Can 2 People Use Helium 10? User Limits & Team Access

In this guide
The quick answer
Can two people use Helium 10?
Yes. Two people can work through one Helium 10 subscription using authorized user access. Platinum currently allows one additional user, while Diamond allows up to five. Give your partner or assistant their own login and suitable permissions. Separately, each user login supports two simultaneous devices; that device limit does not determine how many people your subscription covers.
Working with a partner or virtual assistant can take a lot off your plate. But before you hand over your Helium 10 details, it helps to understand how team access works.
I would start with two questions: who needs to use the tools, and what work will they do? Once those answers are clear, choosing access becomes much easier.
This guide builds on my video about using Helium 10 with multiple people, with updated setup instructions and practical examples for small teams.
Affiliate disclosure: If you purchase through my affiliate links or codes, I may earn a commission at no extra cost to you. Read the full disclosure.
How many users can you add?
For a two-person business, Platinum is the first plan I would compare. Diamond becomes more relevant when several people need access or your work calls for its wider features.
| Plan | Published user allowance | What to plan for |
|---|---|---|
| Platinum | 1 additional user | Owner plus one teammate |
| Diamond | Up to 5 additional users | Owner plus up to five teammates |
| Enterprise / custom | Confirm your quoted allowance | Match the package to your team |
These Platinum and Diamond allowances follow the authorized-user FAQ on the official pricing page. Larger packages use different descriptions across Helium 10’s pages, so confirm the allowance in your specific quote.
The video also mentions Starter. If you still have an older subscription, check its actual entitlement before applying today’s plan comparison to it.
Two users and two devices are different things
A user is a person with authorized access. A device is somewhere that person signs in, such as a laptop or desktop.
Helium 10 permits two concurrent devices per user login. Signing in on a third disconnects one of the others, and the device allowance cannot be increased for that login. This restriction applies separately to subusers, as explained in its device login guide.
Imagine you research products on your laptop and later check something on your desktop. That is one person using two devices. Your assistant working alongside you is another person and should have their own authorized access.
This distinction is useful when a teammate says, “I thought we could both use it because two logins are allowed.” Start by checking their user access, then look at any device issue separately.
How to add another person to Helium 10
From your account menu, open Access Management. Select Add New User, enter the teammate’s email, and confirm. Use their existing Helium 10 email if they already have an account; otherwise, they receive an activation invitation.
Next, use the pencil icon beside their entry to choose the tools they can access, then confirm. You can change those permissions later or remove access with the trash icon.
The official user-management walkthrough shows the screens. Helium 10 permissions do not also grant Amazon Seller Central access.
I also suggest agreeing on the first deliverable during setup. “Research these three competing products and explain your findings” gives someone a clearer starting point than “Have a look around Helium 10.”
Make team access useful from the first day
Extra access pays off when it removes a real bottleneck. These examples show how I would organize the work; adapt them to your own products and team.
You and a business partner
Choose separate responsibilities for the same project. One person could investigate customer demand while the other compares competing listings, then you review the findings together.
You and a virtual assistant
Start with a narrow research brief. Specify the marketplace, products, required output, and deadline so the assistant knows what a useful result looks like.
For example, ask your assistant to investigate five competing ASINs for one product idea. Request a short summary of relevant keywords, recurring product complaints, and questions that still need checking.
Keep that work in a shared document with the research date and marketplace. A result without context becomes much harder to understand a few weeks later, especially if a listing has changed.
Then reserve your review time for decisions. Which findings matter? What deserves another look? What would make you reject the idea? This keeps the handoff focused on judgment instead of collecting more screenshots.
If two people are researching the same niche, agree who covers each competitor. A simple division of work can prevent duplicate searches and make the combined research easier to compare.
Give each teammate a clear scope
My starting point is the task, followed by the access it needs. A new collaborator does not need every responsibility on day one.
Write down what they can prepare independently and what needs your review. For instance, you might welcome keyword suggestions while keeping final listing decisions with the owner.
This is especially helpful with contractors. Someone hired for a short research project needs a clear end point, a usable handover, and an agreed way to ask questions.
I would keep a small access record alongside the project notes: the person’s name, their role, why they need access, and when to review it. It does not need to become a complicated process.
When the work ends, collect the final files and outstanding questions, then remove access that is no longer needed. Make that part of finishing the project so it does not get forgotten.
For ongoing partnerships, revisit responsibilities when the workload changes. Access that made sense during product research may need a fresh look once the business moves into launch preparation.
Why does a teammate still see limited access?
First, check which account is active. A teammate can sign in successfully but still be working in their personal account instead of the account you invited them to use.
On the website, open the profile menu, choose Switch Accounts, and select the main account. In the Chrome extension, open its panel, select the username near the bottom right, and choose the correct account there too.
If access still looks wrong, review the granted permissions and update the extension. Helium 10’s subuser troubleshooting guide covers these checks.
When asking for help, describe the exact problem: the tool name, selected account, and what the screen shows. “Cerebro is unavailable in the invited account” is much more useful than “Nothing works.”
Keep passwords out of that conversation. A screenshot of the error, with sensitive information removed, should be enough to explain what needs investigating.
Should you add a seat or upgrade?
Helium 10 advertises additional users as subscription add-ons. Check the price and availability for your account, then compare that total with the next plan.
I would make the comparison around the coming month’s work. Do you need another person to finish research, or are you also running into limits that slow down existing tasks?
A hypothetical example makes the calculation easier. If keeping your plan and adding access costs $30 more per month, while upgrading costs $70 more, the upgrade needs to provide at least $40 of additional value to justify the difference.
Those figures are illustrative, not Helium 10 prices. The point is to compare the complete bill and the work it enables, rather than choosing a plan because its user allowance sounds generous.
Also consider whether the extra help is temporary. A short launch project and an ongoing operations role create different needs, even when both involve one additional person.
Before paying, check the billing period, renewal amount, required tools, and available seats together. Keep the offer details with your purchase record so you can review the decision later.
User seats are different from connected seller accounts
There is one more distinction worth checking when you compare plans: the people using Helium 10 and the seller accounts connected to it are separate things.
Picture a business with one Amazon seller account and three people helping run it. The team needs access for those people, even though everyone is working on the same business.
Now picture one person managing several authorized seller accounts. That person needs to check connection allowances as well as the tools available for each project. Counting people alone would miss part of the requirement.
For an agency or contractor, I would sketch the arrangement before choosing a subscription. List each client, who owns the relevant account, and which team member will do the work.
Then take that list to Helium 10 and confirm the appropriate setup. It is easier to ask a precise question about three named roles and two client accounts than to ask whether a plan is “good for agencies.”
Keep client research clearly labeled too. Include the brand, marketplace, and date in your handover files so a useful finding does not end up attached to the wrong project.
That small bit of organization helps whether you work alone, with a partner, or across a growing team.
Can friends split one login to save money?
I would avoid treating a subscription as a shared password pool. Helium 10’s terms limit use to licensed people and internal business purposes, and prohibit reselling access.
For unrelated businesses, explain your intended arrangement to Helium 10 before buying. Working with an authorized teammate on your business and distributing one login among several sellers are different arrangements.
Even within a small team, individual access gives you a cleaner starting point. You can define responsibilities without making the owner’s credentials part of everyone’s onboarding.
Helium 10 discounts for your next step
Once you know which plan fits, compare my two coupon options. Choose the offer that suits your expected subscription length.
20% off
Your first six months on eligible plans.
10% off
Recurring monthly savings on eligible plans.
Confirm the applied discount, renewal price, and eligibility at checkout. A coupon does not increase your user allowance, and you should check whether any separate add-on receives a discount.
Explore Helium 10 offers ↗Read my full coupon guide. Enjoy!
Questions about working together
Can my assistant work from another location?
Plan the arrangement around an authorized user account. Before hiring, agree on working hours, communication, and deliverables; ask Helium 10 support about any location-specific access question.
Does another user need a separate paid subscription?
An invited subuser works through the access granted by the primary account. Their separate login should not be confused with buying a second full subscription for the same work.
Will another seat increase our research limits?
Do not budget on that assumption. Confirm tool allowances separately from user seats, especially if several teammates will be doing substantial research at once.
What should I check before inviting someone?
Have their correct email, a defined task, and a clear owner for reviewing the output. Then confirm your available seat and the tools the work requires.
Start with the person and the task
If you want help with Helium 10, start by defining the work you want to hand over. Then check your seat allowance, invite the right person, and test their access before the project begins.
I would keep the first assignment small enough to review together. A good first handoff teaches both of you far more about working together than opening every tool and hoping the process falls into place.
Vova :)