might also see ads for your other products.

Technically, you’re paying for the click, but at least the customer stays within your brand and doesn’t switch to competitors.

This helps keep your overall position strong and reduces the chance your competitors rank higher.

It’s like defending your turf on Amazon.

Besides that, is there anything else you guys want to add about PPC tips?

You’ve already shared some really solid stuff though.

This Might Interest You: How To Optimize Your Amazon PPC - Daily, Weekly, Bi-Weekly, Monthly Tasks

Tip #6 - Analyze Search Term Reports and Use Negative Keywords

Adrian: Yeah, I’d like to add something that’s less of a tip and more of a reminder.

Many people running broad or phrase match campaigns don’t always dig deep enough into their search term reports.

For example, if you’re advertising a product like bed linens, and you have a broad keyword match on “bed lining,” you might only look at the overall ACoS, spend, and sales data.

But what you really should be doing is checking the actual search terms that triggered your ads.

A broad or phrase match keyword will include many different search terms, and sometimes one or two of those terms are causing high ACoS.

For instance, if your overall ACoS is 70 or 80 percent, it might be because one search term is performing poorly.

Once you identify that term and add it as a negative keyword, your ACoS could drop significantly - to 20, 25, or 30 percent.

So, it’s really important to analyze search terms carefully.

You can do this through the search terms report in Amazon’s advertising console or by downloading reports in CSV format.

We prefer the CSV reports because they give a more complete view of your data and allow you to compare different metrics easily.

Some sellers, however, like working directly in the console under each campaign or ad group - whatever method works best for you is fine.

The key takeaway is that managing negative keywords is crucial.

It can save you a lot of wasted budget and improve your campaign performance significantly.

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Tip #7 - Improve CTR with A/B Testing Your Main Product Image

Vova: Pretty cool, I’ll throw in another tip that’s not directly about PPC but can really help improve your results.

It’s about A/B testing your main product image. ProductPinion is a good tool for that, I use it myself!

You can use software to run A/B tests on your images before you update them on Amazon itself.

While Amazon does offer some tools to test images, it’s often a good idea to test different versions beforehand using external tools.

That way, when you do upload the new image to Amazon, you’re more likely to get better results right away.

Testing your main image can make a big difference in click-through rates (CTR), which ultimately affects your PPC performance.

One trick that has helped us is adding what we call a “hanger” to the main image.

I’m not entirely sure if this is 100% allowed by Amazon’s terms, so you have to be cautious and test carefully.

Basically, a hanger is a small graphic or insert attached to the product image - kind of like a tag hanging from the product.

For example, if you’re selling kitchen scissors, you might add a small hanger graphic that says something catchy, like “Lifetime Warranty” or a key benefit.

We’ve seen that Amazon hasn’t had any issues with this type of addition in the past, but there’s always a chance the image could be suppressed temporarily.

Still, it’s a creative way to improve CTR compared to just a plain white background with the product alone.

Adding these small inserts with relevant keywords or benefits can catch a shopper’s eye and encourage more clicks.

Better CTR usually leads to better PPC results, like lower cost per click, improved conversion rates, and lower ACoS overall.

So, by playing around with your main image and testing different versions, you can indirectly boost your PPC performance.

It’s a strategy worth trying, especially if you want to stand out in a crowded marketplace and get the most out of your ad spend.

Kris: You definitely have to check the rules for your specific category because not all categories allow tips like this.

For example, in the bed linens category, you’re allowed to do more than just a plain white background.

You can actually show the product in a room setting, which helps customers imagine how it will look in their own home.

So, that’s totally allowed in our category.

But for other categories, you’ll need to check if this type of image style is acceptable.

Adrian: Yeah, and the main reason this works is because when your main image shows the product in a room or lifestyle setting, it really stands out.

Most other listings use a plain white background, so your image looks bigger and more eye-catching by comparison.

Even if your lifestyle photo isn’t a perfect, high-quality shot - maybe it’s just a simple mockup - it still grabs attention because it breaks the pattern of plain images.

When shoppers scroll through, your image looks more vibrant and engaging.

It’s surprising how these little details, which many sellers might overlook, can actually make a big difference in boosting sales.

You said it perfectly - A/B testing is key.

You want to try different images, keep track of how they perform, and make decisions based on real data.

That’s the best way to improve your results and make sure your images help your PPC campaigns perform better.

Vova: Yeah, that can definitely help with Amazon PPC.

Read This Before Starting Amazon PPC: Find Out Different Solutions For Problems That Hurt Your Amazon PPC

Tip #8 - Build a Solid PPC Strategy and Campaign Structure

Vova: So, do you guys have any other tips or tricks for our readers - beyond these special offers we have for your agency and the Amazon PPC automation software?

Mention My Name Vova Even and Get Great Offers from Amvisible

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We’ve also put together other videos that people can check out if they want to dive deeper into PPC strategies.

Dive Into My Collection of Amazon PPC Tutorials

But apart from all that, are there any last tips or tricks you want to share with our audience?

Adrian: Hmm, tricks... I think one important thing I’ve mentioned in other videos, but it’s worth repeating here, is that you really need a solid strategy and structure before starting PPC campaigns.

Many sellers get frustrated because their campaigns don’t seem to work, but the real problem is often that their structure isn’t set up properly.

You need to have a clear flow and a plan.

For almost every product, you should think about having a full funnel - testing a wide range of keywords to see what performs best.

Then, carefully analyze which keywords are driving sales and which aren’t.

Move the winning search terms into exact match campaigns to optimize your spend.

Also, keep an eye on your budget because if one keyword uses up most of it, it can block other keywords from showing and proving their value.

You really have to consider a lot of factors before making decisions, and the key is to constantly review your data.

It’s not just about setting up the campaign and forgetting it - you need to regularly A/B test different approaches and try new things to keep improving.

PPC requires ongoing attention and adjustment to get the best results.

Vova: Yeah, and another great thing is that the software can actually help automate this whole process.

It basically builds your strategy for you.

Once a user connects their Seller Central account - we even have a tutorial that explains how to do this clearly - it takes care of a lot.

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So, after connecting your shop, the software starts creating campaigns automatically.

You can choose whether you want an aggressive campaign, a more conservative one, or something in between based on your budget and goals.

Vova: Also, it’s important to think about what stage of the sales funnel your product is in.

For example, if you’re launching a new product, you might want to be more aggressive.

The software adjusts for this by creating the right campaigns for each phase of your product’s journey and keeps optimizing them over time.

It’s pretty cool because it saves you a lot of manual work and helps you get better results faster.

Read Next: A Comprehensive Guide to Amazon PPC

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Kris: And don’t forget, we offer a bookable meeting as well. Mention that Vova Even referred you, we'll be glad to answer your questions and help you on your journey!

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It’s totally free and a great way to get personalized advice.

Vova: That’s exactly what I wanted to mention, Kris.

You also offer some extra support for sellers, right?

Can you share a bit about what that guidance looks like and how you help people?

Kris: Absolutely.

Before we onboard anyone, we first check if your product is truly ready for PPC.

We want to make sure everything is set up properly.

We don’t just help you with PPC campaigns - we also offer advice on your product listing.

We give tips on what you should improve and how to use the software to get the most out of it, even before you launch a campaign.

That’s why we provide a free 14-day trial period.

And if you feel like you didn’t get enough done during those two weeks, we’re happy to extend it for another 14 days.

During this trial, you can test out the software, start campaigns, and get a full consultation with us.

We’ll go through your product together, choose the best strategy, and help you with everything you need before you officially launch your campaign.

Vova: That’s pretty awesome.

Thanks so much to Kris and Adrian for sharing these valuable tips today.

And thank you to our readers for being with us.

Have a great day!

Kris and Adrian: Yeah, thank you again!

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Conclusion and Key Takeaways

This discussion with Adrian and Kris offered a solid collection of Amazon PPC tips designed to improve your ad performance and sales outcomes.

Key takeaways include focusing your budget where sales happen, using day parting to bid smarter during peak times, and leveraging product variations to maximize visibility without overspending.

We also covered the importance of analyzing search term reports closely to manage negative keywords and lower wasted spend.

Testing your main product image and applying automation tools can further improve click-through rates and campaign efficiency.

Most importantly, successful Amazon PPC requires ongoing attention, clear campaign structure, and regular data review to adapt and refine your strategy.

I encourage you to apply these strategies thoughtfully, experiment with what fits your products best, and keep optimizing your campaigns to see steady growth in your Amazon business.