Optimize Your Amazon Listings for Success - Pro Seller Insights

Is It Hard To Make A Good Amazon Listing? (And How To Do It)

Wondering if creating a top-notch Amazon listing is a head-scratcher?

Well, you're in the right place!

In this article, we're diving into the eighth question out of ten from a recent video where I sat down with Lucia Cracogna, representing the curious minds of Amazon FBA beginners.

The burning questions we unravel are all about crafting that perfect Amazon listing.

Curious to watch the full video?

Find it here.

You are also welcome to read the full blog post of the 10 popular questions Amazon FBA beginners ask.

But if you're more of a reader, stick around as we unravel the secrets of nailing that Amazon listing.

Let's jump into the conversation with Lucia!

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Vova: Hey, everyone! Hey, Lucia.

Lucia: Hi, Vova! Hope all's good.

So, here's my question for you: is crafting a killer listing, one that lands you on the first page, a tough nut to crack?

Vova: Absolutely. The real challenge lies in figuring out how to stand out and truly understand your customers.

Who are they?

What makes them tick?

Is it a busy mom managing a household, or maybe a guy who's just lending a helping hand?

Lucia: Right.

Vova: You know, it's a bit tricky, right?

So, when you're scratching your head, wondering how to figure it out, there are ways.

One approach is to dive into the competition's reviews.

Using tools like the Helium 10 Chrome Extension or the Jungle Scout Chrome extension, they're like your secret weapons.

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They offer features like Review Insights, letting you snag all the feedback for a particular product.

Now, here's the gold: spot the recurring phrases.

Take, for instance, kitchen scissors.

Let's say you check your competitor products and you spot one – they mention "sharp" a lot.

Out of let's say 25 reviews, the word "sharp" stands out. 

So, bingo!

Sharpness becomes a star in our copywriting and images.

Imagine someone slicing through a salad – that's the visual language.

It takes a bit of time, but through this competition research, you decode what really matters.

Lucia: Right, so understanding the right keywords and crafting those phrases, that's the game.

Vova: Yeah, for this, I've got a handy free course available, both on my YouTube and Udemy.

Helium 10 Listing Optimization Free Course

It's all about keyword research and how to build a semantic core for your listing.

The goal?

To hit the ground running and appear in the most relevant places right from the start.

So, think about kitchen scissors…

It's not just scissors, but also kitchen shears, dishwasher safe kitchen shears, cutting chicken, sharp blades, stainless steel… you get the drift.

It's about gathering this treasure trove of keywords.

Some of them are your sales magnets, but then there are those, like "sharp," which are more about catching attention.

Well, actually, the term "sharp" might also lead people to search for "sharp kitchen scissors."

It's a bit nuanced.

Some keywords naturally fit into your copy, but others might require a bit of finesse.

Here's a piece of advice for you and our listeners: if you're not a copywriting pro or haven't dabbled much in it, consider outsourcing.

For example, use the Marketing By Emma service. Read more about it below.

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Read Now: New Marketing By Emma Coupon Code & Discount

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Trust me, it's a skill that takes time to hone.

Personally, I've delved into countless copywriting courses, read my fair share of books on the subject – specifically, the ones focused on selling a product and tugging at people's emotions.

It's a journey, but an important one.

For instance, let's say your product title reads something like this: These sharp kitchen scissors glide through your salad effortlessly, ensuring you can whip up a delectable meal for your loved ones in no time.

Now, that's not just stating the obvious features of the product – sharpness and stainless steel, which, by the way, won't rust (a handy bonus).

It's about going a step further into what I like to call the feature-benefit transformation.

Take the feature of anti-rust stainless steel; the benefit is clear – no rust, no worries about germs infiltrating your food.

It's not just about stainless steel; it's about ensuring your food stays germ-free, and let's be honest, who wants germs in their meal?

Lucia: Right, emotions play a role.

Vova: Absolutely, emotions are key, but there's a logical side too.

It's a delicate balance.

In sales, you tap into emotions to connect.

Lucia: Like to touch the heart…

Vova: Exactly. But then there's this other segment of the audience, logically minded folks who might be pumped about the salad revolution but need the nitty-gritty details.

They're asking, "What's the size of the blades?"

So, you throw in practical details like blade size.

The bottom line: you've got to gather those keywords that cover both the emotional and the logical bases.

My free course I believe can fill in any gaps for you.

It covers the whole shebang, and there's even a dedicated lesson where I delve into around 40 different examples of selling pictures.

Speaking of which, my advice?

Go pro for both pictures and copy.

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Read Now: How To Add Images In Product Description On Amazon? [A+ Content]

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Now, unless you're a wizard at it, especially for visuals, I strongly suggest bringing in a professional designer.

It's worth the investment.

Why?

Because kicking off your listing on the right foot means building a solid sales history from the get-go, boosting your long-term ranking.

But here's the kicker: don't skip your competitive research.

It's the compass guiding you on what to showcase in those pictures and how to conduct comparative advertising.

Here's a neat trick: pictures with children often work like a charm.

There's this universal appeal – they just resonate.

Regardless of the product (well, within reason), if you can somehow weave a child into the context of your listing, it's golden.

It's like an instant social proof boost.

Imagine seeing others, perhaps someone who looks like your potential buyer, using the product in the hero image.

That connection matters.

And hey, if it's a woman around 40, it adds an extra layer of relatability.

Sometimes, the age might be a bit tricky to pinpoint, but you can often get a sense of the gender, which is a good start.

Then there are other software solutions that do wonders.

You input various features of your product, and it runs them against a real audience, telling you which features resonate.

It's like a shortcut to figuring out what speaks to your potential buyers.

From there, you can craft your images accordingly.

Also, reviews – another goldmine.

Scan through what people are saying. 

Ages might not be your go-to here, but YouTube is a treasure trove.

Watch videos of folks using similar products.

You can often get a feel for the age group, and even if it's a bit hazy, the presence of a child in the context usually signals that it's geared towards children.

Here's a thing to remember: I've got this anecdote from friends who launched a product for toddlers – little kids, you know.

But in their pictures, there was a hiccup.

They featured a child who looked more like 10 years old.

Result?

It didn't resonate with the audience.

People saw a lovely kid, but it wasn't their kid.

Their little one was a toddler, still tiny.

It's a small slip-up that might cost time and money.

It's not rocket science, but it's actually kinda fun because you get to craft a little story in your listing.

And the hope?

That the story clicks with your audience.

Whether the story clicks or not, the real litmus test is in the data, testing it right on Amazon.

But let's rewind a bit.

To stack the odds in your favor, do your due diligence – competitive research is key.

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Read Now: How to Differentiate Your Amazon Product to Stand Out

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Pair that with a top-notch designer and a skilled copywriter, and you've got the makings of a killer listing.

Now, videos?

They can be a game-changer.

Brand registry used to be a must, but these days, it's a bit up in the air.

Not entirely sure if you need it for videos now.

The good news?

Almost everyone can add videos.

Still, my strong recommendation is to invest in video content.

Cost-wise, it varies – could be a thousand dollars, maybe 500, or even as low as 200 or 300 for a simpler video.

You can leverage these videos in ads, and for that, I'd vouch for FBAVids.com.

We've worked with them, and they're pros.

Use code VOVA10 to get 10% OFF!

Quality comes at a price, but they deliver the goods.

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Read Now: FBA Vids Coupon Code: Save Big On Your Video

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Lucia: That sounds good.

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Conclusion

Wrapping it up, folks!

Remember, creating a killer Amazon FBA listing is a mix of art and strategy.

Dive into those reviews, tap into emotions, and balance it with logic.

And hey, don't underestimate the power of a good story.

But here's the secret sauce – gather those keywords like a pro, get top-notch pictures and videos (invest if you can), and always keep an eye on your data.

Competitive research, a stellar designer, and a skilled copywriter are your sidekicks in this journey.

Oh, and about videos?

They're gold.

Whether you need brand registry or not, throw some good ones into the mix.

It's a bit of an investment, but trust me, it's worth it.

Cheers to your killer listings and happy selling, everyone!