How To Create The Best Amazon Main Image For Your Product - Amazon Listing Optimization Secrets

If there’s one thing you absolutely need to get right on Amazon, it’s your main product image.

Why?

Because online shoppers can’t pick up your product, feel it, or see it in person.

Your main image is your first (and sometimes only) chance to grab their attention and convince them to click.

In my talk with Isaac Gross from IG PPC, we discussed how the most successful sellers are downright obsessed with making beautiful listings, especially the main image.

It’s not just about compliance with Amazon’s image rules.

It’s about standing out in a crowded search results page and making customers want to learn more.

Get FREE PPC Audit From Isaac Here!

Why Your Main Image Is So Important

When someone shops in a physical store, they can compare products side-by-side in real life.

Online, the search results page is the shelf, and your main image is the packaging.

Isaac shared a tip from Aaron Cordovez, the founder of Zulay Kitchen and the top seller of a garlic press on Amazon.

When launching a new product, Aaron takes a screenshot of the search results for that product’s main keyword, inserts his potential listing image into the lineup, and asks:

“Why would someone choose ours over the others?”

If the answer isn’t clear, he goes back and tweaks the image until it’s compelling enough to stand out against the competition.

If you want more ways to make your images stand out and stop the scroll, check out: 3 Amazing Tips to Create Stunning Listing Images [With Ian Bower]

How to Think Like a Shopper

To create a main image that really works, you need to get inside your customer’s head:

1. Scan the competition. See what images dominate your category and find opportunities to differentiate.

2. Highlight the strongest selling point visually. If size, shape, or color is a competitive advantage, make it obvious.

3. Keep it clean and compliant. White background, no text, no graphics; Amazon’s rules still apply.

4. Make it click-worthy. Your image’s job isn’t to sell the product yet, it’s to earn the click.

To go beyond images and tune up your entire listing, read: Optimize Your Amazon Listings for Success - Pro Seller Insights

Split Test for Real Answers

You can guess which image will perform best, or you can get real data.

Split testing tools like ProductPinion and PickFu let you test multiple image variations and see which one customers prefer before you go live.

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-: PickFu :-

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Practical Process to Create the Best Main Image

Here’s a step-by-step approach inspired by Isaac’s and Aaron’s strategies:

1. Research competitors. Screenshot page one for your main keyword.

2. Create multiple image variations. Different angles, lighting, arrangement, or even minor color changes.

3. Insert your variations into the screenshot. Compare side-by-side with competitors.

4. Run a split test. Use PickFu or ProductPinion to get unbiased feedback.

5. Refine and repeat. Keep iterating until your image consistently wins attention.

Final Takeaway

A winning main image doesn’t happen by accident.

It’s the result of research, creativity, and data-driven refinement.

Treat it like the most important part of your listing because in many ways, it is.

According to Isaac, sellers who obsess over their main image perform better.

They’re the ones who end up leading their niche.

Follow their lead, use testing tools, and you’ll set yourself up for stronger click-through rates and higher sales.

Watch for more tips and insights from Isaac, or read here: How To Launch A Product On Amazon - With Isaac Gross From IG PPC

✅ Don’t forget to claim your free Amazon PPC audit from IG PPC or Unitix, another Amazon PPC company.